体验英语3 unit3

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1、 Experiencing English IIINIKE 耐克 Nike is a major American manufacturer of athletic shoes, clothing and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Benz奔驰 Benz is a German brand name of automobiles, buses, coaches, and trucks . Benz automobiles have introduce

2、d both in the past and present the majority of technological and safety features common in modern vehicles.BMW宝马（别摸我） Bavarian Motor Works is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW produces motorcycles under BMW Motorrad brand. BMW is known for its perf

3、ormance and luxury vehicles.Louis Vuitton （LV）路易威登路易威登 Louis Vuitton to produce a very innovative, elegant and practical luggage and accessories and became the myth of the tourism industry, since 1854 has been a leading producer of Paris. IBM （International Business Machines） IBM is a multinational

4、computer, technology and IT consulting corporation headquartered in New York. It is the worlds largest technology company and the second most valuable by global brand.P&G宝洁宝洁 Founded in 1837, Procter & Gamble includs Rejoice(飘柔), Safeguard（舒肤佳）, Olay, Tide（汰渍） and Gillette（吉列）; currently No.1 brands

5、 in Chinas hair care, personal cleansing, skin care, baby care ! Adidas阿迪达斯阿迪达斯 The Adidas group is a global leader in the sporting goods industry. Products from the Adidas group are available in virtually every country of the world.Maxwell House is a brand of coffee manufactured by a like-named div

6、ision of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville(纳什维尔,美国田纳西州首府), Tennessee. For many years until the late 1980s it was the largest-selling coffee in the U.S. Listen to the following passage and rearrange the paragraphs which are not in the correct order. As you list

7、en, number the “six secrets”.First timeLet me now share my six business success “secrets” with you:_ There must be a willingness to take risks. You should not risk more than you can afford to lose, but you cant afford not to take certain business risks._ Keeping a tight control on expenses while at

8、the same time avoiding being “penny wise and pound foolish,” is a wise business practice._ The businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach._ Marketing is everything. Marketing is the key to le

9、tting the world know about your products and services. There have been many products that had great sales potential, but have failed owing to poor marketing._ Provide more and better products and services, to larger numbers of people, at less cost._ An entrepreneur must deliver good quality products

10、 and services and support them with a responsible attitude toward shortcomings and faulty products. Related to that is good customer service.Ive just revealed a handful of universal principles of business success. If you apply them, they can contribute toward your own business success.Second timeLet

11、 me now share my six business success “secrets” with you:_ There must be a willingness to take risks. You should not risk more than you can afford to lose, but you cant afford not to take certain business risks._ Keeping a tight control on expenses while at the same time avoiding being “penny wise a

12、nd pound foolish,” is a wise business practice._ The businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach._ Marketing is everything. Marketing is the key to letting the world know about your products a

13、nd services. There have been many products that had great sales potential, but have failed owing to poor marketing._ Provide more and better products and services, to larger numbers of people, at less cost._ An entrepreneur must deliver good quality products and services and support them with a resp

14、onsible attitude toward shortcomings and faulty products. Related to that is good customer service.Ive just revealed a handful of universal principles of business success. If you apply them, they can contribute toward your own business success.Third timeLet me now share my six business success “secr

15、ets” with you:_ There must be a willingness to take risks. You should not risk more than you can afford to lose, but you cant afford not to take certain business risks._ Keeping a tight control on expenses while at the same time avoiding being “penny wise and pound foolish,” is a wise business pract

16、ice._ The businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach._ Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products

17、that had great sales potential, but have failed owing to poor marketing._ Provide more and better products and services, to larger numbers of people, at less cost._ An entrepreneur must deliver good quality products and services and support them with a responsible attitude toward shortcomings and fa

18、ulty products. Related to that is good customer service.Ive just revealed a handful of universal principles of business success. If you apply them, they can contribute toward your own business success.Are you willing to take the risk to do something nobody has ever tried, or something that seems imp

19、ossible at first sight? With the help of the pictures, work together with your partners on the following tasks. Are you willing to take the risk to do something nobody has ever tried, or something that seems impossible at first sight? With the help of the pictures, work together with your partners o

