Chapter V 致辞与祝贺

1Chapter VCeremonial Speeches&Congratulations Letters致辞与祝贺致辞与祝贺21.Ceremonial SpeechesvA ceremonial speech is an emotional speech that marks a major event or rite of passage.v“致辞致辞”也叫也叫“致词致词”、“祝词祝词”，是在举行仪式，是在举行仪式等许多国际交往场合各方负责人发表的礼节性讲话。等许多国际交往场合各方负责人发表的礼节性讲话。这类致辞的主题多种多样但是交际效果都在于增强这类致辞的主题多种多样但是交际效果都在于增强贸易伙伴之间的相互了解，促进业务的发展。从发贸易伙伴之间的相互了解，促进业务的发展。从发表讲话的角度来看，东道主方面作的致词可以表示表讲话的角度来看，东道主方面作的致词可以表示欢迎、欢送、祝贺等；客人一方可以致词表示告别、欢迎、欢送、祝贺等；客人一方可以致词表示告别、答谢、哀悼等议题。此外还有会议开幕式、闭幕式、答谢、哀悼等议题。此外还有会议开幕式、闭幕式、就职典礼、招待会祝酒辞、建筑奠基、开业揭幕等就职典礼、招待会祝酒辞、建筑奠基、开业揭幕等等场合发表的讲话。等场合发表的讲话。3SalutationvMr.President,Ladies and Gentlemen vMr.Chairperson,Ladies and Gentlemen vDistinguished Guests vLadies and Gentlemen vDear Friends41.1 Welcome Speech 欢迎辞欢迎辞vThe purpose of this speech is to show friendliness and hospitality in order to create a bond of goodwill among the participants.The mood of this speech is usually dignified and formal,but you need to show sincerity as well.5vIdentify the welcoming agencyvExpress pleasure in welcoming the newcomersvDiscuss the goal of the visitvGive visitors some information about where theyre visiting and/or point them to places where they can get(more)information vMention complimentary facts about the guestsvConclude with your wishes for a pleasant stay 6vLadies and Gentlemen,v Good afternoon.May I have your attention for a minute,please.v It is a great pleasure for us to have Mr.Caissons with us today.Please allow me now to extend our warm welcome and cordial greeting to our distinguished guest,on behalf of all my colleagues and staff members present here.v As CEO of Coquina International,our decade-long business partner in the States,Mr.Caissons has always been of great help to our North American operations.We all remember the days when our company began to feel around in that vast market,and it was with his full assistance that we were able to establish our stronghold on the continent.v Also Mr.Caissons offered support in our staff training aimed at maintaining and developing important niche markets in the America.Now let us invite Mr.Caissons to speak to us.7Welcoming New Employees Dear friends,As president of this company,I would like to express to all of you here my sincere welcome.As you all know,our company is one of the big names and has a long tradition.I think you must be proud of being a part of such a great company.But we cannot afford to depend on tradition alone.We need new blood like you to make our company greater and stronger.You are equipped with new knowledge,new ideas and new insights.Do not waste them,but use them while they are fresh.I want you to work,but not just for our company.I want you to work for yourself,and for the well-being of the society.I would like to welcome you once again,and from today,let us begin to work together.81.2 Toast Speeches祝酒辞祝酒辞vBe sure to keep your message brief.vBegin with recounting a significant event in the person/couples life/relationshipvIf to a single person,point out that this achievement was beyond what is expected or required.vIf the persons/relationships accomplishment was made in the face of difficulty,mention this fact.vEnd with an incident that sums up the persons/relationships best qualities and try to find an inspirational statement either made by that person or another person to sum up what the audience should admire about the person/relationship9vDistinguished Guests,Ladies and Gentlemen,v First of all,on behalf of my colleagues and the company,I wish to warmly welcomev Mr.Pierre Chardon,v Mr.Teilhard Ibrahim,and v Mr.and Mrs.Rajiv Patnaik on your tour of Shangdi and other high-tech parks in and around Beijing.v We,the New Century Electronics Co.,and Bandwagon Engineered Testing Systems,have been close partners since the late 1980s.We are confident that your visit will surely further the development of our cooperation.v Now please raise your glasses and drink a toast,v to the health of our distinguished guests,v to the further development of cooperation between us,v to the health of all friends here,andv to the success of your current visit.10vMr.Chairman,Ladies and Gentlemen,v We are delighted to be in your lovely city of Beijing,capital of your equally wonderful country.Here in the past few days we have concluded what we have from the very beginning believed to be of tremendous importance for both companies,and meanwhile have been through almost all the major places of historic interest in town.v We believe we have accomplished a great deal during our brief stay.Certainly,and for all of us in my team,it has one of the most memorable trips we have ever made to a magnificent country.v Now I should like to propose a toast v to the health of our host,v to the health of all the people here,and v to our growing private as well as commercial ties!111.3 Farewell Speeches 答谢辞答谢辞 vYou can give a farewell speech when someone is leaving or when you are leaving.vBegin by referring to the time spent at the place vPoint out how that person(if someone is leaving)or how others(if youre leaving)inspired/helped others/youvBegin concluding with a genuine expression of appreciation for that person or for the people that youre leavingvExpress an interest in maintaining contactvOmit references to sad or unpleasant situations and dont overplay sadness 12Thanks-giving speeches before leaving欢送会答谢欢送会答谢vMr.President,Friends,ladies and gentlemen,v First of all,allow me to thank all of you for your kind invitation and pleasant company for this fruitful