21世纪大学英语读写教程第二册unit3B篇课件

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1、21st Century College English: Book 2Unit 3 Text BA Multicultural Person Unit 3: Text Bv Pre-reading activityv Extensive Readingv Exercisesv SummaryPre-reading ActivitiesPre-reading ActivitiesPre-reading ActivitiesPre-reading ActivitiesA Multicultural PersonGunnar Beeth1 A multicultural person is som

2、eone who is deeply convinced that all cultures are equally good, enjoys learning the rich variety of cultures in the world, and most likely has been exposed to more than one culture in his or her lifetime. 2 You cannot motivate anyone, especially someone of another culture, until that person has acc

3、epted you. A multilingual salesperson can explain the advantages of a product in other languages, but a multicultural salesperson can motivate foreigners to buy it. Thats a critical difference.Unit 3: Text B Question2Question13 No one likes foreigners who are arrogant about their own culture. Custom

4、ers are turned off by monocultural salespeople. The trouble is, most people are arrogantly monocultural without being aware of it. And even those who are aware of it cant hide it. Foreigners sense monocultural arrogance at once and set up their own cultural barriers, effectively blocking any attempt

5、 by the monocultural person to motivate them. 4 Multiculturalism is a requirement that has been neglected too often in hiring managers for international positions. And this neglect is affecting every industry. Even if your company is not (yet!) a multinational one, chances are youre in touch with fo

6、reign customers or manufacturers. Do you have the right employee forging these relations ? Unit 3: Text B Question35 For 20-odd years, Ive run an executive-search firm from Brussels. When clients ask us to find the right person for a new pan-European sales or management position, I start by asking t

7、hem to specify the qualifications their ideal candidate would have. Most often they list the same qualities they would want for a domestic position, but with the additional requirement that the new manager be fluent enough in English, German and French to cope with faxes and email. It sometimes take

8、s me hours to persuade clients that the linguistic abilities they see as crucial are not enough. But after some discussion, we usually wind up specifying something like: “The new manager must be accepted throughout Europe. Thus, he or she must be multicultural. If possible, he or she should also be

9、able to communicate in more than one of the major European languages.”Unit 3: Text B Question4-56 Of course, its far more difficult to determine candidates multiculturalism than it is to check their language skills but its also a far more important ingredient to success. To seek out this crucial qua

10、lity, I ask a lot of questions about candidates early childhood, looking for evidence of contact with diverse cultures. And I probe for arrogance about their background and environment.Unit 3: Text B 7 Its sometimes very difficult to make the call. I remember a company that asked me to check out a s

11、alesman they were planning to send to Mexico. Hed studied Spanish, and had grown up in New York City the most culturally diverse place in America. But when I interviewed him, it turned out that he had no concept of the great pride Mexicans take in their culture, and moreover he was uneasy about Mexi

12、can restaurants and markets being dirty and unsafe. I rejected him just as Mexican buyers would have rejected him if hed been selected for the job. Unit 3: Text B Question68 Similarly, dont think for a moment that a proven American salesperson can be sent to Great Britain and be expected to sell the

13、re, since its the same language. In nine out of ten cases, he or she will fail. The ones who succeed are multicultural people with the rare ability to gain acceptance from British customers. Unit 3: Text B 9 And dont fall for the myth that a candidates knowledge of superficial behavior like shaking

14、hands or bowing is a sure sign of multiculturalism. An American businessman arriving in Japan is immediately aware of the cultural differences, even in the first hour. It only takes a few days to learn when to take off his shoes or how to eat with chopsticks but hell still feel like a bull in a chin

15、a shop and an exceptionally clumsy bull at that. Even moving as carefully as he can, he still finds himself sending all the china crashing to the floor and offending people right and left. A monocultural person gives up at this point, because even if hes ready to learn about another culture intellec

16、tually, he refuses to penetrate it emotionally. A multicultural person swallows his pride, learns from his blunders and in the end manages to get in touch with the spirit of the new culture, not just its superficial details.Unit 3: Text B Question7Language Points has had direct experience of life in

17、 different cultural contexts. has been exposed to more than one culture in his or her lifetime. ParaphraseLanguage Points Without understanding someone, esp. someone of another culture, and making him/her feel that you are one of them, you can not convince him/her to do anything (such as purchase a

18、product or participate in a business deal).You cannot motivate anyone, especially someone of another culture, until that person has accepted you. ParaphraseLanguage Points e.g. Rudeness is guaranteed to turn a woman off! turn off cause (sb.) to be bored, disgusted or offended Customers are turned of

