新视野商务英语综合教程Unit1

新视野商务英语综合教程-Unit-1Unit OverviewBystudyingthisunit,youareexpectedto:understandthedescriptionofacompanysprofile;knowhowtotalkaboutacompanyscurrentsituationandfuturedevelopment;knowhowtointroduceacompany;knowhowtowriteamemo.Unit 1 Company ProfileUnit 1 Company ProfileTask 1Task 2Unit 1 Company ProfileYou may talk about:What does the company produce or provide?Where is the company headquartered?Who are its main competitors?Task 1 Work in groups.Here are five companies logos in the first column of Task 2.Choose one of them and tell what you know about it.Unit 1 Company ProfileNestlisaSwiss-basedmultinationalnutritional,snackfood,andhealth-relatedconsumergoodscompany.HeadquarteredinVevey,Switzerland,itisthelargestfoodcompanyintheworldmeasuredbyrevenues.ItsmajorcompetitorsincludeMaxwellHouse,KraftFoods,UnileverFoodSolutions,etc.Unit 1 Company ProfileFederalExpress(FedEx)isanAmericanglobalcourierdeliveryservicescompanyheadquarteredinMemphis,Tennessee.Itwasfoundedin1971andafteryearsofdevelopment,has grown into theglobalumbrellabrandforglobalmail,express,freight,forwardingand supply chain solutions.ItsmajorcompetitorsinthemarketareDHL,UPS,etc.Unit 1 Company ProfileAirbus is an aircraftmanufacturing subsidiaryofEADS,aEuropeanaerospacecompanybasedin France.The companyproducedthefirstcommercially viable flyby-wire airliner,the AirbusA320,and the worldslargest airliner A380.ItsprincipalcompetitorisBoeing.Unit 1 Company ProfileHSBC is a London-basedmultinational banking andfinancialservicesorganizationwithcompetitioncomesnotonlyfrom domestic bank rivalslikeBarclaysandRoyalBankof Scotland,but also fromothergloballeadersinthesame industry,such asCitigroup,BankofAmerica,JPMorganChase,etc.Unit 1 Company ProfileSiemensisaGermanmultinationalengineeringandelectronicsconglomeratecompanyheadquarteredinMunich,Germany.ItisthelargestEurope-basedelectronicsandelectricalengineeringcompany.Siemensprincipalactivitiesareinthefieldsofindustry,energy,transportationandhealthcare.ItsmajorcompetitioncomesfromGE,PhilipsElectronics,etc.Unit 1 Company ProfileUnit 1 Company ProfileTask 2Match the information with the five companies.Unit 1 Company ProfileStarting PointActivity 1Dealing with LanguageFocusing On GrammarTextUnderstanding the TextActivity 2SettingSetting:Through years of development,Walmart has become one of the most well-known brands around the world.Anyone who has or hopes to establish a business relationship with it should learn some basic knowledge of Walmart.Unit 1 Company ProfileStarting PointTask 1Work in pairs.Have you ever shopped in Walmart?If yes,tell your partner how you feel about it,like the goods prices,the service and the environment.If not,talk about the supermarket where you often go shopping.Unit 1 Company ProfileWalmartandChinaWhen Sam Walton,the founder of Walmartopenedhisfirststorein1962,hepromisedtoprovidecustomers with the lowest prices.In 1988,thecompany built its first Supercenter for one-stopshopping,andbytheendofthedecade,Walmartwasoperating in 29 states.Then,in 1991,the companyopened its first international store in Mexico.Sincethen,Walmarthascontinuedtoexpandabroad.Fortyyearsafteritsfoundation,Walmarthasbecomeoneofthemostrecognizedglobalbrands.Unit 1 Company ProfileIn2010and2011,WalmartwasplacedonthetopoftheFortune500 list.Now,its10,130 storesin27countries,suppliedbyanetworkofmorethan100,000sourcesin60countries,arestaffedbysome2.2millionemployeesserving200millioncustomersaweek.Unit 1 Company ProfileWalmartenteredtheChinamarketandopeneditsfirstSupercenterandSamsClubinShenzhenin1996.Currently,Walmartoperatesanumberofstoreformatsin China including Supercenters,Sams Clubs,andNeighborhood Markets.By March 1,2012,Walmarthad 370 units in 140 cities,and had created over106,500jobopportunitiesacrossChina.Unit 1 Company ProfileWalmartssalesinChinahaverisensubstantiallyover the past decade.As Chinas retail markettheworlds fastest-growing marketexpands,Walmartsexecutives are looking forward to more growth tocome.Sticking to