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1、序号板块中文译文1策划(plan)公关活动PR activity2公关公司PR partner3投标书tender book4提案proposal5公司介绍company profile6公关策略PR Strategy7传播策略communication strategy8xx新闻宣传News communication about xx9公关公司职责Responsibility of PR Agency10传播目标Objective11目标受众Target Audience12传播现状分析Corporate Communication SWOT Analysis13优势Strength (S

2、)14劣势Weakness (W)15机遇Opportunity (O)16威胁Threat (T)17负责人Stakeholder18新闻宣传News communication19媒体沟通Media Communication20新媒体开拓New Media Exploited21最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environments22xx上市后新闻宣传News communication a

3、fter xx launch23危机公关Crisis PR24根据实际情况进行跟进处理Crisis management according to actual situation 25xx 舆论环境Public environment for xx26核心媒体群策略Strategy of Key Media group27结合实际需求进行新媒体开拓To exploited new media according to actual need 28强化媒体的掌控Strengthen the control of media29xx 新闻资料准备News files preparation fo

4、r xx30xx 后续宣传Communication after xx31区域性in local areas32本月重点工作To-do list of this month33其他工作 Others34日常新闻宣传Daily news communication 35媒体分析Analysis of Media36重点监测The key point monitor list37媒体监测总结Monitor Conclusion38意见领袖opinion Leader39中坚力量core group40传统核心团队Traditional Group41新锐团队New core group42出发点B

5、asic point43建立品牌形象 Set up the image44今年的促销活动Promotional Activity of the Year45吸引注意力的促销活动attention-grabbing promotional event462008年公关环境PR circumstance 200847活动(event)合作项目cooperation project48圆桌会议roundtable meeting49会场布置Venue Arrangement 50设计方案Design proposal51地面设计floorplan52贵宾室VIP room53签到处reception

6、54透视图perspective drawing55指引牌设计directional signage design56邀请函invitation57单独插页a separate page inside58折叠线folding line59胸卡breast-card60备选设计方案alternative design61背景设计backdrop design 62 xx 后期维护工作（相册制作等）Maintenance work after xx（picture files made ）63活动前期沟通宣传Pre-event Communication64活动过程跟踪沟通During-event

7、 Communication and follow-up65活动内容和细节建议Event Detail Recommend66活动（形式）策划Event Plan67活动（线下：会展、路演、促销等）Events68 xx 成员小型媒体沙龙xx member media salon69华南媒体沙龙活动Huanan media salon event70媒体食宿安排Accommodation Arrangement71参加规则Rules of entry72礼物建议Gift Recommend73颁奖时间Awards Presentation74相关网页的设计制作 Homepages Design

8、 and Production75颁奖仪式场地安排Awarding Ceremony Venue Arrangement76现场活动执行支持On-Site Support77支持材料/辅助材料Support material78活动后分析总结报告After-Event Summary Report79访问日程Visit Agenda80日程Agenda81地点Venue82现场制作物设计制作Decoration Design and production83设计作品制作并完成Design work finalization84logo的设计制作Designing and making the

9、the logo of xx85xx 项目展厅布置VI设计制作 Exhibition hall display and VI design on xx Project 86电子杂志的设计制作并提交The on-line journal design and completion 87xx 前期准备工作Preparation work for xx88xx 跟进工作Some following work about xx89xx vi设计制作 The VI design about xx90执行(exect)中国国内媒体Chinese domestic media91业内、商贸媒体Industr

10、y/trade media92大众媒体General media93国际媒体中国通讯员China based international correspondents94中国主流媒体China key media95核心媒体拜访Visit Key Media96政府Government97主要传播信息Key Message98摘除网络负面声音，BBS，Blog灌水Drop negative information in internet and information release on BBS and Blog99媒体邀请（待定）Media Invitation(Suspending)10

11、0媒体邀请（邀请媒体建议、邀请函撰写发送跟踪）Media Invitation(Media list recommend/invitation letter/invite follow up)101活动前期沟通宣传Pre-event Communication102活动过程跟踪沟通During-event Communication and follow-up103媒体食宿安排Accommodation Arrangement104xx 项目，发布频次7篇，传播量字14000字xx,the releasing frequency are 7 pieces, communication volu

12、me are 14000 words105xx项目，发布频次25篇，传播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words106费用预算(budget)合同contract107税费 tax108入场费entry fee109基础公关费用明细表Budget List on Basic PR Expenses110媒体维护费用expense on media relations maintenace111危机公关费用expense on crisis management11

13、2政府公关费用 expense on government relations113公关培训费用expense on public relations training114新闻稿撰写费用expense on news articles writing115月服务费用 expense on PR.service116费用总计total expenses117序号order118项目program119费用预算budget120项目说明explanations121服务费用service fee1窄播Narrowcasting2N新闻发布News release3有新闻价值的Newsworthy

14、4在线沟通On-line communications5O在线媒体关系On-line media relations6在线监测On-line monitoring7在线宣传Online publicity8评论文章Op-Ed9说服 Persuasion10P产品宣传信 Pitch letter11专题报告Position paper12新闻发布会Press conferences13媒体监测Press monitoring14媒体关系Press relations15新闻界Press16印刷媒体Print media17印刷出版物Print publications18产品促销Product

