EUROPEAN HOTEL AND INSTITUTE PRIVATE LIMITED PROJECT INSTITUTE AND

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1、INSTITUTE AND HOTEL FOR TOURISMEUROPEAN HOTEL AND INSTITUTE PRIVATE LIMITED PROJECT INSTITUTE ANDEUROPEAN HOTEL AND INSTITUTE PRIVATE LIMITEDPROJECT INSTITUTE AND HOTEL FOR TOURISMOctober 2008NORTH EASTERN REGIONGUWAHATI - INDIA1. INTRODUCTIONThe North East India has tremendous potential to develope

2、d tourism industry. It can be one of the most popular tourism destinations of the world. The present situation in North East is not in a position to invite the world tourist due to unorganized and poor infrastructure. We feel to develop the infrastructure for tourism in all aspects is most important

3、 for the region. The infrastructure hardware (e.g. building, plot, road, premises etc.) is developing in many areas in help of government schemes and private projects in certain level. In present, comparatively, to develop the infrastructure software (human resource- skill employees, management prof

4、essionals, qualified entrepreneurs) is not much happening in the entire region. The software is the most important to run any industry and this is always the biggest challenge for all of us. European Hotels and Institute Private Limited is taking a step to setup an institution of an international st

5、andard to fulfill the demand of the present market as well as for the future growing tourism industry. 2. OBJECTIVES Institute for Tourism in collaboration with an European Institute The institute itself is a Hotel running by students Outlets, seminar rooms, banquets and practical/theory class rooms

6、 for the students Training facilities for managers Output: skilled employees, tour guides, coach drivers, entertainers, travel agent employees, receptionist for all trade Language improvement3. LOCATION Guwahati Assam Easley reachable from all part of the region. A Culm and quite eco friendly enviro

7、nment 4. INFRASTRUCTURE PRACTICAL TRAINING THEORETICAL EDUCATION (ACADEMY) 4+ STAR HOTEL WITH 70 ROOMS FOOD AND BEVERAGE OUTLETS ACCOMODATION FOR EMPLOYEES AND STUDENTS GARDEN, PARKING FACILITIES 5. MANAGEMENT STRUCTURE 2 Managing Directors 1 Operating Manager Departmental Heads Instructors / Teache

8、rs Administrative employees Technical employees5. 1. MANAGEMENT AND ORGANISATIONManaging Director IManaging Director IIv Finance Management Operating Managementv General ManagementHuman Resourcev PlanningAdministration5. 3. Hotel Director (Hotel)5. 4. Institute Director (Academic)v responsible for h

9、otel operationresponsible for the institute5. 2. DEPARTEMENTAL HEADS Front Office ManagerCoaches and trainers Restaurant Managers Executive Chefs Housekeeping Head Maintenance5. 3. HOTEL - Departmental Employees5. 3. 1. Front Office: 2 receptionists 2 night manager 2 trainees (students) 2 bell-boys

10、(students)5. 3. 2. Restaurant: 2 captains 10 trainees (students)5. 3. 3. Bar: 2 bar-keepers 3 trainees (students)5. 3. 4. Kitchen: 2 Sous-chefs 4-6 trainees (students)5. 3. 5. Housekeeping: 2 housemaids 6 trainees (students)5. 3. 6. Maintenance: 2 employees 5. 4. ACADEMIC - Departmental Employees5.

11、4. 1. Coaches and Trainers F and B trainer (restaurant manager of hotel) Kitchen chef (executive chef of hotel) Language and cultural trainer (German, French) Trainer for tourist guide and coach drivers Management trainer Administrative employeesJob-description and qualification of main positions(A)

12、 Hotel Directorv Job descriptionResponsible for the whole operation of the hotel, for the hotel budget, sales, turnover, cost-control, employees, public relations, coordination with the institute director for various practical training of the students in the hotel. v QualificationMinimum age of 30 y

13、ears, hotel management degree, minimum 10 years working experience in tourism industry, higher management position in five-star-hotels, fluently in English language, and another European language will be an advantage, flexible, carrier oriented and all-round-knowledge in hotel-industry.(B) Institute

