新视野商务英语综合教程Unit1ppt课件

Unit OverviewBy studying this unit,you are expected to:understand the description of a companys profile;know how to talk about a companys current situation and future development;know how to introduce a company;know how to write a memo.Unit 1 Company Profile1Unit 1 Company Profile2Task 1Task 2Unit 1 Company Profile3You may talk about:What does the company produce or provide?Where is the company headquartered?Who are its main competitors?Task 1 Work in groups.Here are five companies logos in the first column of Task 2.Choose one of them and tell what you know about it.Unit 1 Company Profile4 Nestl is a Swiss-based multinational nutritional,snack food,and health-related consumer goods company.Headquartered in Vevey,Switzerland,it is the largest food company in the world measured by revenues.Its major competitors include Maxwell House,Kraft Foods,Unilever Food Solutions,etc.Unit 1 Company Profile5 Federal Express(FedEx)is an American global courier delivery services company headquartered in Memphis,Tennessee.It was founded in 1971 and after years ofdevelopment,has grown into the global umbrella brand for global mail,express,freight,forwarding and supply chain solutions.Its major competitors in the market are DHL,UPS,etc.Unit 1 Company Profile6 Airbus is an aircraft manufacturing subsidiary of EADS,a European aerospace company based in France.The company produced the first commercially viable flyby-wire airliner,the Airbus A320,and the worlds largest airliner A380.Its principal competitor is Boeing.Unit 1 Company Profile7 HSBC is a London-based multinational banking and financial services organization with competition comes not only from domestic bank rivals like Barclays and Royal Bank of Scotland,but also from other global leaders in the same industry,such as Citigroup,Bank of America,JP Morgan Chase,etc.Unit 1 Company Profile8 Siemens is a German multinational engineering and electronics conglomerate company headquartered in Munich,Germany.It is the largest Europe-based electronics and electrical engineering company.Siemens principal activities are in the fields of industry,energy,transportation and health care.Its major competition comes from GE,Philips Electronics,etc.Unit 1 Company Profile9Unit 1 Company ProfileTask 2Match the information with the five companies.10Unit 1 Company ProfileStarting PointActivity 1Dealing with LanguageFocusing On GrammarTextUnderstanding the TextActivity 2Setting11Setting:Through years of development,Walmart has become one of the most well-known brands around the world.Anyone who has or hopes to establish a business relationship with it should learn some basic knowledge of Walmart.Unit 1 Company Profile12Starting PointTask 1Work in pairs.Have you ever shopped in Walmart?If yes,tell your partner how you feel about it,like the goods prices,the service and the environment.If not,talk about the supermarket where you often go shopping.Unit 1 Company Profile13 When Sam Walton,the founder of Walmart opened his first store in 1962,he promised to provide customers with the lowest prices.In 1988,the company built its first Supercenter for one-stop shopping,and by the end of the decade,Walmart was operating in 29 states.Then,in 1991,the company opened its first international store in Mexico.Since then,Walmart has continued to expand abroad.Forty years after its foundation,Walmart has become one of the most recognized global brands.Unit 1 Company Profile14 In 2010 and 2011,Walmart was placed on the top of the Fortune 500 list.Now,its 10,130 stores in 27 countries,supplied by a network of more than 100,000 sources in 60 countries,are staffed by some 2.2 million employees serving 200 million customers a week.Unit 1 Company Profile15 Walmart entered the China market and opened its first Supercenter and Sams Club in Shenzhen in 1996.Currently,Walmart operates a number of store formats in China including Supercenters,Sams Clubs,and Neighborhood Markets.By March 1,2012,Walmart had 370 units in 140 cities,and had created over 106,500 job opportunities across China.Unit 1 Company Profile16 Walmarts sales in China have risen substantially over the past decade.As Chinas retail marketthe worlds fastest-growing marketexpands,Walmarts executives are looking forward to more growth to come.Sticking to local sourcing,Walmart has established partnerships with nearly 20,000 suppliers in China.Unit 1 Company Profile17 Over 95%of the merchandise in its stores in China is sourced locally.China has become so crucial to Walmarts supply chain that in 2002,the retail giant moved its global sourcing headquarters from Hong Kong to Shenzhen.Over 20,000 Chinese suppliers reportedly provide Walmart with about 70%of the goods that it sells globally each year.Unit 1 Company Profile18 Upholding a win-win philosophy,Walmart China is committed to providing assistance to local communities for sustainable development.Growing together with the burgeoning Chinese economy,Walmart is on course to achieve even