关于深圳市人口结构与购买行为的调研报告

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1、本项目研究概略本项目研究概略受家乐福（中国）公司委托，北京北方纵横企业管理咨询有限公司于2007年9月至10月，对深圳市主城区居民人口结构与消费行为习惯进行了初步研究。本次研究的主要内容包括：深圳主城区按户籍关系、收入水平、居住方式、职业与教育程度等属性分类的居民人口结构；居民消费力与消费结构；居民消费行为特别是购买行为习惯等。人口结构调查：深圳主城区人口数量,人口的区域分布,人口职业结构或社会阶层,人口的其他基本统计特征(年龄结构,文化结构,来源地及其他)。Population Structure survey:The size of the population of Main City

2、Zone,population distribution,population of occupational or social class structure,the population of other basic demographic characteristic(age structure and cultural structure,and other sources)购买行为习惯调查：各类居民的优先购物场所，光顾各类购物场所的频次，在不同业态的零售店单次消费金额，选择购物场所的决定性因素，交通工具的选择、去大卖场消费次数所占的比例。Population buying beha

3、vior habit research:Different residents precedent buying place,frequency of resident go to different buying places,expenditure sum of each time in different retail store,crucial factor that resident choose the buying place,traffic tool choice,the proportion of resident expending times in large store

4、.收入与消费支出调查：不同阶层、不同行政区域(街道)人口收入水平与收入结构，消费支出水平与支出结构（特别是消费支出水平与支出结构）。Population income and expenditure research:population income level,income structure,expenditure level and expenditure structure(especially expenditure level and structure).抽样与基本调研方法抽样与基本调研方法 Sampling and Basic Research Method调查区域和调查总体

5、Districts and whole sample investigated 福田区/罗湖区/南山区/宝安区四区之700余万城市人口more than 7 million residents in Futian,Luohu,Nanshan and Baoan District样本量和抽样比例Amount of samples and ratio of sampling 不低于总人口万分之一的比例,总样本:806个Ratio of not less than one hundred thousandth of total populations:806 samples.本项目以深圳市罗湖区、福

6、田区、南山区和宝安区主城区作为调查区域，以覆盖这四个主城区的三十个街道的18岁以上的、在深圳居住一个月以上的居民作为调查总体，按照不低于调查区域总人口万分之一的比例，共计抽取样本806人。we considered Luohu district,Futian district,Nanshan district and baoan district as sample box in project.the residents who are aged 18 below and live in these four districts from 30 Jiedao were the overall

7、 survey.the priciple of sampling is one in the proportion of the total population above,we collected 806 samples in total.本项目力图通过对四个区受访者样本的系统研究，发现深圳市整体人口结构和消费行为特征，为客户精确把握市场策略，提供科学依据。同时，研究人员试图透过对深圳这一典型的“新移民城市”的人口分析，反映同类型城市的人口结构和消费特点，为新建商业区域的进入提供有价值的数据参考与借鉴。we tried to find the characteritics of the p

8、opulation structures and consumer behaviours in Shenzhen through this project so that provided some right marketing strategys.meanwhile,we summarized them in our best for some new business areas.it will provide some theoretical and statistical support.深圳主城区人口结构与购买行为习惯调查研究报告深圳主城区人口结构与购买行为习惯调查研究报告目录目录

9、第一部分：深圳市人口结构概述第一部分：深圳市人口结构概述Part one:the structure of population in Shenzhen第二部分：深圳市居民经济状况和消费支出情况第二部分：深圳市居民经济状况和消费支出情况 part two:residents economical income and expenditure in Shenzhen1.人口经济状况The residents economical income2.人口消费支出情况The residents expenditure第三部分：深圳市居民购买力的空间特征分析第三部分：深圳市居民购买力的空间特征分析par

10、t three:different social classs regional distribution in Shenzhen1.深圳市居民的阶层分布social classes in Shenzhen2.深圳市不同街区的消费力The consumer power in different street第四部分：深圳市居民的购买行为习惯第四部分：深圳市居民的购买行为习惯Part four:consumer habits in Shenzhen1.深圳市居民光顾不同业态的频次和消费金额residents expenditure and frequence of consumption2.深圳

