Business Communication

细心整理Business Communication【Abstract】 The paper centers on The role of communication in business、the importance of Public communication to the enterprises and the relationship between public communication and culture when compete in the world.【Key Words】 business ; communication; culture; publicCommunication definitionCommunication is widely present in the human society's various activities, any organization, individual or even country to achieve your intended results, are inseparable from the mutual communication between people. In the future social and communication skills are more important, in particular the economic and management with social activities and business is closely linked with the communication. Communication is that information by virtue of certain symbols vector in individuals or groups from sender to recipient for delivery, and gain understanding of the process. In summary, Business communication refers in various business activities, the communicator based on a certain background in order to achieve certain objectives in the communication, on the basis of analysis the communicator who you will communicated to，and to convey the specific information, ideas, opinions and attitudes are passed to the object, and with a view to obtaining the expected response effect.In business communication it can be a simple exchange of information, or thoughts, emotions, attitudes and integrated communication. From this point on, the communication includes facts, emotions, values and views. Business communication has many ways. Verbal communication which communicate though words includes face-to-face or telephone conversations, meetings, e-mail or voice mail, correspondence and memoranda, reports. But nonverbal communication is without words.The importance of business communicationUnderstand what is communication and business communication, then Let's discuss why business requires communication and what is business communication. Communication functions from the management point of view there are control, coordination, motivation, communication and so on. Significance of effective communication not only can pass, but also their understanding and for all parties to reach a consensus. Modern business management to people management as a mainstream, balanced and effective communication as a powerful lever for regulating employee psychological, is an important means of business management. From the speech which made by Ma and Luo Yong hao we know that the promotion of their products is need written.显示对应的拉丁字符的拼 字典 - 查看字典详细内容1. 名词 1. creation2. construction2. 动词 1. establish2. build3. set up4. work up5. frame6. foundIn a variety of small groups, the informal listening, speaking and writing in formal documents or formal speech are eq ed the directly or indirectly with a variety of media with customers or potential customers or partners and also interact with staff.Good communication which allows your provided information accepted by the target object and to achieve your business objectives. From the beginning Luo Yong hao weaved in order to find partners and made an attractive but nonexistent "pie ". We can find that sophisticated communication can make your business successful. But if he did not use language to weave a beautiful lie but with poor language to express. Im sure that the Guitarist who followed him was impossible. Today's information society, the rapid development of computer technology, global economic integration and the ethical concept of change, communication and dissemination of business information so that more and show its importance. Companies large and small, must use the computer for fast and efficient processing of large amounts of information; managers have to learn to use management software to improve efficiency and save time. In short, have good communication skills is essential in good conditions for business communication. The role of business communication is not only to promote friendly exchanges between their business, but also to promote the economic development of business between the parties. Business communication is the basis of interests, no business communications there would be no economic interest. Business communication aimed at mutual understanding.Find the entry points and be interactive with customers actively.And then set up friendly relationship with business partners. Henry Mintzberg believes that management is achieved through communication. Efficient managers can use a variety of medias and strategies for communication. They know how to interpret the informal channels of message. If there are rumors in the company, they can express appropriate in formal occasions or in the group, while the article is also well ually important.An informal chat whether it is about yesterday's match or something happened in the working hours. It always have you contact with the rumor. In various working groups, you should to establish good relations with people. It is the key to success of your business. Most of the documents and speeches have a series purpose: 1、 When you answer the questions that mean to refer to the information but also want to demonstrate yourself abilities, understanding and to reply exactly in order to adopt personal image.2、 when in dealing with claim or settlement， no matter whether Accept each other's requirements or not， you need to show him that the claim has been considered seriously ， and the reply whats you given to him should be equitable、realistic and with full of reason.3、 you need to persuade others.Public Communication is a process to persuade and influence public by using of personal public relations rights. In public communication, information senders (The speaker ) sending a message to the audience (give a speech). Public communication also have three identical basic purpose: Inform, to persuade, establish a good image. Informative public communication is to inform or teach audience .For example, the training course organized inside the enterprise is mainly informational，Such public communication may also lies in convince new employees follow enterprise codes ，and help them understand the enterprise culture and not let them do whatever they want