正式商业交流（4）商业社交礼仪(共5页)

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1、精选优质文档-倾情为你奉上Lesson FourBusiness EtiquettePart I ObjectivesGuidelines for Prosperous Entertaining and Presentation of Gifts in Business商务社交、接送礼物礼仪Acceptable Public Conduct in North America北美通行的公众社交礼仪与举止Practices on “small talks”掌握轻松会话的技巧Welcome Topics of Conversation初次见面适宜的话题Part II The How-TosGuide

2、lines for Prosperous Entertaining and Presentation of Gifts in Business商务社交、接送礼物礼仪Business breakfasts are common, and can start as early as 7:00 a.m. On weekends, many people partake in brunch, a combination of lunch and breakfast beginning anywhere from 11 a.m. to 2 p.m. Moreover, business meetings

3、 are sometimes held over brunch.Business meetings are frequently held over lunch, which begins at 12:00 noon and sometimes lasts until 2:00 p.m. Lunch is usually a lighter meal, since work continues directly afterward. Additionally, an alcoholic beverage such as wine or beer is sometimes ordered.If

4、you are invited out for a business meal, the host will usually pay. If you are invited out, but your host does not offer to pay, you should be prepared to pay for your own meal.When eating out, the cost is sometimes shared with friends or colleagues, a practice often referred to as getting separate

5、checks, going Dutch, or splitting the bill.If you invite a U.S. counterpart out socially, you must make it clear whether you wish to pay.The fork is held in the right hand and is used for eating. The knife is used to cut or spread something onto a food item. To use the knife, the fork is switched to

6、 the left hand or is laid down; to continue eating, the fork is switched back to the right hand. But, if you prefer to use the “continental” style of dining, in which the knife and fork are never switched, that is acceptable, too. Unlike some other cultures, its perfectly acceptable to refuse an off

7、er of food or drink; moreover, in most cases, the host probably wont urge you to eat. Many foods are eaten with the hands, so you may want to follow the example of your companions. There are a variety of ways to beckon a server. For example, you can make eye contact and raise your eyebrows, briefly

8、wave to get his or her attention, or mouth the word for what you want such as water or coffee. To call for the check, you can make a writing gesture or mouth the word check, please.It is not considered rude to eat while walking down the street.Business gifts are often presented after the deal is clo

9、sed. In most situations, gifts are usually unwrapped immediately and shown to all assembled. If you receive a Christmas gift, however, you may be asked to wait until Christmas Day to open it.In many cases, the best gifts are those that come from your country.You may not receive a gift in return righ

10、t away.During the Christmas season, gifts are exchanged. For your business associates, you can give gifts such as useful items for the office, liquor or wine.When you visit a home, it is not necessary to take a gift, although it is always appreciated. Flowers, a potted plant, or a bottle of wine can

11、 be good gift choices.Taking someone out for a meal or other entertainment is another popular gift.Gifts for women such as perfume or clothing are usually inappropriate because they are considered far too personal. Gifts for children are often a thoughtful and appreciated gesture, but take into acco

12、unt the values of the parents. For example, some parents might object to your giving a toy gun or a violent video game to their child. Acceptable public conduct适宜的公众社交礼仪与举止Smoking is not as commonplace and is subject to restrictions in most public places. Before smoking, the best policy is to ask if

13、 anyone minds, or wait to see if others smoke. Restaurants often have a section where smoking is permitted; many hotels designate rooms as smoking and non-smoking.A handshake is the customary greeting for both men and women, although you should wait to see if the woman offers her hand.Apart from gre

14、eting close family members or friends, Americans tend to refrain from greetings that involve hugging and other close physical contact. For the most part, they are unreceptive to being touched during conversation and other social situations.The standard space between you and your conversation partner

15、 should be about two feet. Most U.S. executives will be uncomfortable standing at a closer distance. Direct eye contact conveys that you are sincere, although it should not be too intense. Certain ethnic groups will look away to show respect.Friends or acquaintances of the same sex generally do not

16、hold hands.To point, you may use the index finger, although its impolite to point at another person.To beckon someone, wave either all the fingers or just the index finger in a scooping motion, with the palm facing up. To show approval, there are two common gestures: the O.K. sign, formed by making

17、a circle of the thumb and index finger, and the thumbs up sign, formed by making a fist and pointing the thumb upward.The backslap should be interpreted as a sign of friendship, camaraderie.When sitting, U.S. citizens often look very relaxed. They may sometimes sit with the ankle of one leg on their

18、 knee or prop their feet up on chairs or desks. In formal business situations, however, youre advised to maintain good posture and a less casual pose. When giving an item to another person, its sometimes acceptable to toss it or hand it over with only one hand.Part III Lets Talk BusinessWelcome Topi

19、cs of ConversationsGeneral GuidelinesBe aware that most Americans speak only English.Americans often ask, What do you do? (that is, Tell me about your job and employer) to start a conversation. This kind of question is not considered banal or presumptuous.Compliments are exchanged frequently and are

