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1、 七特大鸡排地址加盟店地址：上海闸北区江场西路七特大鸡排地址加盟店地址：上海闸北区江场西路160号号The profile of the business The profile of the business Brand culture of the business Brand story The kinds of products Brand characteristics Seven special big chicken very good food under the Shanghai Science and Technology Co.,Ltd.,is a very good i

2、nternational brand in one of many.Very good Hong Kong International Group is a global food science and technology group,has 28 offices worldwide,15 affiliates.Jurisdiction over the cause of China headquarters in Guangzhou very good,very good,Xiamen,Shanghai,very good,very good four branches in Chong

3、qing.Food Science and Technology Co.,Ltd.Shanghai very good professional dedicated to the promotion of Chinese culture,the two sides snacks,technical training,brand restaurant chain,food development,brand snacks monopoly.Company under product development,technology training department,brand Operatio

4、ns,joined the division,Direct Management,Marketing,Marketing Planning Division,Ministry of storage and transportation of materials,collection of food,food product development,marketing,operations services for the whole.Company is Taiwans China Chain Store&Franchise Association,member of the two side

5、s,the Chinese snack food brands Chain Association.Good Food Science and Technology Co.,Ltd.Shanghai very committed to creating international cuisine brand,the trend of Taiwan snack leader,a branch has a professional team of Taiwanese food heritage,creative food R&D team,professional sales team and p

6、lanning guidance strong teaching team,with the trend driven fad,so very good snacks also go in the popular front.Introduced the concept of brand new Taiwanese food chain,to provide consumers with better enjoy the food environment to help like-minded entrepreneurs realize the dream of a beautiful hom

7、e,get to the shop 90%consumer satisfaction,and food industry experts to get the two sides praise!.The brand culture of seven special big chicken1.Seven special big chickens vision and mission Company vision:to create the first Chinese brand of cross-strait characteristics of chicken products Company

8、 mission:to make people more outstanding outstanding,happy people more happy,happy life and create new space2.Seven special big chickens spirit Self-reliance Innovation Gather public power The pursuit of excellence3.The core values of Seven special big chicken Customer success,success partners,innov

9、ation,integrity,providing the public with the new Seven Special Taiwan gourmet culture4.The philosophy of Seven special big chicken i.The spirit of family services,home services,the service concept,service every room,starting a family,for home service.ii.Adhere to the green natural,real materials,th

10、e concept of good faith,so that every customer to enjoy real food,and to retain the traditional,sustainable heritage.iii.Ensure professional production,health and safety,the quality of ideas,so that every customer feel cheap,safe and secure.iv.Share profit sharing,sustainable development win-win con

11、cept,so that customers,employees,franchisees,partners,companies,firms,like the well-being as a familySeven special big chickens brand storyTaiwans leisure culture,was undoubtedly the most special night market culture.Well known that many mainlanders going to Taiwan are named in the night market to e

12、at the most authentic Taiwanese snacks.Taiwans famous snacks to appetite,night market,but the best place.If you go to the night market is not big chicken taste of Taiwan,Taiwan will not be able to experience the unique food culture food stalls.What kind of chicken is best to eat?What is good on the

13、big chicken in Taiwan?1.Must be large;large enough to have a bite full of feeling 2.Must tender;chicken tender and refreshing taste called rods 3.Must be fresh;juicy deliciousness was young patrons 4.Must be fragrant;smell fragrant rich yeast was attractive 5.Must be crisp;crisp outside and tender o

14、n the inside will have a comparison,there are personality 6.Must be fragile;fragile outer texture was soft and beautiful mezzanine 7.Must be cool;was not greasy diners to make the cheek teeth and aroma In order for seven large chicken with many different founder Mr.Liu Sanyuan to natural herbs and n

15、atural fruits and vegetables Kampo deployment marinade,marinated temperature for 72 hours,so that the flavor of the marinade to penetrate the chicken is more pure and better organization,the chicken more tasty and juicy,wrapped in homemade stained pulp,golden color,fragrant and blow the crackling cr

