Walmart百货公司零售企业门店管理沃尔玛超级市场专用名词汇总P21

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1、WalHMart Terminology 沃尔玛专用名词目录(按字母顺序)T&D, HRPage 21 of 2108/06/22ConfidentialTerminology1. Action Alley 主通道2. Assembly 直订3. Associate 员工4. Associates Sponsor 员工指导5. Bailer 打包机6. Basic Merchandise 基本商品7. BOB 查看购物车底8. Buyers 采购员9. CBL 电脑基础学习10. CFT 现金转移11. Claim 索赔12. Clip Strip 挂带13. Coaching For Suc

2、cess 成功指导14. Code ADAM 亚当代码15. Code Black 黑色代码16. Code Blue 蓝色代码17. Code Brown 棕色代码18. Code Red 红色代码19. Code White 白色代码20. COMAC 部门经理交流21. COMP22. Competition 竞争对手23. Correction Of Errors (COE) 失误纠正24. Cost 成本25. Courtesy Desk 服务台26. CSM 顾客服务经理27. Customer Service Manager (CSM) 顾客服务经理28. Damage 损坏29

3、. Dept 部门30. Direct 直送31. Display 陈列32. Distribution 分销33. Distribution Center 分销中心34. Distribution Turn 到货周期35. District 区域36. Division 分区37. Division 01 01分区38. DSD 商场直接送货39. EDLP 天天平价40. End Cap 货架端 (又称N架)41. Event 活动42. Feature 特卖43. Feature Tracking 特卖追踪44. F.I.F.O 先进先出45. Fine Line 细分类46. Flag

4、s 旗标47. Front End 前台48. EDGM 常务副总49. General Order 总订单50. GO 51. Gross Margin 毛利52. Gross Profit 毛利53. HBA 美容护肤用品54. Hardlines 非食品部55. Home Office (HO) 总部56. Home & Seasonal 家用和季节性商品57. Inventory 库存58. Invoice(INV.) 发票59. ISD 电脑部60. Item Number 商品号61. Label 标签62. LISA 防损暗语63. Loss Prevention 防损部64.

5、Management Trainee Program(MTP) 管理人员培训计划65. Mark Down(MD) 降价66. Mark Up(MU) 提价67. Markup Percent 毛利率68. Merchandise Transfer Report( MTR) 商品转运报告69. Modular 商品陈列图70. MTR 商品调拨71. 99 Supplies 商场自用品72. Not ON File(NOF) 不在档73. OH 现货74. Open Order 开放式订单75. Out Of Stock 缺货76. Overstock 库存过剩77. Packaging 包装

6、78. Perpetual Inventory 永久库存79. P&L 盈亏报告80. P.L.U 查询码81. PO 订货单82. POP 宣传广告牌83. Point Of Sale Replenishment (POS) 补货系统84. POS 自动补货系统85. Price Change (Price Adjustment) 价格变更86. Produce 农作物(果蔬部)87. Profit Margin 利润率88. Purchase Order 订单89. QTY 数量90. Rate Of Sale (ROS) 销售率91. Receiving 收货92. Retail 零售价

7、93. Return On Investment (ROI) 投资回报率94. Riser 加高层95. Sales Floor 楼面96. Sams Club 山姆会员店97. Seasonal 季节性商品98. Service Desk 顾客服务台99. 70-Type Items 70类商品100. Shrinkage 损耗101. Side Counter 正常货架102. Side Kick 边篮103. Signs/Signing 标牌104. SKU 商品单位105. Smart System 商场商品零售系统106. Softlines 服装部107. Sponsor 员工指导

8、108. Stack Base (SB) 堆头109. Store Manager 商场经理110. Store Number 商场号码111. Super Center 购物广场112. SWAS 店中店113. TAB 传单广告114. Table 陈列柜115. Telxon 手提终端116. Top 50 Report 前五十名报告117. Trailer 货柜118. UPC 条形码119. Vendor 供应商120. Vendor Number 供应商号121. Vendor Pack 供应商包装122. VNDR 供货商123. VPI Program 商品促销计划124. W