19、f by monocultural salespeople. Paraphrase Customers dislike salespeople who are arrogant about their own culture.Language Points e.g. The chances are that shell be coming. (the) chances are (that). it is likely that. chances are youre in touch with foreign customers or manufacturers. Paraphrase , it

20、 is very likely that you do business with foreigners.specify v. state or name clearly and definitely (details, materials, etc) Language Points e.g. The regulations specify that you may use a dictionary in the examination. He has not specified what action he would like them to take. wind up end up do

21、ing; do in the end; finish (a speech, etc)Language Points e.g. We eventually wound up (staying) in a super little hotel by the sea. If we all agree, lets wind up the discussion. seek out find (sb. or sth.) by looking hardLanguage Points e.g. It took me several weeks to seek out the reference materia

22、l that I needed for my paper. How can we seek out a really good person for the job? Language Points And I investigate thoroughly to find out if they are arrogant about their own culture.And I probe for arrogance about their background and environment.ParaphraseLanguage Points call n. a decision made

23、 by referee, umpire, etc. in a sports match make the callParaphrase make the decisionLanguage Points e.g. I didnt believe for a moment that he was an actor. I never suspected for a moment that you were married. not for a moment not at all Similarly, dont think for a moment that a proven American sal

24、esperson can be sent to Great Britain and be expected to sell there, since its the same language. Language Points Similarly, dont think for a moment that a proven American salesperson can be sent to Great Britain and be expected to sell there, since its the same language. ParaphraseLikewise, dont ta

25、ke it for granted that a truly American salesperson can be expected to do business well in Britain simply because he speaks the same language.Language Points nine out of ten casesUsage “Out of” can be used to indicate what proportion of a group of things something is true of. For example, if somethi

26、ng is true of one out of five things, it is true of one fifth of all things of that kind.in most cases; very likelyLanguage Points fall for be attracted to; be tricked byLanguage Points e.g. Doug was too clever to fall for a story like that. Dont fall for that old trick; hes trying to persuade you t

27、o buy his goods. Language Points a bull in a china shop an extremely careless and clumsy person who keeps knocking things over, dropping things, breaking things, etc. feel like a bull in a china shop and an exceptionally clumsy bull at that. Language Points feel like a bull in a china shop and an ex

28、ceptionally clumsy bull at that. e.g. It was a long wait, and an exasperating one at that. Its a new idea, and a good one at that. at that besides; in addition Language Points even if he thinks hes willing to gain some knowledge of another culture, emotionally he is unwilling to understand it thorou

29、ghly because he is too arrogant about his own culture. even if hes ready to learn about another culture intellectually, he refuses to penetrate it emotionally.ParaphraseLanguage Points swallow ones pride bring ones pride under control; forget ones pride and do sth. that seems necessary, although one

30、 does not want to do itLanguage Points e.g. After Bill lost the race he had to swallow his pride and shook hands with the winner. If you want him back youll have to swallow your pride and say sorry. Para. 1Q1.The author begins his article with _.A) one side of an argumentB) a specific exampleC) the

31、definition of an unusual term1.The author begins his article with _.A) one side of an argumentB) a specific exampleC) the definition of an unusual termPara. 2Q2. The article was written for _. A) personnel managers of companies that have contacts abroad B) non-Europeans hoping to be hired as salespe

32、ople C) clients of international joint venture2. The article was written for _. A) personnel managers of companies that have contacts abroad B) non-Europeans hoping to be hired as salespeople C) clients of international joint venturePara. 3Q3. In Paragraph 3, the author mainly discusses _. A) the di

33、fference between a multilingual salesperson and a multicultural one B) bad behavior foreigners display to visitors C) why monocultural salespeople are ineffective in doing business abroad3. In Paragraph 3, the author mainly discusses _. A) the difference between a multilingual salesperson and a mult

34、icultural one B) bad behavior foreigners display to visitors C) why monocultural salespeople are ineffective in doing business abroadPara. 5Q4. The author has learned from his own experience that _. A) not enough companies understand the importance of multiculturalism in hiring managers for internat

35、ional positions B) many companies think an excellent salesperson who also has a good command of foreignlanguages is the ideal candidate to represent them abroad C) both A and B4. The author has learned from his own experience that _. A) not enough companies understand the importance of multicultural

