体验商务英语综合教程2 教案设计

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1、 外 语 系教案课程名称商务英语课程类型专门课总学时数28理论学时28实践学时 0适用班级07英语任课教师余清雏编写时间2007年9月使用教材体验商务英语综合教程 高等教育第次课 学时：授课时间：第周Context: Unit 1Title:IntroductionsThe tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting busi

2、nesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries:a. Introduce businesspeople in order of professional rank the

3、person of highest authority is introduced to others in the group in descending order, depending on their professional position.b. When possible, stand up when introductions are being made.c. If clients are present, they should be introduced first.d. The same and title of the person being introduced

4、is followed by the name and title of the other person.PROCEDURESLesson 1Starting upSs listen to four businesspeople and match the speakers to their business cards.Vocabulary 1: Job titlesSs list word as job titles or departments. Then Ss talk about their jobs or studies.Vocabulary 2: NationalitiesSs

5、 match countries and nationalities.Reading: Describing peopleThis reading section can be pleted in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and plete Exercise A.Lesson 2Reading: Describing peopleSs plete more detailed prehension question

6、s about Phil Knight (Exercise B and C).Language focus 1: to beSs are introduced to positive and negative forms of the verb to be. Language focus 2: a/an with jobs; wh- questionsSs look at the use of a/an before vowels and consonants and are introduced to what, who and where question words.Lesson 3Li

7、stening: Talking about yourselfSs listen to three people talking about their jobs. Skills: Introducing yourself and othersSs listen to three conversations where people introduce themselves and others. They then practice introductions.Lesson 4Case study: Aloha in HawaiiSs find out information about p

8、eople at a conference.WritingSs write an about two people from the conference.第次课 学时： 授课时间：第 周Context: Unit 2Title:Work and leisureIt has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favo

9、red by the enterprise culture. Some found themselves with too much free time n their hands when pany restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards. The British TUC estimates that, despite European Union legislati

10、on, 4 million people in the UK work more than 48 hours per week and 1 in 25 work over 60 hours. It is thought that managers and professional staff work the longest hours. PROCEDURES Lesson 1Starting upSs listen to four people talking about what they want from work and make word partnerships. Vocabul

11、ary 1: Days, months, datesSs practice days, months and dates and use the prepositions in, at and on with time phrases.Lesson 2Reading: Describing your routineSs read an article about the working day of Michael Dell, Chairman of Dell puters.Language focus 1: Present simpleSs look at the present simpl

12、e to talk about habits and work routines.Vocabulary 2: Leisure activitiesSs use leisure activities, verbs and time phrases to talk about leisure time.Lesson 3 Language focus 2: Adverbs and expressions of frequencySs plete exercises using adverbs and expressions of frequency and listen to three peopl

13、e talking about their typical day.Skills: Talking about work and leisureSs match questions and answers about work and leisure and then listen to a conversation about what Tim does at the weekend. Afterwards they talk about their own work and leisure activities.Lesson 4Case study: Independent Film pa

14、nySs role play an interview between Human Resources and unhappy employees of a film pany.Writing Ss use the information from the case study to list the working conditions they want to change.第次课学时： 授课时间：第周Context: Unit 3Title:ProblemsProblems are a fact of life. So problem-solving is an essential li

15、fe skill both at home and in the office. Many pressurized managers in the modern business world may benefit from training in conflict resolution to resolve disagreements. It is wise to deal with sensitive matters face-to-face. Irate s and memos often contain sentiments we would modify if speaking to

16、 the person directly. Social psychologist Albert Merabian says that words account for seven percent of munication, tone 38 percent and body language 55 percent. These elements are particularly useful in understanding and resolving potential conflict situation but can be lost in cyber munication.PROC

17、EDURESLesson 1 Starting upSs match sentences and problems and listen to five phone calls to identify the product and the problem.Vocabulary: AdjectivesSs look at the adjectives and their opposites and use too and enough.Lesson 2 Reading: Dealing with problems at workFour people answer the question:

