比赛教案M4u1
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1、Class 310 Name Zhou MinRevision Module 4 Unit 1Teaching aims: Help Ss review Module 4 Unit 1Important and difficult points: How to finish the reading tasks.Teaching and learning procedures:Task One: Self-test 1. 重点单词 1.时髦的,流行的 2.产品 3.新颖的,别致的 4.顾客,消费者 5.广告 6.同学 7.公众,大众 8. 特点 9.服务 10.媒体 11.宣称,认领 12.方便
2、的 13.满意的 14.目标 15.教育 16.无法忘记的2.高频短语1_ 习惯于2_ 知道,明白,意识到3_ 即使4_ 处理,对付5_ 对感到满意6_ 诱使某人做某事7_ 为了,以便8_ 迎合,对 有吸引力Task two: Group-study: A 高考链接教材原文 If they want to become the market leader, the company must ensure that their product is of high quality. (P 7) Choose the correct answer.1. Sleep is _ for refresh
3、ment.(2011 北京 ) A. great help B. of great help C. of great helpful D. great helpful 教材原文 A commercial advertisement is one which someone has paid for to promote a product or service. (P 2)1. Helping others is a habit,_ you can learn even at an early age. (2011 安徽) A. it B. that C. what D. one2. The
4、English spoken in the United States is only slightly different from _ spoken in England. (2010 江苏) A. which B. what C. that D. the one教材原文:We are so used to them that we often do not even realize how many we see or hear in a day. (p 2)1. Li Hua was so excited at the news _ he would be sent abroad fo
5、r further study for three years _ he jumped with joy. (2010陕西,22) A. what, what B. what, that C. that, that D. that, what2. These shoes look very good. I wonder_. (2009 上海,30) A. how much cost they are B. how much do they cost C. how much they cost D. how much are the cost教材原文:The way you choose to
6、advertise should depend mainly on your target audience.What surprised me was not what he said but _he said it. (2011 江苏) A. the way B. in the way that C. In the way D. the way whichTask Three: Class test1. What are PSAs meant to do? ( No more than 13 words)2. How does an advertisement encourage peop
7、le to buy a product or service? (No more than 10 words)3.Why are some of the advertisements clever according to the passage? ( No more than 11 words)4.What should people do with advertisements? ( No more than 4 words)Task 4: Self- study A. Complete the following passage by filling in each blank with
8、 one word that fits the content. Dont use verbs and nouns.Be smart about advertisementsPeople cannot escape advertisements (1)_promise cheap goods and free offers. Last week, I read (2)_ advertisement for a sale. Seeing the attractive prices of the goods, I couldnt help driving (3)_ the supermarket.
9、 As the advertisement said, most of the things there were much (4)_ than they used to be. In (5)_ time, I filled two baskets with 10 bars of soap,10 bags of washing powder , two very nice-looking kitchen knives, and so on.(6)_ my husband got home and saw all the things I bought, he said, “What do yo
10、u need all these things (7)_ ?” He was right. There was already enough soap and washing powder at home, and there was already two knives in the kitchen .I think I should be smart about advertisements in future and not take (8)_ seriously.B. Fill in the numbered blanks by using the information from t
11、he passage Advertisements Write no more than 3 words for each answer.What is anadvertisementWith words or pictures an advertisement (1)_ people to buy a product or service or believe in an idea.TypesCommercial advertisementsPublic service advertisements (2) _* Appear in newspapers ,magazines, the In
12、ternet , radio and television.* Use attractive pictures and (3)_ to draw peoples attention. Differences * Commercial ads have to (4)_ for to advertise a product or service, while PSAs dont. * Commercial ads are meant to sell products ,but PSAs tend to (5)_ the public ,educate people and deal with social concerns which have a great (6)_ public welfare. Moreover, PSAs help people to have a better and healthy (7)_. (8) _ *Think twice before (9)_ the product or service promoted.* (10) _ and dont be a slave to ads.3
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