千年一遇PPT模板【韩潮第七季视觉的震撼唯的化身
《千年一遇PPT模板【韩潮第七季视觉的震撼唯的化身》由会员分享,可在线阅读,更多相关《千年一遇PPT模板【韩潮第七季视觉的震撼唯的化身(80页珍藏版)》请在装配图网上搜索。
1、Seek The TreasureA PresentationYour Main Point Your Sub PointTransition PageElements Page Renewal CategorySearchSystemCommunityShopWebDesignRecruitSystemMailingsystem Objective2. Sales ActivityNo. 1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel throu
2、gh on-line network up to 201010 Million kl Your Brain “On” PresentationsRight BrainLeft BrainSensoryEmotions, impressionsImagistic, holisticHere and nowLogical, sequentialAnalytic, dataShort-term memoryDefense intensivePresentation Impact IT - - -Try Again!- - -10 - & 200-& 20031542 advertisingcreat
3、iveMedia planningmeasurabilityconcept12220 Case 070 ?Are you getting there? ?Where are we? ?Why are we there? ?How could we get ther? ?Where could we are?T-plan Case 071attentioninterestdesirememoryactionAIDMAEstelmo Lews . AIDMA .1. Attention - .2. Interest - .3. Desire - . 4. Memory - . . 5. Actio
4、n - . Web DesignSearchSystemRecruitSystemCommunityShopMailingsystem Admin toolSite System / System & System RENEWALCase 072 Rogers innovator Earlyadaptor Earlymajority Latemajority laggardSocial factors Case 075TV ? ? TV ? ? , FTP ProcessADMIN / SystemInfraCreativePowerPROJECTSUPPORTSYSTEMMediaPower
5、PromotionStrategyCommunicationStrategyMarketingConsulting* SYSTEM FLOWSTEP 1STEP 2STEP 3STEP 4 Irrelevant charactersRelevant charactersFlotSetting SymbolsMoodLeadcharacter FlotSettingIrrelevantCharactersRelevantcharactersSymbolsMood Case 082OSI ModelLayerapplicationnetworktransportsessionpresentatio
6、ndata linkphysical1234567Form oracle Case 083Max marketing modelsynergylinkagesalesActiv-ationadvertisingAccoun-tabilitymediatargeting PRODUCTFUNCTIONSBRAND NAMEGRAPHICSPRDUCTDESIGN MIXLOGOS /TRADEMARKMIXPACKAGINGAUGMENTEDPRODUCTFEATURESCONTENTS CASE 1CONTENTS CASE 1CONTENTS CASE 1 STEP 07STEP 06STE
7、P 05 STEP 04 & STEP 03 STEP 02 STEP 01 ERP Sales coupon/stampService contestEarly Buying DealPush managerRebateDemonstratorPremium/IncentiveContestPrice dealallowanceRebateDealer serviceSamplingDM/Event/DH ExhibitionDisplay stand ERPSYSTEM/MRP/MPS/ PR consultingCrisis managementInvestor relationsMed
8、iaRelationsEvent managementDatabase marketingMarketing promotionProductionOn-line PR PR consultingCrisis managementInvestor relationsMedia relationsEvent managementDatabase marketingMarketing promotionProductionOn-line PR Internet HostWindows forWorkgroupsWindows 95 & 98Apple MacintoshSystemWindows
9、NTIBM MainframeTCP/IPNetworkPrinterUNIXSystemVMSSystemWindows2000 PR AGENCYPR AGENCYPR consultingCrisis managementMedia relationsEvent managementMarketing promotionOn-line PRInvestor relationsDatabase marketingProductionAdvertising PlacePromotion4PSPriceProduct - - - - - - - - WeaknessStrengthThreat
10、OpportunitySWOT Analysis DistributionDistributionMarketingMarketingProductProductPricePricePromotionPromotion 45%37%10%8% 12 100% 1,000 GrowthrateShare ofVoiceMarketShareetc75%30%45%22% Strategic AD managementGlobal sports marketing activitiesSuccessful new product launchLocal-base marketing support
11、the respected global player Case 057 30%75%22%Share of Voice45%Graph modelGrid model A thematic principleThemeObject baseA principle of distinctive fitUniqueharmonyAn extrnsion PrincipleJusticeBasecopulativeA combinationPrincipleMedia mixComplement Model of Sale FormationUse existing ProductsSTEP 1S
12、TEP 2STEP 3STEP 4Become Aware of NewNew Product is AvailableBuy New Product Safety needsSocial needsEsteem needsSelfActualizationneedsNEEDSAnalysis- - , - - - ,- - - - , Case 067Brand Management ProcessStep1Media mixStep2Target mixSTEP 3Brand mixSTEP 4SeasonalitySTEP 5Regional mixProcess Completed 2
13、00520062007200820106,030,0347,010,0009,000,00011,000,000?numeric 4 step3 step2 step1 stepinnovatorEarlyadaptorEarlymajorityLatemajoritylaggard OHP TV PT PT PT PT / Update PT SHOP P T S H O P , , , , , , , , , , , , 2003 5.0 , Try again! Try Again “ ” . Template StoryBoardDesignSettingPlan (2005. 01.
14、 01) ( ) ( , ) 3. PT Training Color Gif animation image III. u, u, , , u , , u , . . 2. 3l l Contentl l , Visuall l Delivery Fast Growthn The First & Flagship Productsn Premium Productsn Profit Managementn Professional Marketersn Brand Recognitionn Marketing Clinicn In-store Communication n PR, Qual
15、ity & SVC Marketingn Mid, Long-term Sales Goaln Strategies by Marketn Fast ExecutionProduct LeadershipPeople LeadershipMarket Leadership / / , , , 16%14%70%North AmericaEuropeOthersAlthough This broke into the Global Top 3 in 2004, there is still a big gap to be overcome in the North American & Euro
16、pean marketsA BIG GAP 01020304050607080901001988199920002001200220032004(Units)Export7.61722294255.786.5 Strong Sales Performance : 03 55.7M 04 86.5M (55% )Sustainable Sales Growth , , .com 5 v 5 , 2 ,(04-08) (00-04)(08-12) 04 0506 0607 07 () U.S.AAustraliaJapanEU Meetings of Convention Bodies Benef
17、itGap (Governance) (RIS) 21C 21 12345 3GWhenWhatHow2G1GAre we ready for 3G? , , Customer satisfaction , Mobile Any-PlaceAny-TimeAny-NetworkAny-ContentAny-DeviceAny-PlaceAny-TimeAny-NetworkAny-ContentAny-Device IT CRM 7 , , E- , ( ) , (1 2 ) Anytime Anywhere Anycontent On-line Cyber WTO 300 - Evidence basedstudy - eople()roduct(/)nfralace()romotion() 4P , 4P +1I FunctionalPower30.4%ImagePower19.4%AwarenessPower50.2%PTPerformance (Brand Value-Up Master Model)
- 温馨提示:
1: 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
2: 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
3.本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
5. 装配图网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。