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1、Twitterversity13th Annual HR Technology Conference & ExpositionSeptember 30, 2021AgendaGetting StartedNow What?Learning the LingoAdvanced ConceptsEtiquette and EngagementOne More Thing!2Getting Started3So What Is Twitter?4Is Twitter for Me? 5 87% of Americans are “aware” of Twitter 7% of the populat
2、ion actually use it 21% of Twitter users are active users 51% of Twitter users follow fewer than five people 34% of Twitter users have never tweeted 73% of Twitters users have tweeted fewer than 10 timesWho is On Twitter? (Note: Famous People)6Who Else Is On Twitter?7How Are People Using Twitter? (C
3、asual)8How Are People Using Twitter? (Jobs)9How Are People Using Twitter? (Customer Service)10How Are People Using Twitter?11How Are People Using Twitter?12How Are People Using Twitter?13Before You Get StartedFor professional reasons, such as Youd like to meet interesting HR professionalsYou have be
4、st practices to shareYoure seeking answers to questionsAccess to content, webinars, conferences, etc.For personal reasons, such as Your (crazy) friends rave about itYou have hobbies and outside interestsYoud like to expand your networkYou seek a faster source of breaking news14. ask yourself why you
5、re joining?Setting Up Your Account: Register Your Info15Setting Up Your Account: Register Your Info16Setting Up Your Account: Create Your Profile17Point Your Browser to :/twitter /settings/profilePicture:You can add it later. Name: You have 15 charactersCan be anything youd like it to beLocation: He
6、lps to build a sense of communityWeb: Your website, blogs, LinkedIn profiles, etc.Bio: You have 160 characters to include anything youd like.Think of this as your Twitter resumeQuick Tip: Getting Around Twitter18When youre on the internet, your Twitter homepage has everything you need.If youre lost,
7、 the top of the screen has links to everything you want to do. Now What?19Now What? 20Now What? Find People!21Now What? Find People!22Now What? Find People!23Now What? Find People!24Now What? Find People!25Now What? Find People!26Now What? Tweet!27Learning the Lingo28The Basics“Tweet” Refers to a si
8、ngle message“Tweeted”username (e.g., billkutik)This is your unique identifierWhen someone talks to you, they use the symbol in front of your usernameWhen you talk to someone or mention someone in a tweet, you use the symbol in front of a nameFollowing/FollowersWhen you “follow” someone, their tweets
9、 will appear on your homepageWhen they “follow” you, your tweets will appear on their homepage29More BasicsReplyUsed to respond to an individual users tweetsSimply click on the “Reply” button available after each tweetDirect MessagesThe private instant messaging platform of Twitter Only effective if
10、 both parties are following one anotherReferred to as “DM” or “DMing” someoneRetweetsUsed when youd like to broadcast someones tweet to your followersTwo options:1) You can click on the “Retweet” button available after each tweet2) You can highlight the message and copy and paste it into your “Whats
11、 happening?” fieldTypically appears as “RT username tweet”30Practice Makes Perfect!31 Find & Follow hrlaurierue Find & Follow stelzner Find & Follow steveboese Find & Follow pdxmikek Find & Follow shrm Reply to tweets you see! Retweet something!Advanced Concepts32More Advanced Concepts: Hashtags33A
12、method of “tagging” a concept, theme or event within a tweetAppears as “#hashtag”For example, the HR Technology conference hashtag is “#HRTechConf”If clicked on, triggers a Twitter search for all tweets containing that hashtagCommonly used to drive community, affinity and collaboration More Advanced
13、 Concepts: Hashtags34More Advanced Concepts: Search & Trending Topics35More Advanced Concepts: Search & Trending Topics36More Advanced Concepts: Lists37Etiquette and Engagement38Etiquette: Its About RelationshipsBe AuthenticOwn your message. Be clever, be witty, be normal.Attempt to achieve a balanc
14、e between the personal and professional. Know that you will probably fail. So does everyone else.Like email, tweets can be misinterpreted without context.Feel free to lurk before you tweet anything.FollowersDont feel obliged to follow everyone who follows you.Dont be afraid to “unfollow” someone (for any reason).Take It OfflineReach out to just one person a week and request a chat.Locate fellow HR pros in your area.39Etiquette: Have Fun40One More Thing41Theres An App For That!42Theres An App For That!43Theres An App For That!44Contact Information45
优秀清爽ppt素兰模板：最新最具竞争力企业IT推特商务企划方
