新职业英语2Unit6

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1、Unit 6 QualityUnit 6QualityUnit 6 QualityContentsListening & Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6Language Lab7Entertainment8Unit 6 QualityWarm-upTask 1Task 2Unit 6 QualityWarm-1Task 1 Work in pairs. Discuss with your partner and match the quality s

2、ymbols with their meanings. ( ) 1. It is a compulsory conformity mark on many products placed on the single market in the European Economic Area. It certifies that a product has met European consumer safety, health or environmental requirements. ( ) 2. It is a standard for quality management systems

3、. It is maintained by the International Organization for Standardization. ( ) 3. It is the abbreviation for China Compulsory Certification. It covers 135 products divided into 20 categories, including household appliances, motor vehicles, motorcycles, safety glasses, medical devices, lighting appara

4、tus, cables and wires, etc.BACNotesUnit 6 QualityNotes-1ISO 9000Unit 6 QualityNotes-2CEUnit 6 QualityNotes-3CCCUnit 6 QualityWarm-2Task 2 Work in pairs. Discuss with your partner and match the following quality symbols with their corresponding products. A F HB D GC ENotesUnit 6 QualityNotes-1中国质量认证中

5、心中国质量认证中心(CQC)Unit 6 QualityNotes-2中国质量认证中心农食产品认证Unit 6 QualityReading AReading ATextTask 1Task 2Business Know-howUnit 6 QualityText A-1Product Recall Reading AUnit 6 QualityText A-2Reading AUnit 6 QualityText A-3Reading AUnit 6 QualityText A-4Reading AUnit 6 QualityText A-5 Reading AUnit 6 QualityT

6、ext A-6Reading AUnit 6 QualityA-Trans-1Reading AUnit 6 QualityA-Trans-2Reading AUnit 6 QualityA-Trans-3Reading AUnit 6 QualityA-Trans-4Reading AUnit 6 QualityA-Trans-5 Reading AUnit 6 QualityA-Trans-6Reading AUnit 6 Qualityn. a request by the manufacturer of a product that has been identified as def

7、ective to return it, as for necessary repairs or adjustments Reading ArecallThe company issued a recall of all their latest hairdryers. v. to ask for something to be returned, often because there is something wrong with it The makers have recalled a lot of cars that were unsafe.Unit 6 Qualityv. to s

8、ay or explain what the meaning of a word or phrase is A budget is defined as “a plan of action expressed in money terms”.Reading AdefineTran: 一些词汇有很多不同用法,所以很难定义。Unit 6 Qualityv. to create a threat, problem, etc. that has to be dealt with; to sit or stand in a particular position in order to be paint

9、ed, drawn or photographed Pollution poses a threat to the continued existence of this species.Tran: 她摆了个姿势微笑着让摄影师拍照。 Reading AposeUnit 6 Qualityn. something that can be dangerous or cause damage Growing levels of pollution represent a serious health hazard to the local population. Tran: 每个人都意识到抽烟的危害

10、。 Reading AhazardUnit 6 Qualitycausing problems or the loss of something; costing a lot of money, esp. when this is regarded as unreasonable or unnecessary a costly mistake/failure Mining can be costly in terms of lives. Tran: 卖自己房子是一件高成本,耗时间的差事。 Reading AcostlyUnit 6 Qualityv. to involve something

11、as a necessary part or result The work entails driving a long distance every day. Tran: 这样大的投资不可避免地带来一些风险。Reading AentailUnit 6 Qualityto correct something that is wrong or not in its normal state Its a terrible situation and we should right it as soon as possible. Tran: 这个错误正在被纠正。 Reading ArightUni

12、t 6 Quality (= with regard to) concerning someone or something The companys position in regard to overtime is made clear in their contracts. Tran: 关于你近来提交的工作申请,恐怕我们不能提供这份 工作给你。 Reading Ain regard toUnit 6 Qualitya. that must be done because it is a law or someone in authority orders you to Wearing s

