unit9.AdvertisementPPT优秀课件

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1、Unit 9entertaining给人娱乐的给人娱乐的informative提供有益信息的提供有益信息的persuasive有说服力的有说服力的costly昂贵的昂贵的deceitful欺诈的欺诈的instructive有教育意义的有教育意义的interestingattractivetiresome使人厌烦的使人厌烦的unbelievable漱口水广告漱口水广告,口气不好是不能被宽恕的口气不好是不能被宽恕的.基督教徒经常去向基督教徒经常去向神父告解祈求上帝宽恕神父告解祈求上帝宽恕,神父都被熏得坐那么远神父都被熏得坐那么远。佳能相机佳能相机防抖技术防抖技术,如同将运动中的被摄物体固定如同将运

2、动中的被摄物体固定.Ask for more!渴望无限！Obey your thirst!服从你的渴望！Feel the new space!感受新境界！Lets make things better!让我们做的更好！滴滴香浓滴滴香浓,意犹未尽。意犹未尽。Good to the last drop.Just do it.只管去做。只管去做。It s coming true.一切皆有可能。A:中国，瓷器的中国，瓷器的故乡故乡B:防止污染防止污染C:绿化中国，防绿化中国，防沙种树沙种树D:一个中国，祖一个中国，祖国统一国统一Cherish your life!Dont drive after dr

3、inking!这是来自福特（加拿大）的一款最新的创意广告，广告中所展出的福特车型是完全由一群舞蹈演员用自己的身体配合一些必要的汽车零件组合而成的。冰住营养，锁定健康冰冻食品广告使用前后，天壤之别调味品广告轻松享“瘦”，猫钻鼠洞diet PEPSI减肥广告Teaching Aims:To make students aware of the role of advertising in our daily life (advantages and disadvantages)To apply what they have learnt to design a advertisement for

4、somethingWarming up1)Do you like reading or watching advertisements?Can you illustrate some types of advertising?2)Where can you find advertisements?Types of advertising TV/radionewspaper/magazine mail,billboard advertising(路牌广告),bills and posters(海报),Internet advertising,neon sign(霓虹灯招牌),show windo

5、w(橱窗)advertising,Sandwich board(挂在身上的广告牌).The Advantages and Disadvantages of the Ads.AdvantagesDisadvantages increase sales and profits reduce the prices help people make the right decision make people aware of social problemsprovide informationannoyingmislead people or cheat them of moneytake up t

6、oo much time and space on TV and in the newspapersgive false or incorrect information英语广告语欣赏英语广告语欣赏1.Start Ahead.(Rejoice)成功之路，从头开始。（飘柔）2.Fresh-up with Seven-up.(Seven-up)提神醒脑，喝七喜。（七喜）3.Focus on life.(Olympus)瞄准生活。（奥林巴斯）4.We lead Others copy 我们领先，他人仿效。（理光复印机）5.The taste is great.味道好极了。（雀巢咖啡）6.Take T

7、oshiba,take the world.拥有东芝，拥有世界。（东芝电子）New Words of 13 段1.advertise advertisement v.+mentn.advertising v.+ing n/adj.advertiser v.+er n.2.thirst:n.thirsty:adj.promote:v.promotion:n.exhibit:v.exhibition:n.post:v.poster:n.fly:v.flyer:n.Text(13 段)1.way of promotion:促销手段；促销方式mercial business:商业贸易派生词3.be u

8、sed to:被用来；习惯于 All my money will be used to buy a car.我所有的钱将被用来买车。Are you used to living here?你习惯在这里生活吗？4.the public:公众；民众The public are requested not to make noise in the hospital.民众被要求不要在医院里喧哗。5.saying“Fashion Show.Saturday”,后置定语，修饰sign.6.walk sb.:带领/陪某人走；walk+动物：赶着/牵着走She walked me to my car.她陪我走

9、到我的车旁。I walk my dog every evening in the yard.每晚我在院子里遛狗。7.mean:意味着；意思是What do you mean?你什么意思？Do you mean me?你指的是我吗？8.bring to the attention of:“使引起的注意，使成为”The news brings the matter to the attention of old people.这条新闻引起了老人的注意。9.by means of:通过；凭借He got promotion by means of working hard.他通过努力工作获得了升职。

10、10.make commercials:做广告11.and so on:等等；诸如此类She spends her day doing housework,watching TV,reading and so on.她做家务、看电视、读书等度过一天。Paragraph 4712.a great deal of:大量；许多He spends a great deal of money on travels.他在旅游上花了大量的钱。13.a common way of advertising:常见的广告方式14.where the customers notice them.定语从句，修饰plac

11、es,where 在从句中作地点状语。Thats the town where he was born.Thats the town which/that he was born in.这就是他出生的那个小镇。15.for example:例如16.more or less:差不多；几乎；多多少少；It took more or less a whole day to paint thewall.刷墙用了几乎一天的时间。He is more or less involved in the matter.他或多或少和这件事情有关。17.play a role in:起作用；担任角色Mother

12、plays an important role in our family.母亲在我们家担当重任。18.help sb to do sth:帮助某人做某事Father helped me to make a decision.条件状语从句父亲帮助我做出决定。19.They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.宾语从句，20.in fact:实际上In fact,I fo

