年加工300万只鸡鸭自动生产线扩建项目1

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1、年加工300万只鸡鸭自动生产线扩建项目可行性研究报告Englishman, William Low. He suggested that a double railway tunnel should be built. This would solve the problem of ventilation, for if a train entered this tunnel, it would draw in fresh air behind it. Forty-two years later a tunnel was actually begun. If, at the time, the

2、 British had not feared invasion, it would have been completed. Recently, there has again been great interest in the idea of a Channel Tunnel. If it is built, it will connect Britain to Europe for the first time in history.Lesson65 Jumbo versus the police 小象对警察Last Christmas, the circus owner, Jimmy

3、 Gates, decided to take some presents to a childrens hospital. Dressed up as Father Christmas and accompanied by a guard of honour of six pretty girls, he set off down the main street of the city riding a baby elephant called Jumbo. He, should have known that the police would never allow this sort o

4、f thing. A policeman approached Jimmy and told him he ought to have gone along a side-street as Jumbo was holding up the traffic. Though Jimmy agreed to go at once, Jumbo refused to move. Fifteen policemen had to push very hard to get him off the main street. The police had a difficult time, but the

5、y were most amused. Jumbo must weigh a few tons, said a policeman afterwards, so it was fortunate that we didnt have to carry him. Of course, we should arrest him, but as he has a good record, we shall let him off this time.Lesson66 Sweet as honey! 像蜜一样甜！The Hatheld Puffin is a modern aero-plane, bu

6、t its designer, Mr John Wimpenny, is finding it difficult to get it off the ground. The reason for this is that this plane is also a bicycle. Its pilot has to pedal hard to get it into the air. After Mr Wimpenny had the plane built, it was tested thoroughly. In 1961, it was the first man-powered air

7、craft to fly half a mile. While being flown by a champion amateur cyclist in 1963, the plane crashed on an airfield. Since then, Mr Wimpenny has had it rebuilt. He has had the length of the wings increased so that they now measure 93 feet-almost as long as those of a Dakota. Many people have shown i

8、nterest in this new and unusual sport. But though air cyclists may learn how to fly over short distances, and may, eventually, even get across the English Channel, it is doubtful whether they will ever cycle across the Atlantic.Lesson67 Volcanoes 火山Haroun Tazieff the Polish scientist, has spent his

9、life-time studying active volcanoes and deep caves in all parts of the world. In 1948, he went to lake Kivu in the Congo to observe a new volcano which he later named Kituro. Tazieff was able to set up his camp very close to the volcano while it was erupting violently. Though he managed to take a nu

10、mber of brilliant photographs, he could not stay near the volcano for very long. He noticed that a river of liquid rock was coming towards him. It threatened to surround him completely, but Tazieff managed to escape just in time. He waited until the volcano became quiet and he was able to return two

11、 days later. This time, he managed to climb into the mouth of Kituro so that he could take photographs and measure temperatures. Tazieff has often risked his life in this way. He has been able to tell us more about active volcanoes than any man alive. Lesson68 Persistent 纠缠不休I crossed the street to

12、avoid meeting him, but he saw me and came running towards me. It was no use pretending that I had not seen him, so I waved to him. I never enjoy meeting Bert Dykes. He never has anything to do. No matter how busy you are, he always insists on coming with you. I had to think of a way of preventing hi

13、m from following me around all morning.Hullo, Bert, I said. Fancy meeting you here !Hullo, Elizabeth, Bert answered. I was just wondering how to spend the morning-until I saw you. Youre not busy doing anything, are you ? No, not at all, I answered. Im going to. .Would you mind my coming with you ? h

14、e asked, before I had finished speaking. Not at all, I lied, but Im going to the dentist. Then Ill come with you, he answered. Theres always plenty to read in the waiting room !lesson69 But not murder! 并非谋杀！I was being tested for a driving licence for the third time. I had been asked to drive in hea

15、vy traffic and had done so successfully. After having been instructed to drive out of town, I began to acquire confidence. Sure that I had passed, I was almost beginning to enjoy my test. The examiner must have been pleased with my performance, for he smiled and said, Just one more thing, Mr Eames.

