建平中学英语：高二第一学期unit4PPT课件

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1、2021/8/3112021/8/3122021/8/313floating2021/8/314Unit FourBig Business2021/8/315A. Reasons for the success of McDonaldsB. Some cooking recipesC. Some advice on how to start a business D. The history of McDonalds Where do you think this passage is taken from? What do you think the article might contai

2、n? Choose from the following or give your own ideas.Skimming2021/8/316Find the answers to these questions.What was Ray Kroc selling in 1954?3. When was the first McDonalds opened in Hong Kong?4. What do the letters Q.S.C&V stand for?2. What were the two McDonalds brothers called?milkshake machinesMa

3、c and Dick McDonaldin 1975Quality, Service, Cleanliness and ValueScanning 2021/8/3171.“we use 100%Beef!”2.“Our employees are taught everything that can make our customers feel satisfied!”3. “Everything in our outlets is neat and tidy!” 4. “We provide you more and more valuable and healthy food!”QS C

4、V2021/8/318Match:He starts setting up his own outlets, and then buys the rights. The business expands very rapidly.The present and future of the McDonalds.Ray Kroc sees the original McDonalds restaurant.Some reasons for the success for McDonalds.P1-P2P3-P5P6-8P92021/8/319Details of the textnPara. 1-

5、2nWhy did Ray Kroc decide to go and visit a small drive-in hamburger stand? In which year did this happen?nWhat did he see there?Before it was opened:_ _After it was opened: _ _ immediately filled with customers staff: cheerful, fast and polite staff: in uniforms everything: neat and tidy2021/8/3110

6、Para.3-5nKroc suggested to the brothers that they _, but they didnt _.nHowever, they did allow Kroc _ _. should set up more outlets want to expand further to launch other branches of McDonalds2021/8/3111Rapid developmentnIn 1955 _nIn 1959 _nIn 1961 _nIn 1972 _nIn 1975 _nIn 1990 _nIn 1992 _The first

7、McDonalds was openedThe 100th McDonalds was openedKroc took over complete ownershipA McDonalds was being opened every dayMcDonalds came to Hong KongMcDonalds came to ShenzhenMcDonalds came to Beijing.2021/8/3112Para.6-8nReasons for success:nThe motto: _n _Q. S. C. & V pays great attention to detail:

8、Example 1: to achieve the right quality, _._ Example 2: to achieve good service, _._2021/8/3113Para. 9At present:_ _In the future:_ outlets in 119 countries100 hamburgers sold in one second set up a McDonalds on the moon2021/8/3114The writing plan of this text:nThe article starts with an important m

9、oment in the past.nThe article describes the history and growth of the company.nThe article explains the reasons for the success of the company.nThe article predicts what might happen in the future.P1 to P_P_ to P_P _ to P _P_2356892021/8/3115Topic discussion:nWhy is McDonalds so popular in China?nW

10、hat do you think of fast food?2021/8/3116These are the reasons why McDonald is so popular in China.2021/8/3117Language points:2021/8/3118ndrive-in - a restaurant , a cinema, etc. where one can eat or watch a film without leaving ones car “免下车”餐馆na. The first drive-in cinema was opened in New Jersey

11、in 1933.nb. a drive-in restaurant 送菜到车上的餐馆nc. a drive-in cinema n 可坐在车上观看电影的露天电影院nd. a drive-in bank 服务到车上的银行2021/8/3119stand - - a table or small building in the street where goods are sold na. a newspapers stand / a news stand ; n a fruit stand; a hot dog standnb. a hat / coat stand 帽/衣架 n- 看台na.

12、A cheer rose from the south stand.nstand (v) - 坐落；忍受na. Shanghai stands in the east of China.nb. Mary couldnt stand the hot weather.2021/8/3120 stand for1.代表代表, 表示表示UN stands for the United Nations.UN是联合国的缩写。是联合国的缩写。Dictatorship stands for the denial of individual freedom.独裁意味着否定个人自由独裁意味着否定个人自由2.为为而

13、奋斗而奋斗; 拥护拥护 ;支持支持He stood for the cause of liberty and justice.他为自由和正义的事业而奋斗。他为自由和正义的事业而奋斗。John always stands for what is right.约翰一贯支持正确的事情。约翰一贯支持正确的事情。2021/8/3121nMore phrases:nstand by, stand for, stand aside, stand out ,stand backn1. How can you _stand by_ and do nothing to save the drowning boy?

