强最全的图库模板课件

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1、强最全的图库模板 Case 028MechanismConsumer BenefitConsumer valueValue for objectJust fitIn-controlSelf-esteem Communication Concept强最全的图库模板 Communication ConceptDifferent BenefitrelationConcept强最全的图库模板 文化 Name Case 030Brand imageNew Brand Direction Brand Naming 强最全的图库模板 Case 031BRANDIMAGE Name 强最全的图库模板 Case

2、 032LESSMOREYoung age customerSenile change of brand Old age customer强最全的图库模板 Case 033sales promotionadvertisingPublicrelationsPromotion强最全的图库模板 Case 034PurchaseTicketTicket Bar-codeOnsite PurchaseMobileMobile reservationRegular reservationPrint At HomeConstantMonitoringofEntranceAnd ExitInternet re

3、servationMobilePrint At HomeGateBar Code reading强最全的图库模板 A brand 2005. 10. 20 21 强最全的图库模板 Case 036IDC CenterMain server10MbpsAcademyTown BclientTown Aclient10Mbps10MbpsStar Topology强最全的图库模板 Case 037Communication ConceptDifferent BenefitrelationConcept强最全的图库模板 Case 038ERMSRMService CoveragePRMEnterpr

4、ise Risk ManagementPartner RelationshipManagementSupplier RelationsManagement- Self Assessment- Business Risk Model solutions- IT applicationPurchase Intelligence强最全的图库模板 Case 039BenefitRelationDifferent Concept强最全的图库模板 Case 04036%47%17%27% 30% 40% 强最全的图库模板 Case 041 Name BRAND IMAGEBRAND IMAGE强最全的图库

5、模板 Case 042conveniencepracticalityspecialtyNew Brand .强最全的图库模板 Case 043 ThinkerLearn-feel-doInformativeFeelerFeel-learn-doAffectiveDoerDo-learn-feelHabit formationReactordo-feel-learnSelf satisfaction40%15%20%25%强最全的图库模板 Case 044Maturity stage Growth stage Introduction stage PLCDecline stage 强最全的图库模

6、板 Case 045ClientOrientationMedia PromotionClient Agency /AgencyClientConcept/ideationPlanningProductionExecution强最全的图库模板 Case 046Place()Promotion()Price()Product()4PS 锐普锐普PPT论坛论坛chinakui收集收集强最全的图库模板 Case 047ProductPricePromotionPlaceThe process of planning and executing the conception pricing, promo

7、tion and distribution of goods,services and ideas to create exchange that satisfy individual and organizational objects.MarketingDD%BB%CC%AA%强最全的图库模板 step3BOOMUPstep1BOOMUPBrand EssencefantasyPersonalityolder | successful | attractiveValuesexpress self | confidentBenefitsfashionable lookfits moodBra

8、nd strategy, (differentiation) . , , . 强最全的图库模板 Client Agency /AgencyClientConceptMedia/ PromotionPlanningClientorientationProductionexecution/ideation强最全的图库模板 StrengthWeaknessOpportunityThreatSWOT: 20 pt text: 20 pt text: 20 pt text: 20 pt text强最全的图库模板 - - - - - - - - WeaknessStrengthThreatOpportun

9、itySWOT Analysis强最全的图库模板 PlacePromotion4PSPriceProduct强最全的图库模板 DistributionDistributionMarketingMarketingProductProductPricePricePromotionPromotion强最全的图库模板 45%37%10%8% 12 100% 1,000 强最全的图库模板 GrowthrateShare ofVoiceMarketShareetc75%30%45%22%强最全的图库模板 Strategic AD managementGlobal sports marketing acti

10、vitiesSuccessful new product launchLocal-base marketing supportthe respected global player强最全的图库模板 Case 057 30%75%22%Share of Voice45%Graph modelGrid model强最全的图库模板 12, , , (wagon), () , (), , TV, , () Family Life Cycle (6)(6)()强最全的图库模板 A thematic principleThemeObject baseA principle of distinctive f

11、itUniqueharmonyAn extrnsion PrincipleJusticeBasecopulativeA combinationPrincipleMedia mixComplement强最全的图库模板 Use existing ProductsSTEP 1STEP 2STEP 3STEP 4Become Aware of NewNew Product is AvailableBuy New Product强最全的图库模板 M A R K E T V A L U E200820062005300050007000强最全的图库模板 / / / / 强最全的图库模板 BrandMana

