罗宾斯《管理学》英文原版讲义全集StuRC8eCh.ppt

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1、8th edition Steven P. Robbins Mary Coulter PowerPoint Presentation by Charlie Cook Copyright 2005 Prentice Hall, Inc. All rights reserved. Copyright 2005 Prentice Hall, Inc. All rights reserved. 112 L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. Unders

2、tanding Communications Differentiate between interpersonal and organizational communication. Discuss the functions of communication. The Process of Interpersonal Communications Explain all the components of the communication process. List the communication methods managers might use. Describe nonver

3、bal communication an how it takes place. Explain the barriers to effective interpersonal communication and how to overcome them. Copyright 2005 Prentice Hall, Inc. All rights reserved. 113 L E A R N I N G O U T L I N E (contd) Follow this Learning Outline as you read and study this chapter. Organiza

4、tional Communication Explain how communication can flow in an organization. Describe the three common communication networks. Discuss how managers should handle the grapevine. Understanding Information Technology Describe how technology affects managerial communication. Define e-mail, instant messag

5、ing, voice-mail, fax, EDI, teleconferencing, videoconferencing, intranet, and extranet. Explain how information technology affect organizations. Copyright 2005 Prentice Hall, Inc. All rights reserved. 114 L E A R N I N G O U T L I N E (contd) Follow this Learning Outline as you read and study this c

6、hapter. Communication Issues in Todays Organization Discuss how Internet employee gripe sites affect communications. Explain how organizations can manage knowledge. Describe why communicating with customers is an important managerial issue. Explain how political correctness is affecting communicatio

7、n. Copyright 2005 Prentice Hall, Inc. All rights reserved. 115 L E A R N I N G O U T L I N E (contd) Follow this Learning Outline as you read and study this chapter. What Is An Organization? Describe the characteristics of an organization. Explain how the concept of an organization is changing. Why

8、Study Management? Explain the universality of management concept. Discuss why an understanding of management is important even if you dont plan to be a manager. Describe the rewards and challenges of being a manager. Copyright 2005 Prentice Hall, Inc. All rights reserved. 116 What Is Communication?

9、Communication The transfer and understanding of meaning. Transfer means the message was received in a form that can be interpreted by the receiver. Understanding the message is not the same as the receiver agreeing with the message. Interpersonal Communication Communication between two or more peopl

10、e Organizational Communication All the patterns, network, and systems of communications within an organization Copyright 2005 Prentice Hall, Inc. All rights reserved. 117 Four Functions of Communication Functions of Communication Control Motivation Emotional Expression Information Copyright 2005 Pre

11、ntice Hall, Inc. All rights reserved. 118 Functions of Communication Control Formal and informal communications act to control individuals behaviors in organizations Motivation Communications clarify for employees what is to done, how well they have done it, and what can be done to improve performan

12、ce Copyright 2005 Prentice Hall, Inc. All rights reserved. 119 Functions of Communication (contd) Emotional Expression Social interaction in the form of work group communications provides a way for employees to express themselves. Information Individuals and work groups need information to make deci

13、sions or to do their work. Copyright 2005 Prentice Hall, Inc. All rights reserved. 1110 Interpersonal Communication Message Source: senders intended meaning Encoding The message converted to symbolic form Channel The medium through which the message travels Decoding The receivers retranslation of th

14、e message Noise Disturbances that interfere with communications Copyright 2005 Prentice Hall, Inc. All rights reserved. 1111 Distortions in Communications Message Encoding The effect of the skills, attitudes, and knowledge of the sender on the process of encoding the message The social-cultural syst

15、em of the sender The Message Symbols used to convey the messages meaning The content of the message itself The choice of message format Noise interfering with the message Copyright 2005 Prentice Hall, Inc. All rights reserved. 1112 Distortions in Communications (contd) The Channel The senders choice

16、 of the appropriate channel or multiple channels for conveying the message Receiver The effect of skills, attitudes, and knowledge of the receiver on the process of decoding the message The social-cultural system of the receiver Feedback Loop Communication channel distortions affecting the return me

17、ssage from receiver to sender Copyright 2005 Prentice Hall, Inc. All rights reserved. 1113 Interpersonal Communication Methods Face-to-face Telephone Group meetings Formal presentations Memos Traditional Mail Fax machines Employee publications Bulletin boards Audio- and videotapes Hotlines E-mail Co

18、mputer conferencing Voice mail Teleconferences Videoconferences Copyright 2005 Prentice Hall, Inc. All rights reserved. 1114 Evaluating Communication Methods Feedback Complexity capacity Breadth potential Confidentiality Encoding ease Decoding ease Time-space constraint Cost Interpersonal warmth For

19、mality Scanability Time consumption Copyright 2005 Prentice Hall, Inc. All rights reserved. 1115 Interpersonal Communication (contd) Nonverbal Communication Communication that is transmitted without words. Sounds with specific meanings or warnings Images that control or encourage behaviors Situation

20、al behaviors that convey meanings Clothing and physical surroundings that imply status Body language: gestures, facial expressions, and other body movements that convey meaning. Verbal intonation: the emphasis that a speaker gives to certain words or phrases that conveys meaning. Copyright 2005 Pren

21、tice Hall, Inc. All rights reserved. 1116 Interpersonal Communication Barriers Defensiveness National Culture Emotions Information Overload Interpersonal Communication Language Filtering Copyright 2005 Prentice Hall, Inc. All rights reserved. 1117 Barriers to Effective Interpersonal Communication Fi

