XX某商场招商手册

《XX某商场招商手册》由会员分享，可在线阅读，更多相关《XX某商场招商手册（7页珍藏版）》请在装配图网上搜索。

1、专业好文档XX商场招商手册提 案 目录：思路策略构架及文案 前言 形象篇 地利篇 环境篇 回报篇 实力篇【思路】 招商手册的功能不仅仅是招商主体（XX）向招商客体（求租或购买者）单向传达招商信息的一个载体，而是为潜在投资者提供一个完美的投资解决方案，换句话说，就是如何解决投资人的投资信心问题，即如何让其眼睛发亮，如何打开投资者的心结的问题。为此，在招商手册的构架和文案上，我们遵照并融合AIDA（注意兴趣欲望购买）和FBI（卖点利益冲击）的营销方法，来进行组织和设计。我们将这一过程分解为以下五个阶段：信心比较欲望兴趣了解【策略】 上述五个阶段是一个彼此关联的逻辑过程，同时每个阶段也是一个营销过程

2、，也就是说服过程。所以，我们在每个阶段所应提供的资源和内容一定力求饱满、充实、有说服力，因为每个细节都可能左右或影响投资者的兴趣和欲望。同时在文案表现上应具有煽动性和鼓动力，这样才能使招商手册的功能发挥到极致。基于以上思路，我们将每个阶段所应配置的资源和内容罗列如下：公司情况介绍（实力、品牌）了解商场概貌介绍（规模、区位、硬件等）经营思想、理念、目标等兴趣衢州的商业格局及商业氛围强调地段位置的重要性、唯一性欲望从房产发展角度进行投资分析横向比较（该区位与其它区位）比较纵向比较（该区位自身的发展）招商阶段所提供的优惠政策和优惠条件信心【架构与文案】前言目的：赋予XX时代广场以美好的联想，感受其与

3、众不同的气质、品位与档次。文案：巴黎的香榭丽舍，东京的银座，香港的铜罗弯，上海的淮海路，北京的西单这些耳熟能详的名字，不仅代表着尊贵的地段，更代表着财富、地位、品位与荣耀。“地段决定地位”这一商界永恒不悖的原理，告诉我们：CBD内的金铺盛宴，只为善于发现者而生。商界繁华，哪里是值得您垂青的一片旺土，翻过此页，你就会找到答案。形象篇：新XX新财源新天地目的：让潜在投资者感受一个全新的XX时代广场，给他们一个全新的感受和全新的视觉冲击。文案： XX的追求创衢州商业服务第一品牌XX的经营理念提高品牌形象，打造时尚之都 XX的经营方针以商养商 滚动发展XX的广告口号以地段 规模 品位 服务笑傲未来得X

4、X者得天下地利篇：无需争辩的商脉贵府目的：让潜在投资者了解华信时代广场的区位、规模、硬件等概况，以及华信公司的实力，这是投资者获取信心的第一步。文案：商家必胜之道，永远是地段决胜一切。XX时代广场，是由XX时代商贸公司直接控股的衢州目前唯一的一家，具有龙头地位的二星级市场。它雄踞具有“四省通衢”之美誉的衢州商业主动脉的核心地段，它不仅两两面临街，而且一直是人流、时尚信息流、资金流无出其右的核心重地，更是未来衢州商业“展宏图，起伟业”的坐标中心。动人心魄的非凡气度，仰之弥高的非凡身价，失之难再的商业氛围，一呼百应的尊荣礼遇，使华信时代广场将成为衢州CBD内的顶级金铺。广告语：地段就是地位环境篇：

5、不凡气度，压轴商业宝地目的：通过硬件、软件及商业氛围的描述，来阐述其位置作为投资的的唯一性和稀有性，进一步增强投资信心文案： 市场格局怎么变？不论是商铺还是写字楼，重心难出上街下街。市场供应是否过剩？这个地段永远是衢州唯一的，商场的级别和规模也是现今衢州独有的。租售价格是涨是跌？衢州的房产和租赁市场一直未出现泡漠发展，而是随着经济的持续发展稳中走高，这决定了其未来升值的必然性。规模浩大，人气旺盛规模优势 XX时代广场分上下三层，总面积为4100平方米，其中一层1100平方米，二层1300平方米，三层1700平方米，是目前衢州市场上规模最大的二星级市场。独有的黄金地段，超大的营业面积，非常适合珠

6、宝、服装、化妆品等时尚用品的经营。该地段所周围商务氛围浓郁，汇集了多家大型家电商场、超市及酒店，人气鼎盛，人流汇聚，是商脉和人脉交融的核心。硬件齐全 配套完备配套优势 XX时代广场不仅交通便利，而且广场内部硬件设施齐全，为投资者创造良好的经营条件： 采用PDS综合布线，引入智能化系统；自动双向扶梯；专业货梯中央空调；热水供应系统；绿色通道；多媒体导视系统；背景音乐播放系统；数码防盗监控系统；24小时电子巡更系统智能化灭火报警系统；保安、清洁等物业管理广告语：独有的商业环境，谁与争锋回报篇：财富只为发现者而生 目的：通过投资分析及纵向和横向的对比，来说明投资XX时代广场会带来丰厚的回报，进一步强