15、promotion19产品宣传Product publicity20项目小组Project team21公众抱负Public aspiration22公众态度Public attitudes23公众意识Public awareness24公共事务管理 Public issues management25公众情绪Public mood26公众需要 Public need27舆论Public opinion28公共政策预测Public policy forecasting29公关广告Public relations advertising30公关公司 Public relations agency

16、31公关咨询与调研 Public relations counseling and research 32公关部 Public relations department33公关目标/战略 Public relations objectives/strategies34公关计划Public relations plan35公关方案Public relations programs36公关策略Public relations tactics37公众意见Public sentiment38公益宣传广告Public service announcement 39宣传Publicity40问卷 Ques

17、tionnaire41Q、R 监管当局Regulatory authorities42调研Research43危机沟通Risk communication44摘要文章Round-up article45促销Sales promotion 46S 样本 Sample 47卫星连线访谈Satellite media tours 48轰动手法Sensationalism 49形势分析Situational analysis 50社会预期Societal expectations 51软性新闻Soft news 52特殊利益团体Special interest groups 53演讲 Speech 5

18、4演讲稿写作Speech-writing 55扭曲事实Spin 56代言人 Spokesperson 57备用声明Standby statement 58 股东Stockholders59 托词Subterfuge60 上下级沟通Supervisory communications61供应商Suppliers 62调查Surveys 63电台访谈节目Talk radio 64T目标受众Target audience 65电话沟通Telephone communication 66第三方认可Third-party endorsement 67高层管理Top management 68行业协会Tr

19、ade associations 69行业展览Trade show 70真相Truth 71电视访谈TV interviews 72双向沟通Two-way communication 73价值观Value 74V视讯会议Video conferences 75视讯发行Video news releases 76网络公关Web relations 77W网上新闻室Web site newsroom 78 网站 Web site79 国际互联网World Wide Web80写作Writing 序号中文译文1为配合 xx 的新闻及公关宣传，为企业创造良好的舆论环境，保持和加强与媒体间已建立的长期合

20、作伙伴关系，加深企业与媒体彼此间的沟通、了解，为日后进一步的合作创造更佳的环境。This program is aimed to help promote XXs news publicity and public relations campaign. It targets at maintaining and enhancing the already established sound media relations and finally creating a favorable media environment for XX in the future. 2确保良好舆论氛围，避免不

21、良声音的出现与蔓延，消除来自记者、媒体、机构等方面的不良声音与投诉。This program is aimed to ensure a good media environment, and to avoid the emergence and spread of negative voices, especially the negative reports and complaints from the reporters, media, and institutions. 3这个方案旨在，避免重大危机事件在重点区域泄露与蔓延，保持与当地政府保持良好的沟通与合作关系。This progra

22、m is aimed to avoid the disclosure and spread of serious crisis in key marketing regions, and maintain a good relationship with local government. 4确保该区域媒体舆论得到最大限度的有效控制so as to ensure a maximum control over local medias reporting.5为配合企业和产品等层面的公关宣传，并为区域市场提供足够的新闻素材，组织新闻素材的撰写工作。This program is aimed to

23、promote the communication on corporate image and products, to provide sufficient news information and materials for SBU and to organize writing news articles. 6共有348条相关新闻、超过30万字的信息传播，使公关信息在财经类、都市类的网站、报纸、杂志、广播台等新闻机构广泛发布348 news articles with totally over 300,000 words were written and published in a

24、wide range of business and metropolis media, including websites, newspapers, magazines, and TV& radio broadcast.7媒体状态分析，按照资源投入与产出分类，寻求不同的策略。Media analysis, according the devote and output to sort Media with different strategy.8 社会环境：总体舆论从A转为BSociety: the voice will change from A to B9媒体状态：媒体的市场化和媒体网

25、络化趋势明显 Media status: evident market orientation and meshwork orientation1项目总顾问General Counsel of the project 19市场通路经理 Trade Marketing Manager2客户总监Division Director of Customer20市场通路主管Trade Marketing Supervisor3项目主管Project Owner21促销经理Promotions Manager4项目经理Project Manager 22促销主管Promotions Supervisor5

26、策划总监Planning Director23促销员Promotions Specialist6媒体总监Media Director24市场分析/调研人员Market Analyst/ Research Analyst7活动总监Activities Director25公关/会务经理Public Relations Manager8资深策划Senior Planner26公关/会务主管Public Relations Supervisor9策划经理Planning Manager27公关/会务专员Public Relations Executive10媒介经理Media Manager28媒介

27、人员Media Specialist11公关经理PR manager29企业/业务发展经理Business Development Manager12市场/广告总监Marketing/Advertising Director/VP30企业策划人员Corporate Planning13市场/营销经理Marketing Manager31广告策划/设计/文案Advertising Creative/Design/Copy writer14市场/营销主管Marketing Supervisor3215市场/营销专员Marketing Executive/Communication3316市场助理Marketing Assistant / Trainee3417产品/品牌经理Product/Brand Manager3518产品/品牌主管Product/Brand Supervisor36