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1、 () / Reset Tower Project Proposal, ,1. $ummary 2. Market conditions 3. Product mix 4. Marketing $trategy 5. Income and expenditure 6. Case $tudy 7. $chedule,1. $ummary,1) 2) () 3) () 4) ,1. , : 673 55 : , , , : , : 10,458.82 ( 3,163.77) : 5,819.12 ( 1,760.28) : 76,645.90 (23,185.28) : 544 ( 12) : 5
2、44 : 59.92% : 483.69%,1) , ., ,1. ,1) , ., , (), (), .,1. ,2) (), ., .,1. ,3) (), , , , ,Location environment, , . ,Traffic environment, , , 2, 6 ,Educational environment, , , , , , ,Convenience environment, , , , , , ,1. , : 5 296 54 : 16 49 : 8 44 : 32 37 : 120 35 : 120 : 3 6,246.24 2 : 1,885.55 1
3、 : 1,949.81 1 : 2,410.88 ,4) , needs .,2. Market conditions,1) 2) (/) 3) 4) 5) SWOT 6) , : , , : (2004 ) , : 2003. 5. 23. 10. 29. 2 , : / ,2. ,1) ,+,+,+, , merit ., , - 10.29 2004 - 20012003 50 ,- - , - ,- 10.29 - 20012003 60 - , ,2. , ,1) , , merit .,2. ,2) , , , , , , , 470 / , . . .(ex: ) . . .,
4、( ) Land Mark , , , , , ., 住/商/社 ,2. ,2) , , , , , , .,2. ,3) ( ),( ),( ), 14 34 48 97 2000 , 2002 .,2. ,4) ( ), 2030 40.4% 40 10 39% 40 12 30 12 , 34 ,2. ,4) ( ), (2, 7) , , , , - , CONCEPT ,2. ,5) SWOT ,S,O,W,T, - , , , , , , , , ,2. ,6) , CONCEPT, , , ,+,+, Land Mark ,2. ,6) ,3. Product mix,1) 2-
5、1) 2-2) ,3. ,1) ,Well being Trend , Wants Unique .,3. ,2-1) , .,3. ,2-2) ,4. Marketing $trategy,1) 2) 3) (4, , ) 4) , . .,4. ,1) ,1,2,3 Target , , ,/ On Time , , , , , , , . ., , , Brand System, , , ,4. ,2-1) (Mission), (Master Plan), issue, , , BOOM & , , , 80% ,4. ,2-1) (Mission),(), ,M/H , , ,(C/
6、S) (MGM),T/M, D/M , INBOUND-T/M, , ,/, ,T/M, D/M, , Event,Pre-Marketing,Post-Marketing,Main-Marketing,4. ,2-2) (System),Project , , , , , & , Drive, , 1 : 2 : BOOM Brand 3 : Brand , ,4. ,2-3) (Work flow),4. ,2-3) (Work flow),1 ,2 ,3 , (, ), / , ,3,2,1, , , , ,4. ,2-4) (Targeting), .,4. ,2-5) (Sales
7、Point), , , , , , , , , 1,000 , , , , , , , , , ,4. ,2-6) (Sales Promotion),4. ,3-1) , ., Land Mark, ., . ., ., 30 30 .,“ . !”, , , , . ., , , ,Media Mix , “ ” Booming Up, , , , , , ,4. ,3-1) , , 100% /, 5 ,Key Issue1. , Key Issue1. ,Key Issue2. D/M, T/M , ,Key Issue3. , Boom UP,Key Issue4. () , ,Ke
8、y Issue5. Creative , Benefit Needs ,4. ,3-1) , , Main Target (, ), - , ( ) - ,Target , / , - - : = , : , , , , , - , , , , ,4. ,3-2) ,1(Pre-Marketing), ,2(Marketing),3(Post-Marketing), 1 , - , , , , , , , Target - D/M T/M , Concept , Pre-Marketing - M/H , , - , M/H Event M/H - , - D/M - Complain , ,
9、4. ,3-3) ,4. ,4) , () , needs wants , , , , , , , , , ., , , , M/H , , M/H , M/H ,M/H , , , ,M/H , , , 12, M/H ,4. ,4) , .,4. ,5) , (5 ) , ,MKT Team Ad Team PR Team SP Team TM Team Doumi Team Support Team,Job Roles,MKT Div.,CMO, CEO CMO .,5. Income and expenditure,1-1) 2-1) : 2-2) : 2-1) : 3) : 4) 5
10、-1) : 5-2) : 1 5-3) : 2,5. ,1) , , , , , , , .,5. ,2-1) : (30 ),1200, , 30 12001500 / ., 30 1300 1500/ . 1600/ . 1500/ ,1500,1700, ,(),1200 1300 1400 1500 1600 1700 /, *,* 2004 .,1100 1300 1500 1700 /, , , , , *, 30 12001500 / .,5. ,2-2) : ,1200, 2004 / 1700/ 80% 30 1300 1500/ .,1500,1700, (1969), (
11、2000), (2004 ),1300 1400 1500 1600 1700 /,1250, (1999),1300, (1999), , 1500/ .,5. ,2-3) : ( 1 ), , , ,13501400/,54 (64),12001300/,51 ( 32),48 ( 40),12001250/,39 (152),(VAT ),13001350/,52 ( 2),48 1500/ .,5. ,3) : , , , ,1,450/, 2 (1,885.55), 1 (1,949.81), 1 (2,401.88),3,000/,950/,(VAT ), 1 3000/ .,5.
12、 ,4) , . 1) 2) 3) . (D+7) 60% ., .,5. ,5-1) (), 2,338 .,5. , 2,300 .,5-2) (1),5. ,5-3) (2), 2,300 .,6. Case $tudy,1) (, ) 2) () 3) () 4) (),6. ,1) 1,2 (, ),:, , ., 100% , . 43 16002300 ., , 5, 43,100% , ,59,709 ,2007 5 ,7,366 , ,548.8 %, , 3 63-389, ,(629), (141), , , ,1892 (41), , , , ,6. ,2) (),:,
13、 ., 100% . 30 17002000, 30 2300 ., , 4, 32,100% , ,25,791.6 ,2006 4,3,844.4, ,- %, , 1445-14,15, ,(225), (104), , , ,1390 (12), , , , ,6. ,3) (),:, , ., 100% . 48 17002000 ., , 4, 39,100% , ,21,123.5 ,2006 9,2,566.5, ,589.7 %, , 11-8, ,(189), (195), , , ,48,53,54,64 , , , , ,6. ,4) (),:, ., 100% . . 20005000 ., , 5, 15,100% , ,17,104.8 ,2005 11,1,882.9, ,607.64 %, , 11-14, ,(252), (154), , , ,2050 , , , , , ,7. $chedule,1) 2) ,Step 4,Step 3,Step 2,Step 1, , P/F , , , , , ,M/House / , , , , , ,7. ,1) , .,7. ,2) , ., , ,
经典的韩国房地产产业分析用的ppt模板