12、gementProcessBrandDiagnosisSTEP 1BrandPerspectiveSTEP 2BrandCultureSTEP 3BrandCommunicationSTEP 4强最全的图库模板 Case 064Business ContentsCategory 1Category 2Category 3Category 4Sub_category 01Sub_category 02Sub_category 03Sub_category 04Sub_category 01Sub_category 02Sub_category 01Sub_category 02Sub_categ

13、ory 01Sub_category 02eSolutionconsultingstrategy强最全的图库模板 Model of Sale FormationUse existing ProductsSTEP 1STEP 2STEP 3STEP 4Become Aware of NewNew Product is AvailableBuy New Product锐普锐普PPT论坛论坛chinakui收集收集强最全的图库模板 Safety needsSocial needsEsteem needsSelfActualizationneedsNEEDSAnalysis- - , - - - ,-

14、 - - - , 强最全的图库模板 Case 067Brand Management ProcessStep1Media mixStep2Target mixSTEP 3Brand mixSTEP 4SeasonalitySTEP 5Regional mixProcess Completed强最全的图库模板 Renewal CategorySearchSystemCommunityShopWebDesignRecruitSystemMailingsystem强最全的图库模板 advertisingcreativeMedia planningmeasurabilityconcept12220强最

15、全的图库模板 Case 070 ?Are you getting there? ?Where are we? ?Why are we there? ?How could we get ther? ?Where could we are?T-plan强最全的图库模板 Case 071attentioninterestdesirememoryactionAIDMAEstelmo Lews . AIDMA .1. Attention - .2. Interest - .3. Desire - . 4. Memory - . . 5. Action - .强最全的图库模板 Web DesignSear

16、chSystemRecruitSystemCommunityShopMailingsystem Admin toolSite System / System & System RENEWALCase 072强最全的图库模板 Rogers innovator Earlyadaptor Earlymajority Latemajority laggardSocial factors强最全的图库模板 (Target Market) (Consumer Promise) (Support) (Personality)Case 074强最全的图库模板 Case 075TV ? ? TV ? ?强最全的图

17、库模板 , FTP ProcessADMIN / 强最全的图库模板 Case 077What is the Brand?Rational product features.attributesWhat will It dofor me?Rational expectations as aResult of use.benefitsWhat kind ofperson woluld it be?Basic human values-the endEmotional rewards one expectsFrom using the brand.valuesWhat does it meanto

18、me?The image of the brand. AsElicited in terms of human Characteristics.personalityWhat is the enduringCore of the brand?Every brand has a “soil” which creates it and identifies it.essenceThe brand强最全的图库模板 SupportADGoalTargetMarketConsumerPromisePersonality强最全的图库模板 SystemInfraCreativePowerPROJECTSUP

19、PORTSYSTEMMediaPowerPromotionStrategyCommunicationStrategyMarketingConsulting* SYSTEM FLOWSTEP 1STEP 2STEP 3STEP 4强最全的图库模板 Irrelevant charactersRelevant charactersFlotSetting SymbolsMoodLeadcharacter强最全的图库模板 FlotSettingIrrelevantCharactersRelevantcharactersSymbolsMood强最全的图库模板 Case 082OSI ModelLayera

20、pplicationnetworktransportsessionpresentationdata linkphysical1234567Form oracle强最全的图库模板 Case 083Max marketing modelsynergylinkagesalesActiv-ationadvertisingAccoun-tabilitymediatargeting强最全的图库模板 PRODUCTFUNCTIONSBRAND NAMEGRAPHICSPRDUCTDESIGN MIXLOGOS /TRADEMARKMIXPACKAGINGAUGMENTEDPRODUCTFEATURESCON

21、TENTS CASE 1CONTENTS CASE 1CONTENTS CASE 1锐普锐普PPT论坛论坛chinakui收集收集强最全的图库模板 STEP 07STEP 06STEP 05 STEP 04 & STEP 03 STEP 02 STEP 01 强最全的图库模板 ERP 强最全的图库模板 Sales coupon/stampService contestEarly Buying DealPush managerRebateDemonstratorPremium/IncentiveContestPrice dealallowanceRebateDealer serviceSampl

22、ingDM/Event/DH ExhibitionDisplay stand强最全的图库模板 ERPSYSTEM/MRP/MPS/强最全的图库模板 PR consultingCrisis managementInvestor relationsMediaRelationsEvent managementDatabase marketingMarketing promotionProductionOn-line PR强最全的图库模板 PR consultingCrisis managementInvestor relationsMedia relationsEvent managementDat

23、abase marketingMarketing promotionProductionOn-line PR强最全的图库模板 Internet HostWindows forWorkgroupsWindows 95 & 98Apple MacintoshSystemWindows NTIBM MainframeTCP/IPNetworkPrinterUNIXSystemVMSSystemWindows2000强最全的图库模板 PR AGENCYPR AGENCYPR consultingCrisis managementMedia relationsEvent managementMarket