16、Let us suppose that a child suddenly crosses the road in front of you. As soon as I tap on the window, I want the car to be stopped immediately. I continued driving and after some time, the examiner tapped loudly. Though the sound could be heard clearly, it took me a long time to react. I suddenly p

17、ressed the brake pedal hard and we were both thrown forward. The examiner looked at me sadly. Mr Eames, he said, in a mournful voice, you have just killed that child ! lesson70 Red for danger 危险的红色During a bullfight, a drunk suddenly wandered into the middle of the ring. The crowd began to shout, bu

18、t the drunk was unaware of the danger. The bull was busy with the matador at the time, but it suddenly caught sight of the drunk who was shouting rude remarks and waving a red cap. Apparently sensitive to criticism, the bull forgot all about the matador and charged at the drunk. The crowd suddenly g

19、rew quiet. The drunk, however, seemed quite sure of himself. When the bull got close to him, he clumsily stepped aside to let it pass. The crowd broke into cheers and the drunk bowed. By this time, however, three men had come into the ring and they quickly dragged the drunk to safety. Even the bull

20、seemed to feel sorry for him, for it looked on sympathetically until the drunk was out of the way before once more turning its attention to the matador.Lesson71 A famous clock 一个著名的大钟When you visit London, one of the first things you will see is Big Ben, the famous clock which can be heard all over

21、the world on the B.B.C. If the Houses of Parliament had hot been burned down in 1834, the great clock would never have been erected. Big Ben takes its name from Sir Benjamin Hall who was responsible for the making of the clock when the new Houses of Parliament were being built. It is not only of imm

22、ense size, but is extremely accurate as well. Officials from Greenwich Observatory have the clock checked twice a day. On the B.B.C. you can hear the clock when it is actually striking because microphones are connected to the clock tower. Big Ben has rarely gone wrong. Once, however, it failed to gi

23、ve the correct time. A painter who had been working on the tower hung a pot of paint on one of the hands and slowed it down ! Lesson72 A car called Bluebird “蓝鸟”汽车The great racing driver, Sir Malcolm Campbell, was the first man to drive at over 300 miles per hour. He set up a new world record in Sep

24、tember 1935 at Bonneville Salt Flats, Utah. Bluebird, the car he was driving, had been specially built for him. It was over 30 feet in length and had a 2500 horse-power engine. Although Campbell reached a speed of over 304 miles per hour, he had great difficulty in controlling the car because a tyre

25、 burst during the first run. After his attempt, Campbell was disappointed to learn that his average speed had been 299 miles per hour. However, a few days later, he was told that a mistake had been made. His average speed had been 301 miles per hour. Since that time, racing drivers have reached spee

26、ds of over 400 miles an hour. Following his fathers footsteps many years later, Sir Malcolms son, Donald, also set up a world record. Like his father, he was driving a car called Bluebird.Lesson73 The record-holder 纪录保持者Little boys who play truant from school are unimaginative. A quiet days fishing,

27、 or eight hours in a cinema seeing the same film over and over again, is usually as far as they get. They have all been put to shame by a boy who, while playing truant, travelled 1600 miles. He hitch- hiked to Dover and, towards evening, went into a boat to find somewhere to sleep. When he woke up n

28、ext morning, he discovered that the boat had, in the meantime, travelled to Calais. No one noticed the boy as he crept off. From there, he hitch-hiked to Paris in a lorry. The driver gave him a few biscuits and a cup of coffee and left him just outside the city. The next car the boy stopped did not

29、take him into the centre of Paris as he hoped it would, but to Perpignan on the French-Spanish border. There he was picked up by a policeman and sent back to England by the local authorities. He has surely set up a record for the thousands of boys who dream of evading school.Lesson74 Out of the lime

30、light 舞台之外An ancient bus stopped by a dry river bed and a party of famous actors and actresses got off. Dressed in dark glasses and old clothes, they had taken special precautions so that no one should recognize them. But as they soon discovered, disguises can sometimes be too perfect.This is a wond

