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1、单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit Three,Enquiries and Replies,Learning Objectives,To identify Status enquiry,general enquiry and specific enquiry,To learn writing skills for this kinds of letter,General View,Enquiries,are usually made by the buyers without engagement to get informatio
2、n about goods to be ordered,such as price,specification,quality,packing,shipment and other trade terms.,Enquiries are of two types,:,General Enquiry,Specific Enquiry,General View,General Enquiry,is sent to acquire some general information about products,such as asking for a catalogue,or price list,a
3、 sample,terms of payment.,Specific Enquiry,expresses a definite wish to purchase a specific product if conditions are met and it requires more detailed information such as price terms,quantity,port of destination,packing.,Guidelines for Writing,1.How to write an enquiry letter,(1)Be specific and sta
4、te clearly what you want,the goods needed,a catalogue,a price list,a sample,a quotation or an offer,etc,so that the seller can offer what you need.,(2)Keep the enquiry concise and to the point.,Guidelines for Writing,(3)If it is a first enquiry,start your letter by informing how you obtained their n
5、ame and address.Meanwhile,you can give a brief introduction of your own business.Some details about what you would like to get from the exporter would be mentioned in the end.,(4)The tactic often used in order to invite better terms is to give the seller some hope of substantial orders or continued
6、business by saying“Should your prices be competitive,we shall place an order”or“If your quotation is favorable,well place regular order with you.”,Guidelines for Writing,(5)In an enquiry letter,the following structures are often used instead of the term”enquiry”:,Please advise,Interested in ,please,
7、Pleased quote,Guidelines for Writing,A letter of enquiry is usually composed of three main parts,:,Opening paragraph/sentences,with mention of how you get the name and address,the items you are interested in,brief introduction to your company if necessary and your initial intention or the purpose of
8、 writing.,Second part/message part,with details about your specific requirements.,Close part,where you express thanks in advance and hopes of receiving an early reply.,Guidelines for Writing,2.How to reply an enquiry,(1).Express thanks to the inquirer for his or,her interest in your products.,(2).An
9、swer the questions asked and,provide other relevant and necessary,information.,Guidelines for Writing,(3).State briefly to first enquirers the strengths,and advantages of your products.,(4).If you are unable to supply the products,required,give a reason or explanation in,addition to expressing regre
10、t.Always end,your letter positively by offering other,products as substitutes so as to create a good,impression,which hopefully result in more,business.,Specimen Letter-1(General Enquiry and Reply),Messrs.Smith&Co.,Tel:(415)543-0028 Fax:(415)543-0030 E-mail:,February 3,2023,Fujian Provincial Arts an
11、d Crafts I/E Corporation,12-11/F,Zhongshan Mansion,123 Hudong Road,Fuzhou,China,Dear Mr.Wang,We have seen your advertisement at :/Made-,in-C and are particularly interested in your,bamboo and straw articles.We would like to have,details of your various types,including sizes,materials,and prices.,We
12、are large dealers in arts and crafts,having over 15,years experience in this particular line of business.,Provided quality and prices are satisfactory,there are,prospects of good sales in our market.,When replying,please state terms of payment and,discounts you would allow on purchase of quantities
13、of,over 100 dozen of individual items.,We look forward to your early reply.,Sincerely yours,Henry,Specimen Letter-2 Reply to Importers Enquiry,Fujian Provincial Arts and Craft I/E Corporation,12-11/F,Zhongshan Mansion,123 Hudong Road,Fuzhou,China,Tel:86-591-66664444 Fax:86-591-66664422 E-mail:,Febru
14、ary 4,2023,Messrs,Smith&Co.,153 Third Avenue,Dear Mr.Henry,We are very glad to receive your enquiry of February,3 and thank you for your interest in our products.,We are sending you our quotation sheet and a copy of,our latest catalogue giving the details you asked,for,and hope that some of our prod
15、ucts will,be suitable for your market.,On regular purchase of over 100 dozen of individual,items,we would give a discount of 3%.As to payment,we usually accept payment by sight L/C.We assure our,clients of delivery within 20 days after receipt of L/C.,In addition to bamboo and straw articles,we also
16、 deal in,carvings,porcelains,wooden products and a wide range,of Christmas gift items,details of which you will find in,the catalogue.If you need any further information,please let us know.,We look forward to welcoming you as our customer.,Yours sincerely,Mr.Wang,Sales Manager,Specimen Letter-3 (Specific Enquiry),May 8,2023,Dear Miss Huang,As for the radio-controlled toy car with musical IC,that you advertised at :/www,Made in China.,Com,could you please send me a copy of your,latest catalogue?I
《商务英语函电教程》unit-3询价与回复课件