9、alton Institute 沃尔顿学院125. Warehouse 仓库126. WH or WHSE 仓库127. WMDC 分销中心128. WTD 周至今129. YTD 年至今 ACTION ALLEY 主通道Sales aisle area of the store which Customers see immediately upon entrance from vestibule. Runs toward the back of the store from the front doors.顾客一走进商店的门厅立即看到的，位于货架中间的通道。从前门一直延伸到商店的最末端。A

10、SSEMBLY 直订Any pre-prepared fabric decoration which is sewn or otherwise fastened to a garment.商场基本货品的订货方法。ASSOCIATE 员工Any one employed by Wal-Mart.任何一位被沃尔玛聘用的员工。ASSOCIATES SPONSOR 员工指导Store Associate assigned to help a new store Associate.由商场指派帮助新员工的一位员工。BAILER 打包机A piece of equipment used to crush

11、corrugated cardboard for recycling purposes. 用来压碎废旧纸箱以作回收用途的设备。BASIC MERCHANDISE 基本商品Items which our stores carry every day. Example：Laundry detergent.商场日常销售的商品。 例如：洗衣粉。BOB 查看购货车底The abbreviation for “Bottom Of Basket”-A Cashier term reminding Cashiers to always look at the bottom of a Customers sho

12、pping cart for any items. See also： LISA“查看购货车底”的缩写。这个词提醒收银员要查看购货车的车底以防有商品未经扫描被携带出商场。BUYERS 采购员Associates in the Home Office who are responsible for buying merchandise from Vendors. Each department has at least one buyer.在总部负责从供货商处采购商品的职员。每个部门最少有一名采购员。CBL 电脑基础学习Abbreviation for Computer Based Learni

13、ng. Computer Based Learning is a multimedia based program that uses audio, video, text, and graphics to teach the viewer. CBL , is designed with task specific lessons, rather than position specific.电脑基础学习的缩写。电脑基础学习是在多媒体程式基础上用音像，课文和图片来教授。CBL是按任务，而非按岗位设计的课程。CFT 现金转移The abbreviation for “Cash Fund Tran

14、sfer” A cft is completed anytime cash enters or leaves the Cash Office, with the exception of Register pulls.“现金转移”的缩写。现金库的每一次现金进出为一次CFT，但现金匣的清算除外。CLAIM 索赔对运输公司，供货商，或个人造成的错发货，货物遗失和/或损坏所采取的行动。上述对运输公司要求的索赔是由分销中心的运输事务部处理。对供货商要求的索赔由仓库付款部处理。另有商场向分销中心提出的索赔。这类索赔在计账部的分销中心商场索赔区处理。CLIP STRIP 挂带A thin plastic

15、display that allows merchandise to be hung on a gondola。 This is a great tool for cross-merchandising. 把商品挂在货架上的薄塑料挂货带。COACHING FOR SUCCESS 成功指导Also referred to CBWA(Coaching by Walking Around). An informal, ongoing process of helping Associates achieve results.也称为CBWA(现场指导)。一种非正式的,不断帮助员工取得成绩的过程。COD

16、E ADAM 亚当信号Used in store to alert Associates of a missing child.商场里用于提醒员工有兒童走失的信号。CODE BLACK 黑色信号Used in store to alert Associates of severe weather conditions(i.e. tornado, hurricane, etc.).商场里用于提醒员工有严重的自然灾害的暗语(如：龙卷风、台风等)。CODE BLUE 蓝色信号Used in store to alert Associates of a bomb threat.商场里提醒员工有炸弹威胁

17、的暗语。CODE BROWN 棕色暗语Used in store to alert Associates of a hostage situation.商场里提醒员工有人质被扣押的暗语。CODE RED 红色暗语Used in store to alert Associates of a fire.商场里提醒员工有火灾的暗语。CODE WHITE 白色暗语Used in store to alert Management of an Associate or Customer Accident.商场里提醒员工有员工或顾客受伤的暗语。COMAC 部门经理交流Communication and A

18、ction in Merchandising. This is a message sent to the store Department Managers from the Home Office, giving special instructions on particular items.为推销商品进行的交流和活动。这是总部发给商场部门经理的信息，给某一特定商品特别指示。COMP 1) Abbreviation for “Competition”(i.e. comp shopping). 竞争的缩写 2) Abbreviation for “Comparative”(i.e. com