greater success in China.Unit 1 Company Profile19Understanding the TextTask 2 Answer the questions with the information you find in the text.1.What was Sam Waltons pricing strategy when he opened his first store?2.How many job opportunities had been created by Walmart in China by March 1,2012?3.What is Walmarts policy while establishing partnerships with suppliers in China?4.To what percentage is the merchandise in Walmart China sourced locally?5.What are Walmarts store formats in China?providing customers with the lowest pricesover 106,500local sourcingover 95%Supercenters,Sams Clubs,and Neighborhood MarketsUnit 1 Company Profile20Understanding the TextTask 3 Rearrange the events according to the time order.a.Walmart moved its global sourcing headquarters from Hong Kong to Shenzhen.b.Walmart entered Chinas market.c.Walmart built its first Supercenter.d.Walmart opened its first international store in Mexico.e.Walmart took the first place on the Fortune 500 list.f.Sam Walton opened his first store.fcdbaeUnit 1 Company Profile20021996198819912010,2011196221 Work in pairs.Make a conversation on Walmarts company profile.One asks questions and the other answers them.Unit 1 Company Profile22Dealing with LanguageTask 4 Complete the words that match the meanings on the right.The first letters are already given.1.s_ to find out where a product or basic material can be obtained2.e_ a person given the responsibility to manage the affairs of an organization and the right to make important decisions3.b_ a type of product made by a particular company,that has a particular name or design4.m_ goods that are being sold5.r _ the sale of goods in shops to customers for their own use6.h_ the main building or offi ces used by a large company or organization7.p_ a relationship between two people,organizations or countries working together in one or more projects8.s_ to provide people with something that they need or wantourcexecutiveranderchandiseetaileadquartersartnershipupplyUnit 1 Company Profile231.Our national _ are no worse than those foreign ones!2.Our launch of the new cell phone was a success.We already have orders from seven _ stores.3.Several _ of the school have voiced their opinions on the new project.4.He is not sure whether it is right to move the companys _ to Thailand.Dealing with LanguageTask 5 Complete the sentences with the correct form of the words in Task 4.brandsretailexecutivesheadquartersUnit 1 Company Profile245.The unsold _ will be removed from the shelves in the supermarket by the end of this season.6.He has _ our restaurant with a variety of fruits and vegetables for five years.7.Our path to success is to keep a close _ with other factories.8.The company is trying to _ the material from manufacturers outside Japan.Dealing with LanguageTask 5 Complete the sentences with the correct form of the words in Task 4.merchandisesuppliedpartnershipsourceUnit 1 Company Profile251.To deal with the changing environment,_ _(供应链的设计已得到很大的改进).(supply chain)2.This development area _ _(致力于创造一个完美的投资环境).(be committed to)3._(这个新政策创造了一个双赢的机会)for the local government and foreign investors.(win-win)4.The new CEO said he would _(坚持本土采购政策).(stick to,local sourcing)5._(不少公司建立了合作伙伴关系)since the trade fair.(a number of,partnership)Dealing with LanguageTask 6 Translate the sentences.Key words and phrases are in brackets.the supply chain design hasbeen greatly improvedA number of companies have established partnershipsThis new policy has created a win-win opportunitystick to the local sourcing policyenvironmentis committed to creating a perfect investmentUnit 1 Company Profile26现在分词作状语和定语现在分词作状语和定语 现在分词由“动词原形+ing”构成，具有双重性。一方面，它具有动词的性质，可以用作状语，修饰句子中由谓语表示的主要动作。这个状语可以表示动作发生的时间、原因、结果、条件、方式，或表示主要动作发生时的伴随情况，通常相当于一个状语从句或并列分句。如：Walking along the sands towards his boat,Crusoe saw in the sand the mark of a mans foot.They would be able to reply to our signals,using similar methods.另一方面，它具有形容词性质，可充当定语。它作为定语时经常后置，相当于一个定语从句。如：The man speaking to us the other day has gone to Japan.Focusing on GrammarUnit 1 Company ProfileTip:使用现在分词作状语和定语时，它的逻辑主语应和主句的主语保持一致。27 Samples from the text:Now,its 10,130 stores in 27 countries.are staffed by some 2.2 million employees serving 200 million customers a week.Upholding a win-win philosophy,Walmart China is committed to providing assistance to local communities for sustainable development.Focusing on GrammarUnit 1 Company Profile28 wear do know stand play move Focusing on GrammarTask 7 Complete the sentences by using the“v-ing”form of words in the box.Changes may be needed in some sentences.1._ her current address,I cant send her the Christmas card this year.2.The police are seeking a man _ a hooded top who robbed the store yesterday.3._ all that work,Tim now goes to the boss office to make a brief report.4.Did you tell the children _ there not to make any noise?5.As the light turned green,I stood for a moment,_,and asked myself what I wasgoing to do.6.The temple _ on top of the hill was built in the Ming Dynasty.Not