10yearsofnetworkmarketingforSMEsDevelopmentStudy-毕业论文翻译

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1、10 years of network marketing for SMEsDevelopment StudyFreepaperDownloadCenterNews:Networkmarketing has high communication efficiency, covering awide rangeof highly interactive,lowcost advantage,byvirtue of these advantages, the development of a varietyof network marketing tools, is exudes vitality.

2、 These meansof boththeportaladvertising,searchenginemarketing,e-commercewebsite promotion,NetworkAssociates(affiliatemarketing),etc.,includinge-mailpromotion,communitypromotion, video promotion, and evenwritearticles/keep abreast,promotionalcompaniesandproducts online.First,theChineseSMEInternetappl

3、icationinfrastructureWith the rapid development of the Internet and the SME informatization construction step by step, China SMEInternet application infrastructure has basically been compacted, enterprise computer and Internet penetrationrate has reached a very high level, the proportion of self-bui

4、lt website is also constantly improved. As of1December2010, 94.8% of SMEs are equippedwithcomputers, thecomputerSMEsaccountedforonly5.2percent,92.7percentofChina sSMEsaccesstotheInternet,hasreachedavery highlevelthroughthedifferent Internet access ratio of the scale of SMEs can beseen,therelativelyl

5、owpercentageofInternetaccess,smaller companies and larger enterprises, the proportionof Internet access has close to 100%.SMEs in China the proportionofInternetaccessachieve higher levels of the main reasons is as follows:1,thenationalpolicy topromotetheStateandGovernment of the importance of enterp

6、rise information,andvigorouslypromotetheindustrializationandinformation technology integration initiatives significantlyenhance the level of Internet access for SMEs in China hasplayeda positiveroleinpromotingtheone hand,SMEsrecognize to the value of the Internet, on the other hand,policies to prote

7、ct the small and medium enterprises caneasily enjoy the Internet services.2,themarketopportunityfor traction.WiththePersonalInternetpenetrationcontinuestoquicklyupgrade,aswellas therapiddevelopmentofthe2commercialInternet,therisingvalueof theInternetforSMEs,increasingmarketopportunitiesoftheInternet

8、.These increasing market opportunities, traction small andmediumenterpriseshaveacceleratedtheuseoftheInternet.Second,theSMEnetworkmarketingapplicationprofilesSMEs mostpressingneedsistoexpandthemarket, topromotetheirproducts,andthereforelowercost, andthe excellenteffectofnetworkmarketingisgraduallyre

9、cognizedbytheSMEs.Accordingtothesurvey data show that the surveyedSMEs in networkmarketingInternetapplicationspenetrationcombinedreached42.1%. However,thereisstill57.9%ofrespondents SMEs do not use the Internet for marketing and sales related activities.Among them, the e-mail marketing is the most w

10、idely used Internet marketing methods, 21.3% of companies have used e-mail marketing e-mail marketinghas a low cost, and to reach high, but it is easy to cause the audience disgusted shortcomings.However,emailmarketingandCRMsystem,more3accuratepromotionalinformationpush isstilla veryeffectivenetwork

11、 marketing, email marketing, thefuturewill also be one of the most popular network marketing.Inaddition,e-commerceplatformandsearchmarketing(includingsearch keyword advertising,searchengine optimization, etc.) the other two moreimportantInternetmarketing,and spentmost ofthetwoareasofEnterprise Inter

12、net marketing.Internet brand advertising, portal sites such as thepurchase of advertising resources (chain of pictures, textlinks, pop-upboxes,etc.)is the mosttraditionalwayofInternet advertising is currently still a place in the networkmarketing.Networksoftpaperisthe use of a widerkindofInternetmar

13、ketingmethods,includingthe meansofpublicity and marketing their own brands and products oftheir own staff to make use forums and hired a dedicatednetworkofwaterarmy “for large-scale,organizedInternetpublic opinionwar.this Internetmarketingisconstantly favored by advertisers, but the future may face more stringent controls as well as negative social opinion.45