19、p sales). 比较的缩写COMPETITION 竞争对手Other retailers operating in the service area of a Wal-Mart Store. Examples of Competitors are: K-Mart, Target, Venture, and Varquarel.在沃尔玛服务的地区内经营的其它零售商。如：K-Mart, Target, Venture和万佳百货。CORRETCION OF ERRORS(COE) 失误纠正A written record of results of a plan, used to better

20、implement the plan next time.计划实施结果的书面报告，为下次更好地实施计划提供参考。COST 成本The price that Wal-Mart pays for an item.沃尔玛买入一种商品的价格。COURTESY DESK 服务台Desk and cash register facility located at the front of each store where Customer refunds and exchanges are made. 每家商场前面都设有放有收银机的服务台，供顾客退款和换货。CSM 顾客服务经理See： CUSTOMER

21、SERVICE MANAGER.CUSTOMER SERVICE MANAGER(CSM) 顾客服务经理Coordinates and supervises the work activities of Cashiers, People Greeters, Courtesy Desk and Layaway Associates, as well as provides assistance to all outlying registers.负责协调和监督收银员、迎宾员、顾客服务台职员以及前区后备人員的工作。也为卫星收银机提供帮助。DAMAGE 损坏Carrier, Vendor, or D

22、istribution Center damaged cases that are reported and listed on the Purchase Order Receiving Copy.列在订单收货页上,被运输商、供货商或分销中心损坏的货物。DEPT 部门Abbreviation for “Department”“Department”的缩写。DIRECT 直送A trailer load of merchandise that travels directly from the vendor to retail store(s). 用拖车把货物直接从供货商处运到商场。DISPLA

23、Y 陈列Any preplanned, organized presentation of a product.有计划有组织地商品展示。DISTRIBUTION 分销Refers to the process by which merchandise is transferred from the Warehouses/Distribution Centers to the stores.指把商品从仓库/分销中心运往商店的过程。DISTRIBUTION CENTER 分销中心 Large storage building where freight is brought in from mul

24、tiple destinations and then shipped out to stores on a regular basis. Also known as a Warehouse. 大型仓储建筑。货物从不同的地方运进这里，然后又从这里定期运往商场。DISTRIBUTION TURN 到货周期The number of days it takes from the time the order is placed until the merchandise is received in the store.从下订单到货到商场的所需要的天数。DISTRICT 区域A group of

25、stores (usually 8-10) within a geographic area.在一个地区内的一群商店(通常8-10个)。DIVISION 分区See: SPECIALITY GROUPS.(Jewelry, Pharmacy, Shoes, Food Service, Anyone leasing space from W-M)见: 专卖店。 (珠宝,、药品、鞋、饮食服务等，任何租用沃尔玛商场地方的人。)DIVISION 01 01分区Represents all departments in a Wal-Mart Store, excluding Speciality Gro

26、up and Supercenter food divisions.代表沃尔玛商场里除食品超市和专卖店以外的所有部门。DSD 商场直接送货Abbreviation for “Direct Store Delivered Product”.“供应商直接送货至商场”的缩写。EDLP 天天平价Abbreviation for “Every Day Low Price”. This is Wal-Marts pricing philosophy. “天天平价”的缩写。这是沃尔玛的定价哲学。END CAP 货架端(又称N架)Display fixture located at one or both e

27、nds of a gondola display. 货架一端或两端的陈列商品的设备。EVENT 活动The season or circular that the merchandise was purchased for。 The event is listed on the purchase order.采购商品所要迎合的季节或配合的推广活动。购货订单上列有这些活动。FEATURE 特卖A quantity of merchandise that is displayed in a highly visible area, usually on endcaps or Action Alle

28、y tables. 把大量的商品放在现眼的位置，通常是两端货架或购货走廊中的桌子，作特别宣传。FEATURE TRACKING 特卖追踪Allows stores to track the movement of featured items and VPI items.商场对特别宣传商品和促销商品的动向追踪。F.I.F.O 先进先出Abbreviation for “First In First Out”. This is a method of rotation where the first product in the store, is the first product out.“

29、First In First Out”的缩写。这是货物储存的循环方式。先到商场的先出售。FINELINE 细分类Grouping together of like merchandise within a subclass。Subclass are broken down into two or more finelines.Example: If the subclass of an item is dress shirts, the various finelines could be long sleeve print, long sleeve solid, short sleeve p