13、eat belts in cars is compulsory by law. Tran: 在许多大学英语是一门必修课。 Reading AcompulsoryUnit 6 Qualityn. a punishment for breaking a law, rule or contract The law imposes tough penalties on advertisers who do not tell the truth. Tran: 逃票旅游的惩罚金额是200美元。 Reading ApenaltyUnit 6 Qualityv. to arrange for somethin

14、g important to start The government has initiated a program of economic reform. Tran: 质控部围绕如何提高产品质量开展了一场 讨论。 The staff Reading AinitiateUnit 6 Qualitydepending on They have authority to decide, subject to the ministers approval. Tran: 我们的计划根据天气而定。 Reading Asubject toUnit 6 Qualitybeing a good result

15、 or an advantage of someone orsomething These reforms were in the best interests of the local government. Tran: 为了安全起见,加油站禁止吸烟。Reading Ain the interest(s) ofUnit 6 Qualityv. to become or make something become smaller, weaker, etc. I dont want to diminish her achievements, but she did have a lot of h

16、elp. Tran: 这些记忆不会随时间淡淡消逝。 Reading AdiminishUnit 6 Qualityn. a particular method you use to achieve something Different circumstances involve adopting different tactics. Tran: 他们尝试了各种策略来防止醉驾。 Reading AtacticUnit 6 Quality(not usually before noun) easy to see or understand It was apparent from her fac

17、e that she was really upset. Tran: 很快大家都清楚他不能唱歌。 Reading AapparentUnit 6 Qualityv. to start to sell things to an area or country, or to have an influence there; to move into or through something e.g. The company has been successful in penetrating overseas markets this year. Tran: 爆炸的声音穿透了最厚的墙壁。 Read

18、ing ApenetrateUnit 6 Qualityrecoverythe action or process of getting something back; the process of becoming well again after an illness or injurye.g. Theres a reward for information leading to the recovery of the missing diamonds. Tran: 父亲从手术中获得完全的康复。 Reading AUnit 6 Qualityv. to make something kno

19、wn to the public He refused to publicize his project. Tran: 这个慈善工作通过媒体被大力宣扬。 Reading ApublicizeUnit 6 QualityA-Task-1 Complete the following table according to the passage. damage to the brand name compulsoryvoluntary consumer organizationsretail wholesale individual consumer reduced trust in the ma

20、nufacturerReading AUnit 6 QualityA-Task-2-1 Answer the following questions according to the passage.To prevent the distribution, sales and use of a product which may pose a safety hazard to consumers.When there is probability that the use of the product would cause health consequences, injury or dea

21、th. They usually has regulations in regard to how much of the cost the maker will have to bear, situations in which a recall is compulsory, or penalties for failure to recall. Reading AUnit 6 QualityA-Task 2-2 An individual consumer can write to newspapers and post information on product defects. Be

22、cause companies do not always publicize a recall in an effortto limit the cost of replacing the product. Reading AUnit 6 QualityBusiness Know-howPromoting Excellence in Quality Controll Develop a quality control system that works for the company;l Document the quality control policies properly and k

23、eep documentation as simple as possible; l Check the process from time to time to ensure that the policies are being properly implemented; l Train the staff;l Involve the management and staff members in quality control procedures and periodic reviews;l Use standards to specify minimum quality criter

24、ia for suppliers and encourage them through some form of recognition.Unit 6 QualityReading BReading BTextTask 1Task 2Unit 6 QualityText B-1Reading BQuality Control ProcessQuality Control ProcessUnit 6 QualityText B-2Reading BUnit 6 QualityText B-3Reading B;Unit 6 QualityText B-4Reading BUnit 6 Quali

25、tyText B-5Reading BUnit 6 QualityB-Trans-1Reading B Unit 6 QualityB-Trans-2Reading BUnit 6 QualityB-Trans-3Reading BUnit 6 QualityB-Trans-4Reading BUnit 6 QualityB-Trans-5Reading BUnit 6 QualityB-Task-11 Decide whether the following statements are true (T) of false (F) according tothe passage.FTTTFR