local sourcing,Walmart hasestablishedpartnershipswithnearly20,000suppliersinChina.Unit 1 Company ProfileOver95%ofthemerchandiseinitsstoresinChinais sourced locally.China has become so crucial toWalmarts supply chain that in 2002,the retail giantmoved its global sourcing headquarters from HongKong to Shenzhen.Over 20,000 Chinese suppliersreportedly provide Walmart with about 70%of thegoodsthatitsellsgloballyeachyear.Unit 1 Company ProfileUpholdingawin-winphilosophy,WalmartChinaiscommittedtoprovidingassistancetolocalcommunitiesfor sustainable development.Growing together withtheburgeoningChineseeconomy,WalmartisoncoursetoachieveevengreatersuccessinChina.Unit 1 Company ProfileUnderstanding the TextTask 2 Answer the questions with the information you find in the text.1.WhatwasSamWaltonspricingstrategywhenheopenedhisfirststore?2.HowmanyjobopportunitieshadbeencreatedbyWalmartinChinabyMarch1,2012?3.WhatisWalmartspolicywhileestablishingpartnershipswithsuppliersinChina?4.TowhatpercentageisthemerchandiseinWalmartChinasourcedlocally?5.WhatareWalmartsstoreformatsinChina?providingcustomerswiththelowestpricesover106,500localsourcingover95%Supercenters,SamsClubs,andNeighborhoodMarketsUnit 1 Company ProfileUnderstanding the TextTask 3 Rearrange the events according to the time order.a.Walmart moved its global sourcing headquarters from Hong Kong to Shenzhen.b.Walmart entered Chinas market.c.Walmart built its first Supercenter.d.Walmart opened its first international store in Mexico.e.Walmart took the first place on the Fortune 500 list.f.Sam Walton opened his first store.fcdbaeUnit 1 Company Profile20021996198819912010,201119621 Work in pairs.Make a conversation on Walmarts company profile.One asks questions and the other answers them.Unit 1 Company ProfileDealing with LanguageTask 4 Complete the words that match the meanings on the right.The first letters are already given.1.s_ to find out where a product or basic material can be obtained2.e_ a person given the responsibility to manage the affairs of an organization and the right to make important decisions3.b_ a type of product made by a particular company,that has a particular name or design4.m_ goods that are being sold5.r _ the sale of goods in shops to customers for their own use6.h_ the main building or offi ces used by a large company or organization7.p_ a relationship between two people,organizations or countries working together in one or more projects8.s_ to provide people with something that they need or wantourcexecutiveranderchandiseetaileadquartersartnershipupplyUnit 1 Company Profile1.Ournational_arenoworsethanthoseforeignones!2.Ourlaunchofthenewcellphonewasasuccess.Wealreadyhaveordersfromseven_stores.3.Several_oftheschoolhavevoicedtheiropinionsonthenewproject.4.Heisnotsurewhetheritisrighttomovethecompanys_toThailand.Dealing with LanguageTask 5 Complete the sentences with the correct form of the words in Task 4.brandsretailexecutivesheadquartersUnit 1 Company Profile5.Theunsold_willberemovedfromtheshelvesinthesupermarketbytheendofthisseason.6.Hehas_ourrestaurantwithavarietyoffruitsandvegetablesforfiveyears.7.Ourpathtosuccessistokeepaclose_withotherfactories.8.Thecompanyistryingto_thematerialfrommanufacturersoutsideJapan.Dealing with LanguageTask 5 Complete the sentences with the correct form of the words in Task 4.merchandisesuppliedpartnershipsourceUnit 1 Company Profile1.To deal with the changing environment,_ _(供应链的设计已得到很大的改进).(supply chain)2.This development area _ _(致力于创造一个完美的投资环境).(be committed to)3._(这个新政策创造了一个双赢的机会)for the local government and foreign investors.(win-win)4.The new CEO said he would _(坚持本土采购政策).(stick to,local sourcing)5._(不少公司建立了合作伙伴关系)since the trade fair.(a number of,partnership)Dealing with LanguageTask 6 Translate the sentences.Key words and phrases are in brackets.the supply chain design hasbeen greatly improvedA number of companies have established partnershipsThis new policy has created a win-win opportunitystick to the local sourcing policyenvironmentis committed to creating a perfect investmentUnit 1 Company Profile现在分词作状语和定语现在分词作状语和定语现在分词由“动词原形+ing”构成，具有双重性。