11、市居民购买不同商品的业态分析Which hypermarket to be chosn for purchasing kinds of commodities3.深圳市居民在不同业态的消费频率和消费支出情况Residents expenditure and frequence in different retailers4.深圳市居民接触媒体的习惯和媒体影响力分析The habit of media and influence 第五部分：大买场消费者分析第五部分：大买场消费者分析Part five:research on consumers in hypermarkets（一）大卖场人口结构t

12、he structure of population in hypermarkets（二）大卖场消费者的购物习惯comsumer habits in hypermarkets第六部分：结论第六部分：结论 part six:conclusion本项目的本项目的报告纲目报告纲目Report compendium of This Project:在为期两个月的调查期间，深圳市外来人口占总人口的87，本地人口仅占13。外来人口中以湖南人最多，其次是河南人和四川人，来自于云南省和青海省的人最少。深圳市外来人口中，女性多于男性，年龄结构呈现低龄化特点part one:general demographic

13、 characteristicsin Shenzhen,immigration accounted for 87%,native just accounted for 13%.Immigration had been absolute main parts of population in Shenzhen.The most of immigration came from Hunan province,some came from Henan and Sichuan provinces,and there were a few persons from Yunnan province and

14、 Qinghai province.In addition,women were more than men and young people were main parts of immigration in Shenzhen.一、深圳市人口结构概述一、深圳市人口结构概述 外地人/女性immigration/female 本地人/男性native/male 调查期，已婚外来人口多于未婚人口。在已婚人中，三口之间的核心家庭比例最高，占36。两口之家和四口之家共占42，其它类型的家庭总计占22。在深圳，绝大部分外来人口租住普通住宅楼和家人一起居住。单身未婚的人通常与朋友、同事或其他人合租居住，也

15、有8人的自己独居。还有相当一部分人寄宿亲戚家。During survey period,most of immigration were married.nuclear families accounted for 36%,which were the most comparing to other families.Households having two members or four member accounted for 22%totally.Most of immigration lived with families and rent for ordinary building

16、s.Single persons almost lived with friends,colleagues or others.Persons living alone accounted for 8%and a few people lived with relatives.婚姻状况marital status家庭状况family type居住状况living conditions 房屋类型source of the current residence已婚the married未婚the unmarried核心家庭nuclear family两口、四口之家two/four members其他

17、家庭others家人families 同事colleagues 亲戚 relatives 其他 others租住 rent个人房产单位其他 100 100 100100the property right of individualsDepartmentsin companyothers居住时间residence time教育程度educational composition 经济收入individual income 职业类型type of occupations5年/years510年/yearsover 10 years(年以上)高中及以下high school graduates大专j

18、unior college graduates本科及以上3000 yuan below(元以下)30004500元/yuanover 4500 yuan(元以上)体力manual脑力mental 在深圳，居住时间在五年以下的外来人口最多，74的外来人口月收入都处于4500元以下，本地人的个人月收入在6000元以上的比例最高。从外来人口的行业分布可以看出，53从事着以体力为主的工作，从事收入多、社会地位较高的行业的人很少。深圳市整体外来人口的整体文化程度水平不高，89的人拥有高中及大专学历，仅有11的人拥有本科及以上学历。Immigrations staying 5 years in Shenz

19、hen were the most.Most of immigrations earned below 4,500 yuan a month.The proportion of natives whose individual monthly income was over 6,000 yuan was the highest.Over half of immigrations were engaged in physical work.Natives generally were engaged in mental work who had higher individual income

20、and social status in Shenzhen.Generally speaking,educational level of immigrations was low.89%of immigration received high school and junior college education and only 11%received higher education.undergraduates30004500元/yuan3 years below(年以下)35年/years57年/years710年/yearsover10 years(年以上)1500 yuan be

