北航《公共关系学》在线作业（The northern public relations online homework）

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1、北航公共关系学在线作业（The northern public relations online homework）The northern public relations online homeworkFirst, radio questions (10 questions, 40 points) V1. the psychological quality of public relations practitioners does not include (C).A. confident psychologyB. passionate psychologyC. humble mental

2、ityD. open mindFull marks: 42., in the dissemination of public relations information, group communication should belong to (C).A. mass mediaB. media communicationC. tissue disseminationD. interpersonal communicationFull marks: 43., the first major component of the decision-making function of public

3、relations is (B).A. finds problems and strengthens managementB. Advisory advice, decision staffThe C. crisis, prevent trouble before it happensD. creates efficiency and seeks developmentFull marks: 44., Avi Lee was the first person to put public relations on track (A).A. professionalismB. systematiz

4、ationC. programD. scientificFull marks: 45. the public relations department that belongs to the office is characterized by (B).A. highlights the diplomatic function of PR workB. is easy to accept direct command of the supreme leaderC. focuses on the communication function of public relationsD. focus

5、es on public relations promotionsFull marks: 46. (A) is not the content of the work of public relations operators who are in charge of publicity.A. design publicity GalleryB. writes news releasesC. edit promotional materialsD. interview surveyFull marks: 47. (B) does not belong to the public relatio

6、ns consulting companys main mode of work.A. short term special workB. investigate and determine goalsC. individual consulting workD. long term integrated workFull marks: 48. construction oriented PR is mainly applicable to organizational development (A).A. start-up periodB. period of successful deve

7、lopmentC. uncoordinated periodD. seriously maladjustedFull marks: 49., from a static point of view, public relations are represented as one kind (C).A. processB. targetC. stateD. activityFull marks: 410., public relations advertising is both part of public relations activities, but also belong to th

8、e category of advertising, it sets the characteristics of public relations and advertising in one, forming a special advertising. Public relations advertising focuses on choosing goals (A).A. long term and systematicB. public welfare and welfareC. purpose and effectivenessD. seasonality and fashionF

9、ull marks: 4Two, (a total of 10 multiple-choice questions, a total of 40 points.) V1. public relations involves subjects (ABCD).A. ethicsB. managementC. SociologyD. marketingFull marks: 42. the following statement about the purpose of public relations is correct (BCD).A. s idea of fooling the public

10、 is for public understanding, identification and acceptanceThe purpose of B.s one-way instillation of ideas is to obtain public understanding, identity and acceptanceThe purpose of C.s public orientation is to win the interests of both the public and the organizationThe purpose of D.s public orienta

11、tion is to win the interests of both the public and the enterpriseFull marks: 43. the knowledge structure of public relations practitioners includes (BCD).A. sound thinking and planning skillsB. basic theoretical knowledge and practical knowledge of public relationsC. subject knowledge closely relat

12、ed to public relationsD. expertise required to conduct specific public relations workFull marks: 44., the main content of public relations communication function is (ABD).A. collects information and monitors the environmentB. organizes propaganda to create an atmosphereC. finds problems and strength

13、ens managementD. educate, guide and serve the societyFull marks: 45., defensive public relations are characterized by (ABD).A. have a keen insight into matters, whatB. prepared, nip in the budC. strong human touch and quick rhythmD. active defense, strengthen persuasionFull marks: 4SixA business sho

14、uld take at least ABC into account.A. creates conditions and has service facilitiesB. use your head to determine the direction and content of the serviceC. can do as much as he canD. good market forecast and analysisFull marks: 47., use offensive public relations should pay attention to (BCD).A. rel

15、ies on government supportB. avoid the negative effects of the environmentC. keeps innovatingD. coordinate social relations to reduce conflicts and conflicts among competitorsFull marks: 48., social organizations master environmental information mainly from (ABCD).A. master the resource environmentB.

16、 master the financial environmentC. grasp the government environmentD. grasp the market environmentFull marks: 49., according to the different relationships between the public relations department and other departments within the enterprise, the public relations department can be classified as (ABCD

17、).A. direct subordinate typeB. sector juxtapositionC. decentralized functionD. sector membershipFull marks: 410. the shortcomings of the decentralized public relations department are (ABD).A. public relations activities are unplannedB. public relations activities are low in effectivenessC. internal

18、coordination works bestD. deals with the public with private faceFull marks: 4Three, the judgment question (altogether 5 test questions, altogether 20 points) V1. the Department of public relations is a specialized function set up within the organization for certain objectives and for public relatio

19、ns work. BA. errorB. correctFull marks: 42., the work of public relations staff responsible for information dissemination is: electronic information transmission and design advertising picture AA. errorB. correctFull marks: 43. public relations is a specialized theoretical discipline. AA. errorB. co

20、rrectFull marks: 44. when the organization of public relations crisis, please dont be quiet, quietly do public relations work. AA. errorB. correctFull marks: 45., there are two forms of public relations, that is, public relations and public relations activities. BA. errorB. correctFull marks: 4The n