14、n2. “WTO”_stands for_ “World Trade Organization”.n3. _Stand aside_ and let us pass!n4. The policeman asked the spectators to _stand back_ .n5. The bold print _stands out_ very well. n6. _Stand out_!( he ordered the soldier to stand out. )n7. I cant stand_being treated_ (treat) as a child. 2021/8/312

15、2ntidy - arranged neatly and with everything in orderna. My sister Jane always makes her room clean and tidy. 很整洁nb. My grandmas always neat and tidy. n 整齐又干净n(v) Tidy yourself before you go out.nneat - in good order; showing care and appearance; tidy 整齐的；整洁的na. neat handwriting 工整的笔迹nb. He keeps hi

16、s office neat and tidy.2021/8/3123staffnIn BrE, staff(员工) can be singular:Eg. a staff of ten 职工十人Or plural:Eg. I have ten staff working for me.If it is the subject (主语) of a verb, this verb is plural.Eg. The staff in this shop are very helpful.2021/8/3124nIn AmE, staff can only be singular.na staff

17、of ten ( but nThe staff in this store is very helpful.n(The plural form staffs is less frequent but is used in both BrE and AmE to refer to more than one group of people.)2021/8/3125Similar words:naudiencenThe audience was/ were clapping for 10 minutes.nan audience of 10,000.nThe debate was televise

18、d in front of a live audience.nTV/ cinema/movie audiences2021/8/3126npopulationnOne third of the worlds population consumes/ consume two thirds of the worlds resources.nNigeria has a population of nearly 100 million.ncountries with ageing populations2021/8/3127 impress1. 给给留下深刻的印象；使钦佩；留下深刻的印象；使钦佩；We

19、 interviewed a number of candidates but none of them impressed us. VNHe impressed her with his sincerity.= His sincerity impressed her.I was impressed by him.The Grand Canyon never fails to impress. VIt impressed me that she remembered my name.nimpress sth on/ upon sb. (formal) 使意识到（重使意识到（重要性）要性）He

20、impressed on us the need for immediate action.2021/8/31283. 使使注意到注意到;给给留下印象留下印象If something impresses itself on your mind, you notice and remember it. But this change has not yet impressed itself on the minds of the British public. 但这一变化还没有引起英国公众的注意。但这一变化还没有引起英国公众的注意。4. 给给留下留下(的的)印象印象 nIf someone or

21、 something impresses you as a particular thing, usually a good one, they gives you the impression of being that thing. Billy Sullivan had impressed me as a fine man. 比利比利沙利文给我留下的印象是他是个很不错的人。沙利文给我留下的印象是他是个很不错的人。2021/8/3129 impressionnWhats your overall impression of our class?n to get a good/ bad imp

22、ression of sb/ sthnShe gives the impression of being very busy.nHis trip to India made a strong impression on him.n他的印度之行对他的触动很大。他的印度之行对他的触动很大。nThe experience left a lasting impression on me.2021/8/3130nservice - the giving of food and drink to customers; the help to people that a business providesn

23、a. He works in the after-sales service department for Volkswagen.nb. The hotel is noted for its fine service.nc. He died in the service of his country.n (服役) 为国捐躯nd.railway / postal service (机构)ne. at your service 愿为你效劳2021/8/3131n(v) serve -beusedas;beusefulna.TheChannelTunnelserves to strengthen B

24、ritainslinkswiththeContinent.nb.Theroomserves asbothbedroomandliving-room.nc.Heserves asaguard.nd.Theseexperimentsserve nousefulpurpose.ne.serve the interests of / serve the needs ofn-workforna. serve the peopleheartandsoulnMoremeanings:nb.Hehasservedinthearmyformanyyears.服役nc.Heserved5yearsinprison

25、.服刑nd.Therestaurantservesnicefood.供应（饭菜）e.WhatmayIserveyouwith?你要些什么？2021/8/3132 readnThe sign read “No Admittance”.nGenerally, the article reads very well.nWhat does the thermometer read?nThe thermometer reads 30 degrees.nA man came to read the gas meter.2021/8/3133nShe read a nice story for the ch

26、ildren. nHe can read lips. nread sbs mindnHer letter is so full of implications that one has to read between the lines.(领悟领悟隐含的意义；看出言外之意隐含的意义；看出言外之意) nI know him so well that I can always read his mind. / read his thoughts from his face.nThe clock reads four-twenty now. nThe sentence reads smoothly.

