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1、微软微软SaaS架构和战略，架构和战略，倾力协助移动打造倾力协助移动打造ADC服务平台服务平台What SMB Wants?Access to Mobile Messaging/ Collaboration and LOB ServicesEase of Use Low Cost & SimplicitySecurity, Backup and RestoreIncreased Productivity Better End-user Experience Quick and easy setup through self-care portal Peace of MindSMB NeedsE
2、nd User BenefitsQuotes from Microsoft CEO Steve Balmer Software as a Service will dramatically change our ecosystem, and thats positive, and thats good. Steve Ballmer, December 2006All our software will become Software as a Service within the next few years, mark my words Steve Ballmer Company Meeti
3、ng April, 2007Market OverviewIDC predicts APJ spending on SaaS will reach $1.082B in 200970% Market Share in Active Sites in Greater China (Netcraft)Over 40% of large companies have adopted SaaS and over 50% of medium size companies are reviewing SaaSCRM Market Trends & OpportunityAnalyst consensus
4、of 25% to 30% SaaS CAGR in next 4 yearsAll CRM 7% Annual GrowthHosted CRM34% Annual GrowthSource: Gartner Research and Microsoft estimatesSpending ($M)What is Software as a Service? The continuum of hosted software servicesLicensingLicensingPerpetualSubscriptionTransactionAd-FundedLocationLocationOn
5、-PremiseApplianceThird-Party HostedLife Cycle Life Cycle ManagementManagementCorporate ITASPBlack BoxDefinition: Software deployed as a hosted service and accessed over the network (Internet).The SaaS ecosystemDelivery ArchitectureConsumption ArchitectureApplication ArchitectureenterprisePurchaseDep
6、loyManagelong eval processtry before you buycustomisationconfigurationreliance on internal ITSLAsValue Proposition for EnterpriseArchitectureScaleConfigurabilityhttp:/ “Basic” SaaS Maturity Model1Ad-hoc / Custom2Configurable (single tenant)3Configurable Multi tenant4Configurable Multi tenantScalable
7、Security LogSaaS ApplicationIdentity ManagementUsage TrackingCRMManagement LogSaaS ApplicationSaaS ApplicationSaaS ApplicationPerformanceAvailabilitySecuritySLA MonitoringProvisioningManagement AgentAccess ControlMeteringOrder ManagementService Delivery Platform RuntimeBillingManagement AlertsCall C
8、enter Support SystemADC Framework By Microsoft Solution Service Delivery PlatformOpportunityHosted Exchange SaaS Application HostingWeb Hosting Sharepoint Hosting Services Hosted Office Communicator CRM Hosted Services Other LOB Application Hosting Sell New Value Added Services Increase Top Line Gro
9、wth Opportunities in Partnership with Mobile Operators Mobile Application Management Services Mobile Sharepoint Hosting Services Mobile Collaboration (IM & Office Communicator) like large Enterprises Remote CRM Hosted Services LOB Application Hosting on Mobile Devices TodayNew ServicesMobile Up-Sell
10、 OpportunitiesMicrosoft Mobility SolutionPOP3/WebmailMailISV ApplicationsMicrosoft Hosted ApplicationsService ProvidersEnd UserServicesHosted by PartnersProvide comprehensive Over-The-Air (OTA) provisioning of Microsoft and ISV business applications management Device and Configuration Management Bac
11、kup and Restore Quick access to service to sell Sell with Your Own Brand No Infrastructure and monthly maintenance costWhyWhat34561Deploy SystemBringing Services to Market Deploy Solution based on Microsoft Prescriptive guidance Validate functionalityBuild Offers Perform a BDS (Business Development
12、Solution) Validate the business caseDesign System ADS (Architectural Design Session) Proof of Concept Utilizing Specific Business requirements Perform GAP analysisResearch Targets Awareness of solution opportunities Watching Market Trends Map to market opportunitiesGo to Market Launch and marketing
13、campaigns Demand Generation ProcessOperating the Environment/Solution Deploy Solution Operationsbest practices Support the environment Customer Support Maintain the environment Monitor and Reporting Backup/Restore/DRMigrate Base Migrating current base to new platform (if appropriate)Plan Next Offers Maintain awareness of solution offerings and market opportunities Hosted Messaging and Collaboration Windows-based Hosting (+Applications) Enhanced Voice Over IP Services (EVS) Connected ServicesFramework (CSF)Solutions278Questions and Answers
SaaSMobile微软中国移动承建ADC的SaaS解决方案
