家乐福全球情况和SWOT分析英文

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1、e-intelligence on global retailinge-intelligence on global retailingTable of Contents2|Source:M+M Planet RetailOverviewBackgroundOperationsSales By FormatCarrefour By CountrySales Breakdown By Region,2002Sales Breakdown By Country,2002Latest Major DevelopmentsCarrefour In ContextLeading Global Retai

2、lers Spread,2002Analysis By CountryProspects And StrategySWOT Analysise-intelligence on global retailingOverview3|Source:M+M Planet RetailMain address:Carrefour S.A.,BP 419-16,75769 Paris Cdex 16 Avenue Raymond Poincar,Paris 75116,FranceTel:+33 1 53 70 19 00 Fax:+33 1 53 70 86 16 Website:Carrefour i

3、s the worlds second largest retailer in terms of sales.Truly global player with operations in over 30 countries.Major formats are hypermarkets,supermarkets and discount stores.Well known for entering and adapting to emerging markets.Group turnover(2002):EUR85.6 billionTotal number of stores(includin

4、g franchises):10,673 e-intelligence on global retailingBackground4|Source:M+M Planet RetailCarrefour SA was first listed on the French stock market in 1970.First opening stores in France during the 1960s,Carrefour went on to open the first hypermarkets in France and Europe.First started expanding in

5、to the rest of Europe in the early 1970s and 1970s.At the same time the ED discount format was introduced.The Carrefour own-label was introduced in 1985.The first non-European store was opened in Brazil in 1975.Carrefours first Asian store opened in Taiwan in 1989.Carrefour announced its intention t

6、o merge with Promods at the end of August 1999 with the merger approved in January 2000.The Carrefour name was retained with the majority of Promods stores rebranded.The merger pushes Carrefour to second place in global retailing.e-intelligence on global retailingOperations5|Source:M+M Planet Retail

7、Carrefour operates a diverse portfolio of formats,including hypermarkets,supermarkets,discount stores,cash&carries,c-stores and a number of neighbourhood store formats for independent retailers.Pioneer of hypermarket format.All hypermarkets trade under the Carrefour banner worldwide.With the opportu

8、nities for hypermarket openings in developed markets slowing,Carrefours strategy is to use the format to establish itself in emerging markets around the world.Supermarkets trade under a variety of fascias,although Champion is the most important.Discount stores are operated by Dia.Dia is now seen as

9、a key brand for Carrefours future growth.Given the success of the Dia format with its high profitability levels,it is not surprising that Carrefour is placing more emphasis on the discount banner in order to grow internationally especially in South America and Asia.The strategy is to establish all t

10、hese major formats(hypermarkets,supermarkets and discount stores)in all countries.e-intelligence on global retailingSales By Format,2002 6|Source:M+M Planet RetailHypermarkets58%Supermarkets23%Independent Retailers1%Foodservice1%Franchised Stores2%Convenience Stores5%Cash&Carries2%Supermarkets&Neigh

11、bourhood Stores2%Discount Stores6%e-intelligence on global retailing BelgiumFormats:Hypermarkets,supermarkets,c-storesNo.of stores:4842002 retail sales:5.3 billion Czech RepublicFormats:HypermarketsNo.of stores:82002 retail sales:0.3 billion PortugalFormats:Hypermarkets,discount storesNo.of stores:3

12、462002 retail sales:0.9 billion RomaniaFormats:HypermarketsNo.of stores:12002 retail sales:0.1 billion SlovakiaFormats:HypermarketsNo.of stores:42002 retail sales:0.1 billion SpainFormat:Hypermarkets,supermarkets,discount stores,cash&carriesNo.of stores:2,8022002 retail sales:11.7 billion Switzerlan

13、dFormats:HypermarketsNo.of stores:112002 retail sales:0.6 billion FranceFormats:Hypermarkets,supermarkets,discount stores,c-stores,cash&carries,independent retailers,forecourt storesNo.of stores:4,5302002 retail sales:45.2 billion GreeceFormats:Hypermarkets,supermarkets,discount storesNo.of stores:4

14、142002 retail sales:1.4 billion ItalyFormats:Hypermarkets,supermarkets,c-stores,cash&carriesNo.of stores:9462002 retail sales:6.3 billion PolandFormats:Hypermarkets,supermarketsNo.of stores:762002 retail sales:0.8 billionCarrefour by Country:Asia Pacific7|Source:M+M Planet Retaile-intelligence on gl