18、What are the biggest problems facing your pany?Language focus 1: Present simple: negatives and questionsSs match questions and answers, make negative sentences and practice the question forms in a role play.Lesson 3 Language focus 2: have gotSs look at the use of have got, havent got and Have you go

19、t? To talk about possession.Skills: Telephoning: solving problemsSs listen to four phone calls where people talk about problems. Then they role play a phone conversation talking about problems with a product.Lesson 4Case study: Blue HorizonGuests of a holiday pany pare their holiday apartments with

20、the holiday brochure and plain to a representative of the pany.WritingSs listen to a voice mail and write a telephone message for the manager of Blue Horizon.第次课学时： 授课时间：第周Context: Unit 4Title:Travel Around 1400 BC Polynesians paddled across the open ocean in canoes, serching for new trading partner

21、s, and the age of business travel began. The modern businessperson is more likely to choose flying as the quickest way of getting from A to B. Although safer than canoe, this can still pose hazards. Frequent fliers are likely to encounter a number of hurdles that can lead to increased stress levels.

22、 First, you have to acturally get on the plane. Most airlines overbook to minimise seat wastage and no-shows. This means that if all the passengers who actually booked seats turn up, there could be a shortage of place. If there are not enough volunteers to give up their seats, then you may find your

23、self bumped denied boarding and put on a later flight. PROCEDURESLesson 1 Starting upSs talk about things they like and dont like when travelling on business. Vocabulary: Travel details Ss practise the alphabet and numbers 1-100 and match verbs and travel phrases. Listening: Listening for informatio

24、nSs listen and answer questions about travel information. Lesson 2 Language focus 1: can/ cantSs put a dialogue into the correct order and then listen to check. Then Ss role play a conversation using can/ cant. Reading: Business hotelsSs read about facilities in The Tower Hotel. Lesson 3 Language fo

25、cus 2: there is/ there areSs plete sentences using ther is/ there are and carry out a role play about a new job abroad. Skills: Making bookings and checking arrangments Ss listen and answer questions about booking a hotel room before role playing a similar situation. Lesson 4Case study: Pacific Hote

26、l A hotel manager and assistant manager allocate rooms to twelve guests at a small hotel. WritingSs write a fax to one of the guests confirming arrangements. 第次课学时： 授课时间：第周Context: Unit 5Title:Food and entertainmentFood can municate plex messages about status, nationally and identity. The fashion fo

27、r eating out in restaurant was adopted by the upper classes during the French revolution. Most English words relating to eating out are adopted from the French (hotel, caf, menu, chef, etc.) including restaurant, which was originally from the French verb meaning to store. Later, the migrations of th

28、e twentieth century proved fertile ground for mingling cuisines and a knowledge of the vast variety on offer is viewed as a mark of modern cosmopolitan taste.PROCEDURESLesson 1 Starting upSs talk about the kind of food they like and match dishes and countries.Vocabulary: Eating outSs look at food gr

29、oups and different parts of a menu.Reading: TippingThis reading section can be pleted in two parts. Ss match jobs with places where people work. Then Ss talk about what services they tip before pleting a table about which countries tip most often (Exercises A-C).Lesson 2 Reading: TippingSs read an a

30、rticle about factors that encourage people to tip and answer prehension questions (Exercises D-E).Language focus 1: some/anySs correct mistakes using some and any and underline the correct words in a dialogue.Listening: Ordering a mealSs listen to what a man and a woman order in a restaurant.Lesson

31、3 Language focus 2: Countable and uncountable nounsSs identify countable nouns and plete exercises using a lot of, many or much.Skills: EntertainingSs look at language for entertaining visitors in a restaurant and listen and respond to a waiters questions.Lesson 4Case study: Which restaurant?Three c

32、olleagues decide which restaurants to choose to entertain three important customers.WritingSs write an inviting a customer to dinner and giving details about the restaurant.第次课学时： 授课时间：第周Context: Unit 6Title:SalesThings have e a long way since the days when peddlers went from door to door selling wa