knowingstandingnot movingplayingHaving donewearingUnit 1 Company Profile291._ in the queue for half an hour,Tom suddenly realized that he had left his wallet at home.A.To wait B.Have waited C.Having waited D.waiting2.Having been attacked by terrorists,_.A.doctors came to their rescue B.the tall building collapsed C.an emergency measure was taken D.warnings were given to touristsFocusing on GrammarTask 8 Choose the best answer to complete each of the sentences.cBUnit 1 Company Profile303.The manager,_ it clear that he didnt agree with us,left the meeting room.A.who has made B.having made C.made D.making4.Having found her car stolen,_.A.a policeman was asked to help B.the area was searched thoroughly C.it was looked for everywhere D.she hurried to a policeman for helpFocusing on GrammarTask 8 Choose the best answer to complete each of the sentences.BDUnit 1 Company Profile315.Oil prices have risen by 32%since the start of the year,_ a record of 100 dollars a barrel.A.have reached B.reaching C.to reach D.to be reaching6._ from other continents for millions of years,Australia has many plants and animals not found in any other country in the world.A.Being separated B.Having separated C.Having been separated D.To be separated7._ his letter,I decided to write to my father again.A.Not having received B.Not receiving C.Having not received D.Receiving notFocusing on GrammarTask 8 Choose the best answer to complete each of the sentences.BcAUnit 1 Company Profile32过去分词作状语和定语过去分词作状语和定语 和现在分词类似，过去分词既可作状语，修饰主句的谓语动词，也可作后置定语，发挥形容词的功能。需要注意的是，无论是作为状语还是定语，过去分词的逻辑主语和它所修饰的名词、代词，都是该动词表达动作的受动者。如：The disc,digitally recorded in the studio,sounded fantastic at the party that night.（充当定语）Born into a peasant family,he had only two years of schooling.（充当状语）Focusing on GrammarUnit 1 Company ProfileSample from the text:Now,its 10,130 stores in 27 countries,supplied by a network of more than 100,000 sources in 60 countries,are staffed by some 2.2 million employees serving 200 million customers a week.331.网上购买的商品价格一般比商店里的低。(buy)Prices of goods bought online are usually lower than those of goods bought in stores.2.昨天会议上讨论的问题很难解决。(discuss)The problem discussed yesterday at the meeting was very difficult to deal with.Focusing on GrammarTask 9 Translate the sentences by using the“v-ed”form of the words in brackets.Unit 1 Company Profile343.大多数受邀参加聚会的艺术家都来自南非。(invite)Most of the artists invited to the party are from South Africa.4.再给我几分钟时间，我就可以把它完成。(give)Given a few more minutes,I can finish it.5.在夜里，高楼顶上的灯光看起来像天上的星星。(see)Seen in the dark night,lights on top of tall buildings look like stars in the sky.Focusing on GrammarTask 9 Translate the sentences by using the“v-ed”form of the words in brackets.Unit 1 Company Profile35 The following are logos of three famous supermarket brands.Do you know them?Choose one of them and make a brief introduction to it.Unit 1 Company ProfileThe things that all the three companies have in common:They are supermarket chains.They are hypermarkets(supermarket+department store).They are European companies.They are the world s largest and most international retailers.They have a large presence in China.They expand globally through stores as well as online sales.36Task 3Task 4Task 5TextTask 2Activity 3Task 1Unit 1 Company Profile Setting37Unit 1 Company ProfileTask 1Work in groups and discuss the question:What will you value the most if you are to find a local supplier for Walmart?List the things that you mention.Product feature:providing feature products while fitting with Walmarts current product lines.Quality control system:a highly professional quality control system to ensure the quality of the products.Capacity:being able to meet the retailers large demand,capable of big orders.Competitive price:always low price.A solid track record:having other retail accounts that prove the quality of your products and your company.Sincerity:showing your determination to overcome obstacles.Whether its upgrading packaging or changing pricing,you have to show that you are willing to work with the retailer.Other requirements:having Universal Product Code(UPC)for products and workers compensation insurance(工伤补偿保险/劳工保险)for staff.Warlmart also values the social responsibility of its partners.38Setting:Peter Johansson,the Purchasing Manager of Walmart,is looking for some new ceramic tableware suppliers in China.He is now quite interested in a company named Joyye.Unit 1 Company Profile39 Founded in 2001,Joyye Arts&Crafts Co.,Ltd.has over ten years experience in manufacturing and exporting ceramic tableware.With stylish designs and high quality,our products have been successfully exported to over 60 countries,with Europe and the United States as the two largest markets accounting for 90%of the total sales volume.Unit 1 Company Profile40 Our Art Center is the key which ensures the stylish designs of our products.It places strong emphasis on producing new designs that are always on trend so that our ceramics enhance the most modern of homes and