15、obal retailing ArgentinaFormats:Discount stores,hypermarkets,supermarketsNo.of stores:4512002 retail sales:1.5 billion BrazilFormats:Hypermarkets,supermarkets,c-storesNo.of stores:2672002 retail sales:3.7 billion ChileFormats:HypermarketsNo.of stores:42002 retail sales:0.1 billionColombiaFormats:Hyp

16、ermarketsNo.of stores:82002 retail sales:0.2 billion Dominican RepublicFormats:HypermarketsNo.of stores:12002 retail sales:0.1 billion MexicoFormats:HypermarketsNo.of stores:212002 retail sales:0.8 billionCarrefour by Country:South America8|Source:M+M Planet Retaile-intelligence on global retailing

17、ChinaFormats:Discount stores,hypermarketsNo.of stores:622002 retail sales:1.5 billion IndonesiaFormats:HypermarketsNo.of stores:92002 retail sales:0.2 billionJapanFormats:HypermarketsNo.of stores:42002 retail sales:0.2 billion MalaysiaFormats:HypermarketsNo.of stores:62002 retail sales:0.3 billion S

18、ingaporeFormats:HypermarketsNo.of stores:12002 retail sales:0.1 billion South KoreaFormats:HypermarketsNo.of stores:252002 retail sales:1.3 billion TaiwanFormats:HypermarketsNo.of stores:282002 retail sales:1.4 billionCarrefour by Country:Asia Pacific9|Source:M+M Planet Retaile-intelligence on globa

19、l retailing EgyptFormats:HypermarketsNo.of stores:12002 retail sales:naOmanFormats:HypermarketsNo.of stores:12002 retail sales:0.1 billion QatarFormats:HypermarketsNo.of stores:12002 retail sales:0.1 billion TunisiaFormats:HypermarketsNo.of stores:12002 retail sales:0.04 billion TurkeyFormats:Hyperm

20、arkets,supermarkets,discount storesNo.of stores:1342002 retail sales:4.4 billion UAEFormats:Hypermarkets No.of stores:82002 retail sales:0.5 billionCarrefour by Country:Africa&Middle East10|Source:M+M Planet Retaile-intelligence on global retailingCarrefour-Sales Breakdown By Region,2002 11|Source:M

21、+M Planet RetailEurope84%Asia7%South America8%Middle East1%e-intelligence on global retailingCarrefour-Sales Breakdown By Country,2002 12|Source:M+M Planet RetailFrance52%Italy7%Greece2%Spain13%Switzerland1%Taiwan2%Smallest fifteen countries4%Argentina2%Brazil4%China2%Belgium6%Poland1%Mexico1%South

22、Korea2%Portugal1%e-intelligence on global retailingLatest Major Developments(1/2)13|Source:M+M Planet RetailJanuary 2003-Carrefour has reported a slip in gross sales for 2002 of 1.6%to EUR76.78 billion.Although currency effects in emerging markets(devaluations in Brazil and Argentina and weaker Asia

23、n currencies)knocked sales growth back,on a constant currency basis sales rose by 4.5%.January 2003 Unconfirmed reports suggest Carrefour is to enter Bulgaria.This follows on from reports throughout 2002 that the group is planning entry into Russia and the Philippines.December 2002-Opening of the fi

24、rst Carrefour hypermarket in Egypt by the Majid Al Futtaim group which holds the Carrefour franchise for countries in the Middle East.December 2002 Carrefour acquires the 20.3%stake not already owned in its Spanish subsidiary,Centros Comerciales Carrefour.e-intelligence on global retailingLatest Maj

25、or Developments(2/2)August 2002 CEO Daniel Bernard stresses that Carrefour is now coming to the end of the three year process of merging with Promods stating The synergies from that are in place,but there are still more to come,particularly in logistics.Thats a five to six year process.May 2002-Carr

26、efour acquires 12 outlets from the failed Metro supermarket chain in Argentina.February 2002 Carrefour confirms that it does indeed plan to open discount stores in China under the Dia banner as previously rumoured.The first opening is scheduled for Shanghai in 2003.Although it is too early to say ho

