商务英语写作Unit18TradingCorrespondence

Trading Correspondence (1) ObjectivesTo learn some samplesTo master some guidelines for writing letters of establishing business relations, inquiries and replies To learn some useful expressions Introduction (1) Establishing Business Relations Ways to establish business relations1. Banks;2. Chamber of Commerce in foreign countries;3. Trade Directory;4. Chinese Commercial Counsellors Office in foreign countries;5. Business Houses of the same trade, etc. ;6. Advertisements. Introduction (2) Enquires 1. Including catalogue, price list, sample, discount, delivery etc. 2. Concise, courteous, clear, reasonable, and to the point Replies Prompt, courteous, and helpful 1. The source of informationGuidelines for Writing Letters of Establishing Business Relations 2. The writers intention 3. The business scope of the writers firm 4. The reference about his firms financial and credit standing 5. The writers expectation of cooperation and an early reply 6. To be written cordially, sincerely and courteously Guidelines for Writing Enquiries and Replies Making an inquiry1) Telling the reader what product he is interested in;2) Telling the reader clearly what he needs: samples, catalogues, prices lists or other general information. 3) Expressing his wishes of early reply and thanks. Replying to an inquiry1) Expressing his thanks for the inquiry;2) Answering all the queries in the inquiry;3) Telling the reader if any materials have been mailed to him or attached to the letter;4) Stating his wishes to be in business with the reader. Useful Expressions(1) Establishing Business Relations1. We are one of the largest exporters in this field in China and hope to set up business relations with you. 2. As for our financial and credit standing, please refer to Bank of China, New York branch.3. We are desirous to establish business relations with the most reputable firms in your country. 4. On the recommendation of .Co. Ltd., we have learned with pleasure the name of your firm and be glad to enter into business relations with you.5. Please send us a list of the names and addresses of trading companies in your area who would like to purchase our products. Useful Expressions(2)Inquiries and Replies1. We are very interested in Hangzhou printed pure silk fabrics.2. We understand that you are leading exporters of the goods and you can provide the specifications we need. 3. We shall be oblidged if you will give us your lowest quotation CIF Lagos. 4. Should your price be found competitive and dellivery date acceptable, we intend to place a large order with you. 5. We welcome your enquiry of 2nd April and thank you for your interest in our products. 6. We are very pleased to receive your inquiry dated 16th March and are enclosing our illustrated catalogue and price list giving the details you asked for. ReviewTo learn some samplesTo master some guidelines for writing letters of establishing business relations, inquiries and replies To learn some useful expressions Keys to Practice Practice 1 1. leading 2. exporter 3. demand 4. competitive 5. superior 6. punctual 7. promote 8. cooperation 9. catalogue 10. sample Practice 2 Dear Sirs, I visited your stand at the Guangzhou Trade exhibition last month, and I am very interested in your display of ladies sandals. I would be grateful if you could send me your catalogue for the complete range of this kind of shoes, and also your price list. I also request a quotation for 500 dozen Sentinel shoes, C. I. F. London. Please also let me know your terms of payment and the time required for delivery after you receive the order. If payment terms and delivery time are satisfactory, we expect to place regular orders. Yours faithfully, Practice 31. offering a comprehensive range of electronic products with moderate prices and high quality.2. We trust you will find our offer most attractive and competitive.3. If there is any other specific item you may require, please let us know quickly.4. if you are looking for new source of supply of existing products,5. we will keep you well informed of our new models developed here. 6. we will prove to be the kind of partner you really need in this business . Writing Task 1Dear Sirs,Having obtained your name and address from the website , we are writing you in the hope of establishing business relations with you.We are one of the largest leather trading companies in Brazil, and have offices in all major cities in this country. At present, we are interested in various kinds of Chinese Leather Goods and should appreciate your catalogues and quotations.We look forward to hearing from you soon. Yours faithfully, Writing Task 2Dear Sir or Madam,Seeing your advertisement in“Family Life” we become interested in your silver wares of court styles. Please quote us for the supply of the items listed on the enclosed query form and give your prices C.I.F. Los Angles. It would be appreciated if you include your earliest delivery date, terms of payment, and discounts for regular purchases.Looking forward to your early reply.Sincerely, Writing Task 3Dear Sirs,Thanks for your inquiry of October 20. As requested, today we have sent you our illustrated catalog together with a range of samples of various clothes for your evaluation.We think the colours will be just what you want for the fashion trade, besides, the beauty and elegance of our designs, together with the superior workmanship should attract to the discriminating buyers.It will be a pleasure for us to serve you. We look forward for your early reply.Yours faithfully,