涉外商务礼仪ppt

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1、What is Etiquette?vEtiquette,one aspect of decorum,is a code that governs the expectations of social behavior,according to the conventional norm within a society,social class,or group.Usually unwritten,it may be codified in written form.Etiquette usually reflects formulas of conduct in which society

2、 or tradition has invested.2In what way do you think it is important?v21 international business competition is becoming more and more fierce,the success or failure of a companys business not only depends on its goods and price,but also depends on its attitude towards customers,its mastery of interna

3、tional business etiquette.In most cases,getting good understanding of customers cultural traditions is very important,if you do,you may get the deal;otherwise,you may lose the deal and spoil the companys image.v2.2 In a foreign company or joint venture,if the leaders treat the workers in a polite or

4、 proper way,the workers will do their job in an active way,and show good performance.Supervisors find they have happier and more productive employees when courtesy and manners are practiced,and co-workers find greater cooperation when they employ the essence of etiquette to their everyday work life.

5、2Classification of Etiquette and v2.1 Classification of Etiquette vThere are different kinds of etiquette,which includes introduction,handshake,greetings,exchange of name cards,appointment,visit,negotiation,dress and personal adornment,looks,speech and behavior,telephone etiquette,office etiquette,s

6、ocial etiquette,table manners,traveling etiquette,writing manners.Each kind of etiquette has its detailed content,take introduction for example,it includes how to introduce and how to be introduced,how to introduce others and how to introduce oneself,the introduction order.vEmbarrass others:say offe

7、nsive words,look down upon others,and behave rudely.vBe innocent of table manners:eat food with noises,wrong use of knife and fork,begin to eat before the host calls to do so.vFail to write thanks letters:fail to thank the host when invited to have dinner or birthday party,fail to write thanks lette

8、rs after the invitation.3.Basic Requirements of Etiquettev3.1 PolitevNot just“Thanks”Or“Please”vPoliteness also means the attitude towards customers,superiors,subordinates and colleagues should be both kind,enthusiastic and proper.3.2 Open and HonestvIf you want to be open and honest,you must get ri

9、d of hypocrisy which includes three aspects:be over modest,courteous(to bow and scrape),make an overstatement(unbelievable),flatter sb.in an obvious way(dishonest).v3.3 Positive AttitudesvTaking positive or active attitude is just like taking a photo,if a photographer wants to take a good photo,he m

10、ust find a good angle or vantage-point,he does not change the object,but have to choose a best background to make the object more beautiful.When you communicate with businessmen from different countries,you have to choose best diction and tone to express your meanings,avoiding using vulgar words and

11、 tone.vSuch as:you should not say like thisvSend us samples of the items we write you about.vYou should say:vWe would appreciate your sending us samples of the items we are interested in.vOr:vPlease send us samples of the items we are interested in.vOr:vWe would be pleased if you could send us sampl

12、es of the items we are interested in.vOr:vWe wonder if you could send us samples of the items we are interested in.vWe are not expected to say:v We regret we wont be able to ship your order until October 12.vWe should say:v We will do our best to ship your order on October 12.Chapter 2 Looks and Dre

13、ss and Personal Adornment(仪容与服饰仪容与服饰)1.the importance of looks and dress and personal adornmentvDifferent looks and dress and adornment have different social effects.Appropriate looks and dress and personal adornment show your respect to yourself and to others.Looks,dress and personal adornment are

14、just like the package of goods.Your looks and dress will impress your customers which will of course have different impacts on your business.2.Looks2.1 Definition and Its ImportancevLooks,in a broad sense,includes dress and personal adornment,but specifically it refers to face,hairstyle,fingernails,

15、eyeglasses,perfume usage,etc.If you want to meet foreign businessmen,attend meeting,you should pay attention to some details.v2.1Points for Attention v1)hair should be clean and short,without dandruff,avoiding too trendy,your nasal hair should be cut short v2)Do not wear too much jewelry v3)keep you

