口语题库与示范回答

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1、BEC HIGHER 题库回答示范Dear all,希望大家可以高效利用这些资料，提高短期考试技巧长期思维与英语能力！本题库很多历史真题，都源自 BEC 班“考兄考姐”的奉献，希望大家在考试之后，也能分享你的题目、体会给老师，多谢了！Tracy 即日Part 1 “关于自己”部分“关于自己”部分必须提前准备答案，并做出无懈可击的答案，背诵熟练（关于自己的信息，不背诵熟练，反而会丢分。）1. Whats your name?2. CanI see your identification?3. Where are you from?a) My hometown is Xian, but prese

2、ntlyI m studying/working in Beijing.b) My hometown is Beijing, and presentlyI m studying in XX University.4. Do you work or are you a student?a) Im a student. Im doing 专业名 in 学校名。(doing computer science 攻读计算机专业 )5. Can you tell me about yourself?a) Yes. Now I m a senior in RenminUniversity and my ma

3、jor is accounting. Itake the BEC HIGHER exam to prepare myself forgetting a job thatrequires business English.（不连续提问答案）b) I m a sophomore. I like my major of XX, and I hope I can get a job relatedto it after graduation. I study BEC becauseEnglish will be helpful for me toget a job.（连续提问的接续答案喜爱专业）c)

4、Im a junior. I don t really like my major of XX, so I m eager to improvemyself in other areas, such as English and computer skills.（连续提问的接续答案喜爱专业）d) 你的答案。（连续提问答案）6. How do you think about your study or work?a) Well, it does have its disappointments, but generally its quite a goodmajor.The best thing

5、 about it is the inspiring teaching. Many teachersinspire us to think on our own, as a result, we become much moreindependent thinking.b) Well,it does have its ups and downs, but generally it s quite a good job.The best thing about it is the location, its just three bus stops from myhome.c) Well, th

6、e teachers are quite nice, but still, I dislike the major. The worstpart of it is, it s not really suitable to girls. (it s not practical and useful ingetting a job.) (its just not my real interest. My real interest is actually XX)d) 你的答案。7. Could you tell me about your reasons for learning English?

7、a) Well, there are many reasons, butthe most important reason is that, Englisha very practical and useful job skill and many companies are interested inhiring students who speak English well.b) Well, my job requires me to speak English well, so,I m here.c) Well, my current job doesnt require me to s

8、peak English at all, but I haveto prepare myself for the future.d) 你的答案。8. Could you tell me about your ambitions for the future?a) Well, my immediate career goal after obtaining Bachelors Degree isjoining an international telecommunications company, for instance, HuaWei, or Nokia, to work as a tele

9、communications products sales. And then,I want to advance myself to senior sales management positions.b) Frankly speaking, I havent decided on my career plans sinceI m still justa sophomore, but I think theres a good chance that I llfurther my studiesin International Business tillI get the Masters D

10、egree.And then, I lladvance myself in this field.c) 你的答案。9. Could you tell me why you chose this type of work?/these studies?a) I chose the major of telecommunications mainly because both my parentsand I thought it was practical and useful in getting a job. You know, manycompanies are interested in

11、hiring students with the background in XXX.But now I ve realized that its not enough for getting a high pay job, and Istill need to acquire other job-related skills such as computer and businessEnglish.b) 你的答案。10. Could you tell me what you like best about your work?/studies?a) Well, the best thing

12、about my studies is that its very practical and useful ingetting a job, you know, many companies are interested in hiring studentswith the background in XXX. So, it s more practical for job hunting thanmany other majors such as politics, or philosophy.b) What I like most about my job is that my boss

13、 is very nice and he gives meplenty of empowerment. So, even though the salary is not very high, I stillquite like the job.c) 你的答案。11. Could you tell me what you like least about your work/studies?a) Well, I have to say that my salary is not as high as I expected. Thats whyI m improving myself in En

14、glish, so that I can get a higher pay in anotherposition or another company in the future.b) Well, my major International Trade is not practical and useful enough forjob hunting. Many companies are interested in hiring students with verypractical skills such as English, computer and communication sk