30、rint, short sleeve solid, etc. 把小分类中的商品再进行分类。一个小分类可被分成两个或更多的细分类。例如：如果小分类是衬衣，那麼细分类有长袖印花衬衣、长袖纯色衬衣、短袖印花衬衣、短袖纯色衬衣。FLAGS 旗标Small signs used on side counters to draw attention to merchandise. Flags contain the price and description of the item and are used as “Silent salesman”. 放在货架上用来引起顾客对商品的注意的小标签。标签上印有

31、商品的名称和价格，能起到“沉默的推销員”的作用。FRONT END 前台The register area at the front of the store. This includes the front Cashier area, the Courtesy Desk area and the People Greeter area. 商场前部收银机所在的地方。这包括前收银台区、顾客服务台、和迎宾区。EDGM 常务副总Person responsible for all phases of the store. Reports to the Store Director or GM.他的上

32、级是商场总监或总经理。GENERAL ORDER 总订单An order generated by the Buyer for new items, tab merchandise, seasonal event, etc. The Buyer may use his/her discretion when writing a store distribution for the merchandise as to what stores and quantities that are to be shipped to a store. The Buyer may also use speci

33、al aids in assigning a store distribution such as store size, sales class, zone, region, etc.采购员为新商品，广告商品及季节性活动等下的订单。在为商场配货时，采购员可根据自己的判断决定商品运往的商场和数量。采购员也可以在配货时运用特别辅助信息，例如商场规模，销售级别及所在的地区等。 GO Abbreviation for “General order”or GM Office.“General order” 或 “GM Office”的缩写。GROSS MARGIN 毛利The difference b

34、etween the cost and selling price of an item, considering all expenses(freight, handling, etc.) incurred in the transition.一种商品的成本和销售价之差，含有交易过程中产生的所有开支。(运费、处理费等)GROSS PROFIT 毛利Normally used to state the difference between cost and selling price。 A high gross profit dose not necessarily mean a high n

35、et profit.NOTE: Profit is non-existent until costs and expenses are deducted.一般指成本与售价之差。毛利高并不一定意味高纯利。注意：除去成本和开支后才得出利润。HBA 美容护肤用品Abbreviation for “Health & Beauty Aids”Department “Health & Beauty Aids”的缩写。HARDLINES 非食品部Department #01-10, 13-16 and 18.部门 #01-10, 13-16, 和18。HOME OFFICE(HO) 总部Headquarte

36、rs for Wal-Mart Stores, Inc, located in Bentonville, Arkansas, USA.沃尔玛的总部, 在美国,阿肯萨斯州, 本特威尔。HOME & SEASONAL 家用和季节性商品Department #1-3-18-7-14, 15,17, 19-20, 21, 22, 44.部门#1-3-18-7-14, 15,17, 19-20, 21, 22, 44。INVENTORY 库存The merchandise that you have in your store. The auditing process which is used to

37、 verify physical assets against “booked” receiving.指商场现存的商品。它是核实实际存货和书面收货记录是否相符的监控程序。INVOICE(INV.) 发票A Vendor抯 bill for goods purchased by Wal-Mart in accordance with purchase order terms.供应商按订单条款对沃尔玛所购货物开出的发票。ISD 电脑部Abbreviation for “Information System Division” Wal-Marts computer support group. Th

38、e Associates design computer programs, provide documentation and support computer users.“Information System Division”的缩写。沃尔玛的电脑部。这里的工作人员负责设计电脑程序,提供文件,和帮助电脑使用者。ITEM NUMBER 商品号a seven or nine-digit number assigned to an item of merchandise the first time the merchandise is purchased. This is the Wal-M

39、art identification number for the item carried in the store and through the compute system.在商品首次购入时分配给每种商品的一个7位数或9位数号码。这是为识别商场中销售的商品和电脑中记录的商品而设制的。LABEL 标签Stick on identification tag that is placed on the merchandise to be batched and shipped to a store. 贴在商品上以便分批和运往商场的识别标签。LISA 防損暗语The abbreviation

