pew社会化媒体影响下媒体消费习惯演变

PewInternet.orgThe State of Mobile America Lee Rainie,Director,Pew Internet Project3.16.12NFAIS Philadelphia/webinarEmail:Twitter:Lrainie The Very Nature of Information Has ChangedAll around usCheap or freeShaped and controlled by consumers and networksDesigned for sharing,participation and feedbackImmediateEmbedded in our worldsScarceExpensiveShaped and controlled by elitesDesigned for one-way,mass consumptionSlow movingExternal to our worldsInformation wasInformation isWhat I think I know about the rise of mobile learning1.Mobile connectivity is changing social and information spaces by enhancing/enabling New access points to knowledge Real-time information sharingJust-in-time searches Perpetual,pervasive awareness of social networksAugmented realityWhat I think I know about the rise of mobile learning2.Ubiquitous small screens are changing attention and media zones(including text-based media!)What I think I know about the rise of mobile learning3.Mobile connectivity is changing public and private space/time continuumWhat I think I know about the rise of mobile learning4.New kinds of learners are emerging in the digital environment Information is Woven Into Our LivesMobile is the needle,Social Networks are the threadSocial NetworksSurround us with information through our many connectionsBring us information from multiple,varied sourcesProvide instant feedback,meaning and contextAllow us to shape and create information ourselves and amplify others messagesMobileMoves information with usMakes information accessible ANYTIME and ANYWHEREPuts information at our fingertipsMagnifies the demand for timely informationMakes information location-sensitiveOverall,if you had to use one single word to describe how you feel about your cell phone,what would that one word be?Mobile phones 88%of adults327.6 2011Mobile is the Needle:88%of US Adults Have a Cell PhoneTeen data July 2011 Adult data Feb 2012%in each age group who have a cell phoneChanges in smartphone ownershipSmartphones 46%56%of adults own laptops up from 30%in 200644%of adults own MP3 players up from 11%in 200552%of adults own DVRs up from 3%in 200242%of adults own game consoles19%of adults own e-book readers-Kindle19%of adults own tablet computer-iPad 1415Cell phones as connecting tools2/22/201116%of cell owners64%send photo or videoPost video 25%55%access social net.site30%watch a video 11%have purchased a product11%charitable donation by text 60%(of Twitter users)access TwitterApps 50%of adultsApps downloaders by age Apps provide direct connections to informationBased on August 2011 Pew Internet Tracking Survey Apps:From Superhighway to BypassMobile health17%of cell owners have used their phone to look up health or medical information;29%of cell owners ages 18-29 have done such searches.9%of cell owners have software applications or“apps”on their phones that help them track or manage their health;15%of those ages 18-29 have such apps.Mobile politics-26%of adults used cell phones for political purposes in 20103/9/201121Internet and Politics14%used their cell phones to tell others that they voted12%used their cell phones to keep up with political news10%sent text messages relating to the election 6%used their cells to let others know about conditions at their local voting stations on election day4%used their phones to monitor results on election night3%used their cells to shoot/share photos/videos about election1%used a cell-phone app that provided updates about election news1%contributed money by text messageNews and local newsAll adults84%own a cell phone and/or tablet computer47%get local news or information on their cell phone or tabletMobile local news topics Instant action Haiti earthquake donationsIn-store purchasing decisionsHow Phones Function In Our Lives%of US adult cell owners who had done each of the following in the past 30 daysThank you!