世纪商务英语阅读教程专业篇1第四版Unit.ppt

《世纪商务英语阅读教程专业篇1第四版Unit.ppt》由会员分享，可在线阅读，更多相关《世纪商务英语阅读教程专业篇1第四版Unit.ppt（112页珍藏版）》请在装配图网上搜索。

1、UNIT 1Production and Operation Management,Jane,Course Description,Object： 1) to obtain certain commercial knowledge 2) to master some reading skills 3) to express yourself successfully Methodology： 1) intensive reading presentation10%; Homework except on the condition that e.g. I sleep with the wind

2、ow open unless its really cold. e.g. I wont go to the party unless Im invited.,establish,establish v. to set up or found e.g. The company was established in 1879. e.g. The Minister established a commission to suggest improvements in the educational system.,achieve,achieve v. to attain with effort or

3、 despite difficulty e.g. He hopes to achieve all his aims soon. e.g. May our two parties achieve even greater successes in our business.,ISO之所以重要还因为它具有系统性。在这个领域的许多人错误地强调动机和态度方面的因素。他们永远达不到别的企业可能达到的质量标准。除非你通过创建一个质量体系来确立质量观，否则你将永远无法取得世界级的质量标准。,翻译,9 ISO is also important because of its systemic orientat

4、ion. Many people in this field wrongly motivational and attitudinal factors. They will never achieve the standards of quality that other organizations seem to be able to achieve. Unless you establish a quality attitude by creating a quality system, you will never achieve a world-class standard of qu

5、ality.,1-2,TEXT B,1-2,TEXT B,10 Simply put, if you want to have a quality attitude, you must have a quality system. This is what ISO recognizes, and this is why ISO 9000 is important.6,翻译,简而言之，如果你想严格控制质量，你必须拥有质量体系，这就是ISO所确认的，也是为什么ISO9000重要的原因。,1-2,TEXT B,Notes 1ISO: International Organization for St

6、andardization 的缩写形式, ISO代表国际标准化组织。 2You can do either a Gap Analysis or follow a detailed System Development Plan. 你可以通过差距分析法或按照详细体系发展计划。 3If you follow the detailed steps that make up System Development Plan，youll end up with a quality management system that will meet your needs and ISOs requiremen

7、ts. 如果你按照 “系统发展计划”的详细步骤去做的话，你就可以制定一个满足你的需要和达到ISO的要求的质量管理体系。,1-2,TEXT B,4Once your quality management system has been fully developed and implemented，you carry out an Internal Audit to ensure that youve met every single ISO 90012000 requirement. 一旦你的质量管理体系得到完善和贯彻，你便可以运用内部审计法来确定你已经达到了ISO 90012000 的各项标

8、准。 5ISO 9000 is important because of its international orientation. ISO之所以重要是因为它是国际性的。 6Simply put，if you want to have a quality attitude， you must have a quality system. This is what ISO recognizes，and this is why ISO 9000 is important. 简而言之，如果你想严格控制质量，你必须拥有质量体系，这就是ISO所确认的，也是为什么ISO 9000那么重要的原因。,1-2

9、,TASK 5,When your reading habits are good, your reading is efficient and rapid; when the habits are bad, yours is slow and unsatisfying. When you read with your eyes only, not with any part of your mouth or vocal apparatus, reading is a visual process, and at the same time, words can be understood w

10、ithout “saying” them in your mind. Now read Text B quickly, then do the following exercises to decide whether the following statements are True or False.,1-2,TASK 5,ISO is an international union organization that is made up of many countries standard institutes. 2.ISO is a world federation which is

11、composed by only a few countries standardization associations. 3.ISO 9000 promulgates quality management system standards which are recognized in the global world.,答案,T,答案,F,答案,T,1-2,TASK 5,The term ISO 9000 refers to a set of quality management standards. 5.The significance of ISO 9000 is to reduce

