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The Convergence ofConsumer&FinancialB R A N D I N GA Silicon Valley PerspectiveHolland CarneyPresidentU.S.Western RegionAlexander Ogilvy PR WorldwideConsumer&Financial“WALL STREET is bombarding the public with an unprecedented marketing blitz-amplified by the news media.The result:Investing is becoming a high-risk sport”Everybodys an Investor!hWall Street advertising zoomed 95%last year to$1.2 billion-3 times what it was 5 years ago hThe percentage of investors investing online TRIPLED from 1998 to 1999h48%of Americans own stock todayhInvestors now hold an average Nasdaq stock for 5 months,vs.2 years a decade agohBuy recommendations outnumber sells by 72 to 1.The ratio 10 years ago was 10 to 1hCNBC is to investors what ESPN is to sports fans!NASDAQNASDAQ has become a global consumer marketing medium.“Correction”Bull Vs.Bear“Slump”“Much Needed Correction”“Crash”“Temporary setback”“Burst Bubble”My 15-Year Old BrotherWill only consume Pepsi products because he owns Pepsi stock My 78-Year Old GrandmotherBought her first stock because she regularly buys the products and already has a deep brand relationship.Brand Loyalists=ShareholdersStock Losers=Unhappy CustomersThe Cost to Build a BrandVenture capitalist John Doerr has been quoted widely saying it takes$200 million to build a brand in the New Economy.$“Left on the Table”OpeningPricing$20$80$60?Left Billions on the TableSource:The Red HerringThe New Economy Brand“Internet public offerings,it turns out,are only incidentally about raising money:They are mostly desperate pleas for consumer attention.”Paul Kedrosky,an assistant professor on the faculty of commerce at the University of British Columbia Irrational Exuberance“Investors are driven by impulse,herd behavior,dinner party chatter,intuition,media hype,fear of being left out-everything,in short but informed,reasoned analysis.Wall Street has literally become embedded in our culture and everyday lives.The effect of the media on investor psychology is undoubtedly one of the driving factors behind the bull market.”Robert J.Shiller,Author of Irrational ExuberanceMay 8:$55OpeningPricing$16$81$650M?1,5007,000500%increase in daily ticket sales$5!Under Water!Tanked“like yellow carnations for a wedding anniversary”-Motley FoolsPricingOpening$21$14Initial Public OfferingUnder Water!Employees,and shareholders are upset.NOW EVERYONE is aware!010203040506070 Companies199819992000Successful IPOsOfferings postponed or withdrawnbut with the drop in the stock markets in April,those businesses may have more trouble going public.Sources:Thompson Financial Securities Data/Venture Economics;IPO.comGraveyards and Dead PoolsVenture capital firms have been able to raise more and more money.Sources:Thompson Financial Securities Data/Venture Economics;IPO.comFirst 3 Months010203040$50 billion in commitments85909500and were pouring it into Internet-related*businesses in the first quarter.