Introducingacompany

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1、Unit 2 Company ProfilesI. Periods: 2II. Content: Introducing a companys profile(background, business scope,etc.)I. Aims & Demands: learn to talk about a companys business. listen & repeat the dialogues or passages about how to describe a company,grasp the sentence patterns on companys profile.IV. Ma

2、in & Hard Points: Main Points: the sentence patterns on companys profile.Hard Points: Useful expressions V. Teaching Methods: Interactions; Listening & SpeakingVI. Teaching Tool: Multimedia classroomVII. Teaching Steps:Step1.Lead inA companys profile is often used to introduce a company by giving a

3、brief account of its history and its scope of business. Here are some typical remarks for introducing a company. Read them and try to translate into Chinese.(page20-21)1. Royal Philips Electronics of the Netherlands is one of the worlds biggest electronics companies and Europes largest, with sales o

4、f EUR 31.8 billion in 2002. 荷兰皇家飞利浦电子集团是世界上最大的电子公司之一，在欧洲名列榜首，2002年的销售额达318亿欧元。2. Its 170 000 employees in more than 60 countries are active in the areas of consumer electronics, domestic appliances, components, semiconductors, and medical systems. 它在60多个国家里拥有17万名员工，他们活跃在日用电子产品、家用电器、电子元件、半导体和医疗系统等领域。

5、3. Philips is quoted on the NYSE London and other stock exchanges. 飞利浦的股票在纽约、伦敦和其他股票交易所中上市。4. Royal Philips Electronics is the tenth on Fortunes list of global top electronics corporations. 皇家飞利浦电子集团在财富杂志全球最大电子公司中排名第十。Step2.Dialogues (page21-22)1. Listen & repeat2. Read & translate, and learn the us

6、eful expressions:Some Related Words & expressions1) be in business 开展业务2) be based in 总公司/总部在3) have seven branch offices 有7家办事处4) be engaged in 从事于5) application software 应用软件6) fulfill that need 满足需要 7) deal in 经营8) registered capital 注册资金9) Shanghai Stock Exchange 上海证券交易所10) have a market capital

7、ization 进行市场投资11) net profit 纯利润12) annual production/ output 年产量13) consists of six departments 由6个部门组成14) top quality integrated circuits 高质量的集成电路Step3.Listen and Read (page25)Listen to a brief introduction to a company and complete the profile according to the information you get.1. Read the info

8、rmation and predict2. Listen and writeIBM JapanCompany ProfileThe driving force for a new creativity in 1. the 21st century Headquarters: 3-2-12 Roppongi Minatoku,2. Tokyo, JAPAN Phone: 03-3586-1111 0120-04-1992 (Dial IBM)3. President and CEO : Takuma OtoshiFounded: 4. June 17,1937 Capitalization: 5

9、. 135.3 billion yen Number of Employees: 6. a staff of 21 671 Major Business Lines: Information Processing Systems 7. Software 8. Communications Systems Step4. Data Bank - Workbook (page19 and page28)Practice the patterns & expressions for talking about a company.1What do you mainly deal in?你们主要经营什么

10、？2 How many employees do you have?你们有多少名员工3 What are your main products?你们的主要产品是什么4 Whats your annual production/output?你们的年产量是多少5 Are you developing any new products?你们 在开发新产品吗6 Weve been in business for five years.我们开展业务已经 有5年了7 Our registered capital is 50 million yuan.我们的注册册资金是50000万元8 Last year

11、 our net profit was 2 million yuan.去年我们的纯利润是200万元9 Our company is based in Beijing我们的总公司在北京 10 The annual output is 50000 tons我们的年产量是5万吨1The company is a small privately owned business本公司是一家小型私人企业2 We are a small firm with 21 professionals本公司是一家有21名专业人员的小企业3The company is a manufacturer of electroni

12、c components本公司生产电子元件 4 Our sales are up 30 percent over last year 销售比去年增长了百分之三十5 In the year 2007 ,annual sales amounted to $15 million2007年的年销售额达到1500万美元 6 This year we expect to see a 12 percent growth in annual sales 今年的年销售额预计可增长12%7 The company provides electronic systems and services for world

13、wide markets 本公司 为世界市场提供电子系统和服务8 We produce a variety of small-sized molds for the telecommunications and medical appliance industries 我们为通讯和医疗器械产业生产各种小型模具9 We produce different products according to the customers specifications 我们按照客户要求的技术规格生产各种产品10 we have developed several new chemical products 我

14、们已开发出了当选种化学制品Step5. Sum-upDescription of a Company Name : Corporation/Group/Company Location: is located in Beijing;Were based in Date of establishment: was founded in (1990)was established in (1990) Ownership: a large state-ownedenterprise; a small privately owned business; a Sino-US/Sino-Korean jo

15、int ventureScope of business:specialize in/mainly deal in/manufacture/ engage in;be a leader in/main products are;registered capital (is)annual production/outputannual sales/sales turnover/sales revenueits net profit is/has been on the rise/increase each year.It is a company worth 1 billion dollars.

