如何写好外贸函电-袁庆平.ppt

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如何写好外贸函电 讲师 袁庆平ecogoing 国际贸易中 贸易的双方往往是远隔千山万水 90 的沟通是通过互联网 网络沟通有多种方式 如 电子邮件 MSN SKYPE YAHOO通 TRADEMANAGER 与普通信函和电话相比 电子邮件 以它快捷 经济和安全等特点而成为目前在国际贸易中最普遍应用的沟通方式 一 写好外贸函电的基础 良好的英语基础基本的沟通 专业术语的掌握对公司和产品的熟悉 二 写外贸函电的步骤 读电子邮件1 逐字逐句的读 2 不放过任何 不明白的句子 和 不认识的单词 3 注意句子的 主语 和 宾语 明白他们所指代的对象 二 写外贸函电的步骤 整理思路1 英语不是我们的母语 我们很难做到 下笔如有神 如果事先将自己要表达的几点列一个提纲 再下笔的时候思路会非常的清晰 而且不会有遗漏 2 思路清晰的邮件会给客户留下良好的印象 二 写外贸函电的步骤 写邮件检查邮件1 对邮件进行瘦身简化 2 检查是否有拼写错误 数字是否正确 3 表达的意思是否明确 清楚 完整 4 检查收件人 抄送人是否正确 二 写外贸函电的步骤 发送邮件1 邮件 标题 简洁 清楚的标题可以引起客户的注意 吸引客户阅读 2 清楚的 标题 便于自己日后查找相关内容 3 签名档 内容完整 有序 邮件标题举例 ALK SupplierofPlasticMachinery China David 15newdesignsofvase 10 discountofleathergloves stockavailable 邮件标题之4忌 忌空白标题 忌中文标题 忌长话标题 忌问候标题 写外贸函电的几点原则 准确性内容的准确性例 报价1 是否是客户需要的产品 2 其他附加条件是否已经考虑在内 3 价格计算是否准确 写外贸函电的几点原则 准确性拼写和语法收件人和抄送人 写外贸函电的几点原则 简洁 明了例 第一封回信DearCarol WeareveryinterestedinyourTshirts couldyougivemeaquotationandsupplyseveralpiecesofsamplesforfree Bestregards AliceWilliamsManagerofxxx DearMs Williams It sagreatpleasureforustoreceiveyourinquirydatedonJan 24 2011 Weareverygladtomakeuseofthisrarechancetoestablishourbusinessrelationshipwithyou BesidesofTshirts wealsohavealotofgoodsalesproducts wewouldliketointroducethemtoyoutoo Ibelieveyouwillbeverysatisfiedwiththemtoo Thequotationofourt shirtsisUS 2 85 pc Ourpriceisverycompetitive Ibelieveyouwillbesatisfiedwiththisprice andhaveverybigsaleinyourmarket Yourpromptreplywillbehighlyappreciated Wearelookingforwardtoreceiveyourearlyreply Wewillestablishalong termbusinessrelationshipwithourgoodqualityandgoodprice Yoursincerely CarolWang DearAlice Verygladtoreceiveyourinquiry Happytoknowyouareinterestedinourt shirts BeforeIquoteyoutheprice Ineedknowyourtargetq tyandfinishingmethod WouldyoubuyNaturalcolororDyedones OurnormalMOQfort shirtsis500pcspercolor total2 000pcsperorder Ourcompany spolicydon tallowustosupplysamplesforfree ButifyoucansupplyyourcourierA Cno Iwouldliketosendseveralsamplesforyourreferenceafterotherdetailswereconfirmed Waitingforyourearlyreply Bytheway Ihavelistedmycontactinfobelow Ifyouhaveanyotherquestions pleaseaddmyMSNorSkype Iwillbeverygladtodiscusswithyou Bestregards CarolWangGarmentDep SalesE mail xxxxx MSN XXXX SKYPE XXXXXTel 86 532 1234567Fax 86 532 7654321 写外贸函电的几点原则 简洁 明了1 用简单 熟悉 常用的词 尽量不用生词或者连自己都搞不通的词 2 尽量用短句 不要用长句 3 坚决删掉与主题无关的内容 如客套 寒暄等 写外贸函电的几点原则 条理清晰完整专业量化例 一封邮件包含多项事情 DearCarol Thanksforyourhardworkrecentlyandhopeeverythingisgoingfinethere Herewehavesomerequestsontheon goingthings Fort shirts whenyoucansupplymethecolorsamples andwhenIcanreceivethesizesample Anddoyouhaveanyideaofthedeliverytimeafterweconfirmedeverything Someofourcustomersurgentlyneedsomefabricsofourlastorder couldyousend2rollstomebyairfirst Ialsoneedthequotationofthebelowfabrics A B Ineedyourpricetoconfirmtheorderwithmycustomer Icanprobablyarrangesomepaymentofourlastorder Takecare Alice DearCarol Yes everythingisgoingfinehere don tworry Pleasecheckmyreplybelow Fort shirts whenyoucansupplymethecolorsamples andwhenIcanreceivethesizesample Anddoyouhaveanyideaofthedeliverytimeafterweconfirmedeverything Alice Bothcolorsamples sizesampleswillbefinishedwithin2days