visit.We have been greatly privileged to have this opportunity of touring your wonderful country and meeting so many interesting people.v Most important of all,we have concluded and signed three agreements between us.We have dined and wined with you.We have bargained,rammed the table,and laughed with you.And through these we have talked and came up with full understanding of the problems of mutual concern.v I avail myself of this opportunity to say thanks to you all.v And I look forward to seeing you in our country.v Thank you,my friends.132.Congratulations Letters1.Whats the purpose of writing a congratulations letter?vThe purpose of a congratulations letter is to deliver a congratulatory message to friends or family members or business partners,commemorating accomplishments and achievements.It is used both in personal and business situations.2.What should be the tone of a congratulations letter be like?vGenerally speaking,the tone of a congratulations letter should be sincere,natural,positive and without exaggeration.3.What are the requirements of an effective congratulations letter?vTo write an effective congratulations letter,we should pay attention to the following points:14v1)Write the congratulation letter as soon as possible after the fortunate event takes place.v2)State in the beginning the specific occasion that has motivated you to write a congratulation letter.v3)Express praise and approval of the readers accomplishment in your congratulation letter.v4)Keep your congratulation letter simple and concise-under one page in length.v5)Keep your letter positive and dont include any negative comments or unhappy news.v6)Dont suggest that the fortunate event should benefit the letter-writer in any way.v7)Dont exaggerate your congratulatory words or your letter may seem sarcastic or mocking.15Congratulations to Individuals(Congratulations on a promotion)祝贺晋升祝贺晋升 Dear David,v I have just heard that you have been appointed Regional Manager for the Middle East.Looking back on your activities so far,I know that your enthusiasm and experience are the very qualities that are needed for this position.I wish you every success in managing the affairs of the branch.v My colleagues join me in sending you our warmest congratulations.v With kindest regards.vYours,vJohn16(Congratulations on a recruitment)祝贺就业祝贺就业 vDear Ms.Han Yingying,v Your recruitment by the Company gives me great pleasure,and I offer you my congratulations.I am delighted that your talent and hard work have been recognized.I had hoped that I might be able to congratulate you in person,but I am shortly going on holiday.When I return next month I will contact you and I hope we shall have the opportunity of celebrating.v In the meantime,I wish you every success.vYours sincerely,vPan Liang17(Congratulations on winning a public honor)祝贺获奖祝贺获奖vDear Mr.Clinton,v On reading through this mornings Financial Times,I find you have been chosen one of“The Top Ten Most Successful Entrepreneurs”,and I would like to add my voice to the chorus of congratulations from all sides.The award will give pleasure to a wide circle of people who know you and your work.I am happy that the many years service you have dedicated to global marketing has been recognized and appreciated.v People working around me are deeply impressed by your work in our mutual business transactions over the past years.What you have done has been quite outstanding and it is very gratifying to know that these have now been so suitably rewarded.We wish you every success in the coming year and look forward to better cooperation with you in the future.v Warm regards and best wishes to you and your family!vYours ever cordially,vZhang Guoliang18Institutional Congratulations 机构贺信机构贺信Congratulations on business startingvDear Mr.Horatio Peterson,v I have learned with great delight that you are establishing your own Oil Exporting Co.,Ltd.and starting business today.I would like to extend my utmost congratulations on your opening of the company.Due to your brilliant background and rich experience,you will greatly succeed in the near future.v We wish you every success of your company in the coming year and look forward to close cooperation with you in the development of business.vYours sincerely,19(Congratulations on the 15th anniversary of the establishment)vDear Sirs,v This November 2 is the 15th anniversary of the establishment of your Haojie Agriculture Products Co.,Ltd.v On behalf of the Municipal Commission of Foreign Trade and Economic Cooperation,hereby I extend my cordial congratulations to your company and to all its executives and staff members.v And I would like to take this opportunity to express my heartfelt gratitude to you for your cooperation and support over the past years.v May Haojie Agriculture Products Co.Ltd.perform better and grow faster.vYours sincerely,20HomeworkvGreeting Cards:useful sentencesvCeremonial Speeches e.g.inauguration speeches,opening ceremony speechesvCongratulations Letters:useful sentencesvPractices21Directions:Write letters of congratulations on the situation given below.Situation 1:Write a letter of congratulation to your friend based on the Chinese outline below.1获悉你考入XX大学，攻读XX专业，特此祝贺。2你的成绩是你刻苦努力的结果，希望你在新的环境里取得更好成绩。3再次表示祝贺。Situation 2:You have learned from the Zhejiang Daily that your business partner Mr.Yao Aiguo had won the title of 2010 Top Ten Enterprisers granted by the government of Zhejiang Province.Write a letter to congratulate him.Practices