31、erful place for a picnic, said Gloria Gleam. It couldnt be better, Gloria, Brinksley Meers agreed. No newspaper men, no film fans! Why dont we come more often ? Meanwhile, two other actors, Rockwall Slinger and Merlin Greeves, had carried two large food baskets to a shady spot under some trees. When

32、 they had all made themselves comfortable, a stranger appeared. He looked very angry. Now you gut out of here, all of you! he shouted: Im sheriff here. Do you see that notice ? It says No Camping-in case you cant read ! Look, sheriff, said Rockwall, dont be too hard on us. Im Rockwall Slinger and th

33、is is Merlin Greeves. Oh, is it ? said the sheriff with a sneer. Well, Im Brinksley Meers, and my other name is Gloria Gleam. Now you get out of here fast !lesson75 SOS 呼救信号When a light passenger plane flew off course some time ago, it crashed in the mountains and its pilot was killed. The only pass

34、engers, a young woman and her two baby daughters, were unhurt. It was the middle of winter. Snow lay thick on the ground. The woman knew that the nearest village was miles away. When it grew dark. she turned a suitcase into a bed and put the children inside it, covering them with all the clothes she

35、 could find. During the night, it got terribly cold. The woman kept as near as she could to the children and even tried to get into the case herself, but it was too small. Early ,next morning she heard planes passing overhead and wondered how she could send a signal. Then she had an idea. She stampe

36、d out the letters SOS in the snow. Fortunately, a pilot saw the signal and sent a message by radio to the nearest town. It was not long before a helicopter arrived on the scene to rescue the survivors of the plane crash.Lesson76 April Fools Day 愚人节To end our special news bulletin, said the voice of

37、the television announcer, we are taking you to the macaroni fields of Calabria. Macaroni has been grown in this area for over six hundred years. Two of the leading growers, Giuseppe Moldova and Ricardo Brabante, tell me that they have been expecting a splendid crop this year and harvesting has begun

38、 earlier than usual. Here you can see two workers who, between them,年加工300万只鸡鸭自动生产线扩建项目可行性研究报告第一章 总 论一、项目提要1、项目名称：年加工300万只鸡鸭自动生产线扩建2、项目承办单位：利川市多仁多实业有限公司法定代表人：邹桂怀所有制形式：有限责任公司3、建设性质：技术改造4、建设地点、规模、期限及建设内容建设地点：利川市腾龙工业园区建设规模：年加工300万只鸡鸭自动生产线扩建建设期限：6个月建设内容：租赁工业园区厂房、年加工300万只鸡鸭自动生产线扩建5、技术依托单位：湖北工业大学、湖北民族学院、恩

39、施州农业局、恩施州畜牧局、利川市农业局、利川市畜牧局、利川市商务局6、投资规模：租赁工业园区厂房；机械设备635.00万元；安装费100万元；流动资金1985万元；建设期利息34.55万元；预备费用65.45万元，总投资3200万元。7、资金筹措：申请银行资金贷款2400万元，自筹资金800万元。8、主要技术经济指标：该项目建设实施后可实现年销售收入15240万元。加工300万只鸡鸭总成本费用13700万元，年利润908万元，可创税655万元，其中：销售税金及附加352万元，所得税300万元，内部收益率29.85%，财务净现值7073万元，投资回收期1.96年。9、该项目实施后可以带动全市10

40、00户农民脱贫致富，同时辐射到周边县市，建成后项目主需增加长年性技术工人近500人，人均增加收入1000元。二、可行性研究报告编制依据1、根据国家农业产业化发展规划，发展农业产业化经营要充分发挥区域资源优源和比较优势，培育支柱产业和主导产品，重点扶持产业化龙头项目，提高农业产业化水平。2、畜牧是利川的支柱产业，全市年可出栏生猪100万头，鸡鸭400万只，发展利川畜牧加工，是农民增收，企业增效，政府增税的有利途径。3、农业产业化是国家农业发展的方向，国家计委、农业部等相关部门出台了一系列的政策，扶持、引导农业产业化。我国加入WTO之后，农业经营形式在新的形势下，必须提高农业集约化经营的程度，以确