16、isp chicken.The secret of the big chicken once in the night markets of Taiwan launched to fame quickly in the night market,many customers travel long distances are attracted to this taste.chicken came in a big difference on the big chicken Liu,because large,tender,fresh,fragrant,crisp,crisp,cool let

17、 diners dreaming.To call up easy to read and Liu is different from other peers,many patrons simply called seven different sized chicken,over time will default the name of the founder Mr.Liu.Liu chicken came in to make a better development of the mainland,Liu chicken in 2011 a formal application to t

18、he Peoples Republic of clear national and Trademark Office registered the seven special trademark.The products of Seven special big chickenSeven special chickenSeven special fried chickenSeven special fried chickenchicken rice flowerSeven special chickenSeven special crispy chickenSeven special Taiw

19、anese cuisineBrand characteristics of Seven special big chickenSeven special big chicken:large,tender,fresh,fragrant,crisp,fragile,cool1.Large;large enough to bite down a full sense of2.Tender;chicken tender and refreshing taste called rods3.Fresh;juicy deliciousness was favored patrons4.Incense;sme

20、ll fragrant rich yeast was attractive5.Crisp;crisp outside and tender on the inside will have a comparison,there are personality6.Fragile;fragile outer texture was soft and beautiful mezzanine7.Cool;not greasy diners that makes the cheek teeth and aroma8.Diversified products to meet the taste buds o

21、f different preferences and different needs to stimulate consumption to enhance competitiveness9.Tailored to different forms of shopping stores business strategy,security zone district is to protect the rate10.Professional counseling and participate in practical operation,the complete transfer of Kn

22、ow-How,exactly into the principle of seven large 3S chicken,sauces and spices through the unique offerings of marinated,tasty,blow out the unique flavor and taste,coupled with chicken Sambo(basil,crushed garlic,plum powder)to make chicken of perfection.The performance of the businessMonth JulyAugust

23、SeptemberSales93000155000180000Data Analysis:From the Seven Special 78 and September sales situation,it is the average monthly sales of about 142,667 Yuan to the data of the seven special can earn more than 100 million a year,its profits are very high.And a column chart from the above point of view,

24、seven special monthly sales are increasing,but also from the seven special current sales situation seems,it had decided to enter the mainland market is right;it in the mainland market set off a new upsurge in fast-food market.Although the development of the face of competition with a range of issues

25、,but it still can not stop the rapid development in the mainland market.According to the survey seven big chicken,the franchise,every day can be sold more than 500 large chicken pieces;a large chicken can only have 5,000 Yuan in sales.Seven special rapid development of large chicken from a certain p

26、oint of view allows us to see the rise of the fast food industry,which is the mainland of Taiwan products in the majority of the people loved by one of the signs.Strengthweakness1.Small investment,big profit2.Variety to meet different customer needs3.Shop flexible,flexible mode of operation,choose t

27、o meet the needs of different investors4.The starting point is low,low risk5.Image packaging approachable,unique in the street6.Fashion,convenient,completely meet the trend of the times7.From Taiwan,is the orthodox snack,popular for decades,have a relatively strong brand foundation8.Seven special sn

28、ack car is developed by local conditions,to achieve a mechanized intelligent action to achieve the effort,time,worry1.Relative to the strange three juice,the seven special no more unique sauces and their ingredients2.The characteristics of Seven special big chicken and the chicken industry is very s

29、imilar in many respects,there is not much unique place3.Seven special health standards relative to other Taiwanese chicken is relatively low,so that health requirements are higher for customers to choose other areas with better sanitation4.Seven special big chicken current size relative to the other

30、 the same industry,small,seven,joined the business mainly concentrated in the Shanghai area,Jiangsu and Zhejiang and other regions is relatively small,so many people will not knowSWOTOpportunityThreat1.With the chicken hero,the release,a large chicken in Taiwan is also popular in mainland2.Students

31、start their own businesses will pay attention to those small investment,big profit,the starting point of the low,low risk,high-profit items3.The modern pace of life speeds up,fast-food industry to grow rapidly1.With an increase in the same industry,such as ho much chicken,chicken fighting,the strange appearance of three juice industry,threatening the development of seven special2.Peoples health awareness,the chicken industry received a certain degree of threat