ToyStory实用教案

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1、To begin with 1. Do you remember what kind of toy you loved when you were a child? 2. How do you like the advertisements on TV? 3. Will you buy the commodity the advertisement strongly promotes? 第1页/共17页第一页，共18页。Introduction credulity: the ability or willingness to believe that something is real or

2、true 易信、轻信(qngxn) weigh up: to assess a person or situation succumb: fail to resist (pressure, temptation, or some other negative force) 第2页/共17页第二页，共18页。Detailed Study Section One: (Para.1-9 ) Universal phenomenon of advertisement for children.第3页/共17页第三页，共18页。2. Language points carp: v. to keep co

3、mplaining about somebody/something in an annoying way glove puppet: a type of puppet that you put over your hand and move using your fingers cynicism: (cynic: a person who believes that people do not do things for good, sincere or noble reasons, but only for their own advantages.) cynical attitude第4

4、页/共17页第四页，共18页。 sophistication: (sophisticated: having or showing much worldly experience and knowledge of fashionable life.) quality of being sophisticatedliterate: adj. having or showing education or knowledge, typically in a specified area hinge on: depend on Buss is onto something: Buss has made

5、 some achievement in the study of this field.第5页/共17页第五页，共18页。pocket money market: to businessmen, the huge amount of money in the pockets of children means a huge potential market. venue: a place where people meet for an organized event, for example a concert, sporting event or conference 。犯罪、审判(sh

6、ngpn)、集合、会议、比赛、管辖地。capricious: adj. changing suddenly and quickly .反复无常的。sinister: seeming evil or dangerous、险恶的。第6页/共17页第六页，共18页。Section Two: ( Para. 10-end) Researches on kids and advertising. 第7页/共17页第七页，共18页。2. Language points tweak: improve (a mechanism or system) by making fine adjustments to

7、it 、拧。 egocentric: thinking only about oneself, self-centered、 at the mercy of: in the power of; defenseless against 任凭(rnpng)摆布第8页/共17页第八页，共18页。 clash: have a forceful disagreement 、冲突 heady: adj. having a strong effect on your senses; making you feel excited and hopeful 、 syllogism: 三段论法，演绎推理（由大，小

8、前提引出结论( jiln)的推理） eg. All men will one day die; Socrates is a man, therefore one day Socrates will die. 第9页/共17页第九页，共18页。 bid: n. an effort to do something or to obtain something、出价、投标、命令。 press: v. to push something closely and firmly against something、压榨、压迫、压力。 concede: to admit that something is

9、true, logical, etc.勉强、承认、退让、让步(rng b)。 shrewd：clever at understanding and making judgements about a situation 精明第10页/共17页第十页，共18页。 stringent: of a law, rule, regulation, etc. very strict and that must be obeyed overt: done in an open way and not secretly exacerbate: make (a problem, bad situation, o

10、r negative feeling) worse plague: v. to cause pain or trouble to somebody/something over a period of time 第11页/共17页第十一页，共18页。 teaseout: to spend time trying to find out information or the meaning of something, especially when this is complicated or difficult extol(l): to praise somebody/something ve

11、ry much punch line: the final phrase or sentence of a joke or story, providing the humor or some other crucial element wicked: adj. morally bad第12页/共17页第十二页，共18页。 be mindful of: 留神(li shn)，注意 gullibility: tendency to believe and therefore to be easily deceived accentuate: to emphasize something or m

12、ake it more noticeable Madison Avenue: a street in New York City, center of the advertising business in the U.S 第13页/共17页第十三页，共18页。 dismissive: adj. showing that you do not believe a person or thing to be important or worth considering trickery: n. the use of dishonest methods to trick people in ord

13、er to achieve what you want 。欺骗(qpin) jitter: v & n. act nervously; 紧张不安、战战兢兢 (of a signal or device) suffer from jitter 第14页/共17页第十四页，共18页。conclusion第15页/共17页第十五页，共18页。第16页/共17页第十六页，共18页。感谢您的观看(gunkn)！第17页/共17页第十七页，共18页。NoImage内容(nirng)总结To begin with。2. Language points。犯罪、审判、集合、会议、比赛、管辖地。syllogism: 三段论法，演绎推理(tul)（由大，小前提引出结论的推理(tul)）。感谢您的观看第十八页，共18页。