14、 Director (Academy)v Job descriptionResponsible for the administrative operation of the institute, organizing the courses and modules, coordinating with the instructors, coaches, management institutes, universities. The collaboration work with European institutes, exchange programs global. Network w

15、ith different hotel-chains and tourism-outlets for the students, coordination with the hotel director for various practical training of the students in the hotel.v QualificationMinimum age of 35 years, Master-Degree in Management of a recognized University, 5-years work experience in an academic ins

16、titute and hotel-industry, organization capability, leadership-quality, skills in marketing, flexible, carrier oriented.v GenerallyThe hotel will run by students and trainees. The structure of the institute course and module are made for practical training in the hotel inside the institute. 6. STRAT

17、EGIC POSITION ENTREPRENEURS TARGET Producing skilled employees for all tourism related organization in North-Easter region of India Help to upgrade all category-hotels, restaurants, service-orientated outlets, vocational trainings Set up new specialized training center in other parts of north-easter

18、n region To provide European service quality standard to hotel guest Collaboration with an Austrian International Institute (Klessheim, Salzburg) to introduce a new training system for the professionals Employing international experts to produce international skilled people Opening job-opportunities

19、 for local boys and girls for all over the world with the institute-brand “Guwahati”-North-Easter-region to make well-known to other parts of the world with cross-culture and its exchange-programs,to increase the incoming international tourism for this region Employment opportunities for the local p

20、eople in the institute and in the hotel beside building their carriers The managing director is a native boy with as Austrian based company. It will give us great opportunity to present the North-Eastern-region in tourism market in Europe in trade-fairs (ITB Berlin, ACT Vienna, and tourism-fair Lond

21、on) and online- and print-media. To develop local cuisine (spices), drinks and present it to the international market7. TARGET GROUPS TARGET GROUPS FOR THE INSTITUE Employees of regional restaurants, hotels and tourism related organizations Educated and ambitious local boys and girls interested in t

22、ourism-education Employees from all hospitality industries (e. g. hospital-, airport-, airlines-employees, travel-agencies, tour-operators ) Employers and managers to specialize in a subject (e. g. controlling, hotel-reservation-program, guest-relation ) For learning languages (e. g. German, French)

23、 Students for exchange-training program (Indian cuisine) TARGET GROUPS FOR THE HOTEL Business-guest from North-East and upper-Assam Institute related guests Government educational delegation International tourists International and National company clients (premium services) Transit guest to other p

24、rovinces of North-East8. SWOT-ANALYSIS8. 1. Strengthso 25-years-experience in tourism industry in Europe and Indiao the investors are native entrepreneur from Assam (social responsibility and secure)o this will be the only institute with this concepto quality concerning the training and services are

25、 going to be a long-term-USPo collaboration with Austrian instituteo the entrepreneur successfully runs a four-star-hotel in Austria, Europeo exchange program with European institute and hotels 8. 2. Opportunities o Economic growth all over Indiao Tourism development in India is opening opportunitie

26、s for North-Easto The institute will produce skilled employees for tourism industry which is highly demanded in presento To build a network with international tourism market through this instituteo Upgrade local tourism infrastructure (human resource)o Providing the possibility to the youth who is w

27、illing to invest time and money to build their carrier8. 3. Weaknesso It may take time for a new concern to build a reputation good will thoughto The willingness of local entrepreneurs to train their employees and managers for upgrading the qualityo Coordination with European organization may take t

28、ime to work efficiently in the beginningo Lake of expertise for technical infrastructure set-up8. 4. Threatso Someone may copy the concept and build an institute next to meo Unstable political situationo Environmental changes can affect the whole tourism industryo Changes of the government law conce

29、rning working with international companies9. PRODUCTS, GOODS AND SERVICES 9. 1. COURSES AND TRAININGS:9. 1. 1. Management-Studies: F & B-Control2 semesters F & B-Management4 semesters Kitchen-Management & Cost-Control1 semester Tourism- & Leisure Management4 semesters Communication and Public Relati

30、on2 semesters Front Office Manager4 semesters Budget and planning for Hotel- and Restaurant1 semester 9. 1. 2. Food- and Beverage-Studies: Sommelier6 weeks Bar-Keeper4 weeks Confectioneries and Patisserie4 weeks Cold Cuts and Salad4 weeks Austrian cuisine4 weeks Italian cuisine4 weeks Restaurant ser

