SWOT & Development Strategy of Macau airport[全文]

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1、SWOT & Development Strategy of Macau airportKiki Fred MonicaPayon RainContentIntroductionCoexisted Hong Kong, Guangzhou, Shenzhen, Zhuhai, and Macau five Airport (A5) within 200 km of the Pearl River Delta region1.Lack of coordination inevitable competition.2010年全国机场生产统计公报， 空运商务，2011.05 http:/.m

2、acau-airport.gov.mo/site/php/cn/airport_capacity.phphttp:/.hongkongairport3/chi/media/facts-figures/facts-sheets.htmlIntroductionMacau International Airport was put into operation since 1995.Macau International Airport is recognized as the most weakness of the five airports.The air bridge in Pearl R

3、iver Delta, especially one between both sides of the Taiwan Straits. SWOTStrengthThe international influenceCasino & World Heritage Located in areas of the Pearl River DeltaAir rights a good foundationOpen fifth freedom rights.Low level of fees2004 - Thailand2005 - MalaysiaWeaknesslimited local

4、sourcelocal population of only 500,000Regular flights is limited, few routesHighly total costbusiness income unsatisfactory; portfolio is not diversity enough, etc.lack of airport facilitiesOpportunityHong Kong and Macao "individual visit“airport reception rose to more than 30%.Well condition o

5、f political and economicincreasing the confidence of investorsincrease her role as a business platformTransform in economic structureMICE & Logistics Increase about logistics in 2008沈敏路,澳门国际机场发展战略研究, 武汉, 2008. ThreatsCrossstraits direct links(两岸三通)60%-47%Competition in the airport areaDevelopmen

6、t direction and market positioning are not clearFacilities about A5沈敏路,澳门国际机场发展战略研究, 武汉, 2008. Development strategyof Macau airportHardware and software constructionIn the A5 airport, the hardware of Macau International Airport is the worst. In the equity allocation, Macau government account for 55.

7、24%, Macau entertainment company accounts for 33.03% and others.(Mixed public and private ownership with public and private shareholders) Hardware and software constructionThe freight transport development Eg: Take Wynn Macau resort as an example, it has a dozen flowers department which dedicated to

8、 arrange the hotel room of flowers. These flowers are shipped from Europe, but not directly between Macao and the European routes. The flowers are transported from Europe to Hong Kong rather than Macao. Future development of Macau international airportLow-cost aviation hub in southern ChinaFist goal

9、: change its role into a transit station between China and the West, especially in terms of low-cost airlines transfer station. （European tourists）Develop international routes to contact Latin-American countries;The center of a private jet in South-east Asia;Second goal: expand market in charter fli

10、ght, while bring low-cost airlines into the market.Strengthen cooperation in the Pearl River Delta airportsReference2010年全国机场生产统计公报, 空运商务, 2011 (5). 沈敏路,澳门国际机场发展战略研究, 武汉, 2008. 汪海,澳门和珠海共建国际商贸服务平台构想, 开放导报, 南京, 2010 (4). 钟韵,澳门机场融入大珠三角航空网的发展设想, 特区经济, 广州, 2005 (7). 张越, 珠江三角洲区域多机场系统协调运营有关问题的研究, 上海, 2007.http:/.macau-airport.gov.mo/site/php/cn/airport_capacity.phphttp:/.hongkongairport/chi/media/facts-figures/facts-sheets.htmlThe end.Thank you very much.