Interview with channel client,nanjing
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1、City:nanjingDate:08/04/2002Interview with channel clientInterviewee:Mr.cheng, the manager of the department of small home applianceNote;1. this department is selling all the major brands of youyanji and zhaoju, among which Fontile is the highest profitable brand, the rate of profit is about 10%,much
2、 higher than other brands, because the sales office of fontile controls the retail price firmly.2. the rate of gross profit and that of net profit are 5% and 1% ,respectively for the home appliance department.3. new products are the most important competitive advantage.4. its sensible for fontile to
3、 position itself as a producer of the high-class products. Theres no need for fontile to compete in the low-end area, otherwise it might do harm to the image of fontile. if fontile want to seize some market share in low-end market, it could use another brand or adopt OEM to make full use of its prod
4、uction capability.5. its hard to say which company is performing exceptionally well in sales and marketing, logistics and service.6. haier does not perform well in kitchen appliance, its merchandiser does not perform well.7. Boss is growing obviously. It developed many new products this year, paying
5、 much attention to the appearance of the products. The general manager of Bosss sales department said:”the first important thing is to grasp the eyes of the consumers, so the look of the products is vital.”In addition ,Boss also pay attention to improving the quality of the merchandiser and the effect is positive.
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