41、保农业的国际和区域竞争力，符合国家的产业政策导向，是合理的农业产业化模式。农副产品加工是解决“三农”问题的关键。农副产品加工是解决领先的农业发展方式。在产地实现农产品的加工，使产地能够更多地获得高附加值农业的利益，是加快产地农业发展的必由之路，也是国家所倡导的加工和市场销售是产业化的核心环节，是产业化的控制环节。我市在“十一五”畜牧产业发展规划中，生猪出栏100万头，鸡鸭出栏600万只，产值5亿元，农业产业化成为主要任务和政策扶持点。本报告的编制，严格贯彻执行国家计委等关于国家建设项目可行性研究报告编写大纲的要求编写。本报告研究的范围。本报告按轻工业建设项目可行性研究报告编制内容深度规定，对本

42、项目所涉及的产品市场、建设规模、建设条件、工艺技术方案、环境保护措施、企业组织形式和劳动定员进行分析研究。对项目的投入产出，资金筹措方案、财务状况及经济社会效益进行评价，对项目的实施提出科学合理的建议。本报告的部分基础数据，采用项目业主和利川市多年来畜牧加工业的经验数据。税收和税率根据国家规定执行，暂不考虑地方政策优惠。增值税率13%；农产品抵扣率6%；城建税率7%；教育费附加2%。加工标准依据安全食品、有机食品的标准制订并执行国家GB/T19001-2000idt ISO09001:2000标准，企业标准Q/LDS001-2008。严格执行国家检验检疫标准。三、综合评价和论证结论1、综合评价

43、：（1）项目立项依据准确、充分。从项目区内气候、地理、水土资源等条件看，养殖区内大山森林、山丘田野养殖的鲜活鸡为主要原料，产品含有人体所需的钙、铁、硒、氨基酸等多种微量元素。项目区内交通便利，具备基本的质量评价依据，是客户认可的发展方向。（2）项目区内养殖户的养殖水平和养殖习惯得天独厚，是项目最扎实的群众基础。（3）根据国家对“三农”的支持力度，市场价值越来越大，养殖生态优势必须转化为经济优势。（4）项目资金的落实符合企业的实际，符合产业发展的实际。（5）能够通过本项目的建设，提供就业机会，增加农民收入，实现项目区内的脱贫致富，带动全市的扶贫工作。2、论证结论本项目在市场、管理、资源、政策、环

44、境、投资等诸多方面具有完全的可行性；山区农业培育龙头产业和龙头企业是农业产业化在贫困地区实施的关键，项目的实施极大地带动农民致富，具有很好地社会、经济、政策意义，项目具备快速实施的必要条件。该项目既有地方特色，又有竞争优势，生产流程简单，技术操作容易，工艺条件先进、成熟。属劳动密集型和资金密集型产业，并且有稳定的客户包括交货渠道，附加值和回报率很高，市场风险小，发展前途广阔，是贯彻农民增收、地方增加财力的重要项目，项目可行。项目的实施能够更好地维持生态环境，发展无公害产品、发展有机畜牧业，项目的实施对利川市经济腾飞、对贫困农民增收，改善贫困经济状况、生活条件，有着积极的作用，项目十分必要。因此

45、，项目具有实施的充分必要条件，应予尽早实施。四、存在的问题与建议为解决畜禽养殖，扩大规模，力争达到每年600万只要求，请市政府加大技术指导力度；项目业主现已形成年加工100万只规模，为了加大企业规模经营，企业要求政府及金融部门在资金上、技术上给予一定的倾斜和支持。第二章 项目背景和发展概况一、项目提出的背景（一）国家或行业发展规划根据国家产业政策，大力发展绿色食品加工业，稳定发展绿色食品至有机食品，转移农村富余劳动力，增加农民收入的又一扶贫开发新产品，符合中央和省、州、市有关产业政策。（二）项目发起人以及发起缘由畜牧是利川市委、市政府确立的农村“六大”支柱产业之一，其产业在全市具有资源优势。该