16、r ears cleanv4)size of your eyeglasses should be proper,framework should be clean,do not wear glasses with chainsv5)keep your teeth clean and whitev6)keep your mouth clean,avoid bad breath,do not eat onions and garlicv7)keep your fingernails short and cleanv8)do not use too much perfume v9)Lady shou

17、ld avoid hair in the face,color of the lipstick and nail polish should be popular or common,avoid being too strange.3.Dress and Personal Adornmentv3.1 The Importance vYour looks and dress will form the first impression.People can learn a persons personality,attitude and bearing.Sometimes people can

18、change what others think you are by changing looks and dress.v3.2 Proper dress and personal adornmentvThere are some factors which should be taken into considerations in choosing clothes:vYour work,climate,your stature,traditions or cultures of the country you visit,occasions you are on(TPO principl

19、e)v4 Attentions Paying to Looks and Dressv1)dress should be suitable for your stature and skin color.If you are fat,take clothes with vertical lines,if you are so slim,take clothes with horizontal lines.If your color skin is so dark,you should wear clothes with a light color，and vice versa.v2)dress

20、and shoes should be harmonious.If you wear black clothes,you should take black shoes.If you take brown clothes,you should take brown shoes.Black is more formal than brown.v3)If you want to adjust your makeup,or take off your clothes,you should go to washing room and remember to say“Excuse me a momen

21、t”before you leavev4)If a man wears a business suit,he should try not to put goods in the pocket,and the jewelry should be limited to a watch and a ring.v5)For a lady,she should pay special attention to her socks,and the jewelry should be limited to a delicate watch,a necklace,a pair of earrings and

22、 a pair of rings.5.Dress and Personal Adornment At abroadv1)For an international businessman,he should not do as the Romans do,which means he should not take local dress,such as taking kimonos in Japan,cheongsam in China.If he does this,the local persons will regard you as strange and ridiculous per

23、sons,which definitely will spoil the image and reputation of the company.vIn Britain,men should avoid ties with stripes,because in some schools,such ties go with uniforms.vIn most foreign countries(esp.European countries),the taste of women is so elegant.So do not wear fake jewelry in Europe,you sho

24、uld wear genuine ones,such as 18k or 14k golden necklaces.vIn Arabic countries,women are not allowed to wear clothes with short sleeves,because their arms should not be exposed to others.In Saudi Arabia,do not wear jewelry with religious symbols.vIn Japan,if you wear too fresh and colorful nail poli

25、sh,you may be mistaken for a waitress.v2)In Japan,Korea,Malaysia,China and Philippine,old people are believed to have much experience and thus respected.Thus,in these countries people do not worry about their white hair,loss of hair and facial wrinkles.On the contrary,in some western countries such

26、as America,old people try their best to make themselves look young,adults try to rejuvenate themselves and make themselves look younger.If you go to these countries,it is suitable for you to wear wigs in order to make yourself young and beautiful.v3)In Japan,the color green is a kind of unlucky colo

27、r,white is a symbol of sadness and red symbolizes good luck and happinessvIn Turkey,no matter on what occasions,it is suitable for men to wear traditional clothes,and women should not wear clothes with short sleeves and outer garments.vLatin Americans commonly avoid the color purple,because they ass

28、ociate it with death.vIn Brazil,do not make green clothes go with yellow clothes,because this is the color of Brazilian flag.Brazilians do not like the color brown,too.vIn Ethiopia,the color yellow is used to mourn people,and yellow is the color of mourning clothes.vIn western Europe and northern Am

29、erica,white is a symbol of innocence and light,which is why the wedding dress is white.The color black is used to mourn the dead,and during the funeral,people usually wear black suit and necktie.vIn Belgium,blue is an unlucky color,and people usually wear blue clothes on some unlucky occasions.vIn Spain,people are expected to wear black shoes,because black is their favorite color;black suit should go with grey necktie.