12、 the quality of your products and services, and to increase the costs associated with poor quality.,答案,T,答案,F,1-2,TASK 6,Try to use skimming to read Text B. As you begin to skim this text, you should read the pre?reading at a normal speed all the way through. The pre?reading often contains an introd

13、uction of the text or an overview of what will be talked about. Then from the first paragraph on, you only read as much of each paragraph as you have in order to discover whether it contains the main idea or any important detail. You can skip over the parts which are non?essential to you until you r

14、each the ending paragraph, which you should read more fully, because it often contains a summary. When you have finished the second reading, you may choose the best answer for each of the following statements.,1-2,TASK 6,1.ISO first published its quality standards in _. A. 1987B. 1994C. 2000D. 2001

15、2.The ISO 90002000 Standards apply to all kinds of organizations in _. A. most kinds of areas B. few areas C. a few areas D. all kinds of areas,答案,A,答案,D,1-2,TASK 6,3.A(n) _ will tell you what to do to meet the ISO 90012000 Standards if you have already got a quality management system. A. registrar

16、B. Gap Analysis C. Internal Audit D. System Development Plan,答案,B,1-2,TASK 6,4.ISO 9000 is important because of its _ orientation. A. internationalB. national C. domestic D. all of the above 5.Many People _ emphasize motivational and attitudinal factors. A. doubtfullyB. strongly C. wrongly D. correc

17、tly,答案,A,答案,C,1-2,TASK 7,When you want to express an idea or describe an action or a state of mind exactly, you often have to search through words similar in meaning and association to find the one which fits better than any of the others. Such careful choice is an essential part of effective writin

18、g. Study each sentence below and choose the more precise of the two words correctly and fill in the blanks with your choices. Change the form where necessary.,1-2,TASK 7,1.update, upgrade Update vs. Upgrade We need to _ the pay and status of teachers. The data was _ to include the newest development

19、s in the field. 2.certificate, license Certificate vs. License This is a marriage _ which was issued 79 years ago. He can obtain a drivers _ now. 3.assure, certify Assure vs. Certify We book early to _ ourselves of seats. I _ that he has received your money.,upgrade,updated,certificate,license,assur

20、e,certify,1-2,TASK 7,4.register, enroll Register vs. Enroll I _ the child in the kindergarten. A trademark _ in China will not be legally protected in another country. 5.direction, orientation Direction vs. Orientation We must _ our products to the needs of the market. Which _ does your room face?,e

21、nrolled,registered,orient,direction,Update vs. Upgrade,Update: to add the most recent information to something. （更新） Upgrade: to improve something, or exchange something for something better. （升级）,Certificate vs. License,Certificate: a document that officially states that something is true. （证书，证明）

22、License（BrE licence): an official document that gives you permission to do something. （许可证，执照）,Assure vs. Certify,Assure: (spoken) to tell someone that something will definitely happen or is definitely true, so that they are less worried. 【口】使（某人）确信 / 放心；向（某人）保证。 Certify: to officially state that so

23、mething is correct or true. 证实，证明（某事物正确无误）。,Register vs. Enroll,Register: to record names, facts etc on an official list 记录；登记，注册（名称、事实等） Enroll (BrE enrol): to become or make someone officially a member of a course, school etc （使）注册；（使）入学,Direction vs. Orientation,Direction: the place or point towa

24、rds which someone or something moves, faces, or is aimed 方向，方位 Orientation: the kind of beliefs and ideas that a group or person has （群体或个人在信仰和观点上的）倾向,1-2,TASK 8,The following expressions are often used to explain the ISO 90002000 Standards in all kinds of areas. After reading it, you are required t

25、o find the items equivalent to those given in Chinese in the table below. Please put the corresponding letters in the brackets.,1-2,TASK 8,Amanufacturing Bprocessing Cservicing Dprinting Eforestry Felectronics Gsteel Hlegal Ifinancial Jaccounting Ktrucking Lbanking Mcomputing,(M)计算机 1. ( ) 法律 2. ( )

