浙江大学 A Strategy for Sustainable Development

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1、SMWEI JiangSchool ofManagemtMike PedlerJohn BurgoyneTom BoydellSMWEI JiangSchool ofManagemt Definition: A learning company is an organization that facilitates the learning of all its members and continuously transform itself. Learning Organization Vs. Learning Company Organization: mechanical sort o

2、f word, somewhat abstract and lifeless Company:one of the oldest words for a group of people engaged in a joint enterprise, collective endeavor and not to identify to a particular legal form or ownership pattern Who are our companions? Employees, owners, customers, suppliers, neighbors, the environm

3、ent and even competitors Action in the Learning Company, two purposes: -To resolve the immediate problem -To learn from that process How do companies come to be the way they are? Three perspectives: - Ideas: companies are a product of the visions and images that their founders sought to create, and

4、succeeding generations try to recreate. - Life stage: companies need to be of a form and behavior appropriate to its age or stage. - Era: companies are shaped by, and fit in with, the economic and cultural context.SMWEI JiangSchool ofManagemtSMWEI JiangSchool ofManagemtPrimal Phase: The Pioneer Orga

5、nization -characterized by excellence and winningRational Phase: The Differentiated Organization -characterized by order, structure, systematic specialization, shake-up, improvement communication and/or self developmentDevelopmental Phase: The Integrated Organization -typically TQM (by Deming), char

6、acterized by unity, systematic meaning, purpose, ethics, cooperating, morality, ecology.SMWEI JiangSchool ofManagemtP1P2P3P4S1S21S3S4Lack of skilledworkersAlienation, anger,no transfer oflearning, trainingbureaucraciesNot getting the organization any-where, too manychangesWhat about morality and spi

7、rituality inorganization?S23S22Self-developmentaction-learningExcellenceSystematictrainingOrganizationDevelopmentOrganizationalTransformationthe LearningCompany,TQM1955 1965 1975 1985 1995From systematic training to the Learning CompanySMWEI JiangSchool ofManagemtSMWEI JiangSchool ofManagemt1 Learni

8、ng approach to Strategy2 Participative policy making3 Informating4 Formative accounting & control5 Internal exchange6 Reward flexibility7 Enabling structures8 Boundary workers as environmental scanners9 Inter-company learning10 Learning climate11 Self-development for allSTRATEGYLOOKING INSTRUCTURESL

9、OOKING OUTLEARNINGOPPORTUNITYTHELEARNINGCOMPANYLearningapproachto StrategyParticipative policy makingInformatingFormativeaccounting& controlInternalexchangeRewardflexibilityEnabling structuresBoundary scannersInter-company learningLearning climateSelf-developmentfor allSTRATEGYLOOKING INLOOKING OUTL

10、EARNING OPPORTUNITYTHELEARNINGCOMPANYSMWEI JiangSchool ofManagemtSMWEI JiangSchool ofManagemtStep 1: Small group of people that should be the whole company, could be the board of directors, could be a group representing all the main parts of the company.Step 2: Each member to consider where they thi

11、nk the company is now as figure 1 and to put a master chart on the wall and ask each to put a cross on the line that expresses the view.Step 3: Checking on your own interpretation of where the company is now and establishing some consensus on the question of where you are on the lifeline.Step 4: Foc

12、using on the past and considering some of the events and decisions that have made the company what it is today.Step 5: Using U curve method underlying the activities in the company biography activity, in the curve, the diagnosis of present state is dealt with Learning Company Profile.Step 6: Moving

13、down to the future-focused right-hand side of the U-curve, starting with abstract ideas and visions and ending with the first step.SMWEI JiangSchool ofManagemt1675423The infant companyThe pioneercompanyThe rationalcompanyThe establishedcompanyThe wilderness companyThe transformingcompanyThe dyingcom

14、panyFigure The Life Stages of A CompanyFigure The Life Stages of A CompanySMWEI JiangSchool ofManagemtEventsDiagnosis: how dowe wish to change?PhasesThemesVisions andintentionsStrategies, optionsand alternativesFirst stepsPast:analysisPresent:diagnosisFuture:directionFigure The U curve of company bi

15、ographyFigure The U curve of company biographySMWEI JiangSchool ofManagemtSMWEI JiangSchool ofManagemt Work with the board of directors Work out from the human resources department A joint union and management initiative Set up a series of task forces Run a consciousness-raising development programme Work with the strategic planning cycle Begin with diagnosis Start with a community conference or teach in Start with one department Major on one of the key dimensions (e.g. informating ideas, technology and software through organization)SMWEI JiangSchool ofManagemt