IwillsendthembyFedExassoonasIgot andinformyouthetrackingno Afteryouconfirmedallthesamples wecanfinishthewholeorderwithin2monthaswequotedyoubefore Someofourcustomersurgentlyneedsomefabricsofourlastorder couldyousend2rollstomebyairfirst Alice Yes noproblemwecansend2rollsfirst Howaboutaround150m SendtoLAstill ThefreightcostwillbearoundUS 600for150m Icansendthemoutwithin3daysafteryouconfirmed Ialsoneedthequotationofthebelowfabrics A B Ineedyourpricetoconfirmtheorderwithmycustomer Alice MOQforbothfabricsis500m Apriceis FOBQINGDAO US xxxBpriceis FOBQINGDAO US xxxPleaseinformmeafteryougetconfirmationfromyourcustomer Icanprobablyarrangesomepaymentofourlastorder Alice GreatNews Howmuchyoucanarrange Pleasesendbankreceiptafteryouwired Thanks Bestregards AliceTakecare Carol 写外贸函电的几点原则 条理清晰1 分段 每件事情分一段 2 根据客户的问题或内容 将客户的邮件分为几段 然后分别在客户的邮件下以不同的字体或颜色回答 写外贸函电的几点原则 完整比如报价 报价不仅仅是一个价格 还有其相对应的数量 包装方式 运输方式 付款方式 质量要求等等 写外贸函电的几点原则 专业1 尽量使用专业术语 即 行话 2 专业精神 诚信 细致 严谨 写外贸函电的几点原则 量化能量化的东西尽量都量化 不要用一些模棱两可的形容词例如 asquicklyasIcan soon big high要写成 within2hours tomorrowafternoon reach2000meters Expressyourgratitude Providingtheinformationthattheclientrequest Recommendotherproducts Self introduction Stateyourwishes StructureofBusinessLetterWriting DearAlice Wegotyourinformationfromxxx knowingyouareafamousewholesellerofbabywears WearealeadingmanufacturerinChildren swearinChina ourproductshavebeenexportedtocustomersallovertheworld suchasxxxx YoucanlearnmoreinfoaboutourcompanythroughthewebsiteIlistedbelow Pleasedon thesitatetocontactusifyouhaveanyquestions andwewillbeveryhappytoestablishalongtermbusinessrelationshipwithyouinthenearfuture Waitingforyourearlyreply Bestregards CarolWangGarmentDep SalesE mail xxxxx Website www AMSN XXXX SKYPE XXXXXTel 86 532 1234567Fax 86 532 7654321 跟进邮件 已成交客户 催款备货情况及时沟通发货后的及时通报船务信息后期跟踪到货情况催促客户翻单其他产品的推介 DearMr Field Duetorisingpriceintheworld wideGarmentsmarket fromOctober1 priceforourproductswillincreaseby10 Sinceyouareavaluedcustomeroflongstanding wewishtogiveyoutheopportunitytobeatthepriceincreasebyorderingnowatthecurrentprices Inaddition wearewillingtogiveyouadiscountof5 onallordersofmorethanUS 30 000 Webelievethatyouwillseetheadvantagesofthisarrangement whichwillsaveyouatleast15 onChildren sWearpurchasesinthecomingmonths Welookforwardtoyourearlyreply BestRegards Amy 从未回复的客户 定期关怀特价或有新产品时及时通知寻找新的合作点把握 度 DearMr Gary Howareyou HopeeverythingisOKwithyouallalong Nowwearewritingforkeepingintouchwithyouforfurtherbusiness Ifanynewinquiry welcomehereandwewilltryourbesttosatisfyyouwellwithcompetitivepriceasperyourrequest Bytheway howaboutyourorderwithitem106 249 Ifstillpending wewouldliketoofferourlatestpricetopromoteanopportunitytocooperatewitheachother WarmestRegards AmyABCCOMPANY 有回复未成交的客户 已报价情况已寄样品情况已沟通过的技术参数情况 DearMr TomSawyer Goodmorning Hopeyouhavegotawonderfulweekend Forseveraldaysnonewsfromyou myfriend NowIamwritingforremindingyouaboutourofferforitemof dated accordingtoyourrelativeinquiry Haveyougot orchecked thepricesornot Anycommentsbyreturnwillbemuchappreciated Itwillbeourbigpleasureifwehaveopportunitiestobeonserviceofyouinnearfuture Lookingforwardtoyourpromptresponse Thanksandbestregards Amy 谢谢大家