21、orthern public relations online homework twoFirst, radio questions (10 questions, 40 points) V1., in the dissemination of public relations information, group communication should belong to (C).A. mass mediaB. media communicationC. tissue disseminationD. interpersonal communicationFull marks: 42., pu

22、blic relations personnel communicate with the public face to face, directly understand the situation and master the information, belonging to the public relations survey (B).A. opinion pollB. direct investigationC. indirect surveyD. media researchFull marks: 43., the starting point of one way indoct

23、rination is one of the concepts of public relations (D).A. cheats the publicB. values the interests of organizations or businessesC. values the public interestD. let the public know about the organizationFull marks: 44., public relations advertising is both part of public relations activities, but a

24、lso belong to the category of advertising, it sets the characteristics of public relations and advertising in one, forming a special advertising. Public relations advertising focuses on choosing goals (A).A. long term and systematicB. public welfare and welfareC. purpose and effectivenessD. seasonal

25、ity and fashionFull marks: 45. (B) is the synthesis of the behavior of all workers in enterprises, the requirements of the enterprise system for all employees and the reproduction of various production and management activities.A. enterprise identity systemB. enterprise behavior identification syste

26、mC. enterprise visual identity systemD. enterprise identity systemFull marks: 46. the public relations department that belongs to the office is characterized by (B).A. highlights the diplomatic function of PR workB. is easy to accept direct command of the supreme leaderC. focuses on the communicatio

27、n function of public relationsD. focuses on public relations promotionsFull marks: 4SevenPublic relations is (C).A. belongs to the category of relationshipB. belongs to the category of mass communicationC., an independent scienceD. belongs to the category of marketingFull marks: 48. (C) is the stati

28、c expression of enterprise image, including enterprise production and management of product brand, trademark, logo, advertising and so on.A. government concept recognition systemB. community behavior identification systemC. enterprise visual identity systemD. enterprise identity systemFull marks: 49

29、. (A) is not the content of the work of public relations operators who are in charge of publicity.A. design publicity GalleryB. writes news releasesC. edit promotional materialsD. interview surveyFull marks: 410. the material condition for the development of public relations is (B).A. progress in de

30、mocracyB. the development of mass communication technologyThe existence of C. market economyD. the existence of a planned economyFull marks: 4Two, (a total of 10 multiple-choice questions, a total of 40 points.) V1. news preparation in public relations begins with (ABCD).A. grasps the unique phenome

31、non of thingsB. makes news fair and reasonableC. objectively evaluate news eventsD. selected angles to cover the storyFull marks: 42., social organizations master environmental information mainly from (ABCD).A. master the resource environmentB. master the financial environmentC. grasp the government

32、 environmentD. grasp the market environmentFull marks: 4The guidelines issued by the 3. International Public Relations Association in 1961 and 1965 were (AC).A. International Institute of public relations standardsB. international economic standards for public relationsC. International Code of ethic

33、s for public relationsD. political standards of the International Public Relations AssociationFull marks: 44. the right thing to say about the maintenance of public relations is (AC).A. activities of maintaining public relations are hard to maintain and soft to maintainB. soft maintenance refers to

34、the form of activity, the maintenance purpose is very clearThe function of C. is to create and maintain a harmonious atmosphere without knowing itD. hard to maintain can give a person a kind of ulterior motives of feelingFull marks: 45. the basic functions of the public relations department are (AB)

35、.A. decision staff functionB. information intelligence functionC. government diplomatic functionD. reality prediction functionFull marks: 46., the significance of case analysis is (BC).A. to the theoretical significance of the theoretical casePractical significance of B. typical demonstrationC. brid

36、ge theory with practiceD. capabilities translate into the medium of knowledgeFull marks: 47., if an organization has had a crisis, public relations personnel should take these aspects into account (ABCD).A. acknowledges the crisis and determines its various factors as accurately as possibleB. set up

37、 an emergency committee and task force to deal with the crisisC. confirms the criticism of the public and establishes plans to communicate with themIn the face of crisis resolution, the D. organization must continue its efforts to correct past records with indomitable and persistent effortsFull mark

38、s: 48., a business should take at least ABC into account.A. creates conditions and has service facilitiesB. use your head to determine the direction and content of the serviceC. can do as much as he canD. good market forecast and analysisFull marks: 49., the channels for organizing public relations

39、personnel to collect information are mainly (CD).A. media coverage; information feedback from outside employeesB. information provided by the state secret serviceC. documentation of higher authorities; social contacts with public relations staffD. industry exhibitions, fairs and various orders; expe

40、rt analysisFull marks: 410., as a social organization, the main content of collecting information is (ACD).A. internal information organizationB. sales informationC. organizational environment informationD.International Environmental InformationFull marks: 4Three, the judgment question (altogether 5

41、 test questions, altogether 20 points) V1. when the organization of public relations crisis, please dont be quiet, quietly do public relations work. AA. errorB. correctFull marks: 42., the main body of public relations is the public. AA. errorB. correctFull marks: 43. the Department of public relati

