研究生商务英语课件

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1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 5,Distribution(Place),-Logistics,Place,Channels of distribution,Place,To ensure that their products are available,in the proper quantities at the right time and place.,Customer Marketing Channels,manufacture

2、rs,wholesalers批发商,retailers 经销店 customers,distributors and dealers,agents and brokers 代理商,producers,agents and brokers,代理商,interma,manufacturers,wholesalers批发商,retailers 经销店,Wholesalers,Intermediaries who buy in large quantities from the producers and redistribute the goods to the intermediaries at

3、the next level.,Store Retailers,Department stores 百货公司,General stores 一般商店,Discount stores,Convenience stores（CVS,Specialty stores(single-line stores),专营店（国美、苏宁、化妆品店、服装店,Exclusive stores(single brand)专卖店,Category killers 品类杀手,Factory outlets 工厂店,Supermarkets,Hypermarkets 大卖场,Non-store retailers,Door

4、-to-door sellers,Mail-order houses(catalogue stores)目录商店,Vending machines 自动售货机,Virtual stores 网店,Carts and kiosks 车和亭,Multilevel marketing,marketing logistics:managing supply chains,suppliers manufacturers,wholesalers retailers,customers,Logistics and some related concepts,来源或过程,翻 译,英文原文,Physical D

5、istribution,Logistics,Distribution,、,Delivery,日本翻译成日文汉字,物流物流,流通、配送,香港、台湾翻译成中文,实体分配,物流，后勤,配送，配销，分销，分配,大陆翻译成中文,实物流通、实物配送,Logistics:,物流,（工商部门）,Logistics:,后勤,（军队）,配送，分销，流通，分配,大陆将以上译成的汉语再译成英语,实物流通、实物配送：,Physical Distribution,物流：,Logistics,后勤：,Logistics,配送：,distri-,delivery,分销：,distribution,流通：,distri-,ci

6、rculation,分配：,distri-,allocation,History and background,Beginning of 20,th,C,Physical distribution,M C,In the 1980s,Logistics,rear-service in US Army,In the 21th C,Supply chain,Nature of logistics,Planning,implementing,and controlling the,physical flow,of materials,final goods,and related informatio

7、n from,points of origin,to,points of consumption,to meet,customer requirements,at a,profit,.,5 right,Getting the,right,product in,right,quantity to the,right,customer in the,right,place at the,right,time.,A value-added system,Outbound distribution F C,Inbound distribution S F,Supply chain,S M W R C,

8、Q,Importance of logistics,Q:Why are companies today placing,greater emphasis on logistics?,Q,Why hot issue?,Buyer,s market,Competition between sellers,Importance of circulation connecting production and comsumption.,布 票,粮 票,肉 票,商 品,限额消费已成为历史,商品转化为货币,关系,到企业的生死存亡,$,Development of competition b/w compa

9、nies,costs,quality,70,年代,80,年代,90,年代,售,后,服,务,comsumers,企业通过对市场需求的的快速反应，由大鱼吃小鱼转变为快鱼吃慢鱼,快鱼,慢鱼,21,世纪初,Market demands,E-commerce is calling,E-commerce without logistics-bubbles!,Transaction on net,Supply Chain Members,A,BC DE,F,suppliers,Key companies,customers,供应,商公,司,采购,部门,内部,客户,公司,营销,部门,内部,供应,商,顾,客,E

10、nterprise Logistics,Configuration,suppliers,raw materials,inventory,WIP inventory,final products,inventory,customers,Supply logistics,Production logistics,Distribution logistics,Returned logistics,materials,information,Q,Major logistics functions,运输配送,仓储保管,装卸搬运,现代包装,流通加工,物流信息,Transportation&distribu

11、tion,Warehousing&inventory,Loading/unloading&carrying,Packaging,Distribution processing,Logistics information,K,S,B,Inventory terms,FIFO(first in first out),LIFO(Last in first out),dead inventory,Just-in-case,Just-in-time,Requiring only,necessary,units be provided in,necessary,quantities at,necessar

12、y,time.,3PL,outsourced logistics,or,contract logistics,Third-party logistics provider,(,an independent logistics provider that perform any of all of the functions required to get their clients product to market).,Why?,Getting the product to market is their main focus,these providers can often do it more efficiently and at lower cost than clients whose strengths lie elsewhere.,Outsourcing logistics frees a company to focus more intensely on its core business.,Integrated logistics companies understand increasingly complex logistics environments.,Q,