24、ing promotionOn-line PRInvestor relationsDatabase marketingProductionAdvertising强最全的图库模板 Internet HostWindows for WorkgroupsWindows 95 & Windows 98Apple Macintosh SystemIBM MainframeWindows NTWindows 2000MS Lan ManagerUNIX SystemNetwork PrinterVMS SystemPART强最全的图库模板 Trade allowanesPrice offsIn-on or

25、 near-packsSamplingCouponsTrade couponsFree-in-the-mailPremiumsSelf-liquidatingPremiumsContests &SweepstakesRefund offersBonus packsStamp &Continuity plans强最全的图库模板 200520062007200820106,030,0347,010,0009,000,00011,000,000?numeric强最全的图库模板 4 step3 step2 step1 stepinnovatorEarlyadaptorEarlymajorityLate

26、majoritylaggard强最全的图库模板 强最全的图库模板 LAOntarioMiamiSantiagoTokyoKualaLumpurJakartaSydneyAucklandShanghaiDubaiAmmanJohanesburgBeijingCase 098强最全的图库模板 POLANDIRELANDUNITEDKINGDOMSPAINMOROCCOALGERIATUNISIAFRANCEITALYGREECETURKEYBULGARIAUKRAINEBELAUSRUSSIAFINLANDSWEDENNORWAYDENMARKGERMANYROMANIAYUGOSLAVIASWI

27、TZERLANDAUSTRIACROATIASLOVAKIAHUNGARYCZECH REPUBLICESTONIALATVIALITHUANIAEUROPE强最全的图库模板 强最全的图库模板 Objective2. Sales ActivityNo. 1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel through on-line network up to 201010 Million kl强最全的图库模板 Your Brain “On” Pre

28、sentationsRight BrainLeft BrainSensoryEmotions, impressionsImagistic, holisticHere and nowLogical, sequentialAnalytic, dataShort-term memoryDefense intensivePresentation Impact强最全的图库模板 IT - - -Try Again!- - -10 - & 200-& 20031542锐普锐普PPT论坛论坛chinakui收集收集强最全的图库模板 OHP TV PT PT PT PT强最全的图库模板 / Update 强最全

29、的图库模板 强最全的图库模板 PT SHOP P T S H O P , , , , , , , , , , , , 强最全的图库模板 2003 5.0 , Try again! Try Again 强最全的图库模板 “ ” . 强最全的图库模板 Template StoryBoardDesignSettingPlan强最全的图库模板 2005.05 () / MOU2004.09 (, )2004.07 (KIDP) 2004.07 () MOU 2004.05 2003 () 2003.03 27() 2002.09 PT shop 2001.12 SK ISAC 2002 1999.03

30、 97 () 强最全的图库模板 (2005. 01. 01) ( ) ( , ) 强最全的图库模板 3. PT Training Color Gif animation image 强最全的图库模板 III. u, u, , , u , , u , . . 强最全的图库模板 2. 3l l Contentl l , Visuall l Delivery强最全的图库模板 DESIGNSCHOOLINJECTIONSCHOOLEXTRUSIONSCHOOLTECHSCHOOL Package 强最全的图库模板 Fast Growthn The First & Flagship Productsn

31、Premium Productsn Profit Managementn Professional Marketersn Brand Recognitionn Marketing Clinicn In-store Communication n PR, Quality & SVC Marketingn Mid, Long-term Sales Goaln Strategies by Marketn Fast ExecutionProduct LeadershipPeople LeadershipMarket Leadership强最全的图库模板 / / , , , 强最全的图库模板 l l l

32、 l l l l l l l l Gif l l / 强最全的图库模板 Design & Display 262K Color TFT (Internal) 65K Color OLED (External) 89x44x24.5mm, 95gMultimedia Megapixel / VGA Camera MPEG4 Recording 2X Digital Zoom MP3, AAC, AAC+ PlayerOthers Bluetooth / USB Digital Power Amp E-mail / SyncML TransFlash Memory3G Functionality

33、Video Telephony Video Streaming Video MessagingProduct Overview强最全的图库模板 16%14%70%North AmericaEuropeOthersAlthough This broke into the Global Top 3 in 2004, there is still a big gap to be overcome in the North American & European marketsA BIG GAP强最全的图库模板 01020304050607080901001988199920002001200220032004(Units)Export7.61722294255.786.5 Strong Sales Performance : 03 55.7M 04 86.5M (55% )Sustainable Sales Growth