36、ism in hiring managers for international positions B) many companies think an excellent salesperson who also has a good command of foreignlanguages is the ideal candidate to represent them abroad C) both A and BPara. 5Q5. “The clients” referred to in Paragraph 5 are _. A) companies involved in inter

37、national business B) candidates for management positions at multinational companies C) applicants for international business5. “The clients” referred to in Paragraph 5 are _. A) companies involved in international business B) candidates for management positions at multinational companies C) applican

38、ts for international businessPara. 7Q6. The story of the candidate for a position in Mexico is meant to illustrate _. A) how hard it can be to recognize monoculturalism B) why North American salespeople are rejected in Mexico C) methods managers can use to probe candidates6. The story of the candida

39、te for a position in Mexico is meant to illustrate _. A) how hard it can be to recognize monoculturalism B) why North American salespeople are rejected in Mexico C) methods managers can use to probe candidatesPara. 9Q7. In the last paragraph, the author intends to tell us that _. A) it is very easy

40、for an experienced businessperson to notice cultural differences when traveling abroad B) true adaptation to a new culture is not a quick or easy process C) foreigners have too much trouble adapting to Japanese culture7. In the last paragraph, the author intends to tell us that _. A) it is very easy

41、 for an experienced businessperson to notice cultural differences when traveling abroad B) true adaptation to a new culture is not a quick or easy process C) foreigners have too much trouble adapting to Japanese cultureIII.Fill in the following blanks with the words given below. Change the forms whe

42、re necessary.1. A bachelors degree is a minimum (最低的最低的) _ for many jobs.2. An _ talented dancer as he is, he nevertheless needs to practice several hours every day. requirementexceptionally读写教程读写教程 II: III.Fill in the following blanks with the words given below. Change the forms where necessary.3.

43、Bicycling is good exercise; _, it doesnt pollute the air. 4. This morning they interviewed five _ for the post of sales manager. moreovercandidatesIII.Fill in the following blanks with the words given below. Change the forms where necessary.5. Powerful advertising can _ people to buy almost anything

44、. 6. The fact that she is not coming today has made her grandmother feel lonely and _.convinceneglectedIII.Fill in the following blanks with the words given below. Change the forms where necessary.7. The tone of his book is consistently negative, occasionally arrogant, and often _. 8. Responsibility

45、 and reliability are necessary _, as well as a friendly and outgoing (爽直的爽直的) personality. superficialqualificationsIII.Fill in the following blanks with the words given below. Change the forms where necessary.9. The management decided that Henry was the _person to take over the job. 10. Most smoker

46、s are well _ of the dangers of smoking to their health. idealawareIII.Fill in the following blanks with the words given below. Change the forms where necessary.11. The first mobile phones were heavy and _ to use but nowadays they are much easier to handle. 12. The newspaper report did not _how the m

47、en were killed. clumsyspecifyIV.Fill in the following blanks with the phrases given below. Change the forms where necessary.1.We _ both Yao Ming and Liu Xiang for their great achievements in sports. 2. Bill thought that if he wasnt able to solve the math problem, _that no other student in his class

48、could, either. take pride inchances were读写教程读写教程 II: IV.Fill in the following blanks with the phrases given below. Change the forms where necessary.3. “_you still _your school friends?” “No. But Im going to _them soon.”4. _, its careless driving that causes an accident. In nine cases out of tenArein

49、 touch withget in touch withIV.Fill in the following blanks with the phrases given below. Change the forms where necessary.5. Jacks like _; hes always knocking things over. 6. I need to see you, right away _. if possiblea bull in a China shopIV.Fill in the following blanks with the phrases given bel

50、ow. Change the forms where necessary.7. I made a mistake, and a very serious mistake _. 8. It must be difficult for Amy to _three small children and a full-time job. cope withat thatIV.Fill in the following blanks with the phrases given below. Change the forms where necessary.9. I knew it was just a

51、 trick, and I just wasnt going to _ it. 10.George was forced to _ and asked the manager if he could have his old job back. swallow his pridefall forPlease write a summary of the text What is a multicultural person like? A multicultural person is deeply convinced that all cultures are equally good, e

52、njoys learning the rich varieties of culture, and has been exposed to more than one culture in his or her lifetime. Multicultural salespeople must know the culture of their customers. Multiculturalism, which is a requirement for international positions, has been neglected too often. The neglect of m

53、ulticulturalism is affecting every industry. SampleSample As for international positions, multiculturalism is an important factor to success. Multiculturalism is not knowledge of superficial behavior. A multicultural person learns form his blunders and manages to get in touch with the spirit of the new culture.