商务英语实训教程下册 Unit 12Intellectual Property Right教师参考

《商务英语实训教程下册 Unit 12Intellectual Property Right教师参考》由会员分享，可在线阅读，更多相关《商务英语实训教程下册 Unit 12Intellectual Property Right教师参考（24页珍藏版）》请在装配图网上搜索。

1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,?商务英语实训教程?下册,教师参考 Unit 12,教师用书,Unit12Intellectual Property Right,Pre-reading questions,Mr.Feng Xiaogang is a famous film director.He advocates copyright be strictly protected and severe punishment be imposed

2、on those who commit piracy.What do you think about his opinion?,I do agree with Mr.Fengs opinion.Copyright protection is very important.Take movie making for example.Nowadays it usually takes a large sum of money to produce a fine film.It is through the sale of screening rights and other derivative

3、products of the film that the investors retrieve their invested money and gain profits.Thus,more capital can be put into film making industry.The infringement of copyright may incur financial losses of movie investors,which will probably drive them all out of the industry.As a result,excellent films

4、 may be increasingly rarer,which is not what people want to see.,【文本翻译】,知识产权,知识产权即权利人对其所创作的智力劳动成果所享有的专有权利。在一定的时期内，知识产权受到法律的保护，其拥有者对相关的创造物享有唯一的处置权。知识产权主要分为三类：,版权。它包括文艺作品书籍、著作、音乐作品的作者所享有的知识产权，表演者歌手、演员所享有的知识产权，以及作品发行者电影、唱片的制作者所享有的知识产权。,商标。商标是生产者用以明显区别自己的产品与其它产品的标志，它可以是符号、标志或文字。不同的产品可以使用相同的商标，也可以使用不同的商标

5、。注册商标的拥有者对商标享有独家使用权。,专利权。它是新型工业产品比方新技术、新工艺和新设计创造者享有的知识产权。它的拥有者可以是个人，也可以是雇用这些个人的企业。,通过多种方式保护知识产权是十分重要的。对智力成果的创造者来说，专有权利是对自己艺术创作的回报版权。知识产权能让商标所有者享受这一特定标识所带来的良好声誉。而专利权的存在那么鼓励人们研发新的产品和工艺。如果对知识产权使用得当，智力财产的创造者和整个社会都会受益；反之，那么两者的利益都会受以损害。设想一下如果知识产权没有得到正确的使用会给社会,带来的潜在后果吧：人们不再积极地从事研究开发工作，经济增长会因此减缓；因为对未来收益的不确定

6、性的增加，研发治疗致命疾病药物的工作会止步不前；对于药品商标的滥用会使病人受到严重创伤，甚至导致病人死亡；有组织的制假活动使得集团犯罪的问题更加严重。,New Words,词汇教学重点：,individual,individjul,例句,1,：,After all,individual strength is limited.,个人的力量毕竟是有限的,。,例句,2,：,The purpose of the law is to protect the right of the individual.,该法律目的是为了保护个人权利。,2.afford,f:d,例句,1,：,She cannot a

7、fford the expense.,她花不起这笔钱,。,例句,2,：,The rooftop terrace affords beautiful views.,从屋顶上可以看到美丽的景色。,3.exclusive iksklu:siv,例句1：You have seriously damaged our exclusive patent rights.你方严重地损害了我方独家经营的权利。,例句2：As a rule,we only deal with exclusive distributor.一般而言，我们只与独家经营者打交道。,4.dissemination di:seminein,例句

8、1：The government encourages use of the Internet for the dissemination of government information.政府鼓励各部门利用互联网发布政府消息。,例句2：The authorities issued an order to punish those who had been responsible for the dissemination of the rumor.当局下令惩办散播谣言的人。,5.indicia indii,例句,1,：,The detective found an indicia that

9、 may lead to the disclosure of the case.,侦探发现了一处有助于破案的清晰痕迹。,例句,2,：,He has a good collection of envelopes and postcards with indicia of different places.,他收集了很多盖有各地邮戳的信封和明信片。,6.register redist,例句,1,：,My daughter will register as a pupil very soon.,我女儿很快就要上学了。,例句,2,：,Tourist is required to register wi

10、th the local police.,游客们需要去当地警察局登记。,7.consist knsist,例句,1,：,This country consists of hundreds of small islands.,这个国家由成百上千个小岛组成。,例句,2,：,How many departments does this corporation consist of?,这个公司由多少个部门组成？,8.variety vraiti,例句,1,：,There are different varieties of plants in the garden.,花园里有各种各样的植物。,例句,2

11、,：,A good variety of seafood is offered on this menu.,菜单上有很多种海鲜可供选择。,9.goodwill gudwil,例句,1,：,The government released him as a gesture of goodwill.,政府释放了他以示友好。例句,2.His heart is full of goodwill to all other people.,他心里对所有人都充满着善意。,10.ensure inu,例句,1,：,No one can ensure you from failure.,没有人能保证你不会失败。,

12、例句,2,：,The price is low enough to ensure a quick sale.,以低定价保证快速出售。,11.accrue kru:,例句1：Many benefits accrue to society from free medical services.免费医疗使社会深受其益。,例句2：Money deposited in banks will accrue to us with interest.钱存在银行，利息自生。,12.counterfeit kantfit,例句1：They suspected that most of the counterfei

13、t notes had been passed of on shopkeepers.他们疑心店主们被骗接受了大局部的假钞。,例句2：my signature is extremely hard to counterfeit.我的签名是极难仿冒的。,13.exacerbate igzsbeit,例句,1,：,The drugs they gave her only exacerbated the pain.,他们给她吃的药只是加重了她的痛楚。,例句,2,：,The coming decline of oil could lead to a worldwide depression and exa

14、cerbate existing tensions among oil importers.,石油产量减少将会造成全球经济萧条，并使石油进口国间的紧张局势更形严重。,14.pharmaceutical.f:msju:tikl,例句,1,：,He traveled in the north of the country for a pharmaceutical company.,他在该国北部旅行推销一家制药公司的产品。,例句,2,：,She has donated money to establish a pharmaceutical laboratory.,她捐款成立了一个药剂实验室。,Phr

15、ases,as,well as,例句,1,：,Business makes a man as well as tries him.,事业造就人，也考验人。,例句,2,：,Gestures can convey meaning as well as words.,手势和言语一样能表达意义。,2.,be,entitled to,例句,1,：,If you fail three times,you will be not entitled to try anymore.,如果你失败三次，你便无权再尝试了,。,例句,2,：,A avoidable contract is one that a part

16、y will be entitled to rescind.,在可撤销合同中，合同一方有权废止合同。,3.as far as be concerned,例句,1,：,Which seems better,as far as you are concerned?,对你来说哪一个更好？,例句,2,：,As far as I am concerned the matter is closed.,对我来说，事情已了结。,4.be associated with,例句,1,：,Your professional career is closely associated with the fate of the corporation.,你的职业生涯与公司的命运紧紧联系在一起。,例句,2,：,The doctor was associated in the childs mind with injections and pains.,在孩子的脑子里，医生总是使他联想到打针与疼痛。,5.at large,例句,1,：,Health standards have risen in society at