26、 电子 3. ( ) 制造业 4. ( ) 维修 5. ( ) 会计学 6. ( ) 印刷业 7. ( ) 金融业 8. ( ) 银行业 9. ( ) 加工业 10. ( ) 炼钢业 11. ( ) 货车运输业 12. ( ) 林业,H,F,A,C,J,D,I,L,B,G,K,E,1-2,TASK 9,Make learning new words a habit. Assign certain words to learn every day and reward yourself if you complete the assignment. Vocabulary building suc

27、cess depends on persistence, not on intelligence. Your efforts will pay off if you have really made one. Now fill in the blanks with the expressions given below. Change the form where necessary. end up with certify apply to implement system version refer to facilitate auditor approach,1-2,TASK 9,The

28、re is no easy _ to mathematics. Two witnesses must _ that this is your signature. The party _ the singing of Auld Lang Syne. The school offered a _ course in reading. The speaker _ him as an up-and-coming politician.,approach,certify,ended up with,systemic,referred to,1-2,TASK 9,Modern inventions _

29、housework. The government is _ its policy of helping the unemployed. The book was translated into many _and sold all over the world. The rules of safe driving _everyone. The _has agreed to the account.,facilitate,implementing,versions,apply to,auditor,In order to attain a higher level of comprehensi

30、on, youd better make your initial fixation as you did before, then move your eyes to make a second fixation, then another fixation.until you have finished the last word. Mark off each of your eye spans with a slanting line as you move from the beginning to the end. Work out somewhat as follow: You d

31、ecide/that you need to develop/a quality management system/that meets the new quality standards./What is important is that as you increase your reading efficiency, your fixations will be fewer on a line of print, and your eye spans will be broader. Now, use this reading skill to read the underlined

32、sentences in Text B, and then put them into Chinese.,1-2,TASK 10,ISO代表的是国际标准化组织。ISO（国际标准化组织）是由各国标准化协会组成的世界联盟。ISO 9000系指一套质量管理标准。 (2) 如果你已经有了质量管理体系，而且你对其运作方式还满意，那么我们建议你采用差距分析法来升级到新的ISO 9001 2000 质量管理标准。为了达到ISO 9001 2000质量管理标准，差距分析法将确切地告诉你需要做什么。它将帮助你确定新的ISO标准与你的公司之间的差距。一旦你了解了差距在哪里，你就可以采取措施去弥补这个差距。 (3)

33、 ISO之所以重要还因为它具有系统性。在这个领域的许多人错误地强调动机和态度方面的因素。他们永远达不到别的企业可能达到的质量标准。除非你通过创建一个质量体系来确立质量观，否则你将永远无法取得世界级的质量标准。,1-2,TASK 10,Practical Reading This text is a practical reading material illustrating the stages of the book production process. The purpose of this text is to draw your attention to the stages in

34、volved in typical business operations. In particular, in this step, the focus is placed on interpreting or transferring materials displayed in graphs or diagrams into a verbal format, both spoken and written.,1-2,TASK 11,Pre-reading The Stages of Book Production: From Writing to Bookshop,1-2,TASK 11

35、,0书运到出版社的仓库 1对校样做最后小的改动 2折页，裁切，装订，放上书皮,答案,QBooks go to publishers warehouse,MFinal, minor corrections are made to page proofs,答案,FSheets are folded, cut and bound + cover is put on,1-2,TASK 11,3定货运至批发商 4设计人员设计版式，选择字样 5编辑委托作者写书 6编辑和作者讨论完成的文稿,答案,COrders are shipped to wholesalers,答案,ADesigner designs

36、layout and chooses typeface,答案,BEditor commissions authors to write book,OEditors and authors discuss completed typescripts,答案,1-2,TASK 11,7 设计人员把校样粘贴成页面，作者及编辑 校对改错 8排字工人排出长条校样 9最终用户（读者）从书店购书,答案,DDesigner produces paste-up/ Authors & editors correct galley,答案,HTypesetter produces galley proofs,EEnd-