20、n the following tasks. What are you going to do if you are required by your boss to .sell a house to a snailAre you willing to take the risk to do something nobody has ever tried, or something that seems impossible at first sight? With the help of the pictures, work together with your partners on th

21、e following tasks. What are you going to do if you are required by your boss to .sell a refrigerator to an InuitAre you willing to take the risk to do something nobody has ever tried, or something that seems impossible at first sight? With the help of the pictures, work together with your partners o

22、n the following tasks. What are you going to do if you are required by your boss to .sell a swimming suit to a fishLiu:Why is it that some people are always buying beyond their means? I mean, they do not make that much and spend half of their incomes on designer clothes as such.Burns:My theory is th

23、at insecure people need to wear famous brand clothing to feel good. They want people to know that they are good enough to afford the best.Liu:Well, I dont agree that name brands are just for the insecure. I mean, I like my designer clothes too. I do think designer shoes are more comfortable.Burns:So

24、, you buy designer shoes for comfort? How about those ridiculous designer sweaters that have holes in them and shoes that have 25 cm heels? You surely arent saying that these things are functional.Liu:I disagree. Most designer and brand-name items are actually not useless. What you see on the catwal

25、ks are just the extremes. What you find in the stores is more functional.Burns:And not much less expensive! So dont tell me that youre into designer stuff.Liu:Like I said, some things are worth spending the money on, like stylish but comfortable shoes. But I wouldnt get designer underwear, for examp

26、le. I mean, for one pair of brand-name underwear, I can buy 10 pairs of sturdy cotton underwear at the market and just throw them into the wash and not be heartbroken if they change color. But Id buy a brand-name washing machine because I believe they work longer.Dialogue 1: The Pros and Cons of Fam

27、ous BrandsHelen: Hey, thats a beautiful bag youve got! Is it genuine Louis Vuitton?Wan:No, are you kidding? I cant afford the real thing. Its a fake that I got at a street market on the cheap.Helen: But dont you feel bad supporting pirates? I mean pirated stuff undercuts companies which produce the

28、real thing.Wan:So should we all drive Ferraris? There are those who can afford to and those who cant. Those who cant buy a cheaper sports car and paint it Ferrari-red. Pirated stuff is for those too poor to afford the real thing.Helen: I think it is illegal.Wan:What? Illegal to want to look good?Hel

29、en: No, illegal to own, sell, and above all, manufacture fakes. Its like copyright if you author a book, you dont want someone else to print and sell it for their own profits, do you?Wan:I see what you mean about books, but if I write a novel, I hope its read by as many people as possible so I price

30、 it so that its accessible to the most. But designer luxury items are priced beyond most peoples means they are not intended for the general public but for the elite few. And thats why I dont care about supporting pirated luxury items.Helen: What about pirated textbooks? A photocopy of the original

31、at a tenth of the price? Would you buy that? Furthermore, what about music? I mean CDs and the like?Wan:Um, I guess youre right there. Its not fair to exploit the work of other authors and producers. But I still wish they wouldnt price their products so high.Dialogue 2: Why Piracy ExistsTwo students

32、 are talking about their favorite drinks, each trying to argue for his / her own preferred brand and against the others choice.Situation Both A and B can base their arguments on the following points:TastePriceConvenienceHealthYou prefer drinking Coca Cola.Situation Two students are talking about the

33、ir favorite drinks, each trying to argue for his / her own preferred brand and against the others choice.Both A and B can base their arguments on the following points:TastePriceConvenienceHealthYour favorite drink is tea.Situation Two students are talking about their favorite drinks, each trying to

34、argue for his / her own preferred brand and against the others choice.Both A and B can base their arguments on the following points:TastePriceConvenienceHealthA: Hmmm, Im thirsty. Shall we go and get a drink?B: Yeah, that sounds like a good idea. I could do with a nice cup of tea.A: Tea! Yuck! Coke

35、for me.B: Coke? Do you really like it? I always think it tastes so artificial . and its so sweet.A: And you like the taste of tea?B: Well, at least tea doesnt rot my teeth.A: That depends on how much sugar you put in.B: I dont put sugar in my tea. I drink it cos its natural, and it tastes good. Besi