22、ltering The deliberate manipulation of information to make it appear more favorable to the receiver. Emotions Disregarding rational and objective thinking processes and substituting emotional judgments when interpreting messages. Information Overload Being confronted with a quantity of information t

23、hat exceeds an individuals capacity to process it. Copyright 2005 Prentice Hall, Inc. All rights reserved. 1118 Barriers to Effective Interpersonal Communication (contd) Defensiveness When threatened, reacting in a way that reduces the ability to achieve mutual understanding. Language The different

24、meanings of and specialized ways (jargon) in which senders use words can cause receivers to misinterpret their messages. National Culture Culture influences the form, formality, openness, patterns and use of information in communications. Copyright 2005 Prentice Hall, Inc. All rights reserved. 1119

25、Overcoming the Barriers to Effective Interpersonal Communications Use Feedback Simplify Language Listen Actively Constrain Emotions Watch Nonverbal Cues Copyright 2005 Prentice Hall, Inc. All rights reserved. 1120 Types of Organizational Communication Formal Communication Communication that follows

26、the official chain of command or is part of the communication required to do ones job. Informal Communication Communication that is not defined by the organizations hierarchy. Permits employees to satisfy their need for social interaction Can improve an organizations performance by creating faster a

27、nd more effective channels of communication. Copyright 2005 Prentice Hall, Inc. All rights reserved. 1121 Communication Flows Lateral D o w n w a r d U p w a r d Copyright 2005 Prentice Hall, Inc. All rights reserved. 1122 Direction of Communication Flow Downward Communications that flow from manage

28、rs to employees to inform, direct, coordinate, and evaluate employees. Upward Communications that flow from employees up to managers to keep them aware of employee needs and how things can be improved to create a climate of trust and respect. Copyright 2005 Prentice Hall, Inc. All rights reserved. 1

29、123 Direction of Communication Flow (contd) Lateral (Horizontal) Communication Communication that takes place among employees on the same level in the organization to save time and facilitate coordination. Diagonal Communication Communication that cuts across both work areas and organizational level

30、s in the interest of efficiency and speed. Copyright 2005 Prentice Hall, Inc. All rights reserved. 1124 Types of Communication Networks Chain Network Communication flows according to the formal chain of command, both upward and downward. Wheel Network All communication flows in and out through the g

31、roup leader (hub) to others in the group. All-Channel Network Communications flow freely among all members of the work team. Copyright 2005 Prentice Hall, Inc. All rights reserved. 1125 The Grapevine An informal organizational communication network that is active in almost every organization. Provid

32、es a channel for issues not suitable for formal communication channels The impact of information passed along the grapevine can be countered by open and honest communication with employees. Copyright 2005 Prentice Hall, Inc. All rights reserved. 1126 Information Technology Benefits of Information Te

33、chnology (IT) Increased ability to monitor individual and team performance Better decision making based on more complete information More collaboration and sharing of information Greater accessibility to coworkers Copyright 2005 Prentice Hall, Inc. All rights reserved. 1127 Information Technology (c

34、ontd) Networked Computer Systems Linking individual computers to create an organizational network for communication and information sharing. E-mail Instant messaging Voice-mail Fax machines Electronic Data Exchange (EDI) Teleconferencing Videoconferencing Copyright 2005 Prentice Hall, Inc. All right

35、s reserved. 1128 Information Technology (contd) Types of Network Systems Intranet An internal network that uses Internet technology and is accessible only to employees. Extranet An internal network that uses Internet technology and allows authorized users inside the organization to communicate with

36、certain outsiders such as customers and vendors. Wireless capabilities Copyright 2005 Prentice Hall, Inc. All rights reserved. 1129 How IT Affects Organization Removes the constraints of time and distance Allows widely dispersed employees to work together. Provides for the sharing of information Inc

37、reases effectiveness and efficiency. Integrates decision making and work Provides more complete information and participation for better decisions Creates problems of constant accessibility to employees Blurs the line between work and personal lives Copyright 2005 Prentice Hall, Inc. All rights rese

38、rved. 1130 Current Communication Issues Being connected versus being concerned Managing Internet gripe sites as a valuable resource for unique insights into the organization. Employee complaints (“hot-button” issues) Customer complaints Responding to Internet gripe sites Recognized them as a valuabl

39、e source of information Post message that clarify misinformation Take action to correct problems noted on the site Set up an internal gripe site Continue to monitor the public gripe site Copyright 2005 Prentice Hall, Inc. All rights reserved. 1131 Current Communication Issues (contd) Managing the Or

40、ganizations Knowledge Resources Build online information databases that employees can access Create “communities of practice” for groups of people who share a concern, share expertise, and interact with each other. Copyright 2005 Prentice Hall, Inc. All rights reserved. 1132 Communication and Custom

41、er Service Communicating Effectively with Customers Recognize the three components of the customer service delivery process The customer The service organization The service provider Develop a strong service culture focused on the personalization of service to each customer. Listen and respond to th

42、e customer Provide access to needed service information Copyright 2005 Prentice Hall, Inc. All rights reserved. 1133 “ Politically Correct” Communication Do not use words or phrases that stereotype, intimidate, or offend individuals based on their differences. However, choose words carefully to maintain as much clarity as possible in communications.