一汽大众大众品牌CBA篮球营销活动方案

部门 Division,版本号 Version,更新日期 Date,市场部,1,一汽-大众大众品牌 CBA篮球营销活动 FAW-Volkswagen VW Brand Basketball Marketing Event,目录领定制礼品 Collect Stamps and Convert Customized Gifts,1.主视觉 2.揭幕战嘉年华-内场 3.揭幕战嘉年华-外场 4.礼品&主持人&明星推荐,集印章领定制礼品 Collect Stamps and Convert Customized Gifts,1.主视觉,主视觉推荐-1,主视觉推荐-2,主视觉推荐-3,集印章领定制礼品 Collect Stamps and Convert Customized Gifts,2.揭幕战嘉年华 内场,集印章领定制礼品 Collect Stamps and Convert Customized Gifts,灯光秀,篮球声音由远渐近，配合11.1环绕立体声,篮球撞击地面配合电击音效 作为开场，让观众集中精神，开场在即,CBA男篮时刻-Mapping CBA mens basketball moment,Basketball sound from far and near with 11.1 surround sound, basketball strikes onto floor with electric sound effect At the opening moment, make audience focus,从中圈浮现三辆一汽-大众车的光影，勾勒出篮球场的线条，驶过的线条渐渐消失,CBA男篮时刻-Mapping CBA mens basketball moment,Three FAW-VW autos shadow appear in center, forming the lines of basketball game scene, then all lines fade,开始场地的Mapping 3D秀，伴随倒计时,CBA男篮时刻-Mapping CBA mens basketball moment,Opening Mapping 3D show on site with countdown,CBA男篮时刻-Mapping CBA mens basketball moment,滚动字幕，从1995-2015，CBA 21周年，激情从未退去 Rolling subtitle, From 1995 to 2015, CBA 21 years , Passion has never gone,屏幕显示出21年里，优秀的CBA球员，有的更是代表国家出站各大杯赛（球员名字呈现形式结合车辆元素） 视频照顾多角度的观众，拥有更好的现场体验效果,CBA男篮时刻-Mapping CBA mens basketball moment,Screen show with 21-year excellent CBA players, even some as national representatives to cups game The video considers more about multi-angle audience for their better experience effect on site,最后浮现出CBA 2015-2016赛季,CBA男篮时刻-Mapping CBA mens basketball moment,CBA 2015-2016 season comes out at last,One more歌曲发布 明星演唱 配合舞蹈等,出场阵容信息team intro,领导致辞（TBD）,出场阵容信息team intro 北京VS广东 BeiJing VS Changchun,集印章领定制礼品 Collect Stamps and Convert Customized Gifts,3.揭幕战嘉年华 外场,Tour sceneFloorplan,Tour sceneFloorplan,活动鸟瞰图,Tour sceneActivity aerial overview,集印章领礼品 Collect Stamps and Convert Gifts,【活动流程】【Activity Procedure】 参与每个环节可盖一枚印章. In each activity, participants can get one stamp. 体验完所有环节，盖满印章后即可兑换相应礼品. Completing all the activities, the participants can convert all the stamps for relevant gifts.,活动大篷车展示 Activity caravan display,活动闯关投球展示 Activity breakthrough shoot display,活动儿童区展示 Tour sceneActivity children area display,比赛场 Opening ceremony out-filedCompetition field display,活动篮球训练展示Tour sceneActivity children area display,电动四驱车赛道,Opening ceremony out-filed Electric drive circuit,4.礼品推荐,一汽-大众 蓝驱小熊 FAW-VW Think Blue. Bear,啦啦队帽子,浴巾,集印章领定制礼品Collect Stamps and Convert Customized Gifts,主持人&歌手推荐,主持人于嘉 Yu Jia 央视著名体育评论员 Famous sports commentator in CCTV,央视5套NBA赛场栏目评论员 央视五套NBA最前线主持人 腾讯游戏NBA 2K OL解说员,主持人介绍：Introduction:,Commentator of NBA Arena in CCTV-5 Host of NBA Prime Time in CCTV-5 Narrator of Tencent Game NBA 2K OL,主持人推荐,主持人杨建 Yang Jian 央视著名体育评论员 Famous sports commentator in CCTV,央视NBA赛场栏目评论员 大型篮球赛事以及黄金联赛，大奖赛及田径比赛的报道和解说,主持人介绍： Introduction：,The reporter and commentator for large-scale basketball games, golden league, grand prix and track and field events,艺人：羽泉组合 中国大陆音乐制作人 Yu Quan Group Music Producer from China Mainland,潘玮柏介绍：,歌手、音乐制作人，全球华语中文榜最佳组合 代表作：最美冷酷到底 singers、Music Producer，best music group of Global Chinese Music Award representative work ：the most beautiful ,always be cold to me,羽泉介绍：introduction：,艺人：潘玮柏 中国台湾音乐人 Wilber Pan musician from Taiwan China,潘玮柏介绍：,音乐类型流行音乐、嘻哈、节奏蓝调 代表作：反转地球、路太弯、亲爱的 Pop music、hip-hop、rhythm and blues Representative work ： turn around 、curved path、Honey,潘玮柏介绍：introduction：,艺人：罗志祥 中国台湾音乐人 Show Lo musician from Taiwan, China,潘玮柏介绍：,主持人、舞者、演员 代表作：转角遇到爱、篮球火、独一无二 精舞门、爱不单行 Host , dancer , actor Representative work：corner with love, Hot shot , the unique, fist of fury ,love never goes alone,罗志祥介绍：introduction：,艺人：胡彦斌 中国大陆音乐人 Anson Hu Musician from China mainland,胡彦斌介绍：introduction：,歌手，音乐制作人 代表作：红颜有梦好甜蜜，月光，江湖再见 参加栏目我是歌手 singer，music producer Representative work：a beauty sweet with a dream，moonlight，Goodbye, GangHood Attended TV Program: I am singer,THANKS!,