*Includes content,e-commerce,hardware and servicesSources:Thompson Financial Securities Data/Venture Economics;IPO.comNon-Internet5.6 billionB2B4.7 billionServices/Other4.0 billionB2C3.2 billionCommunications/Infrastructure5.2 billionTotal Invested:$22.7 BillionHenry Blodgetts“After the Fall”AOLYahooAmazonPriceLineDoubleClickeBayCMGIInktomiInfoSpace“Most existing Internet companies wont make it out of their childhood alive.However.many of the success stories have yet to come public.”June 2000Henry Blodgetts“After the Fall”1)Prospects of earnings soon2)Plenty of cash 3)Defensible business model4)Market leadership 5)Strong international agendas 6)Solid management and7)Ability to benefit from the most powerful trends on the Internet going forward:wireless,broadband and interactive TV“Never again,he says,will consumer Net stocks carry the any time,any price aura about them.”June 2000Tokyo Stock ExchangeHong KongStock ExchangeLondonStock ExchangeNASDAQNYSEDeutscheBoerseGlobal Stock Exchange IntegrationSources:the exchanges;International Federation of Stock ExchangesParisBourseSao PaoloAustraliaStock ExchangeAsian Companies on NASDAQSource:The Red HerringImageImageGoodwillGoodwillProductProductCustomerCustomerVisualVisualChannelChannelImageDegree to which the brands image is strong and engagingProductWay in which the performance of the product supports the brandVisualDoes brand present clear,consistent and differentiating presence?GoodwillExtent that brand is endorsed by influencers and society at largeCustomerPrimary opportunities for the customer to be involved with the brand ChannelDegree to which the brand is well leveraged in the tradeRelevanceBusiness StrategyEmployee CommunicationShareholder CommunicationAwarenessAttitudinal RatingIndividualsPriceDecision Maker AccessTelesales CenterCustomer CommunicationProductRepeat PurchaseTasteFree TrialThe Convergence ofB R A N D I N GConsumer&Financial9、静夜四无邻，荒居旧业贫。6月-236月-23Sunday,June 4,202310、雨中黄叶树，灯下白头人。09:35:5009:35:5009:356/4/2023 9:35:50 AM11、以我独沈久，愧君相见频。6月-2309:35:5109:35Jun-2304-Jun-2312、故人江海别，几度隔山川。09:35:5109:35:5109:35Sunday,June 4,202313、乍见翻疑梦，相悲各问年。6月-236月-2309:35:5109:35:51June 4,202314、他乡生白发，旧国见青山。04 六月 20239:35:51 上午09:35:516月-2315、比不了得就不比，得不到的就不要。六月 239:35 上午6月-2309:35June 4,202316、行动出成果，工作出财富。2023/6/4 9:35:5109:35:5104 June 202317、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。9:35:51 上午9:35 上午09:35:516月-239、没有失败，只有暂时停止成功！。6月-236月-23Sunday,June 4,202310、很多事情努力了未必有结果，但是不努力却什么改变也没有。09:35:5109:35:5109:356/4/2023 9:35:51 AM11、成功就是日复一日那一点点小小努力的积累。6月-2309:35:5109:35Jun-2304-Jun-2312、世间成事，不求其绝对圆满，留一份不足，可得无限完美。09:35:5109:35:5109:35Sunday,June 4,202313、不知香积寺，数里入云峰。6月-236月-2309:35:5109:35:51June 4,202314、意志坚强的人能把世界放在手中像泥块一样任意揉捏。04 六月 20239:35:51 上午09:35:516月-2315、楚塞三湘接，荆门九派通。六月 239:35 上午6月-2309:35June 4,202316、少年十五二十时，步行夺得胡马骑。2023/6/4 9:35:5109:35:5104 June 202317、空山新雨后，天气晚来秋。9:35:51 上午9:35 上午09:35:516月-239、杨柳散和风，青山澹吾虑。6月-236月-23Sunday,June 4,202310、阅读一切好书如同和过去最杰出的人谈话。09:35:5109:35:5109:356/4/2023 9:35:51 AM11、越是没有本领的就越加自命不凡。6月-2309:35:5109:35Jun-2304-Jun-2312、越是无能的人，越喜欢挑剔别人的错儿。09:35:5109:35:5109:35Sunday,June 4,202313、知人者智，自知者明。胜人者有力，自胜者强。6月-236月-2309:35:5109:35:51June 4,202314、意志坚强的人能把世界放在手中像泥块一样任意揉捏。04 六月 20239:35:51 上午09:35:516月-2315、最具挑战性的挑战莫过于提升自我。六月 239:35 上午6月-2309:35June 4,202316、业余生活要有意义，不要越轨。2023/6/4 9:35:5109:35:5104 June 202317、一个人即使已登上顶峰，也仍要自强不息。9:35:51 上午9:35 上午09:35:516月-23MOMODA POWERPOINTLorem ipsum dolor sit amet,consectetur adipiscing elit.Fusce id urna blandit,eleifend nulla ac,fringilla purus.Nulla iaculis tempor felis ut cursus.感感 谢谢 您您 的的 下下 载载 观观 看看专家告诉