33、res from a pack. Now advertisements pop up as text messages. Goods can be ordered by mall order. We can pare prices, get quotes, check if an item is in stock and place an order without moving away from our puter screen. In some ways the methods o buying and selling have undergone a revolution and in

34、 others little has changed since the early 1900s when keywords in sales were service and relationships. A modern sales force uses a mixture of tried and tested techniques and new technology to increase sales. The foundation of modern sales techniques was developed in the 1950s and includes gaining t

35、he clients interest, building desire by showing product features or giving samples, increasing conviction by paring the product with petitors or using statistics to highlight benefits and, finally, closing the deal.PROCEDURESLesson 1 Starting upSs listen to three people talk about where and when the

36、y buy products.Vocabulary 1: Buying and sellingSs plete a sales leaflet for a puter pany and listen to a conversation between a buyer and seller.Lesson 2 Reading: Thirsty for success?Ss read a job advertisement for a sales representative in a soft drinks pany.Language focus 1: Past simpleSs plete a

37、sales report using the past simple.Vocabulary 2: Buying and sellingSs plete a leaflet for a car hire pany.Lesson 3 Listening: SellingKevin Warren, the Vice President, Sales and Marketing, of Coca-Cola Enterprises, gives some advice to salespeople.Language focus 2: Past time referencesSs are introduc

38、ed to expressions that refer to the past, such as ago, last (week), for, on, from to, in and during.Skills: Presenting a productSs listen to a salesperson presenting a product at a trade fair. Then they role play being the buyer and seller at a trade fair.Lesson 4Case study: Link-up LtdA pany sells

39、mobile phones and service packages. Ss role play being salespeople and customers.WritingSs write an to a colleague about what phone and service package a customer wants, using information from the case study.第次课学时： 授课时间：第周Context: Unit 7Title:PeopleWhat charactreristics can help people to succeed in

40、 business and in life? A positive attitude, intelligence, perserverance and self discipline all help. Are the personality traits that contribute to success or failiure genetic? Or do we learn these characeristics are we grow up? Experts still disagree as to whether nature or nurture is more importan

41、t.Can personality and intelligence be measured? IQ and psychometric tests remain popular, and the latter are still used by many panies as part of the selection process. However, in recent years the idea that only one type of intelligence exists has been criticised. Howard Gardner developed the theor

42、y of multiple intelligence. This said that people have a number of different types of intelligence that they possess to varying degrees. These are linguistic, musical, logical-mathematical, spatical, body-kinesthetic, intrapersonal(e.g. insight) and interpersonal (e.g. social skills and the ability

43、to understand and motivate other people).PROCEDURESLesson 1 Starting upSs answer a questionnaire about what sort of person they are.Vocabulary: Describing peopleSs look at the adjectives to describe peoples personalities.Listening: A difficult colleagueA property developer talks about a colleague wh

44、o left the pany.Lesson 2 Language focus 1: Past simple: negatives and questionsSs focus on past simple negatives and questions and write questions using Why, How long, What, When and Where.Reading: Stella McCartneySs read an article about the fashion designer Stella McCartney. Ss then match verbs an

45、d nouns to make word partnerships.Lesson 3 Language focus 2: Questions formsSs look at yes/no questions and open questions. They plete a questionnaire and then listen to check answers.Skills: Negotiating: dealing with problemsSs listen to a conversation about problems of understafing in a pany. Then

46、 they role paly a conversation negotiating a new pany car.Lesson 4Case study: A people problemA US food coompany has problems with a business manager.WritingSs write a memo aobut their meeting.第次课学时： 授课时间：第周Context: Unit 8Title:MarketsIfa pany wants to sell a product or service successfully, it ust

47、identify the target market. There are many different types of market to choose from. The mass market aims to sell to as many people as possible, crossing age and ine groups. In contrast, a niche market focuses on a narrowly defined group fo customers. It often caters to a need that has been overlook

48、ed by those suppliers who cater to markets which deal in more mainstream products or sevices. Focussing on niche markets can be cost effective as marketing campaigns can sim budgets directly at potential customers, for example through advertising on local radil or in magazines targeting special inte