to do. The speaker is usually in formal environment and Transmitting highly structured information to the public. It is Greater influent though using the same channel of communication with interpersonal communication and Team communication. From Luo Yong Hao s speech we can find a lot of information about public communication , it is without a doubt that he is a Excellent public communicator ,no matter inside the company or outside of the company. he can through his own language well conveys his information to promote corporate cohesion and reputation as well as influence. In the 10th anniversary celebration, Ma Yun faced with the large number of audience andClearly expressed the idea of the company .It further enhances the alibaba company 's image, thus, his speech， by such a platform , was spreading out on TV live、news paper and the internet. If a company want to become bigger and stronger ,it have to learn how to communication and more to learn how to public communication!Public communication is extremely important means to a enterprise to declare his own company culture value and enhance corporate image of the company as well as popularity. Through the public communication, communication resources can be found in a scarcity of attention ， And the companys superior is just a state that obtain public attention mainly. if people like a public communication, they can keep on concerning the content what s expressed by the speaker ，and in most cases the speak environment is formal . Public communication is directly facing the company exterior groups ,so good public communication can promotion company reputation widely.public communication and cultureIn many enterprises, people work with their colleagues Who come from different backgrounds. A small town and rural residents of friendship view are also different from the ones come from big city. the way California people speaking and wearing are different from The Midwest. the Cultural ICONS who can make that generation born in “baby boom- age” resonance but may be little significance for new generation. Each of our cultural background determines our acceptable behavior and beliefs way. before in understanding the relationship between cultural and public communication， Let's see what is culture. Culture is our own understanding acceptable behavior and beliefs. Each of us the cultural background determines our acceptable behavior and beliefs mode . Only access to those who act is different, we maybe can understand the basic characteristics in own culture. We can classify culture high-context cultures and low-context cultures. high- context cultures and low-context cultures pays attention to communication in a different way, either in attitude to Treat oral communication channel. high-context cultures refers to that the most information from language inferred in context .It is culture Rarely need "expressed". low-context cultures Refers to that the language context is less important, where most of the information needed to clearly express .Cultural affect every aspect of business communication :1、How to say politeness and respect ;2、The quantity of information transmission ;3、How to motivate others ;the factors on which Culture influent of business communication mainly concentrated in national and regional culture. However, public communication was also influenced by enterprise culture and personal culture， Such as sexual distinction, race, social class and so on. Values and beliefs don't usually consciously affects us on reacting to others and environment. such as most north American hit pay attention both to justice， but In some countries, people think that some groups get preferential treatment for granted . Many other signal also can convey non-verbal information ， Such as clothing, color, age, height ， In the United States and Canada, people think clothing to some of the design and color appears more "pro" and more reliable. Color in culture transmission with many meanings : Americans, dressed in a black dress to attend the funeral ， When the bride wears a white wedding gown .he first step to Understand other cultures is to understand people in different cultures have its way of doing things that may have very big different from ours. public communication should began with using the non of gender discrimination、non of racial discrimination、 non of age discrimination language. Communication functions from the management point of view there are control, coordination, motivation, communication and so on. Significance of effective communication not only can pass, but also their understanding and for all parties to reach a consensus. Modern business management to people management as a mainstream, balanced and effective communication as a powerful lever for regulating employee psychological, is an important means of business management.Different conversation style without good points, But we will feel uncomfortable when talking with the people who is in different conversation style without any reason. Talking style in public communication is reflected by your speed ;Topic rotation rate ; Sudden shift topic ;Speak your own personal experience. In luo yong haos speech ,he tell his Entrepreneurial story for the public. you need to know the peoples acceptance to your conversation style who under different cultural background. so in the world competition, we first need to understand the cultural differences between communication object and us. As Brenda Arblaez point out that the way to be successful international communication we should do following :1、Can realize their own values and behavior are affected by cultural influence， it is Not necessarily must be “correct” ； Using a flexible and open approach to change, keep on language and non-language behavior sensitivity. 2 Understand other cultural values, beliefs and customs and so on. Only in these way can we do the public communication which appropriate conform to the interests of the enterprise in world competition, Enterprise's products and services will to better be accepted by the people under different cultural background. Knowing the culture and finding the way others like on public communication, can make public communication success .