26、eading BUnit 6 QualityB-Task-2Reading B The following are some quality control tasks. Decide in which of the three quality control processes (IQC, IPQC, OQA) they are carried out.OQAIQCOQAIQCIPQCOQAIQCUnit 6 QualityListeningListening & SpeakingTask 1Task 2Task 3Task 4Task 5Unit 6 QualityL-Task 1 Lis

27、ten to the conversation and fill in the blanks with what you hear. W: We are unhappy with the machine we received last month.M: Im very sorry to hear that. We seldom get any complaints about our products or services.W: Your trouble-free machine Lampe 300 has actually being making trouble in our work

28、shop every day ever since it was set up by your engineer two weeks ago. You should either replace the machine or offer us a credit.M: Well, its not our policy to provide replacements or a credit before any investigation is made.W: I think you have guaranteed the machine for three years.M: Thats righ

29、t. Anyway Ill send our engineer over to your factory to do the inspections first.W: I hope you can treat the matter as urgently as possible since we have many orders to fulfill nowadays.Listening & Speaking_being_Unit 6 QualityL-Task 2 Sarah is making a phone call about a defective product. Listen t

30、o the conversation and choose the best answer to each question you hear.Listening & Speaking_Unit 6 QualityL-2-Script Listening & SpeakingW: The paintwork on the furniture has become discolored.M: We have looked into the matter and found it was because of an improper chemical mixture in the paint.W:

31、 Ill return the goods to you.M: Actually we are taking these models out of production and calling in all those that we have supplied.W: Thats fine. When do you think we can get Unit 6 QualityL-Task 3-1 Listen to a journalist interviewing a toy manufacturer on the product recall. Decide whether the f

32、ollowing statements are true or false. Then write key words to support your answers. Listening & Speaking The product is recalled because excessive lead has been detected. True False _2. Stricter quality control measures have been adopted after the recall. True False _design problems; do not have ex

33、cessive leadUnit 6 QualityL-Task 3-2Listening & Speaking3. Matt operates through its own plants. True False _4. The recall has greatly influenced Matts orders. True False _cooperate with other companiesorders on the riseUnit 6 QualityL-3-Script Listening & SpeakingW: Matt is one of the largest toy m

34、anufacturers in the country, and exports about three million toys every year. But it has come under the spotlight (受到公众关注) for an export toy recall this year.M: We sincerely apologize for the trouble the recall has caused. Our recalled toys had design problems. But those are not poisonous toys. Our

35、toys do not have excessive lead in paint.Unit 6 QualityL-Task 4-1 John is asking his business consultant about quality control. Listen to the conversation and tick off the points the woman mentions.Listening & SpeakingUnit 6 QualityL-Task 4-2Listening & SpeakingUnit 6 QualityL-4-Script Listening & S

36、peakingM: The concept of quality control has been widely used. Could you explain it a little bit?W: Quality control is a process to ensure a certain level of quality in a product or service. The basic goal of quality control is to ensure that the products or services meet specific requirements.M: Is

37、 a quality control team alone sufficient for ensuring product quality?W: Usually, it is not the job of a quality control Unit 6 QualityL-Task 5-1 Listen to the passage twice and fill in the blanks with what you hear.Listening & Speaking In the late 1960s, a large department store in America had a sp

38、ecial sale on electric knives. Although they were priced very low, surprisingly, few knives sold. The store then raised the price a little, and the knives quickly sold out. It is clearly different from what _ says. What could explain this strange phenomenon? The most likely explanation for this even

39、t is that people often make judgments about _ based on their prices. the demand and supply theorythe quality of itemsUnit 6 QualityL-Task 5-2Listening & Speaking Usually, high-quality items are expensive and low-quality items are cheap. Thus, when people see an item that appears unusually cheap, the

40、y suspect that the item has low quality. In the knives example, people must have thought that something was wrong with the knives because the price was so low. When the store raised the price a bit, people no longer thought that the deal was _.too good to be trueUnit 6 QualityL-Task 5-3Listening & S