46、生产线的建成投产，是我州乃至周边地区目前唯一一条现代化家禽肉制品深加工生产线，填补了我州乃至周边地区同类加工企业的空白，也是未来我州我市及周边地区建立放心家禽肉制品工程现代化和规模化的家禽肉制品企业。该生产线的投产，突破了长期以来制约我市家禽业发展的“瓶颈”，有效解决了养殖难销的问题，加快了养禽业规模化、标准化、安全化生产的步伐，大批农村富余劳动力将被吸引到这个产业上来，有效地利用我市广阔的荒山荒坡、田间地头及丰富的饲料资源，从而带动第一、二、三产业的快速发展。随着“两路”的开通，公司原有的恩施、宜昌、万州市场将逐步稳定并扩展到重庆、成都、武汉、长沙、北京、上海等地。随着市场的扩大，将进一步带

47、动和刺激我市养禽业的发展，相信在不久的将来，我市养禽业将成为我市畜牧业第一大支柱产业，到那时公司将成为年产值过亿元的大型民营企业。二、项目发展概况（一）利川市社会经济状况利川市位于湖北省西南边陲，属云贵高原的东北延伸部分。山地、峡谷、丘陵、山间盆地和河谷平川相互交错，中部有如桌状隆起而平坦，清江自西向东横贯境内，为有利之川，故名“利川”。平均海拔在1200米以上。利川是湖北省恩施州所辖的一个县级市，1986年经国务院批准撤县建市，是湖北省对外开放城市之一，属于全国西部大开发范畴，国土面积目前居湖北省县（市）第二位。是享誉全国的“坝漆之乡”、“黄连之乡”、“水杉之乡”、“莼菜之乡”、“歌舞之乡”

48、。是全国重要的烤烟、黄连生产基地，天然气省内独有，煤炭资源储量居全州首位，水能储量居全省第三，生物礁举世罕见，石膏矿为特大型矿床。利川属于少数民族地区，土家族、苗族等少数民族占总人口的46.46%。全市国土面积461200公顷，耕地面积5.755万公顷，其中：旱地3.434万公顷，水田2.249万公顷。2007年全市共有86万人口，全市实现国民生产值25亿元。农民人均收入1800元。东距恩施市100公里，宜昌390公里，西抵万州港口120公里，重庆市区430公里，“318”国道经过全市7个乡镇和城区，汉渝路、利奉路把重庆市忠县、石柱、奉节、黔江有机地连在一起。沪蓉西高速公路、宜万铁路、忠武输气

49、管道，50万伏输电线路等国家重点工程都经过利川并设有出口、接口。利川市是全市重点扶贫县（市）之一，经过近几年的努力，全市已基本解决温饱，进入脱贫致富奔小康的“第二次创业”时期，客观要求在稳定解决温饱的基础上，加快农村产业结构的调整，由自给自足向商品经济转化。畜牧已成为我市农民的支柱产业，在“第二次创业”时期，如何适应畜牧产业发展和畜牧产品加工及市场的要求，大力发展畜牧业加工，培育壮大龙头企业，提高产品附加值和科技含量，增强龙头企业的辐射带动能力，稳定增加农民收入。因此，新建高附加值的农产品加工项目对农村产业结构调整，农民增收致富，企业做大做强，国家增税诸方面产业积极作用。改革开放以来，特别是“

50、十五”期间，市委、市政府采取了一系列措施，集中力量进行经济建设和抓社会发展，使全市经济面貌、人民生活和各项事业取得了很大进步。展望新世纪，利川市正乘改革开放和西部大开发，东部产业转移的东风。抢抓机遇，争取主动，打优势牌、唱特色戏，努力构筑特产名市、畜牧大市、烟业强市、旅游热市四大经济格局，奋力推进由温饱型经济向小康经济，由农业大市向经济强市的大转变，努力建设经济繁荣、社会进步、民族团结、山川秀美的新利川。（二）项目区农业化经营发展现状目前项目养殖区有齐岳山林场生态养殖基地、南坪生态养鸭基地、凉务小青垭生态养殖基地、汪营白羊塘村生态养鸭基地、文斗生态养鸡基地、团堡生态养殖基地等20余家，共100