40、for “Look Inside Always” This is a Cashier tern reminding Associates to always look for concealed merchandise inside items Customers are purchasing such as purses, garbage pails, etc. See also：BOB. “LookInsideAlways”的缩写。这是提醒员工寻找顾客购买的商品里面隐藏的东西，比如钱包里、垃圾筒里。也见：BOB。LOSS PREVENTION 防损部A Wal-Mart Division

41、responsible for the reduction/elimination of inventory shrinkage.负责减少/避免损耗的部门。MANAGEMENT TRAINEE PROGRAM(MTP) 管理人员培训计划A formalized and structured in-store experience designed to introduce a Management Trainee to the basic areas of store operations.向受训管理人员介绍的关于商场营运的基本范围的正式化的，结构化的经验。MARK DOWN(MD) 降价An

42、y reduction in selling price(includes advertisements, clearance, etc.).售价的降低(包括广告、清货等)MARKUP (MU) 提价An increase in the initial price and markup of an item.在最初零售价之上的提价和商品的毛利。MARKUP PERCENT 毛利率Percentage of increase from cost to retail。 Markup Percent formula: Retail minus Cost divided by Retail.成本到零售

43、价的提价幅度。提价幅度计算公式: 零售价减成本除以零售价。MERCHANDISE TRANSFER REPORT(MTR) 商品转运报告A form and procedure to record and efficiently control the transfer of merchandise and book ownership of goods between Wal-Mart Stores(also between Warehouse/Distribution Center and Return Center).记录和有效控制商品在商场之间的转运和记录货物的所有权(还有仓库/分销中

44、心和回收中心之间的所有权)的报告。MODULAR商品陈列图A schematic layout program for the placement of merchandise on counters. 表示商品在货架上陈列的设计图。MTR 商品调拨See： MERCHANDISE TRANSFER REPORT. 99 SUPPLIES 商场自用品Supplies that stores can order from the Home office such as smock, forms, etc.可以从总部定购的物品，如工作服、表格等。 NOT ON FILE(NOF) 不在档An it

45、em that will not scan on the register system because the items barcode information is not in the SMART System and/or the register systems file.因为商品条形码信息不在SMART系统也/或收银机系统的文件内，所以商品无法被扫描。 OH 现货Abbreviation for “On-Hand” the total quantity of an item in the store. This includes on the counter and stockr

46、oom totals.“On-Hand”的缩写。指一种商品在商场里的数量。这包括货架和储存室的总合。OPEN ORDERS 开放式订单Purchase orders not yet received.还没有收到货的订单。 OUT OF STOCK 缺货Out of merchandise that is normally carried in inventory.正常情况下有存货的商品缺货。OVERSTOCK 库存过剩Too many of one item.一种商品数量太多。PACKAGING 包装The process of wrapping, bagging, boxing, bindi

47、ng together(either as single item or in quantities) products for display and sale.把货物打包、装袋、装箱、捆绑(可以是单件商品也可以几件一起)以便进行陈列和销售的过程。PERPETUAL INVENTORY 永久库存The continuing process of maintaining inventory levels.保持货存在一定水平的不间断的过程。P&L 盈亏报告Refers to the “Profit & loss Statement” which measures the stores profi

48、tability and expense level.衡量商场盈利和开支水平的报告。P.L.U 查詢碼“Product Look-Up”的缩写。每个没有UPC码的产品有一个四位数的P.L.U.码(收款码)。这些号码被输入前台收银机。所以当收银员输入收款码时，此项商品的 价格(或重量) 也被输入。商品号是4100到4999的商品必须有收款码。PO 订货单Abbreviation for “Purchase Order”“Purchase Order”的缩写。POP 宣传广告牌Abbreviation for “Point of Purchase” Applied to special displ

49、ays, promotional materials used to feature items on the sales floor.在营业楼面上给商品作特别宣传时用的的特别陈列和促销材料。POINT OF SALE REPLENISHMENT(POS) 补货系统System which uses data from scanning register, receiving information, last years sales data and on-hand information that Associates supply, to calculate suggested orde

50、rs for each store.一种电脑系统,他根据扫描式收银机里的数据,员工提供的收货信息，去年销售数据和货存信息计算出每个商店建议的订货数量。POS 自动补货系统See：Point of Sale ReplenishmentPRICE CHANGE(Price Adjustment) 价格变更When a retail is adjusted(either up or down) to make a new price point, for example, to meet competition prices.零售价被调整(向上或向下)到一个新价位。 比如为达到竞争价格。PRODUC

