Application Analysis of Business English in International Business Negotiation

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1、Application Analysis of Business English in International Business Negotiation于海燕潘蕾【Abstract】Inrecentyears，theprocessofeconomicintegrationhasgraduallyaccelerated.Withthefrequencyofinternationalbusinessactivities，businessnegotiationshasgraduallyincreased.Asamainlanguageofinternationalbusinessnegotiat

2、ions，businessEnglishisofgreatsignificancetothesuccessofbusinessnegotiations.WeshouldgraspthemeaningofinternationalbusinessnegotiationsandbusinessEnglish，andmakein-depthresearchontheapplicationofbusinessEnglishininternationalbusinessnegotiations.【Keywords】BusinessNegotiations；BusinessEnglish；Pragmati

3、cStrategy【作者簡介】于海燕1977.1.19-，女，山东人，大连财经学院国际商学院专职英语老师，硕士，副教授，研究方向：英语教学法、商务英语；潘蕾1996.5.5-，女，辽宁人，大连财经学院商务英语专业本科生。Withthegradualaccelerationofthedevelopmentofinternationaltrade，exchangesandcooperationamongeconomicorganizationsandenterpriseshavebecomemorefrequentandinternationaltradehasbeensteadilyincrea

4、sing.Inordertomaximizethewin-winbenefitsofbothpartiesandgraspthebusinessnegotiationskills，wewillanalyzeanddiscussthebusinessEnglishnegotiationstrategiesandtechniquesinthisessay，hopingtorealizethepurposesofthenegotiationsbetter.I.MeaningofBusinessEnglishandInternationalBusinessNegotiationAsaninternat

5、ionallanguage，businessEnglishhasbecomeanimportantmeansofinternationalbusinessnegotiation.Itisnotonlyaproblemoflanguageuse，butalsoinvolvesmanyaspects，suchasculturalbackground，internationalpracticeandcommunicationskills.MakinggooduseofbusinessEnglishcanenhancemutualunderstanding，reducebarrierstocommun

6、icationandgetsatisfactorynegotiationoutcomes.1ConnotationofBusinessEnglish.BusinessEnglishreferstotheexchangelanguageusedbybothpartiesinbusinessactivities.ItisakindofsocialfunctionvariationthatEnglishhasgraduallyappliedtoinbusinessactivities.Itishighlytargeted.Duetothecontinuouspromotionofglobalecon

7、omicintegration，theconceptofmodernbusinessEnglishhasabrandnewmeaning.TheconnotationanddenotationofbusinessEnglishhavegreatlyexpandedandthecontentinvolvedhasbecomemoreandmorecomprehensive.2InternationalBusinessNegotiationConnotation.Internationalbusinessnegotiationsrefertotheprocessinwhichdifferentst

8、akeholdersnegotiatevariousexchangingconditionsforacertainlabororcommoditytransactionintheinternationalbusinessactivities.Thecurrentconceptofgoodshasgraduallyexpanded，includingtechnology，capital，information，servicesandotherintangibleproducts.Themainpurposeofbusinessnegotiationsistonegotiatetheviewsan

9、ddemandsofthetwoparties，tocoordinatetherelationsbetweenthemandtoachieveabetterrelationshipofcooperation.II.TheRoleofBusinessEnglishinInternationalBusinessNegotiationIntheinternationalbusinessnegotiations，theroleofbusinessEnglishcannotbeignored.Fromtheviewoflanguage，businessEnglishhasthebasicroleofin

10、formationexchange.Fromtheviewofbusiness，itismainlyreflectedintwoaspects.First，businessEnglishhaseffectivelyraisedtherelevanceofinternationalbusinessnegotiations.Asaspecializedlanguageamongbusinessactivities，businessEnglishisdifferentfromordinarylifelanguage.Itscontentmainlyincludesbusinesstheoryknow

11、ledgeandbusinesscommunicationskills.Itsdialoguesinvolvefinance，management，marketingandeconomy.BusinessEnglishisprofessional，practicalandtargeted.Second，theemergenceofbusinessEnglishhasgreatlyincreasedtheharmonyandflexibilityofinternationalbusinessnegotiation.Businessnegotiatorsusetheircharacteristic

12、stoeasetheatmosphereinthenegotiatingforum，createarelaxingandharmoniousbargainingenvironment，reduceconflictsbetweenthetwopartiesandavoidthestalemateinbusinessnegotiation.III.ApplicationofBusinessEnglishinInternationalBusinessNegotiation1ApplicationofConditionalSentences.Subjunctiveconditionals.Inthei

13、nternationalbusinessnegotiations，thesubjunctiveconditionalsareoftenusedinrequests，inquiries，oppositions，approvalsandothermoreeuphemisticsituations，givingtheotherpartyasenseofunderstandingandrespect.Forexample，inthenegotiationoftimeschedule，negotiatorsmustasktheviewsoftheotherpartyandrationallyusesub

14、junctiveconditionalstofacilitatethesuccessofnegotiations.Realconditionals.Inthecourseofbusinessnegotiations，negotiatorsmustunderstandthefundamentalinterestsofbothparties，grasptheirownbasicinterestsandclearlyknowthepurposeoftheotherparty.Theyneedtomakenecessaryexchangesofinterestsduringthenegotiation