15、ills, butwe have to spend more time studying some big theories, which are notvery useful for us to get a job.c) 你的答案。PART 1 不可预测“表达观点”问题12. Could you tell me how important you think English is in business life in China?a) Well, English plays an increasingly important role in business life in China.E

16、nglish helps us to see the world, you know, we can see a lot ofinformation published in English, which let us know what s happening inthe whole world. 2 nd, English serves as a communication tool betweenpeople from different countries, the US, Japan, Russia, we usually useEnglish to talk to each oth

17、er 五官思维b) English is certainly crucial, well, especially business English andprofessional English, for example, my major is telecommunication, sotelecom English is necessary for me to learn（. 关键词拆分）13. Could you tell me what effect you think new technology is having on businesslife in China?a) New t

18、echnology, on business?Well, therere new technologies in manyaspects, you know,b) New technology? Well, let me see, new technologyhas been havinghuge impact on business life in China. Let me use some examples of newtechnology to answer this question internet, QQ, I mean, instantcommunication, 3G, an

19、d so o n Well, with the invention of newtechnology, the working time, the work place are being changed. We maywork while traveling with mobile phone QQ, don t we? In addition, newtechnology has a big influence on the way we market and sell the products,for example, TV used to be the major media for

20、commercials but nowinternet is attracting more and more attention! （真正考试的时候，只答出一个层次就可以了。）举例 5W部门思维c) 请你想想，可以用 5 官法吗？14. Could you tell me what effect you think advertisements have on people inChina?a) Advertising? Let me see, well, advertising certainly has a lot of influenceon people in China. /On

21、one hand, it informs us of the quality, features ofavailable products and services, which can improve the quality of our life./On the other hand, some advertisements have negative effects on us, forinstance, Mcdonnald commercials lure kids to eat unhealthy foods,diamond ads make young people overspe

22、nd, and so o正n.反思维15. Could you tell me how working life is changing in China?a) 5W、爸妈为例16. Why is teamwork so important?a) 5 官、部门17. Do you prefer to work for a big company or a small one?a) 5 官、5W18. Can you tell me what you hope to achieve professionally in the next five years?a) 同 AMBITIONS 题目19

23、. Do you think mobile phone fees should be paid by companies?a) It depends. 举例20. Can you tell me how you relax from your work or studies?a) 5 官21. Can you tell me what you would like to change about your work or studies?a) 参考前些题目。22. Can you tell me what you think is the biggest challenge in workin

24、g life inChina?23. What are the necessary qualities of a manager? (What make a good manager?)24. How do build teamwork?25. Degree or experience, which is more important when choosing a job applicant?a) It depends. 举例26. Is dress code necessary?a) It depends. 举例27. What role does the computer play in

25、 modern business world?28. How important is it to keep up to date with internet developments?29. Whats the importance of brand image?30. How to build a strong brand?31. Why is training so important to a company?32. What kinds of trainings are important to offer?33. Why is health and safety so import

26、ant for a company?34. What safety measures should be adopted in the workplace?35. How important is it to offer a high salary and incentives to the staff?36. Is it important to keep a good relationship with customers?37. How to increase customer satisfaction?38. Is it important to diversify productio

27、n?39. Whats the importance of marketing research?40. What incentives are effective to motivate the staff?41. Why do you think product quality is so important?42. What do you think of flexible work time?43. What do you think of working at home?44. How to motivate the staff?45. How to recruit the best

28、 sales?Part 2 PRESENTATION 参考答案Tracy 备注：以下题目包括真题集题目黄书项目，请用题目中的关键字，如 “makecustomers feel valued搜索。”答案不只一种，只要自圆其说，都是好答案。答案不为背诵，只为项链摘取。1. Customer relation: the importance of offering incentives to customersOffering incentives to customers can help you to strengthen your customerbase and enhance custom