21、low(元以下)15003000元/yuan51.653.845.313.515.922.78.7%7.6%10.5%11.1%11.714.415.1117.2 1.人口经济状况（1）居住时间与经济收入 调查发现，居住时间与经济收入呈正相关关系。居住时间越长，经济收入越高。从右图可以看出，居住时间在1年以内的人的收入多在1500元以下，居住1到3年的人的收入多在4500元以下，居住时间为3年到5年的人收入多在3000-6000元之间，居住时间7年以上，收入在6000元以上的人最多。part two:economic situation and expenditure of residents

22、1.economic situation(1)residence time and individual monthly incomeIncome was positive related with residence time.we found people staying 1year in Shenzhen generally earned below 1,500 yuan a month,persons living 1-3 years earned below 4,500 yuan a month,persons living 3-5 years earned 3,000-6,000

23、yuan,and persons living more than 7 years generally earned over 6,000 yuan.二、深圳市居民经济状况和消费支出情况二、深圳市居民经济状况和消费支出情况高中及以下high school graduates大专junior college graduates大专以上undergraduates3000 yuan below (元以下)30006000元/yuanover 6000 yuan (元以上)（2）教育程度与经济收入 教育程度也是影响经济收入的重要因素之一。教育程度与收入呈正相关关系。受教育程度越高，经济收入越多。文化

24、程度为高中及以下的被访者的月收入在1500元以下比例最高，文化程度为大专的被访者收入在3000-4500元的比例较高，文化程度为本科及以上的被访者，收入在6000元以上的比例较高。(2)education and individual monthly incomeEducation was a important factor for income.Education was positive relation with income.we found high school graduates earned 1,500 yuan below a month.junior college gr

25、aduates earned 3,000-4,500 yuan a month.undergraduates generally earned over 6,000 yuan a month.（3）职业与经济收入 在深圳，53的外来人口从事着以体力为主的工作，收入集中在3000元以下，从事技术、信息等技术含量高以脑力为主的人不断减少，收入集中在30006000元之间.收入在6000元以上的高收入者在比例最小。(3)(3)occupation and individual monthly income53%of immigration in Shenzhen were engaged in ph

26、ysical work,whose individual income concentrated in 3,000 yuan below.Skilled workers and mental workers reduced gradually,whose individual income concentrated in 3,000-6,000 yuan.The proportion of people whose individual income was over 6,000 yuan was the least.管理者、私营企业主、经理人、个体工商户阶层经理人阶层、私营企业主阶层、专业技

27、术人员阶层、中高级职员阶层、个体工商户普通办事员阶层、商业和服务业员工阶层、产业工人阶层、城乡无业、失业和半失业阶层6000元以上over 6,000 yuan 30006000 元/yuan3000元以下3,000 yuan belowexecutives,private business owners,managers,private industrialists and businessmen managers,private entrepreneurs,professional and technical personnel,Middle and senior level staff,

28、private industrialists and businessmen ordinary staff,commercial and services employees,industrial workers and the unemployed2.消费支出情况 深圳市居民消费支出主要包括三个部分：食品类支出、非食品类支出和服务类支出。深圳市外来人口用于服务类的支出最多，占46，其次是食品，占39，非食品类支出仅占15。2.expenditures Residents expenditures in Shenzhen were made of three parts which were

29、food expenditures,non-food expenditures and service expenditures.The proportion of service expenditures was the highest,which was 46%.The proportion of food expenditures and non-food expenditures respectively was 39%and 15%,which ranked the second and the third.（1）食品类支出情况 我们主要从居民对生鲜食品的消费、对包装食品的消费和在外

30、就餐消费三个方面来整体把握居民在食品类商品方面的支出情况。调查期，深圳居民用于生鲜食品的支出最多，占支出的48%，包装食品支出占30%，在外就餐支出占22%。(1)food expenditureIn survey,food expenditure mainly included the expenditure for fresh food consumption,packaged food consumption and consumption of dining out.The proportion of fresh food expenditures was highest which