grace any table.The Art Center also features a personalized service:It can make an exclusive design for individual customers based on their special interests or requirements.Unit 1 Company Profile41 High quality is ensured by our Quality Control Team.Sample inspection and constant monitoring are conducted by a group of experienced employees and all the materials that we use are of the highest quality.Our well-developed techniques ensure that all our products are dishwasher-and microwave-safe.Joyye is dedicated to enriching your life with the finest craftsmanship both for practical use and artistic appreciation.Enjoy Joyye and enjoy life!Unit 1 Company Profile42Assistant:Mr.Johansson,do you have a minute?Id like to talk to you about the Joyye company that you asked me to make a research on.Mr.Johansson:Yes.What do you know of it?Assistant:Well,Joyye was founded 1._,quite young.Mr.Johansson:What about its marketing?Assistant:It focuses on overseas market.2._ _ are the two largest markets,which take 3._ of its total sales volume.Task 2After reviewing the website of Joyye,Mr.Johanssons assistant is reporting to him the basic information of this company.Complete the conversation between Mr.Johansson and his assistant according to the text.in 2001Europe and the UnitedStates90%Unit 1 Company Profile43Mr.Johansson:Er how much do you know about its products?Assistant:Its products feature 4._ and 5._,which is exactly what we care the most.Joyye has a(n)6._ which is responsible for the products design.It also offers 7._ to make exclusive design for individual customers.Mr.Johansson:How about the quality control?Assistant:The 8._ conducts sample inspection and constant monitoring to ensure the high quality.And all the products are 9._ safe.Mr.Johansson:Well,It seems we may try to contact them.Could you e-mail me the contact information of this company?Assistant:Sure.stylish designhigh quality Art Centerpersonalized serviceQuality Control Teamdishwasher-and microwave-Unit 1 Company Profile44 manufacture export enhance grace conduct account forTask 3Replace the underlined words with the correct form of the words and phrases in the box.1.How much is the service tip as part of the bill for the dinner?2.The company is going to publicize its corporate culture and improve the quality of its employees.3.The products of this company are sold to Europe in large quantity every year.4.Dishwashers produced by this factory are of high quality.5.During the summer vacation,they made a series of surveys on campus.6.The stylish design has made the wine bottles and chocolate bars more attractive offered at the reception.doesaccount forenhanceexportedmanufacturedconductedhas gracedUnit 1 Company Profile451._ is to be conducted every half hour by our Quality Control Team.2.The report in May revealed that the fall in _ was due to a series of mistakes in the market plan.3.We are trying to know the interests of the VIP guests in order to provide them with _.Task 4Complete the sentences with the correct form of the phrases in the box.stylish design well-developed technique sales volumepersonalized service sample inspection experienced employeesSample inspectionsales volumepersonalized servicesUnit 1 Company Profile464.Now the company starts to take measures to avoid losing highly _ who may also find opportunities in other companies.5.The new car mode soon became quite popular among young people for its light weight and _.6.The _ can help to ensure the safety of the driver and passengers when the car is badly hit.Task 4Complete the sentences with the correct form of the phrases in the box.stylish design well-developed technique sales volumepersonalized service sample inspection experienced employeesexperienced employees stylish design well-developed techniqueUnit 1 Company Profile471._(这位化学家多年致力于他的研究)and finally got the Nobel Prize.(be dedicated to)2._(这 家店的陶瓷餐具以时尚的设计为特色),and soon becomes famous among young tourists.(ceramic tableware,feature)3.Sorry,Madam.This room is unavailable now._ _(它已经被预订，仅供我们的贵宾客户使用).(exclusive,VIP guest)4.According to the report,_ _(第二季度售出的产品占今年全年总销售量的三分之二).(account for,sales volume)Task 5Translate the sentences.Key words and phrases are in brackets.The chemist has been dedicated to his research for yearsThe ceramic tableware in this store features stylish designIt has been booked for the exclusive use of our VIP gueststhe products sold in the second quarteraccount for two thirds of the total sales volume this yearUnit 1 Company Profile48 Search online for a companys profile and complete the following information card.Then introduce the company to the class.Company Profile Name:_ Established time:_ The place of headquarters:_ The number of employees:_ Main products or services:_ Other related information:_Unit 1 Company Profile491.Goldstar Electric2.American Express3.Alcatel-LucentTask 1Listen to three short conversations.Do the match work according to what you hear.a.headquartered in Seoulb.a French companyc.with branches in