29、er loyalty. If you offer incentives such as vouchers,or gifts in the promotion or sales, you will attract more customers and get thembuy your products or services.（思维：销售方面）At the same time the image of your company will be improved and yourbrands are more likely to be known by customers（. 思维：市场品牌方面）

30、项链摘取演示汉语 英语加强客户基础 Strengthen your customer base提高客户忠诚度 Enhance customer loyalty公司的形象会得到提升 The image of your company willbe improved.让大家买你们的产品或服务 Get them to buy your products orservices.你的品牌可能会更广为人知 Your brand is likely to be knownby more customers.2. Product promotion: how to ensure that products a

31、re promoted effectively atinternational trade fairs.You should send a professional team of experts to arrange the promotion at thetrade fair. They must be familiar with the products you want to promote at the fair.Meanwhile they must be good at dealing with clients especially foreign clients.（思维：？人）

32、You should use advanced technology to display your products at the fair.Necessaryequipments such as DVD, overhead projector, high-definition screen（高清屏幕） can help you demonstrate the quality, function and specification ofyour products.（思维：？设备。思考：做任何事情，岂非都需要“人设备”啊！）3. How to reduce labor turnover rat

33、esIn order to reduce labor turnover rates we must take the following effectivemeasures:Set up a clear staff appraisal process to make sure that the performance of everystaff can be evaluated openly and honestly and their promotion is based on theircontribution to the company. Thus no one will compla

34、in about unfair promotionwhich once forced some of your staff to leave their jobs.Enhance the staff benefits including their base pay，annual bonus and otherbenefits. An incentive system should also be necessary to encourage the staff towork with the company longer.Improve the work environment of you

35、r company or factory. Try to foster a spiritof mutual help among your staff and let them understand that the company orfactory is far more than just a workplace. It asfamily where all members aresupported and valued.4. Career developmen:t the importance of being willing to acquire new skillsthrougho

36、ut your careerWith the unceasing development of science and technology the workplace is nowundertaking profound changes. The way you do your work and the equipment youuse in your work will definitely change or upgrade in the future, which means youhave to learn new skills to deal with these changes.

37、 Remember: you are never tooold to learn. New skills will make you keep up with the latest technology and helpdevelop yourself throughout your work life.5. International sales: how to research foreign markets effectivelyYou should notice the difference between foreign and domestic market and setyour

38、 target according to specific situation of foreign market. For example: giventhe different state of living standard the purchasing power of your target marketmay be higher or lower than the domestic market. If you ignore the difference youare likely to make mistakes in productspricing in foreign mar

39、ket.You should ensure that your research team is excellent at carrying out research ina foreign country. That means every member of the team should mater the nativelanguage and be familiar with the specific culture of the target market.6. Production managemen:thow to implement an effective just-in-t

40、ime systemWhat is a JIT production system?JIT is an approach to achieving excellence in a manufacturing companybased on the continuing elimination of waste (waste being considered asthose things that do not add value to the product).A repetitive production system in which both the movement of goods

41、duringproduction, and deliveries from suppliers, are carefully timed so that at eachstep of the process, the next (usually small) batch arrives for processing justas needed.The logic behind JIT: Nothing will be produced until it is needed.7. Travel: the importance of being able to speak foreign lang

42、uages in internationalbusiness8. Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a readneed in the market for your new product. The feedback or result will help you todecide whether to launch the new produ

43、ct on the market.You should pay special attention to your competitors. Detect whether they aregoing to launch their new product onto the market. if the answer if yes thatprobably means there is a demand in the market for some new product. Then bequick and put on your rival product to coincide with t

44、hem.9. Human resources: how to use staff appraisal schemesYou should see to it that the staff appraisal schemes be a chance for managementand employees to come together and exchange ideas, set joint targets and improvethe way decisions are reached.The scheme should have a clear appeal process and an

45、y negative feedback shouldbe accompanied by evidence such as dates, times and outcomes. Most importantlyratings should reflect measurable element of the job requirements.10. Advertising:the importance of television and cinema advertisementIn fact television and cinema advertising both function as a