31、accounted for 48%.proportion of packed food expenditures and dine expenditures respectively accounted for 30%and 22%.食品支出food expenditures20%40%60%80%10062的人的生鲜支出比例the proportion of 62%of consumers生鲜食品支出 大部分的人生鲜食品花费在600元以下。从居民购买生鲜食品花费占食品支出的比例可以看出，生鲜食品支出是食品类商品主要支出。62的人用于购买生鲜食品的花费占食品支出的6080。fresh food

32、 expenditureMost of people spent below 600 yuan for fresh food.fresh food expenditures were the main in food expenditures.Fresh food expenditures of majority of persons were 60%-80%of food expenditures.食品支出food expenditures 100 80%60%40%20%九成以上的人包装食品支出比例the proportion of 90%of consumers包装食品支出 85的人包装

33、食品花费在600以下，从居民购买包装食品的花费占食品支出的比例可以看出，绝大多数人用于购买包装食品的支出不会超过食品支出的60。packaged food expenditure85%of people spent below 600 yuan for packaged food.The packaged food expenditures of vast majority of residents were not more than 60%of food expenditures.36的人支出在600元内36%of consuemrs spent within 600 yuan each

34、time.17的人支出在600元上17%of consumers spent over 600 yuan each time.在外就餐支出 89的人在外就餐花费在600元以下。从居民在外进餐花费占食品支出的比例可以看出，居民在外就餐花费很少，半数以上的人没有在外就餐。少量在外就餐的人大额消费也极为少见。dining expenditure89%of people spent below 600 yuan for dining out.Over half of people did not dine out.Just a few persons dined out and their expen

35、ditures were small.（2）非食品类支出 调查期，深圳居民纺织服装支出最多，占非食品类支出的52%，其次是日用百货支出，占31%。(2)non-food expendituresThe textile and apparel expenditures were the most in survey which accounted for 52%of non-food expenditures.the daily commodities expenditures just accounted for 31%.纺织服装和日用百货支出 深圳市绝大多数居民每年在纺织服装商品的花费金额在

36、3500元以下。从居民购买纺织服装商品和日用百货占非食品支出的比例可以看出，绝大多数人购买纺织服装支出占非食品支出的一半甚至更多，日用百货的花费仅为非食品类支出的1/5。textile expenditure and daily commodity expenditureMost of residents spent below 3,500 yuan for clothes and textiles a year in Shenzhen.Half of non-food expenditures was used to buy clothes and textile.daily commodi

37、ty expenditures just accounted for 20%.5000元以上over 5,000 yuan20005000元/yuan 花费金额 the amount2000元以下below 2,000 yuan543313消费者比重the proportion of consumers76204纺织服装the textiles日用百货daily commodities家电、家具支出 家具和家电产品是居家耐用品，一次购买可以长期使用。大多数人不需要购买家电和家具类产品。调查中，61的外来人口没有家电需求，75的人没有家具需求。appliance and furniture ex

38、penditureFurniture and appliance were durable products.So it was unnecessary to buy furniture and appliance for most of families when they had.In survey,61%of population did not buy appliance and 75%of population did not buy furniture.1000元以上over 1000 yuan1000元以下below 1000 yuan 花费金额 the expenditures

39、没有花费none家电 appliance家具furniture消费者比重the proportion of consumers61752519146（3）服务类支出 调查期，深圳居民的服务类支出总金额为1418万。其中，住房支出最多，占50%。其次是交通支出，占21%。(3)service expendituresThe total service expenditures in Shenzhen were 14.18 million yuan.Among them,house expenditure was the largest,which accounted for 50%.Next w

40、as transportation expenditure,which accounted for 21%.住房支出 在服务类支出中，住房支出最多。如下图所示，67的人都有住房花费，且年花费过万的居民近1/3。仅有33的居民没有住房花费。house expenditureHouse expense was the largest in service expenditures.67%of population spent lots of money for housing.Nearly one third of people even spent over 10,000 yuan a mont