27、w many Dia stores the company will open in China,Carrefour believes that the potential market is enormous.14|Source:M+M Planet Retaile-intelligence on global retailingCarrefour In Context15|Source:M+M Planet RetailWal-Mart EUR255.1 billion.Carrefour EUR87.2 billion.Ahold EUR75.4 billion.Kroger EUR58

28、.9 billion.Ito-Yokado EUR57.7 billion.Metro Group EUR56.1 billion.Target EUR46.9 billion.Albertsons EUR44.6 billion.Kmart EUR42.5 billion.Tesco EUR41.3 billion.Leading global grocery/GM retailers in terms of sales,2002:e-intelligence on global retailingCarrefour In Context16|Source:M+M Planet Retail

29、Carrefour 31 countries.Ahold 26 countries.-Metro Group 26 countries.4.Ito-Yokado 13 countries.-Tesco 13 countries.Wal-Mart 11 countries.Kroger 1 country.-Target 1 country.-Albertsons 1 country-Kmart 1 country.Leading global grocery/GM retailers in terms of countries of operation,2002:e-intelligence

30、on global retailingCarrefour In Context17|Source:M+M Planet Retail Ito-Yokado 23,772 stores(5,562,448m2).Carrefour 10,673 stores(12,071,981m2).Ahold 9,276 stores(9,766,550m2).Wal-Mart 5,080 stores(49,632,668m2).Kroger 3,668 stores(11,659,343m2).Metro Group 2,393 stores(11,125,900m2).Albertsons 2,285

31、 stores(9,099,890m2).Tesco 2,276 stores(4,284,561m2).Kmart 1,620 stores(12,524,500m2).1.Target 1,476 stores(15,758,730m2).Leading global grocery/GM retailers in terms of number of stores,2002:e-intelligence on global retailingLeading Global Retailers Spread,200218|Source:M+M Planet RetailCountryArge

32、ntinaAustriaBelgiumBulgariaBrazilCanadaChileChinaColombiaCosta RicaCroatiaCzech RepDenmarkDominican RepublicEcuadorEgyptEl SalvadorEstoniaFranceGermanyCarrefour45148426746288114,530Wal-Mart11222012595Ahold2451427896209211216Tesco171Metro412381811041171,791continued next pageNumber of stores by count

33、rye-intelligence on global retailingLeading Global Retailers Spread,200219|Source:M+M Planet RetailCountryGreeceGuatemalaHondurasHungaryIndonesiaItalyJapanLatviaLithuaniaLuxembourgMalaysiaMexicoMoroccoNetherlandsNicaraguaNorwayOmanParaguayPeruPhilippinesCarrefour414994646211Wal-Mart405595Ahold982721

34、3338412,280201,1731239Tesco523Metro14327913522continued next pageNumber of stores by countrye-intelligence on global retailingLeading Global Retailers Global Spread,200220|Source:M+M Planet RetailCountryPuerto RicoPolandPortugalQatarRepublic of IrelandRomaniaRussiaSingaporeSlovakiaSouth KoreaSpainSw

35、edenSwitzerlandTaiwanThailandTunisiaTurkeyUAEUKUSAVietnamCarrefour763461114252,80211281711348Wal-Mart54122593,401Ahold179126942,127511,628Tesco777717203491,975Metro81101666361523292Number of stores by countrye-intelligence on global retailinge-intelligence on global retailingAnalysis By Country:Belg

36、ium 22|Source:M+M Planet RetailCarrefours status:LeaderMain competitors(s):Delhaize,Colruyt,CoraStrengthsMarket leader.Operations span a wide variety of formats/fascias.Hypermarkets performing well in non-food ranges.OpportunitiesDiscount store development.More forecourt stores.1.Greater synergies b

37、etween different supermarket chains.WeaknessesUnprofitable since acquisition.Conversion of hypermarkets to Carrefour banner has alienated some shoppers.Labour relations have been problematic.ThreatsColruyt set to add space through Laurus deal.e-intelligence on global retailingAnalysis By Country:Cze

38、ch Republic 23|Source:M+M Planet RetailCarrefours status:Number 8 Main competitors(s):Ahold,Schwarz,ReweStrengthsCredible economy ranges.Adaptable hypermarket format.Local buying infrastructure.Impressive food and non-food offer.OpportunitiesBegin to catch up in discount store terms.More smaller for

