《IBM陈文讲座》PPT课件.ppt
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2006IBMCorporation 陈文I 中国公司全球业务服务部合伙人 年 月 日 公司战略与战略管理 经历与体会 Page2 Agenda IntroductionStrategy 适应还是预谋案例 IBM公司的服务战略的制定BUStrategyFramework 部门操作型战略的制定模板案例2 IBM金融服务业务的增长战略Strategymanagement 布局行动与持续管理案例3 战略性行为的解读实例Discussions Page3 What saboutStrategy It saboutlargeorganizationforasustainablecompetitiveadvantageinlongtermexecutionAfterthecompany smissionstatement strategyisthenextthingShouldbemeasuredandcommunicated Page4 Agenda IntroductionStrategy 适应还是预谋案例 IBM公司的服务战略的制定BUStrategyFramework 部门操作型战略的制定模板案例2 IBM金融服务业务的增长战略Strategymanagement 布局行动与持续管理案例3 战略性行为的解读实例Discussions Page5 IBMCompanyMissionStatement AtIBM westrivetoleadintheinvention developmentandmanufactureoftheindustry smostadvancedinformationtechnologies includingcomputersystems software storagesystemsandmicroelectronics Wetranslatetheseadvancedtechnologiesintovalueforourcustomersthroughourprofessionalsolutions servicesandconsultingbusinessesworldwide Page6 TheITindustryevolutionin1980 1990 s Splendidmiddle80 sTrendsofOpensystemMomentumchangesFromGrowthtoControl Page7 ThehistoricalvalleyofIBMin1993 LouGerstnertookCEOPositioninApril1993afterIBM shugelossTwokeydecisionsNonewStrategytoannounceKeepIBMintegratedasonecompanyFinanciallysurvival improve andgrowth NEWstrategy3yearslate eBusinessstrategyannounced Page8 Page9 Howisstrategysetforth External TraditionalITproductsbusinessmarginsqueezeandtechnicaltrendchangesUniqueadvantages scaleeconomy managementsystem customerbases branding natureexpansion assetAbelieveandstrategicforecastITandbusinessmanagementco relations businessmodel Page10 Page11 Page12 Page13 Page14 Page15 Howisstrategysetforth External internalfactorsInertia momentumMission believeOrganizationMeasurementsCultureModelandoperation Page16 Agenda IntroductionStrategy 适应还是预谋案例 IBM公司的服务战略的制定BUStrategyFramework 部门操作型战略的制定模板案例2 IBM金融服务业务的增长战略Strategymanagement 布局行动与持续管理案例3 战略性行为的解读实例Discussions Page17 Page18 BUStrategywithacommontemplateisnecessaryforconsistencymanagement Page19 StrategicIntent Vision 3 5years Bethemarketshareleader thoughtleaderandstrategicpartnerinenablingourcustomerstotransformintoon demandfinancialinstitutionsGoalAchievexxxrevenuetargetbyxxxxExpand Offerings fromxx toxx ofIBMrevenueportfoliofromFSIbyxxxBuildfirston demandshowcaseinFinancialIndustrybyxxxObjective 20 xx AchievexxxrevenuefromFSIAchieveUS xxxMof certainSolution revenueGainleadershippositionindistributionsoftwarebyxxxGrowrevenuefromxxxx Industry byxx Buildebusinessondemandofferingcapabilityandpackage Page20 BusinessDesign Sample Page21 CultureandClimate PeopleManagementinPBCProcess Lead Manage Motivate Do Whatkindofculture behavior wewanttofoster Whatkindofclimatewewanttocreate Howdowecommunicatemissionandexpectationtotheteam Page22 Talent CurrentHumanResourceAssessmentTrainingandDevelopmentProgramPerformanceMeasurementandAwardDesign Page23 Agenda IntroductionStrategy 适应还是预谋案例 IBM公司的服务战略的制定BUStrategyFramework 部门操作型战略的制定模板案例2 IBM金融服务业务的增长战略Strategymanagement 布局行动与持续管理案例3 战略性行为的解读实例Discussions Page24 In1994 IBMannouncedIndustryfocuswithorganizationchanges Salesteamfocusedontheclient sindustryknowledgeandbusiness knowyourcustomer scorebusinessTransformationbeginsIndustrysolutionresearchanddevelopmentsreinforcedITproductstoITsolutionsforbusiness Page25 AcquisitionofPWCCinJuly2002at3 5B areflectionoftheIBMTransformationstrategy Why IndustryspecializedbusinessconsultancycompetencyenhancementTurnIBMintoabusinesssolutioncompanyHowiswillworktogether Whataboutnow Transformation Page26 SelloffPCDivisiontoLenovoin1 27BinDec2004 Why FocusstrategyTransformIBMtobusinesssolutionsReactioninStrategysubjectOperationally CoulditworkforLenovo IBMtoloseabrandrecognition WhowilldoPCbusinessbetter LenovoorIBM SpecializationorDiversificationTopLineconcern Page27 Otherinterestingevents ConsiderationofMobilPhonebusinessin2002 GiveupOS 2Operatingsystemsin1997 WhychosetoproductcompatiblePCdisplayin1999 SoldoutnetworkproductsdivisiontoCISCOin1998 BPOProducts Services eBusiness ONDemand Transformationleader Page28 Strategyisaboutselectionandde selection MichaelPorter China sBCSstrategyThinoperationVsGrowthBranding Page29 Agenda IntroductionStrategy 适应还是预谋案例 IBM公司的服务战略的制定BUStrategyFramework 部门操作型战略的制定模板案例2 IBM金融服务业务的增长战略Strategymanagement 布局行动与持续管理案例3 战略性行为的解读实例Discussions Page30 StrategyExecution Howstrategyismanaged AwarenessOrganizationMeasurementsShorttermandlongtermValuebelief Page31 Differentperceptionsaboutstrategyfromdifferentroles Consultant Businessleader Executionleaders Page32 ChinaBCSStory Changesinorganizationandstrategymanagement Leader sandSecondtier scompany sstrategy differentperspectiveOffensiveDefensiveComfortyournexttiercompetitors toletthemstable LearningMarketleader sStrategybyTier2 3players Page33 ChinaBCSmanagementchangeprocessandalsothestrategydefinition BCSVerticalintegrationProsandConsRelatedStrategyexecutionBlueSeaStrategy- 配套讲稿:
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