41、h.Just a few persons did not spend on housing,which accounted for 33%.其他服务类支出 半数以上的人在交通通讯方面的花费在2500元以下，绝大多数人在医疗、旅游、文化教育和休闲娱乐方面的花费在2500元以下。other expenditureOver half of people spent 2,500 yuan a month for transportation and communication.large amount of people spent below 2,500 yuan a month for healt

42、h care,tourist,education and leisure.交通通讯transportation and communication 医疗保健health care 旅游tourism 文化教育education娱乐体育 leisurethe proportion of families 随着住宅市场化程度的日益提高，购房受社会因素的影响越来越大。这导致了现在不同阶层居住区域日益隔离的现象。据此，我们将对深圳市居民的住宅和居住区域进行分类，以更好地了解其购买行为习惯和特点。1.深圳市居民的阶层分布 调查发现，在深圳，普通办事人员阶层人数最多，中高级职员阶层和个体工商户阶层列二、三

43、位。社会地位较高或经济收入较高的人的比重不断减少。part three:the space characteristics of purchasing power in Shenzhenwith house market-oriented level increasing,more social factors influenced the purchase of housing.it lead to more people of different social classes live separatelly.So we classified the residential housing

44、s and communities in order to know habits and characteristics of consumers behavior better.Ordinary staff was the most among different social classes in survey.Middle and senior level staff and private business owners ranked second and third.we can see the higher social status or higher income,the l

45、ess proportion of people.三、深圳市居民购买力的空间特征分析三、深圳市居民购买力的空间特征分析（1）不同阶层的教育状况 社会地位较高的管理者阶层、经理人阶层等阶层整体受教育程度高。从事体力或技术含量低的普通办事人员阶层、商业和服务业人员和产业工人等阶层整体教育程度偏低，半数的人都是高中及以下文化程度。(1)education composition of different social classesexecutives and managers generally had received higher education.Ordinary staff,commer

46、cial or services employees and industrial workers almost received high school or below education.（2）不同阶层的经济收入 管理者阶层、经理人阶层和私营企业主阶层普遍收入较高，个人月收入在45006000元之间甚至更高。专业技术人员、中高级职员和个体工商户阶层个人月收入普遍在15004500员之间。普通办事人员、商业和服务业人员、产业工人、城乡失业、半失业者和家庭主妇绝大多数个人月收入在3000元以下。(2)individual monthly income of different social

47、classesExecutives,managers and private business owners had high individual income,which ranged from 4,500 yuan to 6,000 yuan.Professional and technical personnel,middle and senior level staff and private industralists and businessmen generally earned 1500-4500 yuan.Ordinary staff,commercial and serv

48、ice employees,industrial workers,the unemployed and housewives generally earned 3,000 yuan a month.（3）不同阶层的街区分布(3)the jiedao distribution of different social classes街道阶层 新安 沙头 华富 香蜜湖 莲花 招商 蛇口 南山 沙河 西丽莲塘东湖南湖 东门 民治个体工商户和办事人员较多。家庭主妇较多。私营企业小老板、家庭主妇和无业、失业者较多。经理人、专业技术人员、产业工人和商业或服务业人员较多。个体工商户较多。经理人和私营企业小老板

49、较多。专业技术人员和办事人员较多。个体工商户、无业者较多。其中，家庭主妇较其他街道最多。办事人员和产业工人较多。商业或服务业员工较多。行政人员、办事人员、产业工人、个体工商户、商业或服务业员工、家庭主妇和无业者较多。经理人较多。产业工人、家庭主妇和无业者较多。家庭主妇、商业或服务业员工和私营企业小老板较多。各个阶层都有分布。行政人员、经理人和私营企业小老板较多。福田区 南山区 宝安区 罗湖区2.不同街区的消费力 消费力水平是由人口密度和收入水平决定的。两者的乘积即是一个区域的消费力水平。据此，我们对深圳市调查的15条街道的消费力进行了比较。调查结果显示，新安街道、莲花街道、南湖街道、沙头街道和