39、mat hypermarkets.1.Possible withdrawals by foreign players could provide acquisition opportunity.WeaknessesLagging rival operators by a large margin.Perceived as too upmarket by many shoppers.Has watched as other players have started opening discount units.ThreatsFaced by strong competition from imp

40、ressive international rivals.1.Could risk being seen as leisure/tourist destination rather than a shopping venue.e-intelligence on global retailingAnalysis By Country:France 24|Source:M+M Planet RetailCarrefours status:Leader Main competitors(s):Leclerc,ITM,Auchan StrengthsOverwhelming leader.Immens

41、e brand awareness and trust.Multi-format presence in all areas of country.Extensive private label lines.OpportunitiesDevelopment of clothing supply chain and ranges.Supermarket and discount store openings.1.Growth of c-store/forecourt store business.WeaknessesLost sight of quality in recent price-le

42、d skirmishes with rivals.Lost market share to Leclerc.Disappointing E-commerce.Promods integration has not been seamless.ThreatsHeavy price competition especially from German discounters.Not much scope for acquisitions.Planning laws are restrictive.Rivals joining forces.1.Wal-Mart evaluating entry i

43、nto France.e-intelligence on global retailingAnalysis By Country:Greece 25|Source:M+M Planet RetailCarrefours status:Leader Main competitors(s):Delhaize,Sklavenitis,Veropoulos StrengthsNumber one in the market.Joint venture and joint branding mean the stores have a“local”appeal.Active in hypers,supe

44、rs and discount stores.Franchise deals mean low cost and low risk.OpportunitiesDevelopment of clothing supply chain and ranges.Still potential for many more stores.1.Fairly relaxed competition laws could enable sizeable acquisitions.WeaknessesLower share of locally sourced goods than in other market

45、s.Some critics suggest that rebranding of certain operations has been rushed and confusing.Threats1.Smaller rivals such as Delhaize and Atlantic are fighting hard for market share.e-intelligence on global retailingAnalysis By Country:Italy 26|Source:M+M Planet RetailCarrefours status:Number 3 Main c

46、ompetitors(s):Coop Italia,Conad,Auchan StrengthsReasonable hypermarket and supermarket presence.Effectively ditched frozen food chain.Own-brands and non-food ranges compare well to larger domestic rivals.OpportunitiesAcquisitions.Could introduce Dia in the longer term.Convenience format is ripe for

47、expansion.1.Growth into underdeveloped South.WeaknessesStores appear quite clinical alongside their Italian counterparts.Over-concentration in North-East.ThreatsConad and Cop Italia are strong rivals with impressive multi-format operations.Auchan is poised for sustained growth in Italy.1.Store openi

48、ngs are beset with red tape.e-intelligence on global retailingAnalysis By Country:Poland 27|Source:M+M Planet RetailCarrefours status:Number 5Main competitors(s):Auchan,Jernimo Martins,Casino StrengthsDecent network hypermarkets and supermarkets.Has been enjoying encouraging comparable sales growth.

49、OpportunitiesAmbitious growth targets.Discount stores could be launched.Shift away from price-led to quality-led competition?1.Introduction of own-brands.WeaknessesLack of private label offer.Has been slow to convert the Globi stores inherited from GIB.Sat back as Tesco picked up Hit.ThreatsUp again

50、st some of Europes finest grocers.Viable hypermarket locations are increasingly thin on the ground.1.Growing competition in non-food areas from specialist chains.e-intelligence on global retailingAnalysis By Country:Portugal 28|Source:M+M Planet RetailCarrefours status:Number 3Main competitors(s):Mo

51、delo Continente,Jernimo Martins,Auchan StrengthsStrong dual presence through hypers and discount stores.Discount stores have been performing very well.Own brands selling well in food and non-food.Opportunities1.Mainstream supermarkets could be unveiled.WeaknessesHypermarket openings have been slower

52、 than hoped.Strategy has occasional appeared fuzzy in Portugal.Conflict with Modelo Continente.ThreatsOngoing arguments with Modelo Continente appear to be a counterproductive distraction.1.Lidl wants to challenge in discounting.e-intelligence on global retailingAnalysis By Country:Romania 29|Source

53、:M+M Planet RetailCarrefours status:Number 3Main competitors(s):Rewe,Delhaize,Cora StrengthsFirst mover status among West European hypermarket operators.Has used a low-risk franchised route to market.Comprehensive array of Romanian produce.OpportunitiesCould expand into other formats.1.Further links