16、We have 20000 workers/employees，including 6000 engineers and technicians.The corporation is now staffed by over 20000 people.Sections & DepartmentsThe company consists of 6 departments We have headquarter in The head office is located in Its branches are inStep6.PracticePresent: Describing A Company

17、（PRETCO口试或口语大赛题型）1Chinese-English Translation1）.长城集团是一家专门从事计算机及相关产品的大型企业。1986年成立时，长城公司还是一个生产无线电的小型国有企业，工人不过100名。现在，长城集团已经成为全国十大企业之一， 拥有员工150，000名。 公司 在计算机生产、软件开发等方面均处于国内领先水平。公司总部设在深圳、在全国各大城市均设有办事处和分支机构。 Suggested Answer:The Great Wall Group is a large-scale corporation, specializing in producting co

18、mputers and relevant products. When it was founded in 1986, the Great Wall Company was a small state-owned company producting radios, with no more than 100 workers. Now with 150,000 employees, The Great Wall Group has entered the list of Top 10 corporations in China. The group is a market leader in

19、the production of computers and the development of software. The group has its headquarters in Shenzhen and agency and branches in all the big cities in China.2） 永联集团公司是中国最大的电机制造商之一。 它历史悠久、资金雄厚。它生产的各类电机质量上乘。产品畅销国内外。公司现有职工2万余名，并拥有25家工厂和一个研究所。Suggested Answer:Yong Lian Group Corporation is one of the

20、largest manufacturers of electric machinery in China. It has a long history with a bundant funds. The various types of machines it produces are of top quality. The products enjoy a ready market both at home and abroad. The corporation is now staffed by over 20000 people and it has 25 factories and 1

21、 research institute.2Questions & AnswersIn this part, youre required to ask some questions and answer some questions according to what is shown on the screen. There are two task for you to finish.CompanyLocation: In the eastern suburbs of GuangzhouEstablished; 1989Headquarters : Los Angeles. USANumb

22、er of employees: 2509Main products: Electronic products, including mobile phones, DVD players, Tv sets and hi-fi equipmentMarkets: Both Chinese and foreign marketsJoint venture partners:1) working in a joint venture with Philips 2) working in a partnership with TCLTurnover last year: US $8,000,000,0

23、00Turnover this year: US $950,000,000Task One:Suppose you are a client .You want to know more about the company.You will have 1 minute to read through the compay profiles silently.Then, you are required to ask 3 questions for more information you are interested in, such as its location,joint venture

24、 partners and turnover.You will have 10 seconds to finish each question.Now, please get ready to ask questionsSuggested Answers:Question1): Where is your company located?Question2): When was your company established?Question3): How many employees are there in your compay?Task Two:Now, you will hear

25、a conversation with some parts missing. This conversation is between the office clerk and a client .Suppose you are the CLERK While listening, you are required to complete the conversation by answering the clients question. Here is the conversation. Remember to answer each of the questions when you

26、hear a signal sound.Clerk: Hello, MAC Company.Client: This is John Smith from ALX Company. I would like to know a little more about your company. Clerk: Yes. What are you interested to know? Client: What kind of Products do you make?Clerk:4)_.Client: Are you a joint venture?Clerk:5)_.Client: Where a

27、re your products maily sold?Clerk:6)_.Client: I see. Thank you very much. Good-bye.Clerk: Youre welcom. Bye.Suggested Answers: Clerk:4)_ Electronic products _.Clerk:5)_Yes. Our Partners are Philips &TCL Clerk:6) Both Chinese and foreign markets .Step7.Tasks:In describing a company or an institution,

28、 usually we first give its name, location, date of establishment, scope of business and then we move on to describe its sections and departments. Southwestern Health Care (SHC) is a healthcare system serving Rensselaer County in New York. Southwestern Health Care (SHC) consists of: Southwestern Medi

29、cal Center, a 125-bed hospital founded as Hutnam Hospital in 1917; Anthony Housing Corporation, a long-term care organization which operates the Centers for Living and Rehabilitation; Medical Practice Division, a division of SHC which maintains and operates a medical office building on the hospital

30、campus; and Bennington Area Home Health Agency, which has recently been voted to merge into the Hutnam system. The agency provided over 38 000 visits last year.Our mission is to care for and comfort our patients, residents, and their loved ones and to improve the health status of the community. Desc

31、ribe a company, using the information given in the Chinese chart with the help of the words or phrases supplied for reference.consist of;the headquarters;two branches;a research center;three manufacturing plants;located in;two branches are in;a research centre where;develop new products;controlled b

32、y computer systems;with 3 000 workers in all.Answer: The company consists of the headquarters, two branches, a research centre, and three manufacturing plants. The headquarters is located in Beijing. The two branches are in Guangzhou and Wuhan. There is a research centre where about 40 scientists are developing new products. We also have three manufacturing plants controlled by computer systems, with 3 000 workers in all.