50、东门街道是高消费力街区；民治街道、香蜜湖街道、南山街道、莲塘街道、沙河街道是中消费力街区；蛇口街道、招商街道、西丽街道、东湖街道和华富街道是低消费力街区。2.the purchase power of different JiedaoThe purchasing power was decided by population density and income.product of both reflected the lever of purchasing power.So we compared the purchasing power of 15 Jiedaos.The results

51、 showed Xinan,Lianhua,Nanhu,Shatou and Dongmen were the high-level purchasing power Jiedaos;Minzhi,Xiangmihu,Nanshan,Liantang and Shahe were the middle-level purchasing power Jiedaos;Shekou,Zhaoshang,Xili,Donghu and Huafu were the low-level purchasing power Jiedaos.四、深圳市居民的购物习惯四、深圳市居民的购物习惯 商场mall大卖场

52、hypermarket 超市 supermarket 集贸市场 country market小店铺small shops月 客 流量1.深圳市居民光顾不同业态的频次和消费金额（1）消费频次 大卖场和商场是深圳市居民光顾次数最多的零售业态。光顾超市、集贸市场和小店铺的人依次减少，光顾频次总量也随着较少。集贸市场是消费者光顾最频繁的业态。其次是超市和小店铺，大卖场和商场排在最后。part four:consumer habits in Shenzhen1.frequency of residents visited different locations and the expenditures(

53、1)frequencyThe times of visiting hypermarkets and malls was the largest compared with other locations.Customers in supermarkets,market fairs and small shops gradually reduced,and the frequency was decreasing.However,the market fairs became the most frequent location visited by consumers.Supermarkets

54、 and small shops ranked the second and third.Hypermarkets and malls were the last.the number of consumers（2）消费金额 大卖场和商场是深圳居民花费最多的零售业态，超市、集贸市场和小店铺位列三、四、五位。大卖场和商场是居民综合购物的主要场所，且以大额消费居多。居民倾向于在商场购买大宗包装食品和日用百货，倾向于在一般超市和小店铺购买小额包装食品和日用百货。居民倾向于在大卖场购买大额生鲜食品，在集贸市场购买小额生鲜食品。(2)the expenditureCompared with other

55、locations visited,people spent the most money in hypermarkets and malls,the expenditure in supermarkets,country markets and small shops was relatively few.Hypermarkets and malls were the comprehensive shopping places.People tended to buy staple packaged food and daily provisions at malls and buy sma

56、ll packaged food and daily provisions in market fairs.Residents tended to buy a large amount of fresh food in hypermarkets and buy a small amount of fresh food in market fairs.零售业态零售业态消费者在各业态的平均单次消费金额消费者在各业态的平均单次消费金额单次生鲜单次生鲜单次包装单次包装单次日用单次日用人均单次人均单次商场商场30.6930.6935.0735.0759.7859.78198.67198.67大卖场大卖场

57、43.2943.2935.0835.0829.129.1125.34125.34集贸市场集贸市场23.3523.352.932.931.381.3830.1330.13超市超市16.4816.4813.0113.016.576.5742.4642.46小店铺小店铺1.171.178.188.181.671.6711.5311.53零售业态零售业态消费者在各业态的平均单次消费所占比例消费者在各业态的平均单次消费所占比例单次生鲜单次生鲜单次包装单次包装单次日用单次日用人均单次人均单次商场商场15.45%15.45%17.65%17.65%30.09%30.09%63.19%63.19%大卖场大卖场

58、34.54%34.54%27.99%27.99%23.22%23.22%85.75%85.75%集贸市场集贸市场77.50%77.50%9.72%9.72%4.58%4.58%91.80%91.80%超市超市38.81%38.81%30.64%30.64%15.47%15.47%84.92%84.92%小店铺小店铺10.15%10.15%70.95%70.95%14.48%14.48%95.58%95.58%2.深圳市居民购买不同商品的业态分布 大卖场是深圳市居民综合购物的主要场所，涉及到人们的吃、穿、用各个方面。商场是深圳市居民购买化妆品、纺织品和日用百货的主要场所。购卖家电、化妆品和纺织品