54、 with local suppliers.WeaknessesHas lagged other players in terms of discount store opening.ThreatsIncreasing competition for what still amounts to a small market.1.Unclear if Romanian consumer economy will support many more hypermarkets.e-intelligence on global retailingAnalysis By Country:Slovakia

55、 30|Source:M+M Planet RetailCarrefours status:Number 5Main competitors(s):Tesco,Rewe,Prima Zdrodj StrengthsThe Carrefour hypermarket format is an impressive and popular one in Slovakia.Decent private label offering.OpportunitiesOpening of more hypermarkets.1.Diversification into discounting lack of

56、strong competition in this sub-sector of the market.WeaknessesStalled on four stores for a couple of years.Tesco appears to be building an unassailable lead.ThreatsOvertaken by more players as growth plans falter.1.Carrefour stores could be of interest to a more aggressive predator.e-intelligence on

57、 global retailingAnalysis By Country:Spain 31|Source:M+M Planet RetailCarrefours status:LeaderMain competitors(s):Eroski,Mercadona,ECI StrengthsDominant market leader.Credible own-brand strategy and performance.Vast discount store network.OpportunitiesMore new stores across all banners.1.Potential f

58、or small regional acquisitions.WeaknessesPoor e-commerce performance.Transformation from Continente to Carrefour lacked finesse and sensitivity towards Continente shoppers.Champion less impressive than Carrefour and Dia.El Corte Ingls still leads the way in fresh food merchandising.ThreatsAldi,Lidl

59、and Tengelmann are chasing discount market share.1.Spanish food retailers are not pushovers the likes of Caprabo,Eroski and Mercadona are fighting back.e-intelligence on global retailingAnalysis By Country:Switzerland 32|Source:M+M Planet RetailCarrefours status:Number 5Main competitors(s):Migros,Co

60、op Schweiz,Bon appetit StrengthsOne of the countrys leading hypermarket operators.Foreign pioneer in once protective and low competition market.Formed strong JV with local partner instant expertise.Much wider product ranges than rivals.OpportunitiesNew stores.Could pick up some smaller operators.1.D

61、iscount stores could be an option.WeaknessesOutbid for Waro.Store conversions angered some Jumbo shoppers.Again,its growth targets appear over-ambitious.ThreatsCrowded market ruled by two powerful giants.1.Switzerland is a fairly small market scope for hypermarket development is patchy at best.e-int

62、elligence on global retailinge-intelligence on global retailingAnalysis By Country:Argentina 34|Source:M+M Planet RetailCarrefours status:LeaderMain competitors(s):Ahold,Coto,Cencosud StrengthsMarket leader.Multi-format approach.Discount formula has appealed in times of crisis.Hypermarkets performin

63、g well in non-food ranges.OpportunitiesGeographic expansion.Potential acquisitions(Eki in particular).1.Increase private-label penetration.WeaknessesOver-concentrated in the Greater Buenos Aires region.Weak own-brand sales in Norte supermarkets.ThreatsEconomic/political uncertainty.Wal-Mart looking

64、for further growth.e-intelligence on global retailingAnalysis By Country:Brazil 35|Source:M+M Planet RetailCarrefours status:Number 2Main competitors(s):Casino,Sendas,Modelo ContinenteStrengthsHypermarket leader.Successful launch of Dia.High participation of own-label in turnover.Impressive clothing

65、 sales.OpportunitiesMore discount store development.1.Growth in Sao Paulo.WeaknessesMissed opportunity to acquire S supermarket chain.Limited geographical spread.ThreatsConsolidation of leadership by Casino.Wal-Mart gearing up for growth push.e-intelligence on global retailingAnalysis By Country:Chi

66、le 36|Source:M+M Planet RetailCarrefours status:Number 5Main competitors(s):D&S,Ahold,Cencosud StrengthsImpressive hypermarket operation.Strong player in non-foods.Good mix of local and international products.OpportunitiesSupermarket openings/acquisitions.Discount store debut?1.More own-label ranges.WeaknessesGrowth rate has been fairly laborious.Entirely reliant on Santiago as its market.ThreatsSeems to be lagging main competitors in growth terms.Commitment to Chilean market and Carrefours plan