31、vice2 weeks Banquet organization2 weeks Breakfast service2 weeks Room service2 weeks Cooking in general2 weeks Hygiene and nutrition4 weeks Coffee-Expert2 weeks Diet-Cooking2 weeks9. 1. 3. Hotel-Studies: Telephone-conversation1 week Room-Reservation1 week Hotel-Programs (Elite, Fidelio)4 weeks Guest

32、-communication1 week Housekeeping4 weeks Hotel-Ambience2 weeks Night-Auditor2 weeks Bell-Boys2 weeks Receptionist (all tasks)16 weeks9. 1. 4. Languages: German 1 (basic)3 weeks German 2 (basic with grammar)5 weeks German 3 (middle level)9 weeks German 4 (upper level)1 Semester Business German2 Semes

33、ters French 1 (basic)3 weeks French 2 (basic with grammar)5 weeks French 3 (middle level)9 weeks French 4 (upper level)1 Semester Business French2 Semesters9. 1. 5. Courses in general: Training for tourist guide2 semesters Training for coach driver2 weeks Coaching for airport-employees1 week Hospita

34、l-Employees for food-nutrition4 weeks Communication and services for air-Hostesses4 weeks Sales in tourism6 weeks Handling guests-complaint1 week Coaching for travel-agencies8 weeks Intern- and extern Marketing for hotels2 weeks Safety and First-Aid1 week 9. 2. HOTEL AND RESTAURANT9. 2. 1. HOTEL 70

35、Luxury double rooms (These rooms can be sale as single occupancy) Seminar rooms with modern facilities9. 2. 2. RESTAURANT Restaurant with 110 Covers 9. 3. 3. BAR Bar with 65 Covers 10. MARKET10. 1. REGIONAL MARKET Population North East India: 39 Million Yong Population North East India: 15 Million P

36、opulation Guwahati: 1,2 Million Business Guest Overnight stay in Guwahati: no figures yet People visit Guwahati everyday for many reasons: no figures yet Changing culture & tradition due economical changes: people dont stay with relatives like before. Therefore a hotel will be essential. 10. 2. STUD

37、ENTS Every year 200,000 Students passed 10 + 2 level 100,000 passed Bachelor Degree English as major language for all hill states Every year 10,000 Regional students go to other part of India or abroad for tourism study A large number of people have money to spend for the higher education for them o

38、r their children. People are keen to learn a European language. 10. 3. HOTEL GUESTS AND RESTAURANT CLIENTS More than 100,000 transit guest on traffic on this route. Guest related to the institute (relative, parents, friends, entrepreneurs, ) Government/Company delegation for seminars International T

39、ourist in coming years. Domestic tourist for North East Tour packages Local people for European Cuisine Highlight of North East Culinary11. Financing Volume11. 1. CAPITAL INVESTMENT v Total Capital of Investment: 2 million Eurosv Bank Finance: 1,5 million Eurosv Own Capital: 0,5 million Euros 11. 2.

40、 TURNOVER11. 2. 1. Academic area:As mentioned above the courses have been forecasted and so a turnover of approximately 530,000 Euros will be reached. Also the cost of goods sold has been calculated on the basis of percentages which result in cost of goods sold of about 460,000 Euros. Please take a

41、look at the excel table on page 25.11. 2. 2. Hotel and Restaurant:There are three different areas Hotel, Restaurant and the Bar. The predicted turnover forecast for year 2010 is about 1.1 million Euros. Please take a look at the excel table on page 25.11. 2. 3. General - Cost structureNeed informati

42、on for the basic industrial costs of North East. 12. Conclusion Software is more important to run the system. Human software contains the following: Employees Entrepreneurs Management Healthy tourism is only possible with qualitative people. Investment into people is an investment for the future and our region.European Hotels and Institute Private Limited is going to produce and develop the basic for the Tourism Industry with this long term vision. The promoters are expecting a high level co-operation of local authorities, financial institute and expertise to realize this project by 2010. 15