59、，人们更倾向于去专卖店。超市也是居民综合购物的重要场所，有1/5的居民选择超市采买各种商品。在小店铺购买商品的人较少。有近20的外来人口倾向于在集贸市场购买水产品、生肉、豆制品和蔬菜瓜果。2.choice of locationshypermarkets were the main shopping places for most of people in Shenzhen.residents tended to buy home electronic,cosmetics and textiles in special stores;20%of persons tended to buy aq

60、uatic products,raw meat,vegetables and fruits and soybean products in market fairs.supermarkets also were important shopping places for some people.产品产品综合商综合商场场大卖场大卖场专卖店专卖店一般超市一般超市小店铺小店铺集贸市场集贸市场其他其他总计总计水产品水产品7.117.1147.750.1516.2628.74100生肉生肉6.026.0251.290.4323.210.1418.91100鲜奶和奶制品鲜奶和奶制品11.8611.8661

61、.220.1321.810.643.570.77100熟食熟食8.268.2660.770.13200.5210.190.13100豆制品豆制品6.846.8447.350.2828.770.8415.780.14100蔬菜瓜果蔬菜瓜果6.626.6244.680.1331.170.1316.360.91100糕点和零食糕点和零食10.8910.8963.70.7523.530.380.630.13100速冻食品速冻食品8.498.4955.970.2926.040.298.780.14100化妆品化妆品41.4441.4441.69.735.490.160.311.26100粮食粮食12.2

62、712.2764.880.5619.040.562.540.14100食用油食用油14.0214.0265.380.2917.61.141.430.14100饮料、酒类饮料、酒类15.7115.7157.591.718.325.50.131.05100纺织品纺织品40.1840.1832.4218.524.881.380.132.5100日用百货日用百货28.5528.5558.110.8811.320.250.630.25100家电家电21.2121.2141.9628.355.360.222.91003.深圳市居民在不同业态的消费频率和消费支出情况（1）深圳居民在不同业态的消费频率 选择每

63、天或23天光顾一次小店铺、集贸市场和超市这三种业态的人最多，选择一个星期、半个月甚至更长时间光顾一次大卖场和商场的人最多。3.1.the respective frequency of residents visited different locations and single cost(1)the frequencypeople always were accustomed to shopping one time in 2/3 days in small shops,market fairs and supermarkets.relatively speaking,people wer

64、e accustomed to shopping one time in one week or half of month in hypermarkets and malls.（2）深圳市居民在不同业态的消费支出情况 生鲜食品消费支出 集贸市场是深圳市居民购买生鲜食品的主要场所。大卖场仅次于集贸市场成为居民购买生鲜最多的场所。超市和商场位列第三、四。从居民单次消费金额看，绝大多数人在集贸市场和超市购买生鲜食品消费金额在20元以下，在大卖场和商场购买生鲜食品的人消费金额集中在60元以下。需要注意的是，60元以上的大额消费者在大卖场最多。(2)the amountthe fresh food e

65、xpendituremost of people bought fresh food in market fairs.hypermarkets also became important places where people bought fresh food.these people in other location visited gradually reduced.most of people spent below 20 yuan each time for fresh food in market fairs and supermarkets;large persons spen

66、t below 60 yuan each time for fresh food in hypermarkets and malls.we should notice one point:the number of customers who spent over 60 yuan each time for fresh food in hypermarkets was the most.包装食品消费支出 大卖场是深圳市居民购买包装食品的主要场所。小店铺也是居民购买包装食品的的重要场所，九成的人都有过在小店铺购买包装食品的经历。超市和商场位列第三、四。从居民单次消费金额看，绝大多数在大卖场和商场购买包装食品的人花费金额在60元以内。在小店铺和超市购买包装食品的花费金额在10元内的人居多，占80。packaged food expendituremajority of persons bought packaged food in hypermarkets.small shops were also important places for some people.almost 90%of