7、化潜在投资者的投资信心。 文案： XX时代广场集“一二三”强势于一身“1”是一流的地段。地段的价值是由区域市场的繁华程度、交通、景观、配套、周边商业氛围等构成。投资需要眼光，眼前的利润还在其次，关键在于XX时代广场的发展前景和该地段所独有的商业价值。“二”是硬件、软件两者兼具，同时也是唯一的二星级市场。XX时代广场：“形象”内外兼具；品质独树一帜，全框架结构，便于投资人根据自身的需要，合理选购所需铺位的面积。“三”是集规模效应、广告效应、辐射效应三大效应于一身。商业氛围的凝聚以及人气的聚集需要一个具备多种商业经营场所的条件作为支持，而定位于“复合化超大时尚广场“，更有利于人流、资金流的凝聚，因

8、为“时尚”永远引领在消费的前沿。XX时代广场目前每年以600多万的年租金昂居衢州商界的前列，随着衢州大的商业格局的日臻完善和发展，XX时代广场将日益凸现其龙头的商业地位。 XX时代广场三大因素决定增值空间 衢州房产近几年持续走强，同时衢州“四省通衢”的地位正逐渐提高，这无形会带动商场投资价值的增高。 XX公司将倾力打造XX时代广场的高端品牌的形象，实行统一规划和专业的市场策划推广，使承租人或投资人的物业价值提高，实现增值。 地段的唯一性和稀缺性，使该地段实现增值是必然的结果。广告语：有比较才有鉴别实力篇：以地利规模品位服务笑傲未来目的：将XX时代广场的利益点重新放大，再一次鼓舞投资者的投资信心

9、。文案： “欲求上上，取乎其上”。XX时代广场集一流地利、一流规模、一流品位于一体，这是无以伦比的财富领土，这是集衢州数十年精华的尊贵领地，它无疑将成为衢州大地广袤商海中的一颗璀璨的明珠。珍贵席位，珍贵时机，只有把握现在，才能撬动未来。欢迎慧眼独具的人士前来洽谈加盟、承租或购买事宜。招商期间的优惠政策（略）。广告语：全方位的投资吸引Editors note: Judson Jones is a meteorologist, journalist and photographer. He has freelanced with CNN for four years, covering sever

10、e weather from tornadoes to typhoons. Follow him on Twitter: jnjonesjr (CNN) - I will always wonder what it was like to huddle around a shortwave radio and through the crackling static from space hear the faint beeps of the worlds first satellite - Sputnik. I also missed watching Neil Armstrong step

11、 foot on the moon and the first space shuttle take off for the stars. Those events were way before my time.As a kid, I was fascinated with what goes on in the sky, and when NASA pulled the plug on the shuttle program I was heartbroken. Yet the privatized space race has renewed my childhood dreams to

12、 reach for the stars.As a meteorologist, Ive still seen many important weather and space events, but right now, if you were sitting next to me, youd hear my foot tapping rapidly under my desk. Im anxious for the next one: a space capsule hanging from a crane in the New Mexico desert.Its like the set

13、 for a George Lucas movie floating to the edge of space.You and I will have the chance to watch a man take a leap into an unimaginable free fall from the edge of space - live.The (lack of) air up there Watch man jump from 96,000 feet Tuesday, I sat at work glued to the live stream of the Red Bull St

14、ratos Mission. I watched the balloons positioned at different altitudes in the sky to test the winds, knowing that if they would just line up in a vertical straight line we would be go for launch.I feel this mission was created for me because I am also a journalist and a photographer, but above all

15、I live for taking a leap of faith - the feeling of pushing the envelope into uncharted territory.The guy who is going to do this, Felix Baumgartner, must have that same feeling, at a level I will never reach. However, it did not stop me from feeling his pain when a gust of swirling wind kicked up an

16、d twisted the partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acre balloon, with skin no thicker than a dry cleaning bag, scraped the ground I knew it was over.How claustrophobia almost grounded supersonic skydiverWith each twist, you could see the

17、wrinkles of disappointment on the face of the current record holder and capcom (capsule communications), Col. Joe Kittinger. He hung his head low in mission control as he told Baumgartner the disappointing news: Mission aborted.The supersonic descent could happen as early as Sunday.The weather plays

18、 an important role in this mission. Starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-d

19、ay weather lives. It will climb higher than the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause), he can expect a l

20、ot of turbulence.The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here, Fearless Felix will unclip. He will roll back the door.Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth becomes

21、the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, hell be traveling fast, so despite the distance, it will not be like diving into the deep end of a pool. It will be like he is diving into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is exp

22、ected to reach the speed of sound - 690 mph (1,110 kph) - in less than 40 seconds. Like hitting the top of the water, he will begin to slow as he approaches the more dense air closer to Earth. But this will not be enough to stop him completely.If he goes too fast or spins out of control, he has a st

23、abilization parachute that can be deployed to slow him down. His team hopes its not needed. Instead, he plans to deploy his 270-square-foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters).In order to deploy this chute successfully, he will have to slow to 172 mph (277

24、 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everything goes as planned, it wont. Baumgartner still will free fall at a speed that would cause you and me to pass out, and no parachute is guaranteed to work higher than 25,000 fe

25、et (7,620 meters).It might not be the moon, but Kittinger free fell from 102,800 feet in 1960 - at the dawn of an infamous space race that captured the hearts of many. Baumgartner will attempt to break that record, a feat that boggles the mind. This is one of those monumental moments I will always remember, because there is no way Id miss this.7