41、peaking It is true that sometimes quality depends on price. For example, consider how parents would act if they had won _ and had to hire someone to watch their baby. Would they seek out the cheapest babysitter available? If they love their baby, they wont act this way. Those who are willing to work

42、 for very little indicate that they are unable to get higher wages. They will probably provide low-quality child care. People know what is fair, and often _.a free vacationwork less if paid less and work harder if paid more Unit 6 QualityWritingWritingTask 1Task 2Unit 6 QualityW-Task 1-1 Revise the

43、following inappropriate sentences in questionnaires and explain why.Writing How do you feel about our products and do you have any suggestions for our improvements? Dont you think the distribution of fashion magazines is adequate? 3. Do you think the delivery service is prompt and liable? Doubleques

44、tions. The sentence should be divided into two separate questions: How do you feel about our products? Do you have any suggestions for our improvements?Negative question.Do you think the distribution of fashion magazines is adequate?Difficult terms.Do youthink the delivery service is quick enough?Un

45、it 6 QualityW-Task 1-2Writing In a typical month, how often do you shop online? 5. How do you usually go to work? By bus. By subway. By private car. The question doesnt include all the possible alternatives. Bybus. By subway. By private car. Byship. By train. By bike. OnfootNot specific.In October,

46、how often do you shop online?Unit 6 QualityW-Task 2 Suppose you are hired by the marketing department of a mobile phone company, and asked to prepare a questionnaire to determine college students preference for messenger products (聊天软件). Draft an appropriate questionnaire and use it to collect infor

47、mation from your classmates.WritingYou may consider the following aspects in your study: Messenger brands (e.g. MSN Messenger, Tencent QQ, Yahoo Messenger, ICQ, Skype, etc.) Messenger function Reasons for choosing certain kinds of messengers Frequency of using the messengersUnit 6 QualityMiniMini-pr

48、ojectWork in groups. Your company specializes in childrens toys and has lately developed a new product. Search the website of China Quality Certification Centre (CQC), and try to find out the information on the quality certification your new product is subject to. Then report the details in class. B

49、elow is the homepage of CQC for your reference. Your report should include the following information:1. Which product certification can be awarded to your new product (e.g. CCC, CQC, CB or ISO)?2. Brief introduction of the certification (e.g. CCCs full name, products subject to CCC, etc.).3. What do

50、es a sample of certification look like?Unit 6 QualitySampleMini-projectUnit 6 QualityLanguage LabLanguage LabTask 1Task 2Task 3Task 4Task 5Unit 6 Quality LL-Task 1Language Lab Match the words on the left with their meanings on the right. Unit 6 QualityLL-Task 2-1Language Lab Complete the following s

51、entences with the words from Task 1. Change the form if necessary.Unit 6 QualityLL-Task 2-2Language Lab Unit 6 QualityLL-Task 3Language Lab Complete the sentences with the following words or phrases. Change the form if necessary. Unit 6 QualityLL-Task 4-1Language Lab Rewrite the following sentences

52、after the models. Unit 6 QualityLL-Task 4-2-1Language LabUnit 6 QualityLL-Task 4-2-2Language LabUnit 6 QualityLL-Task 5-1Language Lab Translate the following into English using the given words or phrases. Unit 6 QualityLL-Task 5-2Language Lab Unit 6 QualityEntertainmentEntertainment she calls out to

53、 the man on the streetsir, can you help me?its cold and ive nowhere to sleep,is there somewhere you can tell me?he walks on, doesnt look backhe pretends he cant hear herstarts to whistle as he crosses the streetseems embarrassed to be thereoh think twice, its just another day forUnit 6 QualityBackgr

54、ound This song, Another Day in Paradise, is like a narrative poem, expressing the thought of the sympathy for the weak and the heaven in the dark society. It describes a kind, homeless woman appealed for the passers-by, but got refused. This is a strong and realistic song. The singer Collins was one of only three recording artists (along with Paul McCartney and Michael Jackson) who have sold over 100 million albums worldwide both as solo artists and (separately) as principal members of a band. EntertainmentUnit 6 QualityThank You!

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