15、s，butculturaldifferencesoftencausemisunderstandingsintheprocess.AgooduseofEnglishconditionalsentencescanwellavoidthisproblem.2ApplicationofPragmaticStrategy.Negotiatorsneedtoadoptthetacticsofmildexpressionininternationalbusinessnegotiations，tryingnottouseaheavytone，aswellasstraightforwardwords.Whenn

16、egotiatorsaregoingtorejecttherequestsoftheotherparty，theymaytactfullysay“Yourconditionsarereasonablebutwethinkthereisaslightdifferencewithours，givingmaximumtoleranceandrespecttotheotherpartyandmakingtheirownopinionsmoreacceptabletoothers.Humorisalsoanexcellentbargainingtoolininternationalbusinessneg

17、otiations.Humorouslanguageofnegotiationcanfreebothpartiesfromanawkwardandunfavorablepredicamentandmaketheseriousatmospheremoreharmoniousandrelaxing.Humorouslanguagecanletpeopleenjoythewisdom，soastoimprovethechancesofasuccessfulnegotiation.Theuseofvaguelanguageininternationalbusinessnegotiationscanma

18、ximizetheflexibilityoflanguageexpressionsothattherewillbenooverstatementinthenegotiationprocessanditwillleavemoreroomfornegotiatorsfromeachparty.Intheprocessofinternationalbusinessnegotiations，itisinevitablethatsomedifficultproblemswillbeencountered.Vaguelanguagehassomeeffectofcoveringup，sothatitcan

19、avoidthepositiveconflictsbetweenthetwoparties.3ApplicationofPolitePrinciple.Intheprocessofinterpersonalcommunication，politenessisthefundamentalpremisefortheestablishmentofafriendlyandharmoniousrelationshipamongpeople.Ininternationalbusinessnegotiations，negotiatorsneedtomakeappropriateuseofcommunicat

20、iveetiquetteandtrytheirbesttoobtaintheacceptanceandapprovalofbothpartiessoastoseekwin-winresults.Bothnegotiationpartiesshouldpayattentiontotheoccasions，timeandobjectsofnegotiation，usingappropriatelanguageexpressionstoachievethebesteffectofbusinessnegotiation.Reasonableandappropriatelanguageforbusine

21、ssnegotiationsneedstotakefullaccountofallaspectsofsocialandpoliticalfactors.Underdifferentculturalbackgrounds，apolitesentencemaymeanquitedifferentinanotheroccasion.Negotiatorsshouldunderstandtheculturalbackgroundofthepartners，soastoensurethesmoothprogressofnegotiationsandachievetheobjectivesoftheneg

22、otiations.4ApplicationofLanguageEnvironment.Languageexpressionandcomprehensionneedtobecombinedwithlinguisticandenvironmentalfactorsinordertoimprovethenegotiationlanguageexpressioneffect.Negotiatorsneedtoadoptdifferentlanguageexpressionsindifferentoccasions，sothateverythingmaygowellwiththem.Businessn

23、egotiationsmeanmaximizingtheinterestsofonesownbymeansoflanguageexpressionandcommunication.Differencesandconflictsareunavoidable.Itiscommonfortheatmospheretobetenseandsensitive.Therefore，inthespecialbusinessnegotiationenvironment，negotiatorsneedtoaccuratelygrasptheflexibilityofbusinessEnglishanduseli

24、nguisticskillstocreateacomfortableandharmoniouslanguageenvironment，helpingtoincreasethepossibilityofasuccessfulnegotiationresult.IV.ConclusionAsChinaseconomicglobalizationprogresses，itsinternationaltradeactivitiesaregraduallyunfoldingandtherequirementsforinternationalbusinessnegotiationsaregradually

25、increasing.TheuseofbusinessEnglishisparticularlyimportantintheprocessofinternationaltradenegotiations.NegotiatorsshouldfullyunderstandthegrammarandapplicationskillsofbusinessEnglish，anddigoutthetruemeaningofbusinessEnglish.Thecorrectdecisionwilldirectlyaffectthedevelopmentofbusinessactivitiesinthepr

26、ocessofinternationalbusinessnegotiations.NegotiatorsshouldfullygraspthefunctionofbusinessEnglish，makeflexibleuseofbusinessEnglish，createagoodnegotiationenvironmentandachievethebestnegotiationresults.參考文献：【1】JeffreyEdmundCurry.国际商务会谈M.上海：上海外语教育出版社，2000.【2】FonsTrompenaarsCharles;Hampden-Turner.RidingtheWavesofCulture：understandingculturaldiversityinbusiness2ndversionM.London：NicholasBrealeyPublishingLtd，1997.【3】黄娟.论商务礼仪在商务会谈中的合理使用J.当代教育理论与理论，20207：10-13.【4】张闪.当代礼仪研究-试论礼仪在商务会谈中的作用J.现代交际，20207：25-26.【5】袁娅娅.模糊语言在商务英语会谈中的语用功能与表达J.湖北大学成人教育学院学报，2020，06：109-110.