42、ons is a specialized function set up within the organization for certain objectives and for public relations work. BA. errorB. correctFull marks: 44. public relations in the United States originated from the period when the feudal aristocracy fought with the bourgeoisie for the regime. BA. errorB. c

43、orrectFull marks: 45. writing the press is part of the work of the public relations staff responsible for the publicity. BA. errorB. correctFull marks: 4The northern public relations online homework threeFirst, radio questions (10 questions, 40 points) V1., compared with the public relations departm

44、ent, the public relations consulting firm does not include the advantages (D).A. information, well-informed, comprehensiveB. trend judgment is accurate and feasibleC.s business is flexible and extensiveD. parityFull marks: 42. the basic principles of case analysis of public relations are (D).A. is a

45、uthentic, practical, typical, readable and systematicB. read cases, identify key points, and analyze themC. thematic, integrated, informativeD. is objective, comprehensive and dynamicFull marks: 43.1952 years ago, Scott, the father of modern public relations education, published an authoritative wor

46、k by Carter (D).A. condensation of public opinionB. declaration of common principlesC. public relationsD. effective public relationsFull marks: 44., the concept of public orientation, one of the concepts of public relations, adheres to the principle that (B).A. principle of seeking truth from factsB

47、. all for the public principle.C. telling the truth principleD. all propaganda is good principleFull marks: 45. at public relations means (A).A. mythB. bi directional stationaryC. seeking truth from factsD. voted well for the publicFull marks: 46., from the definition of public relations, it can be

48、seen that the connotation expressed in this definition is essentially (B).A. manages both scientific and two-way communicationB. dissemination of information, coordination, image building and developmentC. management functionDevelopment of D. communication activitiesFull marks: 47. (B) does not belo

49、ng to the public relations consulting companys main mode of work.A. short term special workB. investigate and determine goalsC. individual consulting workD. long term integrated workFull marks: 48., from a static point of view, public relations are represented as one kind (C).A. processB. targetC. s

50、tateD. activityFull marks: 49., public relations personnel communicate with the public face to face, directly understand the situation and master the information, belonging to the public relations survey (B).A. opinion pollB. direct investigationC. indirect surveyD. media researchFull marks: 4The em

51、ploying principle of 10. (B) is a kind of employment principle, which aims at the society and selects talents according to peoples abilities.According to Shi Ren, on A.B. wide choice, face up abilityC. people can short peopleD. finds talents and trains themFull marks: 4Two, (a total of 10 multiple-c

52、hoice questions, a total of 40 points.) V1., the significance of case analysis is (BC).A. to the theoretical significance of the theoretical casePractical significance of B. typical demonstrationC. bridge theory with practiceD. capabilities translate into the medium of knowledgeFull marks: 4TwoThe m

53、ain channels for organizing public relations personnel to collect information are (CD).A. media coverage; information feedback from outside employeesB. information provided by the state secret serviceC. documentation of higher authorities; social contacts with public relations staffD. industry exhib

54、itions, fairs and various orders; expert analysisFull marks: 43., a business should take at least ABC into account.A. creates conditions and has service facilitiesB. use your head to determine the direction and content of the serviceC. can do as much as he canD. good market forecast and analysisFull

55、 marks: 44. the knowledge structure of public relations practitioners includes (BCD).A. sound thinking and planning skillsB. basic theoretical knowledge and practical knowledge of public relationsC. subject knowledge closely related to public relationsD. expertise required to conduct specific public

56、 relations workFull marks: 4The guidelines issued by the 5. International Public Relations Association in 1961 and 1965 were (AC).A. International Institute of public relations standardsB. international economic standards for public relationsC. International Code of ethics for public relationsD. pol

57、itical standards of the International Public Relations AssociationFull marks: 46. the shortcomings of the decentralized public relations department are (ABD).A. public relations activities are unplannedB. public relations activities are low in effectivenessC. internal coordination works bestD. deals

58、 with the public with private faceFull marks: 47. the basic feature of the definition of public relations is (BCD).The A. only defines the two elements of public relationsB. defines the basic meaning of public relations workC. embodies the basic features of public relations workD. reflects the relat

59、ionship between social organizations and their connected publicFull marks: 48. the following statement about the purpose of public relations is correct (BCD).A. s idea of fooling the public is for public understanding, identification and acceptanceThe purpose of B.s one-way instillation of ideas is

60、to obtain public understanding, identity and acceptanceThe purpose of C.s public orientation is to win the interests of both the public and the organizationThe purpose of D.s public orientation is to win the interests of both the public and the enterpriseFull marks: 49., the main content of the cons

61、ultation proposal is (ABCD).A. provides advice on the organizations policies, actions and actionsB. proposes the organizations public relations activitiesC. offers advice on the visibility and credibility of the organizationD. provides advice about the customers public psychologyFull marks: 410. way