51、E 农作物(果蔬部)All fruits and vegetables grown, harvested and sold for either wholesale or retail use. universal term-commercial crops.收获后批发或零售的所有蔬菜水果。 统称经济作物。PROFIT MARGIN 利润率Pertains to the difference, percentage-wise, between the wholesale cost paid for an item and the retail price at which it is reso

52、ld.商品的批发成本和零售价之间百分比差。PURCHASE ORDER 订单An official authorization for ordering merchandise, which may also be used by stores to check in merchandise. It can be generated at store level or by the Home Office.经正式认可的订单。也可以用于商场验货。商场和总部都可下此订单。QTY 数量Abbreviation for “Quantity”“Quantity”的缩写。RATE OF SALE (ROS

53、) 销售率Amount of stock sold from one ordering week to the next.从一个订货周到下一个订货周所卖出的库存商品。RECEIVING 收货1) Area in back of the store where freight is received.2) The process of getting freight into the store.See： BACKROOM1)商场后面收货的地方。2)把货物搬进商场的过程。见： BACKROOMRETAIL 零售价The selling price of merchandise in the st

54、ores.由采购制定的商品在WAL-MART商场里的最高售价。任何时候商品的实际售价不能高于这个价格。RETURN ON INVESTMENT(ROI) 投资回报率The amount of return in profit for each dollar invested.Example: If a $100.00 profit were made on a $100.00 investment, the return would be 100%.每一元投资所获得的利润额。例如:投资100圆得到利润100圆，那麼回报率为100%。RISER 加高层A display shelf which

55、is attached to the top of counters to add extra shelving or storage space. 货架顶部。它增加了摆货的地方。SALES FLOOR 楼面Area of the store where Customers have access to purchase merchandise。 Spelled “Salesfloor” also.商场中给顾客购物的地方。也拼成 “Salesfloor”。SAMS CLUB 山姆会员店A division of Wal-Mart Stores, Inc. that sells merchand

56、ise to the public at wholesale prices in a warehouse, no-frills type environment.沃尔玛商场集团的一个分支，它以批发价销售商品，售货环境是朴实无华的仓库。SEASONAL 季节性商品Term used to refer to merchandise which is sold only during certain periods of the year.Example: Christmas, canning supplies, etc. 指只在一年中的某个时期销售的商品。如：圣诞节。SERVICE DESK 顾客

57、服务台See: COURTESY DESK70-TYPE ITEMS 70类商品Items that are entered into the item file at store level because they are not on file in the host(Home Office computer). They are called 70-type because the reference item numbers assigned by the SMART System always start with “0” and are followed by a five di

58、git number.某些商品信息不在HOST(总部电脑)系统中，于是他们在商场被输入SMART系统中。这些商品被称为70类，因为他们由SMART系统分配的参考商品号总是由70开头，并且后面跟随一个五位数号码。SHRINKAGE 损耗The difference between inventory that should be on hand according to books and what is actually on hand.不明原因丢失的商品或财物。SIDE COUNTER 正常貨架Refers to either side of a gondola merchandise di

59、splay.指正常陈列商品的货架，其应有陈列图安排商品的摆放位置。SIDE KICK 边篮Wire or cardboard display fixture that hangs on the side of an endcap utilizing peg hooks or shelves to display merchandise. Spelled : “Sidekick” also. 用铁丝或纸版制成,挂在两端货架上的商品陈列设备。它用来固定钩子或架子以便摆放商品。也拼成：“Sidekick”SIGNS/SIGNING 标牌Signs are used to enhance both s

60、pecific merchandise in the department and the shopping environment. Signing is used to identity: specials, EDLP, reduced prices and advertised merchandise.标牌用来增强特定商品在部门里和购物区里的吸引力。它用来识别特价商品，天天平价，新商品和清仓商品。SKU 商品单位Abbreviation for “Stock Keeping Unit” one individual item of merchandise.“Stock Keeping Unit”的缩写。指单项商品。SMART SYSTEM 商场商品零售系统The abbreviation for “Store Merchandising Applied Retail Technology”. This is Wal-Marts computer system.“商场商品零售系统”的缩写。这是沃尔玛的电脑系统。 S