一方面，它具有动词的性质，可以用作状语，修饰句子中由谓语表示的主要动作。这个状语可以表示动作发生的时间、原因、结果、条件、方式，或表示主要动作发生时的伴随情况，通常相当于一个状语从句或并列分句。如：Walking along the sands towards his boat,Crusoe saw in the sand the mark of a mans foot.They would be able to reply to our signals,using similar methods.另一方面，它具有形容词性质，可充当定语。它作为定语时经常后置，相当于一个定语从句。如：The man speaking to us the other day has gone to Japan.Focusing on GrammarUnit 1 Company ProfileTip:使用现在分词作状语和定语时，它的逻辑主语应和主句的主语保持一致。Samplesfromthetext:Now,its10,130storesin27countries.arestaffedbysome2.2millionemployeesserving200millioncustomersaweek.Upholdingawin-winphilosophy,WalmartChinaiscommittedtoprovidingassistancetolocalcommunitiesforsustainabledevelopment.Focusing on GrammarUnit 1 Company ProfileweardoknowstandplaymoveFocusing on GrammarTask 7 Complete the sentences by using the“v-ing”form of words in the box.Changes may be needed in some sentences.1._ her current address,I cant send her the Christmas card this year.2.The police are seeking a man _ a hooded top who robbed the store yesterday.3._ all that work,Tim now goes to the boss office to make a brief report.4.Did you tell the children _ there not to make any noise?5.As the light turned green,I stood for a moment,_,and asked myself what I wasgoing to do.6.The temple _ on top of the hill was built in the Ming Dynasty.Not knowingstandingnot movingplayingHaving donewearingUnit 1 Company Profile1._inthequeueforhalfanhour,Tomsuddenlyrealizedthathehadlefthiswalletathome.A.TowaitB.HavewaitedC.HavingwaitedD.waiting2.Havingbeenattackedbyterrorists,_.A.doctorscametotheirrescueB.thetallbuildingcollapsedC.anemergencymeasurewastakenD.warningsweregiventotouristsFocusing on GrammarTask 8 Choose the best answer to complete each of the sentences.cBUnit 1 Company Profile3.Themanager,_itclearthathedidntagreewithus,leftthemeetingroom.A.whohasmadeB.havingmadeC.madeD.making4.Havingfoundhercarstolen,_.A.apolicemanwasaskedtohelpB.theareawassearchedthoroughlyC.itwaslookedforeverywhereD.shehurriedtoapolicemanforhelpFocusing on GrammarTask 8 Choose the best answer to complete each of the sentences.BDUnit 1 Company Profile5.Oilpriceshaverisenby32%sincethestartoftheyear,_arecordof100dollarsabarrel.A.havereachedB.reachingC.toreachD.tobereaching6._fromothercontinentsformillionsofyears,Australiahasmanyplantsandanimalsnotfoundinanyothercountryintheworld.A.BeingseparatedB.HavingseparatedC.HavingbeenseparatedD.Tobeseparated7._hisletter,Idecidedtowritetomyfatheragain.A.NothavingreceivedB.NotreceivingC.HavingnotreceivedD.ReceivingnotFocusing on GrammarTask 8 Choose the best answer to complete each of the sentences.BcAUnit 1 Company Profile过去分词作状语和定语过去分词作状语和定语和现在分词类似，过去分词既可作状语，修饰主句的谓语动词，也可作后置定语，发挥形容词的功能。需要注意的是，无论是作为状语还是定语，过去分词的逻辑主语和它所修饰的名词、代词，都是该动词表达动作的受动者。如：The disc,digitally recorded in the studio,sounded fantastic at the party that night.（充当定语）Born into a peasant family,he had only two years of schooling.（充当状语）Focusing on GrammarUnit 1 Company ProfileSample from the text:Now,its 10,130 stores in 27 countries,supplied by a network of more than 100,000 sources in 60 countries,are staffed by some 2.2 million employees serving 200 million customers a week.1.网上购买的商品价格一般比商店里的低。(buy)Prices of goods bought online are usually lower than those of goods bought in stores.2.昨天会议上讨论的问题很难解决。(discuss)The problem discussed yesterday at the meeting was very difficult to deal with.Focusing on GrammarTask 9 Translate the sentences by using the“v-ed”form of the words in brackets.Unit 1 Company Profile3.大多数受邀参加聚会的艺术家都来自南非。(invite)Most of the artists invited to the party are from South Africa.4.再给我几分钟时间，我就可以把它完成。(give)Given a few more minutes,I can finish it.5.在夜里，高楼顶上的灯光看起来像天上的星星。