包装设计英文文献

《包装设计英文文献》由会员分享，可在线阅读，更多相关《包装设计英文文献（6页珍藏版）》请在装配图网上搜索。

1、精品文档AnalysisofthedevelopmentofbabysuppliespackagingdesignAbstract:Thebasicideaisthattheproductpackagingdesigntoconveytocustomersthefirstvisualeffects.Infantspackagingdesignshouldincludebothsides,ontheonehandofeachparenttomeetconsumermind,ontheotherhandalsoinaccordaneewiththepackagingdesignconcept.Th

2、ecurrentinfantsuppliespackagingdesignunitiedphenomenonintheshape,color,existsfunction,ect.aremostlyrefereneedesign,originalityfactorislessdifficulttoraiseforeignbrand.Thiscontent,infantsuppliespackagingcharacteristicsandbasicprinciples,butoncurrenttrendsinfantsuppliespackagingdesignisanalyzedinorder

3、tobetterguidetheinfantsuppliespackagingdesign,promotebabyproductstobebettercapturethemarketandwinconsumers.Keywords:Infantsupplies;PackageDesign;Security;TrendsPackagingislinkedtohumanlifeandanindispensablemeansofproductionmaterials.Inthelonghistory,thepackagingaccompaniedhumanevolutionanddevelopmen

4、t,however,thepackagingdesignoftheterm,butitisanewconceptintothe21stcenturyaftertheformation.Inthefiercemarketcompetition,productresearchanddevelopmentcyclebecomesshorter,thenewproductisalsoacceleratingthespeedofupdatingand,therefore,theneedforrapidprototypingofnewproductpackagingandpackagingdesign.A

5、ccordingtostatistics,Chinaiscurrentlythenumberofchildrenreached360million,nearly128.5billionyuanofchildren*sproductsinthehugemarket,investorsprofitableahugecake.Inrecentyears,withtheenormouseconomicandsocialdevelopment,childrenssurgeinthenumberofarticlesshowingtrends,corresponding,childrensproductsp

6、ackagingisalsoconstantlyguise,attractingcuriouseyesofchildren,notonlybroughthugeeconomicbenefitsforenterprisedevelopment,moreistoestablishthechildrensproductsmarketbrand.Statusofchildrensproductspackagingdesign1、ProductpackagingdesignsingleIngeneral,childrensunderstandingofthingsandpreferencescaused

7、mainlybyvisualstimuli,theattentionandinterestofgoodsmainlyfromfactorsaffectingtradedress,fun,uniqueshapeisthemainwaytoattracttheirattention.Currentlyourchildrenformasingleproductpackaging,multi-purposecassette,bagorbucket-stylepackaging,lackofinterestintheformofstructuralmodeling,asinglestructureisd

8、ifficulttomeetthechildrenscuriosityconsumerpsychology.2、PackagingisinconsistentwithcolorOnthecoloritself,itsrichexpressivenessgivescertainfeelingsandassociations,thisspecialfeelingcanbeunderstoodasastrongemotionandcolorrenderingpower.Colorplaysanimportsntroleinchildrensproductspackaging,perfectcolor

9、performaneeisthekeytochildrensproductspackagingdesignsuccess.Gorgeousbrightcolorstomeetthechildrensnovelty,odd,restless,aggressivepsychologicalcharacteristics,isanimportsntmeanstoattractchildrensattention.Forexample,inchildrensproductspackagingdesigncombinedwithchildfamiliarthings,theuseofchildrensf

10、avoritelively,vividandbrightcolorscanattractawiderrangeofchildrensattention,enhancetheirlikeabilityandmemorizingdegree.3、SecurityisnotstrongpackagingdesignChildrenshealthygrowthanddevelopmentoffuturerelationswithsocietyasawhole,especiallyinthegrowingnumberofone-childfamilies,thehealthydevelopmentofc

11、hildrenwillbecomeincreasinglyimportant.However,someincidentsproductpackagingmistakebecausechildrenemergedinrecentyearscausedendlessreachofchildrenadultmedicinessuchasevents,childrensfoodpackagingbagdesiccantwounding,jellycausechokingincident,toyswoundingmore.Behindthesetragicevents,wefoundthatmostof

12、theproductpackagingareunreasonableornormsrelated.Somechildrensproductstherearesignificanterrorsinthepackagingstructure,suchassometimeagocausedabigstirinthejellyincident,inlargeparttoitssizeandshapearerelatedtoinappropriatepackaging,especiallysmallgobletjellyproblemismostprominent.Therearemanufacture

