伊莱克斯主要的品牌框架2
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1、AlphaOne 2001History of AlphaNew Alpha 1997New graphics and details on Soft AlphaSoft Alpha1995A soft organic shaped arch on soft flat frontsAlpha1991A strict and architectural arch on flat frontsTraditional heritageForm trendsAlphaOne attributes(特色)特色)ease of useergonomicsimplicityconsistencydurabl
2、eclean formselegant and neathonesty with materialsemphasised quality AlphaOne Cornerstones(关键)关键)Timeless and trueVertical columnsSimple and clear user interactionShop floor attentionIntelligent design following the Brand pyramid -Knowledgeable and caring for an easier life reducing complexity in us
3、er functionsTurning the concept into reality The arch, strong lines and an integrated plinth(底座). .creating tension with minimal use of “organic” forms Elegant mix of materialsTimeless and trueEmphasises solidity andfree-standing(独立式的) heritageVertical columns Caring Sensa. controls.and elegantly ar
4、ched handles for maximum grip Ergonomic and easy to useSimple and clear user interactionErgonomic and understandable Easy to read and use process Logic flow from left to right WhatProgram How Select options WhenStart or delay Single knob for frequent program selection One button per function when ne
5、eded or menu driven displaysUser interactionUser interactionWhat ProgramSingle knob for frequent-use program selectionHow Select optionsOne button per functionWhen Start or delayUser interactionWhat ProgramHow Select optionsWhen Start Graphics Clear communication of functions Simplicity and sophisti
6、cation Confidence in processi ntui ti onCuvei n x capacite variable autom atiqueE R E N Y SGraphic navigator, between cooking zones and controls, reducing uncertainties GraphicsShop floor attentionStand out at retailer and fit into home environmentShop floor attentionStand out at retailer and fit into homeTurning the concept into realityTimeless and trueFunctional form, materials and coloursVertical columnsSolidity and the free-standing heritage Simple and clear user interactionErgonomic and understandable Some examplesA mixture of renderings, photos and drawings xb by yThank you
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