(see)Seen in the dark night,lights on top of tall buildings look like stars in the sky.Focusing on GrammarTask 9 Translate the sentences by using the“v-ed”form of the words in brackets.Unit 1 Company ProfileThe following are logos of threefamous supermarket brands.Do youknow them?Choose one of them andmakeabriefintroductiontoit.Unit 1 Company Profile2The things that all the three companies have in common:They are supermarket chains.They are hypermarkets(supermarket+department store).They are European companies.They are the world s largest and most international retailers.They have a large presence in China.They expand globally through stores as well as online sales.Task 3Task 4Task 5TextTask 2Activity 3Task 1Unit 1 Company Profile SettingUnit 1 Company ProfileTask 1Work in groups and discuss the question:What will you value the most if you are to find a local supplier for Walmart?List the things that you mention.Product feature:providing feature products while fitting with Walmarts current product lines.Quality control system:a highly professional quality control system to ensure the quality of the products.Capacity:being able to meet the retailers large demand,capable of big orders.Competitive price:always low price.A solid track record:having other retail accounts that prove the quality of your products and your company.Sincerity:showing your determination to overcome obstacles.Whether its upgrading packaging or changing pricing,you have to show that you are willing to work with the retailer.Other requirements:having Universal Product Code(UPC)for products and workers compensation insurance(工伤补偿保险/劳工保险)for staff.Warlmart also values the social responsibility of its partners.Setting:Peter Johansson,the Purchasing Manager of Walmart,is looking for some new ceramic tableware suppliers in China.He is now quite interested in a company named Joyye.Unit 1 Company ProfileFounded in 2001,Joyye Arts&Crafts Co.,Ltd.has over ten yearsexperienceinmanufacturingandexporting ceramic tableware.Withstylish designs and high quality,ourproductshavebeensuccessfullyexported to over 60 countries,withEurope and the United States as thetwolargestmarketsaccountingfor90%ofthetotalsalesvolume.Unit 1 Company ProfileOur Art Center is the key whichensures the stylish designs of ourproducts.Itplacesstrongemphasisonproducingnewdesignsthatarealwaysontrendsothatourceramicsenhancethemostmodernofhomesandgraceanytable.TheArtCenteralsofeaturesapersonalizedservice:Itcanmakeanexclusivedesignforindividualcustomers based on their specialinterestsorrequirements.Unit 1 Company ProfileHigh quality is ensured by ourQualityControlTeam.Sampleinspectionand constant monitoring are conductedbyagroupofexperiencedemployeesandallthematerialsthatweuseareofthehighestquality.Ourwell-developedtechniques ensure that all our productsaredishwasher-andmicrowave-safe.Joyyeisdedicatedtoenrichingyourlifewiththefinestcraftsmanshipbothforpractical use and artistic appreciation.EnjoyJoyyeandenjoylife!Unit 1 Company ProfileAssistant:Mr.Johansson,doyouhaveaminute?IdliketotalktoyouabouttheJoyyecompanythatyouaskedmetomakearesearchon.Mr.Johansson:Yes.Whatdoyouknowofit?Assistant:Well,Joyyewasfounded1._,quiteyoung.Mr.Johansson:Whataboutitsmarketing?Assistant:Itfocusesonoverseasmarket.2._arethetwolargestmarkets,whichtake3._ofitstotalsalesvolume.Task 2After reviewing the website of Joyye,Mr.Johanssons assistant is reporting to him the basic information of this company.Complete the conversation between Mr.Johansson and his assistant according to the text.in2001EuropeandtheUnitedStates90%Unit 1 Company ProfileMr.Johansson:Erhowmuchdoyouknowaboutitsproducts?Assistant:Itsproductsfeature4._and5._,whichisexactlywhatwecarethemost.Joyyehasa(n)6._whichisresponsiblefortheproductsdesign.Italsooffers7._tomakeexclusivedesignforindividualcustomers.Mr.Johansson:Howaboutthequalitycontrol?Assistant:The8._conductssampleinspectionandconstantmonitoringtoensurethehighquality.Andalltheproductsare9._safe.Mr.Johansson:Well,Itseemswemaytrytocontactthem.Couldyoue-mailmethecontactinformationofthiscompany?Assistant:Sure.stylishdesignhighqualityArtCenterpersonalizedserviceQualityControlTeamdishwasher-andmicrowave-Unit 1 Company ProfilemanufactureexportenhancegraceconductaccountforTask 