51、0户养殖，全市目前鸡鸭出栏每月30万只，全年可提供400万只鸡鸭，目前林创牧业基地已通过活鸡绿色食品认证。第三章 项目承办单位基本情况一、公司现状利川市多仁多实业有限公司成立于2005年7月，该公司属科、工、贸、农、林、特、食品等全面发展的实业公司。主要开发生产加工鸡、鸭肉制食品，魔芋、茄子、土豆无公害食品。公司+农户生态养殖遍布全市十五个乡、镇、办、开发区。本公司建成有生态林牧发展养殖基地2000余亩、食品原料基地3000余亩、家禽养殖基地60000平方米。建有鸡、鸭肉制品自动化生产线，机构设备齐全、技术力量雄厚，现有固定资570多万元，拥有厂房2000平方米，各类加工机械设备30多台（套）

52、，年加工鸡、鸭肉制品100万只，公司经国家工商总局注册“硒恩”牌商标，现已形成规模，走俏市场。公司现有管理人员8人，工人30人，其中专业技术人员5人（高级职称1人，中级职称2人），大专学历8人，公司管理体系通过GB/T19001-2000idt ISO9001：2000标准，各种证照齐全。二、公司发展情况公司自成立以来，紧紧抓住我市畜牧大市这一特色，抓住优势产业发展而发展的择业思路，按照“发展、创新、求实、奉献”的企业精神，抓住“产品新、效益好、贡献大、绿色健康”整体目标，始终坚持“以市场为导向，紧扣发展主题，充分开发特色资源，科学配置企业要素，创造最佳综合效益”的经营思想，特别得益于各级党委

53、、政府及农行、开发行、信用社等有关部门的支持，加强企业管理，在竞争中求生存，开源节流，增收节支，企业经营发展状况良好。三、公司管理模式公司自成立以来，始终坚持管理出效益的经营理念，不断创新管理方式，加大科技投入力度，引进生产高级管理人员，企业得到了长足的发展。公司实行董事会领导下的经理负责制，下设了财务部、质量技术部、信息部、销售部、生产部、办公室等部门，分工明确、责任到人，对员工实行绩效考核制，健全各项规章制度。四、公司技术实力公司常年与湖北工业大学、湖北民族学院等大专校院合作开发新产品，邹桂怀是湖北工业大学产业一体化的技术顾问，邹鑫毕业于湖北工业大学食品系，从事食品开发与研究，公司内部有质

54、量技术部，专门研究新产品。在工艺流程、设备管理、企业营销方面公司都有强大的实力，在武汉、宜昌、恩施、乌鲁木齐等地建有伙伴关系，由于产品质量好，目前供不应求，项目建成后，可满足广大客户的需求。五、产品简介鸡、鸭肉制品利用恩施州境内大山森林、山丘、田野等地养殖的鲜活鸡、鸭为主要原料，利用土家少数民族千年的传统美食配方，综合现代科技制作方法精心配制而成。它富含有人体所需的钙、铁、硒、氨基酸等多种微量元素。产品色泽红亮，香气浓郁，肉质绵软，味道鲜美，是老少皆宜的休闲美食，食用方法非常简单，开袋即食。目前产品俏销国内市场，主要供给各大城市超市、航空食品。六、销售队伍和销售网络建设公司建立以来，一直把营销

55、作为头等大事来抓，公司现在与中百仓储超市、武商量贩、宜昌、恩施以及东航、海航都有销售网络，目前产品供不应求。第四章 项目建设的必要性一、项目建设的指导思想以利川市多仁多实业公司为产业化龙头企业，以科技创新为依托，以市场需求为导向，以农民增收、企业盈利、国家增税为目的，建立区域化、专业化、有机化商品生产基地，实行生产、加工、销售一条龙的产业经营格局，拓展“公司+基地+农户”的经营管理模式，把多仁多实业建成全州最大的农产品加工龙头企业，带动当地农民达小康水平。二、项目建设的必要性、意义1、该项目的实施将对扶贫开发、调整农业产业结构和农村经济结构起到积极作用。党中央、国务院决定集中力量，加快贫困地区