36、des, cokes much more expensive.Task 1A: Some things are worth spending money on.B: Maybe, but cokes beyond my means. And my theory is that teas healthy, its good for you.A: Well, that depends on what kind of tea you drink. You know some teas have loads of caffeine in them . more than coke even.B: Hu

37、h, okay. I can see Im not going to win this one. And all this talking is making me thirsty. Lets go and get that drink. You can have your coke if you want to. Ill stick to my tea.Task 1Two friends are discussing computer software piracy.Situation Youre a computer fan, and youve been buying and using

38、 a lot of software products. Your idea is that if you can get the same thing, though a fake article for less money, why not?Situation Two friends are discussing computer software piracy.You are against any illegal production of any pirated goods, believing that this practice will hurt law-abiding co

39、mpanies and that it will lead to an unhealthy economy.Situation Two friends are discussing computer software piracy.A: Hey, I got a great new program for my computer yesterday. Its a brilliant game. You should come over and play. B: Another program? I dont know how you can afford them all.A: Well yo

40、u know . its a pirate copy.B: Dont you feel bad supporting the pirates?A: I cant afford the real thing! B: But its illegal .A: Illegal to want to save money? Its as good as the real thing but costs a quarter of the price. B: Maybe, but you see the problem is that with pirates the people who really d

41、o all the work end up losing out.Task 2A: Look, Im just an average consumer. Ive got to think about whats good for me.B: But in the long run its not good for you. This pirate thing is getting out of control. You see, the more money the manufacturers lose through being pirated, the higher the price o

42、f the real thing will become. In the end only an elite few can afford the genuine articles.A: I see what you mean. But if they made the programs cheaper they could reduce the illegal copying.B: But they wouldnt make any profit!A: In the short term perhaps but in the longer term they probably would.

43、Honestly, Id prefer to buy the originals but I just cant. Now do you want to come and play or not?Task 2Ex. 2Listen to the following passage and fill in the blanks with what you have heard. The passage will be read three times. Fill in the blanks numbered from 1 to 8 with the exact words you have ju

44、st heard. For blanks 9 to 11 you can either fill in the exact words you have just heard or write down the main points in your own words.Soichiro Honda started as an auto 1)_ and became known as a man capable of fixing anything. He built an 2)_ racing car with an old airplane engine. He was a man for

45、 3)_, including everything from mounting small 4)_ gasoline engines on standard bicycles, manufacturing all the basic parts for motorcycles, to selling 5)_ motorcycles in the United States. Invading the US market was a 6)_. Although at the beginning, the Americans didnt fall in love with the small m

46、otorcycles from Japan, Soichiro Honda was very successful at offering an inexpensive 7)_ to the traditional American motorcycles. Believing that it was not enough just to meet a demand, he aimed at turning out a 8)_ product to create a demand. During the 1960s, Hondas basic advertising method was to

47、 offer Honda motorcycles to 9)_ _, to emphasize the low cost of running, and particularly, to get rid of the negative image often associated with motorcyclists. Honda even avoided using the words such as “crash helmet” and “motorcycle” in the advertisement. The theme that 10)_ _ through heavy promot

48、ion. All the elements of the strategy seemed to mesh beautifully. By 1965, 11)_ _. Practically everything that Honda did during the 1960s escaped criticism, laying a foundation for Japanese car manufactures to flood the US market.First timeSoichiro Honda started as an auto 1)_ and became known as a

49、man capable of fixing anything. He built an 2)_ racing car with an old airplane engine. He was a man for 3)_, including everything from mounting small 4)_ gasoline engines on standard bicycles, manufacturing all the basic parts for motorcycles, to selling 5)_ motorcycles in the United States. Invadi

50、ng the US market was a 6)_. Although at the beginning, the Americans didnt fall in love with the small motorcycles from Japan, Soichiro Honda was very successful at offering an inexpensive 7)_ to the traditional American motorcycles. Believing that it was not enough just to meet a demand, he aimed a

51、t turning out a 8)_ product to create a demand. During the 1960s, Hondas basic advertising method was to offer Honda motorcycles to 9)_ _, to emphasize the low cost of running, and particularly, to get rid of the negative image often associated with motorcyclists. Honda even avoided using the words