46、kind of media whichtells or even guides people to buy products or services. With the development ofthe telecommunication television has become the most important carrier ofadvertisement and as a result of that TV advertising has the largest amount ofaudience all over the world. They have penetrated

47、into peoples daily life andpersuaded them to buy whenever they turn on them. On the other hand thepopularity of the movie make every audience be under the influence of cinemaadvertising at the beginning and end of the movie.11. Staff management: how to ensure effective lines of communicationbetween

48、the workforce and managementAs the leader of the company you should open up a channel for the workforce andmanagement to communicate directly. For example you can hold a monthlymeeting within the company, which is attended by both the reps from workforceand management. They are allowed to talk with

49、each other openly and freely toexchange views and opinions. They can also set common objectives.You should achieve this effectiveness by making use of up-to-date technologies.For example you can set up a forum on the intranet of your company so that everymember can air and exchange their views on th

50、e forum. In this way a effective lineof communication will be set up.You should set up an incentive system to make your staff talk with their linemanagers.12. Finance: how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possiblecashflow gap

51、 which will occur during your production and operation. This systemcan calculate the balance between your income and expenditure on a daily base.And should there be any sign of cashflow problems the system will warn yourstaff to do something about it before hand.In order to achieve the accuracy you

52、must set up a report system which demandsevery manager report the current financial status of his or her departments. Theinformation will be collected everyday for you to take consideration.13. International sales: how to decide which salesincentivesto offer a newforeign customer14. Recruitment:how

53、to ensure that the best applicant for a job is selected(how to ensure that the best candidate for a post is selected)During the selection process we should pay attentionto the candidates quality anattribute. Quality refers to the candidate s ability to conduct his or heDuring the interview candidate

54、s will have to be asked to demonstrate their abilityto solve problems and deal with emergencies.In addition the other important factor should also be considered. That is theattribute of the candidate. It has something to do with the candidate chasracterand value. Those whose value is in the conflict

55、 of the company sconsidered as best candidate even if they demonstrate remarkable ability in theirwork.15. How to decide whether to float a company on the stock marketA: we should check the policy concerning listing a company onto the stock market.Different stock exchanges have different policies an

56、d requirements. We shouldcheck these policies or requirements to see that if our company meets the demandso as to be listed on the stock market. For example according to the policy ofmany SEs, the total capital of a company should meet a certain level before it canbe listed. Besides, its after-tax p

57、rofits should also reach a certain level. So checkthese policies to see if our company is qualified to be listed onto the stock market.Second, we should understand and are willing to take the responsibilities that alisting company has to bear such as disclosure director s duty all ktax and so on.16.

58、 Training: the importance of training staff to use new technologyA: it is a very important step to train your staff in how to use the new technology.First of all most of your staff wont be familiar with this technology since it is newand unless you train them they will spend much more time in gettin

59、g used to it.Therefore your training is worthy in getting your staff to understand the newtechnology. Secondly you still won t enjoy the high efficiency brought up by thenew technology if you cant achieve the perfect combination of your staff and thenew technology which is only possible through trai

60、ning. The last but not the leastyou can improve your staff s ability to harness the new technology through yourtraining program and make them more confident in their work, which willdefinitely enhance the efficiency of your company.17. The importance of selecting appropriate members of staff to atte

61、ndexhibitionsA: your aim of exhibiting your products at the trade fair is to show your customersthe high quality of your products through fine demonstration and carefulexplanation, which will only be achieved by selecting right staff to attend the tradefair. The staff you select should at least have

62、 a good understanding of the productsyou display. They must know the quality function description production packingand other important fields of your products. Besides they must have strong abilityof promoting and marketing. These elaborately-selected staff can answer any kindof question produced b

63、y the customers about your products and can securecontracts with them skillfully, which will make your display a complete success.18. Production management: how to organize an effective stock control systemA: there are three important steps: first step up a monitoring system in thecompany to watch closely the level of inventory so that the inventory can bemaintained at an appropriate level. Second set up a reporting system to inform themanager of any possible changes in the level of inventory. If the level i