56、脱贫致富的进程，把我国扶贫开发事业推向一个新的阶段。这是贯彻邓小平同志共同富裕伟大构想和江泽民同志“三个代表”重要思想的一项战略决策，是全面建设小康社会、实现社会主义现代化建设第三步战略目标的一项重大举措。扶贫开发是建设有中国特色社会主义事业的一项历史任务。当前尚未解决温饱的贫困人口，虽然数量不多，但是解决的难度很大。初步解决温饱的群众，由于生活条件尚未得到根本改变，这一部分人的温饱还不稳定，巩固温饱成果的任务还很艰巨。基本解决温饱的贫困人口，其标准还很低，在这个基础上实现小康，进而过上比较富裕的生活，需要一个很长的奋斗过程。脱贫的农户又出现返贫。要使这些贫困户真正走向富裕之路，唯一的条件是因

57、地制宜，抓住畜牧大市做文章，少投入，大产出，因而，养殖鸡、鸭就是一个快速致富之路，要使这一产业快速发展，建立一个年加工300万只鸡鸭自动生产线就很有必要，所以，迅速培育一个能够提供产前、产中、产后服务的，能够提高产业层次，带动千家万户农户增加收入的、能够帮助农民解决买难、卖难问题的龙头企业，来真心实意的充当大农业与大市场的载体。项目业主年加工300万只鸡鸭自动生产线扩建项目，正是顺意和满足这一需要而产生的。2、只有提高加工能力和技术设备改造，才能提高企业能力，求得最大规模效益。作为项目业主的多仁多实业有限公司，通过几年来艰苦奋斗，生产、销售有了一个质的飞跃。按公司目前市场发展前景和生产加工能力

58、，已远远不能适应销售市场的需要。同时，就企业效益而言，一是在市场经济条件下的小规模经营不可能有高额利润率，要追求企业利润绝对额最大化，只能在扩大经营规模，达到扩量增利的效果。二是在固定费用核定不变的情况下，要降低费用总水平，而增加盈利，其途径也只有扩大经营规模。三是提高农产品科技含量，加大农产品附加值，提高规模经营也是势在必行。3、该项目的实施是发展特色产业，变资源优势为经济优势的需要。利川市地处内陆地区，境内没有大型工业项目，但有优越的生态环境，畜牧资源十分丰富。长期以来，由于资金、道路运输的问题，其畜牧开发远远没有达到应有的资源优势开发。去年以来，国家实施西部大开发，东部沿海地区产业转移，

59、发展特色产业势在必行，本项目扩建正是大好时机。第五章 市场需求预测一、市场调查目前，我国膳食结构比重鸡鸭类正在日益扩大，经相关部门测定，鸡鸭在膳食结构的比重占到肉制品的27.5%，我市畜牧业产量从“十五”期末的400万只，增加到“十一五”期末目标的400万只。目前，我公司生产加工年加工能力已达100万只，不能完全满足客户和养殖大户规模的需要。公司从2005年成立以来，生产和销售都取得了较好的业绩，企业规模不断扩大，组织结构不断完善，效益明显提高。市场相对紧张，短期内还是供不应求，这给企业提供了更大的发展空间。纵观2008年消费市场，国内主要销量增长较快，表明消费者更加喜爱本公司的产品，产品消费

60、主要群体是城镇居民及礼品市场。二、市场预测目前，本公司的产品销售华中地区几大超市，年销售量80-100万只，随着营销市场网络的建设，产品需求量骤增，现在随着国内内需拉动，大力发展畜牧加工市场前景较好。1、项目产品的竞争优势（1）项目产品成本该项目基地是公司+农户自建及订单收购，公司可根据市场需要和客户要求，按照标准养殖和收购，质量得到保证，也有利于降低产品成本。（2）价格本项目主要以生产鸡鸭肉制品为主，产品价格低于同类企业产品价格，具有产品质量好、价格低的优势。（3）行业标准执行国家统一标准：GB/T19001-2000idt ISO9001:2000，企业标准Q/LDS001-2008。（4