13、rgot what had happened.实际上，我忘记发生了什么。21.What they want is just to make us pay more money.主语从句22.that we make sure what is real and what is false in the ads.主语从句 宾语从句I dont know what to do next.我不知道接下来做什么。23.make sure:确保；确定He made sure that the door was locked before leaving.他确保离开前把门锁好。Exercises on Te

14、xtbook on Page 81I.选词填空。This museum(博物馆)will be open to the _next week.public2)Reading practice(练习)has a very good_ on our English study.effect3)The doors in this building will _ white.be painted4)This pop star_ on television every Sunday.1.appears5)_ you are,you must do your best.Wherever6)She _ a

15、white silk skirt for the party.selected7)We should pay more _ to the new words in the textbook.attention8)The new classroom building which _ by a young engineer(工程师)is the highest building on the campus.was designedII.翻译短语。1.I am _ feeling a little nervous(紧张的)about my future.more or less2.It is agr

16、eed(同意)that women _ in economic development.(经济发展)play an important role 3.We have learnt a lot from foreign countries(外国)_ foreign languages.by means of4.There is usually _ snow in the mountain area(山区)of the Northeast.a great deal of 5.Is that so?_,I am not quite sure.(确定)In fact6.Before you leave

17、,you have to _ that the lights are turned off.(关掉)make sureWorkbook Page 68.2.1)His new record(记录；唱片)is much too _but mercial2)The _ broadcast the news in detail.(详细地)radio3)I cant find it though I have looked for it _.everywhere4)We expected(期盼)him,but he never _.appeared(出现)5)The hall(大厅)can _ two

18、 hundred people.contain6)Which place(地方)in the world would you _ as your perfect(完美的)home?select7)Britain and America share a _ mon(同样的；)8)Nobody took _ of the danger here.notice9)It is _ that one should obey the law(遵守法律).necessary10)If you want to sell your old sofa,why not put an _ in the local n

19、ewspaper?advertisement11)Keep some _ between you and the car ahead.(前面的)space12)No _ was paid to his advice.(建议)attention（注意）If a fashion show(时装秀)is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.彩色部分均为V-ing 做定语。

20、Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures,showing posters,making radio,and so on.V-ing 做by means of 的宾语。Grammar:V-ing3.so putting ads in newspapers is a common way of advertising.putting ads 做主语。4.because TV is beco

21、ming more and more popular.becoming 做表语Workbook Page 693.Translation:reading room:阅览室writing paper:书写纸walking stick:手杖building materials:建筑材料sleeping boy:睡觉的男孩flying kite:放飞的风筝boiling water:沸腾的水1)falling leaves:飘落的树叶9)sleeping car:卧铺车10)developing country:发展中国家11)burning house:着火的房子12）swimming pool:

22、游泳池4.填空。1)The girl came in,_ their parents.following(伴随状语)2）The poor old man died,_nothing to his children.leaving(结果状语)3）_ is believing.(眼见为实。)Seeing(主语)Workbook Page 694）_ the news,they all jumped with joy.Hearing(伴随状语)5)_ across the street,he saw a boy run out of the shop.Walking(伴随状语)6)I could f

23、eel the wind _ on my face.blowing(宾语补足语)7)Sometimes she would listen to him _the piano.playing(宾语补足语)8)_ bikes is my job.Repairing(主语)9)_ the blackboard after class is your duty.Cleaning(主语)10)He was found _ on the floor.lying(主语补足语)Exercises on textbook Page 82II.Grammar Focus.1.The two actors perf

24、orming on the stage arefrom Liaoning Province.正在舞台上演出的两位演员来自辽宁省。(performing 做定语）2.Who is the girl walking by the river?那个在河边散步的女孩是谁？(walking 短语作定语)3.The children playing the violin will give a performance next week.拉小提琴的孩子们下周有演出。（playing the violin做定语）4.The old lady talking to the children is afamou

25、s musician.和孩子们谈话的老太太是一位著名的音乐家。（talking to the children做定语）5.I saw a group of policemen coming out of a green jeep and running to the building.我看见一群警察从绿色吉普车里下来，跑向大楼。(coming out of a green jeep and running to thebuilding.做主语补足语)6.I heard her singing a beautiful song at theparty last night.昨晚的晚会上，我听见她

26、唱了一首动听的歌。(singing a beautiful song做宾语补足语)7.I got frightened when I saw a man playingwith a snake in the park.我看见一个男人在公园里玩蛇的时候，吓了一跳。(playing with a snake in the park.做宾语补足语)8.There were some boys shouting and cryingunder my window,so I could not fall asleep.一些男孩在我的窗外喊叫，我都无法入睡。(shouting and crying und

27、er my window,做定语)9.Being ill,he did not attend the meeting.因为病了，他没有去开会。Being ill做原因状语10.Hearing a strange sound,the baby stopped crying.听到奇怪的声音，婴儿不哭了。Hearing a strange sound做原因状语11.Living far from school,he is often late.住的离学校远，所以他经常上课迟到。Living far from school做原因状语12.Having found that her handbag was stolen,she went to police for help.发现手提包被偷后，她马上向警察求救。Having found stolen,做原因状语Thank you very much