13、rsonproductpromotioninchildrensfoodpackagingbagintoasmalltoy,sometoys,foodmaterialswouldpollutebuilt,somechildrenstoysw川beusedasfoodingestion,whichcausedthechildtophysicalandpsychologicalharm.4、LackoffunctionalChildrensproductspackagingdesignshouldbethecharacteristicsofthechildsown,morecateragesthey

14、represent,advocatedbysomecleverpackagingdesignsense,humanewayimplyfullofparentsandchildren,inspiredbytheuniquefunctionalityofChildrencuriousconsumerpsychology,andultimatelyachievepurchase.Currentlymostofourchildrensproductsonlyemphasizesthefunctionoftheproductitselfandignorethefunctionalformofpackag

15、ing,shape,tastegeneralizedlackofstructuremakesitdifficulttoattracttheattentionofchildreninthisparticularconsumergroups.ChildrenSuppliesPackagingFeaturesWitheconomicdevelopment,populationcontrolawiderangeofsuccess,andnowmostChinesefamilieshaveonlyonetotwochildrenofsuchfamilieshavetheabilityandverywil

16、lingtolettheirchildrenabettereducation,betterlivingconditions,theuseofmorehigh-qualityproducts.Suchfamiliesbuildtrends,makingchild-classproduct!onhouse,moreandmoretypesofproducts,promotionaltoolshavebaked.However,theinevitableculturaldevelopmentandspiritualdevelopmentofmaterialculturecomplementeacho

17、thertoincreasetheabilityforconsumerstobuymoreandmorecriticaleye,inadditiontotheproductitself,theappearanee,butalsoconsumerschooseaproductimportantfactor.Thus,childrensproductspackagingdesignplaysapivotalrole.Childrensproductsonthemarketnowdazzlingvariety.Professionalincreasinglyfinedivisionofvarious

18、industries,whilealsoactivelypromoting3玳迎下我精品文档in-depthstudyofchildrenspackagingdesignclassfield.1、ChildrensproductpackagingdesignshouldconsidervisualimpressionfeatureChildrenaregenerallycharacterizedbyhyperactivity,fun,likefresh,spiritualpowerisnoteasytoconcentrate.Unlikeotherconsumergroupsinthechoi

19、ceofaproductwhenitwillconsidermanyfactorssuchasquality,brandreputation,andsoon.Asurveyshowsthatchildrenofparentsdecidedtobuytheproductinflueneeupto47%,whilechildrenatthetimeofpurchaseoftheproductanddonotusetoomuchrationalthoughttoconsider,isoftenlookednice,funwillbuy.Suchfeaturesmaketheproductpackag

20、ingdesignintuitive“firstimpressionattheChildrensdesignisveryimportant.Andtheirparentsintermsofsafety,nutrition,havearoletointellectualdevelopmentoftheproductcouldbeevenmorelovedbytheirparents.Therefore,summedoutstandingchildrenpackingseveralkeyfeatures:fun,safety,easeofuse,nutritional,educationalnat

21、ure.Shouldbedesignedfromtheperspectiveofchildrentodesignproductpackaging,topsychologicalandphysiologicalcharacteristicsofchildrenforthedesignreliedupon,tounderstandwhatchildrenarelike,thinking,whatisverypopularamongchildrenandsoon,meanwhile,shouldbedesigneduptoacertainhumanspirit,makethepurchase,usi

22、ngtheproductsparents,thechildcanfeelcaredforandcare.Allowingconsumerstheimpressionthattheproductpluspoints.PersonalcareproductssuchasJohnson&Johnsonfamilyofchildrenofdifferentageswithdifferentdesignproducts,suchasbabyrangeofproducts,suchasprofessionalskincareproducts,diapers,bottles,etc.,overthreeto

23、fouryearsoldbabyproducts,etc.,packagingdesigntheabanclonedcomplexdesignthinking,asimple,unifieddesignstylecrisp,white,pink,babybluebackgroundcoupledwithsimpletext,pattern,sothattheaudienceatthefirstimpressiontheyleaveaclean,fresh,bigbrandprotectionpsychologicalimplications.Andbecauseoflove,soJohnsonextensiveuseoftheadmakescommoditiesrosetohumanecareperspective,theemergeneeofsuchpropagandaconceptallowsconsumerstocareforsuchfeedbacktopurchaseproductsdirectlytouchedbymentaiwhichhasbecomeJohnson&Johnsonbrandloyalsupporters.5欢迎下我欢迎您的下载，资料仅供参考！致力为企业和个人提供合同协议，策划案计划书，学习资料等等打造全网一站式需求