52、such as “crash helmet” and “motorcycle” in the advertisement. The theme that 10)_ _ through heavy promotion. All the elements of the strategy seemed to mesh beautifully. By 1965, 11)_ _. Practically everything that Honda did during the 1960s escaped criticism, laying a foundation for Japanese car ma

53、nufactures to flood the US market.Second timeSoichiro Honda started as an auto 1)_ and became known as a man capable of fixing anything. He built an 2)_ racing car with an old airplane engine. He was a man for 3)_, including everything from mounting small 4)_ gasoline engines on standard bicycles, m

54、anufacturing all the basic parts for motorcycles, to selling 5)_ motorcycles in the United States. Invading the US market was a 6)_. Although at the beginning, the Americans didnt fall in love with the small motorcycles from Japan, Soichiro Honda was very successful at offering an inexpensive 7)_ to

55、 the traditional American motorcycles. Believing that it was not enough just to meet a demand, he aimed at turning out a 8)_ product to create a demand. During the 1960s, Hondas basic advertising method was to offer Honda motorcycles to 9)_ _, to emphasize the low cost of running, and particularly,

56、to get rid of the negative image often associated with motorcyclists. Honda even avoided using the words such as “crash helmet” and “motorcycle” in the advertisement. The theme that 10)_ _ through heavy promotion. All the elements of the strategy seemed to mesh beautifully. By 1965, 11)_ _. Practica

57、lly everything that Honda did during the 1960s escaped criticism, laying a foundation for Japanese car manufactures to flood the US market.Third timeSoichiro Honda started as an auto 1)_ and became known as a man capable of fixing anything. He built an 2)_ racing car with an old airplane engine. He

58、was a man for 3)_, including everything from mounting small 4)_ gasoline engines on standard bicycles, manufacturing all the basic parts for motorcycles, to selling 5)_ motorcycles in the United States. Invading the US market was a 6)_. Although at the beginning, the Americans didnt fall in love wit

59、h the small motorcycles from Japan, Soichiro Honda was very successful at offering an inexpensive 7)_ to the traditional American motorcycles. Believing that it was not enough just to meet a demand, he aimed at turning out a 8)_ product to create a demand. During the 1960s, Hondas basic advertising

60、method was to offer Honda motorcycles to 9)_ _, to emphasize the low cost of running, and particularly, to get rid of the negative image often associated with motorcyclists. Honda even avoided using the words such as “crash helmet” and “motorcycle” in the advertisement. The theme that 10)_ _ through

61、 heavy promotion. All the elements of the strategy seemed to mesh beautifully. By 1965, 11)_ _. Practically everything that Honda did during the 1960s escaped criticism, laying a foundation for Japanese car manufactures to flood the US market.mechanicSoichiro Honda started as an auto 1)_ and became

62、known as a man capable of fixing anything. He built an 2)_ racing car with an old airplane engine. He was a man for 3)_, including everything from mounting small 4)_ gasoline engines on standard bicycles, manufacturing all the basic parts for motorcycles, to selling 5)_ motorcycles in the United Sta

63、tes. Invading the US market was a 6)_. Although at the beginning, the Americans didnt fall in love with the small motorcycles from Japan, Soichiro Honda was very successful at offering an inexpensive 7)_ to the traditional American motorcycles. Believing that it was not enough just to meet a demand,

64、 he aimed at turning out a 8)_ product to create a demand. During the 1960s, Hondas basic advertising method was to offer Honda motorcycles to 9)_ _, to emphasize the low cost of running, and particularly, to get rid of the negative image often associated with motorcyclists. Honda even avoided using

65、 the words such as “crash helmet” and “motorcycle” in the advertisement. The theme that 10)_ _ through heavy promotion. All the elements of the strategy seemed to mesh beautifully. By 1965, 11)_ _. Practically everything that Honda did during the 1960s escaped criticism, laying a foundation for Japa

66、nese car manufactures to flood the US market.mechanicimpressive Soichiro Honda started as an auto 1)_ and became known as a man capable of fixing anything. He built an 2)_ racing car with an old airplane engine. He was a man for 3)_, including everything from mounting small 4)_ gasoline engines on standard bicycles, manufacturing all the basic parts for motorcycles, to selling 5)_ motorcycles in the United States. Invading the US market was a 6)_. Although at the beginning, the Americans didnt f