27、 nGenerally, the article reads very well.nwrite / lock / wash / sell / weigh / measure2021/8/3134 expandnMetals expand when they are heated. V n( contract)nA childs vocabulary expands through reading. VnThe new system expanded the role of family doctors. VNnWeve expanded the business by opening two

28、more stores. VNn expansion n. 2021/8/3135 launch1.使使(船船)下水下水 nThey launched a new passenger liner.n他们使一艘新的客轮下水。他们使一艘新的客轮下水。2.发动发动; 发出发出; 发射发射 nThey have launched a spaceship.n他们发射了一艘宇宙飞船。他们发射了一艘宇宙飞船。3.开始从事，发起，发动（尤指有组织的活动）开始从事，发起，发动（尤指有组织的活动）n launch a new enterprisen创办一个新企业创办一个新企业nlaunch an attack (

29、on sb)n开始攻击开始攻击nlaunch a mass production movementn开展群众性生产运动开展群众性生产运动2021/8/3136 take over1.接管接管; 接替接替 The strikers took over the factories.罢工工人接管了工厂。罢工工人接管了工厂。She took over his work after his departure.他离开以后他离开以后, 她接替了他的工作。她接替了他的工作。2.带带, 领领到另一地到另一地 He took us over to the window.他带我们到窗户旁。他带我们到窗户旁。He

30、took his son over this road.他带他的儿子穿过这条马路。他带他的儿子穿过这条马路。2021/8/3137 detailn. 1.细目细目, 细节细节; 小事小事If youre interested in the job, Ill send you all the details.如果你对这工作感兴趣如果你对这工作感兴趣, 我将寄给你全部的说明。我将寄给你全部的说明。 2.各种细节各种细节, 详情详情 He has a good eye for detail and notices almost everything.他他明察秋毫明察秋毫, 几乎一切事情都注意到了几乎

31、一切事情都注意到了in detail 详细地详细地detail by detail 逐一逐一go into detail 详述详述, 逐一细说逐一细说vt.细说细说, 详述详述 Please detail how you caught the thief.2021/8/3138 establishnThe new treaty establishes a free trade zone. （VN ）n新条约设立了自由贸易区。新条约设立了自由贸易区。nThe school has established a successful relationship with the local commu

32、nity.（VN）n这所学校与当地社区建立了良好的关系。这所学校与当地社区建立了良好的关系。2021/8/3139nestablish sb/ sth/ oneself (in sth) (as sth) n to hold a position for long enough or succeed in sth well enough to make people accept and respect you 确立；使立足；使稳固确立；使立足；使稳固By then she was established as a star.那时她作为明星的地位已经确立。那时她作为明星的地位已经确立。He h

33、as just set up his own business but it will take him a while to get established.他刚建立自己的公司，但要站稳脚跟还得花上一段时间。他刚建立自己的公司，但要站稳脚跟还得花上一段时间。It was this campaign that established the papers reputation.正是这场运动确立了这家报纸的声誉。正是这场运动确立了这家报纸的声誉。2021/8/3140nimport - to bring a product into one country from anotherna. We

34、import a large number of cars and TV sets from Japan every year.nb. imported cars / TV sets nc. Nowadays many kinds of fruit are imported from South Asia.n(n.)na. a ban on beef importsnb. cheap imports from AsianA export (v.)2021/8/3141ncleanliness- the state of being clean or the habit of keeping t

35、hings clean n 爱清洁（习惯），干净，清洁na. Some people are obsessive about cleanliness. 有些人有洁癖。ncleanly - easily and smoothly in one movement 干净利落的；利索的na. The boat moved cleanly through the water.nb. fuel that burns cleanly 环保型的燃料 2021/8/3142 whilenWhile I was waiting at the bus stop, three buses went by in the

36、 opposite direction.nWhile Toms very good at science, his brother is absolutely hopeless.n(Toms very good at science, while his brother is absolutely hopeless. )n(Only used at the beginning of the sentence= although; in spite of the fact that) While I am willing to help, I do not have much time avai

37、lable.2021/8/3143n once in a while occasionally 偶尔地；间或偶尔地；间或nworth your while useful for sb to do 对对大有好处大有好处 It will be worth your while to come to the meeting. Hell do the job if you make it worth his while(= pay him well)2021/8/3144 no doubtnNo doubt shell call us when she gets there.nThere is no

38、doubt that we will be successful. nHes made some great movies. Theres no doubt about it.2021/8/3145 no neednTheres no need to worry. 何患之有。何患之有。nNo need to thank me. 用不着谢我。用不着谢我。2021/8/3146 no pointnThere is no point in waiting. 等待毫无意义等待毫无意义nThere seems no point in going. 似乎没有必要去。似乎没有必要去。2021/8/3147n

39、o wondern No wonder. 怪不得。怪不得。nNo wonder you are so experienced. 怪不得你的经验这么丰富。怪不得你的经验这么丰富。nNo wonder he behaves so differently. 难怪他做事和别人不一样。难怪他做事和别人不一样。n No wonder you like hot food. 难怪您喜欢辣的东西。难怪您喜欢辣的东西。n Its no wonder they remembered it so vividly. 难怪他们记得这么清楚。难怪他们记得这么清楚。2021/8/3148 no use/ no good n无用处无用处nIts no good/use complaining-they never listen.nThis book is no good / use to me: I need the new edition.部分资料从网络收集整理而来，供大家参考，感谢您的关注！