迪士尼企业文化

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1、The Corporate Culture of DisneySpeaker: Jing-Jing Zhao About Disney The origin, accumulation and dissemination of Disney culture The change of Disneys corporate cultureThe Corporate Culture of DisneyAbout Disney Disney is headquartered in Americas large multinational companies, the main business inc

2、luding entertainment programming, theme parks, toys, books, electronic games and media networks . Disney is a legend, his name is a symbol of the dream, he created the cartoon character Mickey Mouse, made the first complete film in the history of animation, he created a Disney theme park, set up a m

3、odern Multi-media company, his ideas changed the face of the world. “It all started with a mouse” “一切都始于一只老鼠”The origin, accumulation and dissemination of Disney culturemarketpositioning,recruitment and training certainly reflects Disneys outstanding corporate culture, but high quality, efficient, m

4、eticulous service, and large, rigorous marketing strategyis the core of the Disney corporate culture.The core of the Disney corporate cultureAs an entertainment giant,Disney gets todays scale, inevitably having its characteristics.That is, SCSE, including security,civility, show, efficiency. Disney

5、corporate culture characteristicsuThe spirit of Disney is joy is equal to wealth. uThe companys corporate culture is Happy is equal to wealth “. Philosophy has become the Disney brand to continue the development of a Basis.Disneys corporate culture - fun = WealthAccumulationCorporate culture within

6、the succession Continuous development culture adapt to the environment The Walt Disney Companys brand image, since after the birth of Mickey Mouse, and slowly build up.Blend in the local culture,and make it fast and effective implementation of localization and internationalizationdisseminationlDisne

7、y After half a century of development, in terms of film and television production and theme park has become a model for the entire industry, and its internal culture in the industry have played an exemplary rolelDisneys success and huge profits to become theme park aspect is the object of imitation,

8、 in imitation of the process, Disneys corporate culture has gradually spreadlDisney implementation of international, established in the United States outside of Tokyo Disneyland, Disneyland Paris, Hong Kong Disneyland, Disneyland Shanghai (under construction)Role modelInternational Imitate Disneys corporate culture changeuFull use of the companys existing brand resourceuThe use of stories and scenarios uFull use of Animals and charactersuStudied under other related media fields