3Replace the underlined words with the correct form of the words and phrases in the box.1.Howmuchistheservicetipaspartofthebillforthedinner?2.Thecompanyisgoingtopublicizeitscorporatecultureandimprovethequalityofitsemployees.3.TheproductsofthiscompanyaresoldtoEuropeinlargequantityeveryyear.4.Dishwashersproducedbythisfactoryareofhighquality.5.Duringthesummervacation,theymadeaseriesofsurveysoncampus.6.Thestylishdesignhasmadethewinebottlesandchocolatebarsmoreattractiveofferedatthereception.doesaccountforenhanceexportedmanufacturedconductedhasgracedUnit 1 Company Profile1._istobeconductedeveryhalfhourbyourQualityControlTeam.2.ThereportinMayrevealedthatthefallin_wasduetoaseriesofmistakesinthemarketplan.3.WearetryingtoknowtheinterestsoftheVIPguestsinordertoprovidethemwith_.Task 4Complete the sentences with the correct form of the phrases in the box.stylishdesignwell-developedtechniquesalesvolumepersonalizedservicesampleinspectionexperiencedemployeesSampleinspectionsalesvolumepersonalizedservicesUnit 1 Company Profile4.Nowthecompanystartstotakemeasurestoavoidlosinghighly_whomayalsofindopportunitiesinothercompanies.5.Thenewcarmodesoonbecamequitepopularamongyoungpeopleforitslightweightand_.6.The_canhelptoensurethesafetyofthedriverandpassengerswhenthecarisbadlyhit.Task 4Complete the sentences with the correct form of the phrases in the box.stylishdesignwell-developedtechniquesalesvolumepersonalizedservicesampleinspectionexperiencedemployeesexperiencedemployees stylishdesignwell-developedtechniqueUnit 1 Company Profile1._(这位化学家多年致力于他的研究)andfinallygottheNobelPrize.(bededicatedto)2._(这家店的陶瓷餐具以时尚的设计为特色),andsoonbecomesfamousamongyoungtourists.(ceramictableware,feature)3.Sorry,Madam.Thisroomisunavailablenow._(它已经被预订，仅供我们的贵宾客户使用).(exclusive,VIPguest)4.Accordingtothereport,_(第二季度售出的产品占今年全年总销售量的三分之二).(accountfor,salesvolume)Task 5Translate the sentences.Key words and phrases are in brackets.ThechemisthasbeendedicatedtohisresearchforyearsTheceramictablewareinthisstorefeaturesstylishdesignIthasbeenbookedfortheexclusiveuseofourVIPgueststheproductssoldinthesecondquarteraccountfortwothirdsofthetotalsalesvolumethisyearUnit 1 Company ProfileSearch online for a companys pro complete thefollowing information card.Then introduce thecompanytotheclass.Company ProfileName:_Establishedtime:_Theplaceofheadquarters:_Thenumberofemployees:_Mainproductsorservices:_Otherrelatedinformation:_3Unit 1 Company Profile1.GoldstarElectric2.AmericanExpress3.Alcatel-LucentTask 1Listen to three short conversations.Do the match work according to what you hear.a.headquarteredinSeoulb.aFrenchcompanyc.withbranchesinmorethan60countriesd.inthefinancialservicesbusinesse.hasanofficeinHongKongMake a conversation about the company in Activity 3.Unit 1 Company Profile Setting:Mr.JohanssoncallsSusan,theheadofJoyye,inordertoknowmoreaboutitsproducts.Task 2Listen to the conversation.Complete the note according to what you hear.NoteMessagefor1._:2._JohanssonfromWalmartcalled.HeisparticularlyinterestedintheJapanesesushi3._,andwouldliketosee4._.His5._number:0755#.Susans secretary,who got the call from Mr.Johansson,is now calling Susan to tell her about this call.Make a conversation between the secretary and Susan.Susan(Zheng)PetertablewarethelatestsamplesofficeUnit 1 Company ProfileInterviewer:Goodmorning,andwelcometoWorldBusiness.Tonightwefocuson1._,andourspecialguestisSusanZheng,theheadofJoyyeArts&CraftsinGuangzhou,China.Susan,pleasetelluswhatyoudo.Susan:Wedesignandproduceceramictableware.Theseproductssellquitewellnow.Interviewer:Isee.Whereareyourcustomers?Susan:Mostare2._,particularlyinEuropeandtheUS.Setting:InFrankfurt,SusanacceptsaninterviewfromaprogramcalledWorldBusiness.Task 3 Listen to the interview.Fill in the blanks with what you hear.smallbusinessesoutsideChinaUnit 1 Company ProfileInterviewer:Anddoyouadvertisethere?Susan:Weadvertise3._,butwerestillprettysmall.Sofar,wegetmostofourcontractsbyattendingtradefairs.Interviewer:Tradefairs?Susan:Yes,werearegularexhibitoratMesseFran