37、user buys book in a bookshop,答案,1-2,TASK 11,10 书交付印刷 11设计人员编辑画版 12在留出的空白处（由美工）放入美术 作品及插图,答案,JThe book goes to press and gets printed,答案,GTypescript is edited and marked up by designer,KArtwork and illustrations are commissioned to fit in spaces,答案,1-2,TASK 11,13校样变成胶片 14作者写书，产生文稿 15排字工人改正长条字样并组版 16批

38、发商给书店供书,答案,PPage proofs are converted into films,答案,NAuthors write books and produce typescripts,答案,ITypesetter corrects galley proofs + makes them into pages,LWholesalers supply bookshops,答案,Now read the stages of book production again. You should look at and study carefully the following flowchart

39、 of the process and the items which are listed in the box together. You are required to complete each one by deciding on the most appropriate sentence from the many choices marked A, B, C.and Q. Then you should mark the corresponding letter in each box to show its logical position in a well-ordered

40、paragraph.,TASK 12,1-2,1-2,TASK 12,Editor commissions authors to write book,Authors write books and produce typescripts,OEditors and authors discuss completed typescripts,1-2,TASK 12,ADesigner designs layout and chooses typeface,DDesigner produces paste-up/ Authors & editors correct galley,KArtwork

41、and illustrations are commissioned to fit in spaces,1-2,TASK 12,ITypesetter corrects galley proofs + makes them into pages,Final, minor corrections are made to page proofs,Page proofs are converted into film,1-2,TASK 12,JThe book goes to press and gets printed,FSheets are folded, cut and bound + cov

42、er is put on,QBooks go to publishers warehouse,1-2,TASK 12,COrders are shipped to wholesalers,EEnd-user buys book in a bookshop,Wholesalers supply bookshops,Text A similarity n. 相似，类似 conform v. 使一致，使遵守 Reliability n. 耐用；可靠性 markedly ad. 显著地，明显地 assemble v. 装配 sort n. 种类 transformation n. 转化 predete

43、rminev. 预先确定 occur v. 出现，发生 accumulation n. 积聚, 积累,1-3,Words and Expressions,robotics n. 机器人技术 system n. 制度 auditing n. 审核 shipping n. 装运 aggregate a. 集合的,聚合的 forecast n. 预测 dispatching n. 派工 Zero-defecta. 零瑕疵的 modular a. 模块化的 proximity n. 接近, 挨近 availability n. 有效,有用,有益,1-3,Words and Expressions,Cu

44、stom-designeda. 定制的 finished product 成品 final product最终产品, 成品 quality control质量控制 facility location设备布置,厂址选择 inventory management存货管理,库存管理 freight bill运费单, 运费清单 target date预订日期 quality standard质量标准,1-3,Words and Expressions,Text B federation n. 联盟, 同盟 updated a. 最新的 version n. 版本 facilitate v. 促进,推动

45、 upgrade v. 使升级 implement v. 贯彻 registrar n. 登记注册人员 auditor n. 审计人员 certify v. 保证 certificate n. 证书,1-3,Words and Expressions,orientation n. 方向, 方位 motivational a. 动机的 attitudinal a. 态度的 institutionalizev. 使制度化 world?class n. 世界级 International trade国际贸易 apply to 适用于 Gap Analysis差距分析法，缺口分析 end up with 结束于,以告终,1-3,Words and Expressions,Internal Audit 内部审核 commission v. 委托 typescript n. 文稿 typeface n. 字样 artwork n. 美术作品 typesetter n. 排字工人 film fIlm n. 胶片 warehouse n. 仓库 wholesaler n. 批发商 page proof 拼好版的打样，校样 galley proof 长条校样，毛条校样,1-3,Words and Expressions,Thank You!,