20、 popular conversation starters. If you wish to make conversation with someone, you can compliment an item such as his or her clothing or a work or sports related achievement.Generally, Americans like to laugh and enjoy being with people who have a sense of humor. Jokes are usually welcome, but be ca

21、reful. For example, in many situations, ethnic and religious humors are best avoided. Self-deprecating humor, however, usually goes over well.Sports are very popular in the U.S., especially baseball, football (not to be confused with soccer), and basketball. Soccer (known as football in most other c

22、ountries) has caught on in only a few parts of the country.Golf is another popular sport, especially among businesspeople. Moreover, the golf course is often a venue for business discussions and deals.Topics to AvoidUntil you know a person well, avoid discussing religion, politics or other controver

23、sial subjects (i.e., abortion, racism, sexism). Refrain from asking women if they are married. If a woman volunteers this information, however, you may ask a few polite questions about her husband and/or children.ethnic or religious jokesWelcome Topics of Conversationa persons job/work-related matte

24、rssportstravelfoodmusicmoviesbooksPart IV Exercises and DiscussionUsing guidelines from Part three, prepare 5 questions that you think will be most pleasant to ask on the following occasions:- New students picnic- Annual ball of the industry - Your best friends wedding- A cocktail party held for the

25、 signing of a million-dollar contractGive examples where Chinese business etiquettes conflict with those of the Western business world. Discuss with other students that under such circumstances, should Chinese businesspeople always make compromises to following the western protocols? Give examples a

26、nd you solutions to such conflicts.“Small talks” could, on many occasions, be a great lubricant or ice-breaker in formal business occasions. The art of carrying such talks naturally lies on the following principles:ImaginationEllipsis (Imply more)SpontaneityAppropriate frame of mind (Get into contex

27、t)Accuracy is not that important 转贴于：商务英语考试_考试大Part five was talking about a different form of business etiquette. Observe the following business operations and show your fellow students where the “rule of business etiquette” apply or should have been applied. Do you have any suggestions to the late

28、r ones?- Your Local McDonalds restaurant- New Oriental schools registration center- Carrefour, the chain supermarketPart V Supplementary MaterialsBUSINESS ETIQUETTE - THE RULE FOR BUSINESS SURVIVALEtiquette is not a term most business people, or anyone for that matter, are comfortable with. As child

29、ren our two rules of etiquette were, be quite and quit it both of which sound almost like someone was saying etiquette. So, dont let the term scare you. It is an important word in todays business world.Before you think that this is an article about snob appeal, lets define what Etiquette is. Etiquet

30、te, business or social etiquette, is the art of taking the unfamiliar and making it familiar to many. Thats what the rules (they are really guidelines rather than rules) of etiquette are. Nothing more, nothing less.Another way of saying it is, Etiquette is the art of not being a snob. A snob in busi

31、ness? Well, yes, unfortunately, every business or industry has it snobs who think that their work or business is above what everyone else does.So, lets look at the first rule of etiquette:Business Etiquette Rule #1 is: At first glance or at first hearing whatever is being presented it must be unders

32、tandable and logical to the customer*.There is no Rule #2. All other rules you hear or read about are guidelines. If whatever guideline someone uses does not fit Rule #1, most likely the guideline will not work. There are, literally, thousands of guidelines that will work at some time or another . .

33、 . there is only one rule.Now, how does this relate to business? Well, there are many aspects to this. For example: Business owners, managers and staff are usually so involved with their business, that they fail to see that what is common to them may be very unusual, and even confusing, to their cus

34、tomers. Confusion does not generate sales. Moreover, confusion discourages sales because if customers are confused because it will be harder for them to make the decision to buy.When one reads the books and papers on why businesses fail, the reason most often given is due to the lack of money or sal

35、es. What they dont say is that this lack of money can often be traced back to the disregard for following the Rule #1 of Business Etiquette.Money, if it cant be found on trees, can only come from three sources:1. owners/investors, 2. banks and other lenders, 3. customers. Once a business is open, it

36、 is not easy to go back to the investors or lenders for additional funds. It, therefore, means that for a business to survive, it must have additional funds from their third source of money - customers.Looking at what a business has to offer through the eyes of the unknowledgeable customer is the mo

37、st difficult part of merchandising any idea, service or product inside the business as well as outside to customers.For example, job descriptions are a form of Business Etiquette. A logically arranged catalogue and price list is another. Signs within the firm, such as the signs grocery stores have i

38、n each aisle, are business etiquette. Highway exit signs and street signs are forms of business etiquette. Easy to find price stickers are a form of business etiquette.Whenever a business of offering something be it an idea, service or product that is new or relatively unknown, to a potential customer, the Rule of Business Etiquette comes into play. And it is not just for a business to apply these guidelines. Anybody, when they are asking someone else to accept something new should also be using Rule #1 of Business Etiquette.ReferencesAlan J. Zell, Ambassador of Selling专心-专注-专业