61、）质量要求根据产品质量法的规定，对产品的各种理化指标、卫生标准严格控制，达到国家规定的产品质量标准。三、市场营销战略销售策略：稳定现有销售渠道，积极开拓消费水平较高的大中城市市场。营销模式：采取一级批发及大客户销售商总代理、总经销，积极主动争取超市及交通枢纽专柜销售。在巩固现有销售队伍的同时，努力加强销售队伍的建设，重点放在新市场和大中城市的市场，抢占市场份额。第六章 建 设 条 件一、项目区概况地理位置及区域范围：项目养殖基地为我市各乡、镇、办、开发区，交通便利，养殖基地山清水秀，生态很好，公司+农户已形成规模，年可供鸡鸭400万只。加工项目地点选择：年加工300万只鸡鸭自动化生产线扩建项目

62、，拟定在工业园区租赁厂房，形成加工规模，现工业园区内交通、生产、销售条件都很好。二、项目实施的有利条件1、政策环境我市畜牧产业是农村的支柱产业和主导产业，市委、市政府以产业建设为中心，以扶持龙头企业为重心，以改善企业经营外部环境为核心，从方方面面给企业生产经营营造宽松的环境。该项目符合国家产业结构调整政策，符合国家西部大开发的政策，符合“三农”扶贫开发政策，也符合湖北省产业结构调整和发展生态农业政策。2、资源优势项目建设具有资源优势，现我市规模养殖农户达1000余户，公司+农户年可供应400万只鸡鸭。鸡鸭养殖属于山林、丘陵、山野、养殖、绿色食品，资源优势明显。3、市场优势项目建设年加工300万

63、只鸡鸭肉制品，市场前景广阔，产品目前供不应求，企业扩建迫在眉睫，产品质量很好，富含人体所需的钙、铁、硒、氨基酸等多种微量元素，是人们喜爱的餐中极品。第七章 建设规模、标准、内容、进度、生产技术方案一、建设任务和规模1、任务租赁工业园区厂房，按照食品卫生要求，修建屠宰加工隔离区、冻库，生制品加工区、熟制品加工区、质量检测包装区、检测室及办公区，培训技术人员50人。2、规模年加工300万只鸡鸭肉制品。二、项目规模和布局以现有公司为依托，在市工业园区进行年加工300万只鸡鸭自动生产线扩建。其规模和布局如下：1、屠宰生产线；2、冷冻冷藏库；3、熟食深加工生产线；4、鸡香酥生产线；5、包装车间和仓库；6

64、、综合办公楼；7、羽绒加工生产线。总平面布置原则：满足生产工艺流程需要，合理布局；分区布置，满足食品加工要求，便于管理；平面布局合理、紧奏。布置方案：养殖基地在各乡、镇、办、开发区布局。 加工项目按以下工艺流程合理布置。三、生产技术方案及工艺流程1、扩建的加工项目按高效节能、安全卫生，自动化高，科学、先进、规范、合理的要求设计施工、安装。2、充分吸取和总结外厂经验，对生产技术和工艺流程方案进行了认真设计，3、利川市多仁多实业有限公司肉制品加工工艺流程图（见附件1）4、湖北利川市多仁多实业有限公司鸡鸭屠宰熟食深加工总体规划布置图（见附件2）5、时产1000只烘烤制品、酱制品、卤制品、盐水制品、休闲食品生产工艺平面布置图（见附件3）6、时产2500只肉鸡屠宰，时产1500只肉鸭屠宰分割加工工艺布置图（见附件4）四、项目建设标准和具体内容1、建设标准按年加工300万只鸡鸭肉制品所需的生产条件进行建设，质量达到国家规定的标准。2、具体建设内容租用工业园区厂房，需要占地面