49、rst gorups.PROCEDURESLesson 1 Starting upSs ask and answer questions about a populatioin pie chart.Vocabulary: Types of marketSs listen and repeat large numbers and look at adjectives to describe markets.Lesson 2 Reading: The car market in ChinaSs answer quesitons and search for large numbers in an

50、article aobut the Chiese car market.Language focus 1: paratives and superlativesSs practice parative and superlative forms of adjectives.Lesson 3 Listening: Doing business in RussiaSs listen to three parts of a presentation about doing business in Russia.Language focus 2: much/ a lot, a little/ a bi

51、tSs use the language to pare cars and pool talbes and use a bar chart to talk about sales in Russia and Poland.Skills: Telephoning: solving problemsSs listen to three marketing executives talking about a new snack bar and then role play taking part in a marketing meeting.Lesson 4Case study: Cara Cos

52、meticsA body care pany is launching a new shampoo. Ss siscuss the name , size and price of the product, main outlet and ine group of the target market.WritingSs write a short description of the new shampoo for Cara Cosmetics catalogue.第次课学时： 授课时间：第周Context: Unit9Title:paniesA pany is an organisation

53、 that produces goods or services to make a profit. There ar e many different types.A small business might bee a medium or large business. If a pany sells directly to the public, it is a retil business. A wholesale business sells goods in bulk to other panies. Some panies have Ltd in their name. This

54、 stands for limited pany. Here, shareholders only lose what they invested if the pany goes bankrupt. A pany with PLC after its name is a Public limited pany its shares can be freely bought and sold. In contrast a Private limited pany only passes shares to another person if other shareholders agree.

55、A conglomerate consists of several panies that have joined together. A multinational or transnational pany has global operations in many different countries.PROCEDURESLesson 1 Starting upSs do a panies quiz and then talk about famous panies from their country.Listening: The Mini rangeSs listen to th

56、e Corporate munications Managers for the Mini range of cars at BMW.Language focus 1: Present continuousSs look at the present continuous for temporary ations and things that are happening now.Lesson 2 Vocabulary: Describing paniesSs plete exercises to describe two panies and then plete a pany profil

57、e.Reading: LVMHSs read about LVMH, the luxury goods manufacturer. Lesson 3 Language focus 2: Present simple or present continuousThe tenses are pared and contrasted. Ss then do exercises to find the correct tense before carrying out a role play showing someone around a pany.Skills: Starting a presen

58、tationSs listen to the start of a presentation and use notes to introduce their own presentation.Lesson 4Case study: You and your panySs role play introducing themselves and their pany at a training course on giving presentations.WritingSs write a short profile about their pany from the information

59、in the case study.第次课学时： 授课时间：第周Context: Unit 10Title:The WebNow that the Internet has arrived, it is difficult to imagine how we lived without it; it is has revolutionised munications. Changes are taking place at an incredible speed. Hardware is being more pact, faster and more affordable, allowing

60、 more individuals and panies to utilise the Net. In the past, research took longer, important documents got lost in the post and information could be difficult to find. Unfortunately this revolution has brought with it a new set of problems. Research is certainly quicker but connections can be slow,

61、 making it difficult to access the websites that you need. Documents can still get lost, but now they float around cyberspace. Spam can be a problem when you account bees overloaded with advertising that you dont want. But more sinister are the various puter viruses which can make your puter crash.

62、And not all countries have equal access to the advantages of new technology.PROCEDURESLesson 1 Starting upSs listen to people talking about what they use the Internet for and then talk about their own Internet use.Vocabulary: Internet termsSs read advice about using the Internet and match Internet t

63、erms with their definitions.Listening: Website designA website designer talks about his job.Lesson 2 Language focus 1: Talking about future plansSs look at the use of the present continuous for future use and going to for future plans.Reading: E-merceSs look at an article about making money form the internet.Vocabulary 2: Time ecpressions Ss plete future time expressions such as by net year, in two weeks time, tomorrow evening, in the near future. Lesson 3 Language focus 2: willSs use will