新视野商务英语综合教程Unit通用PPT课件

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1、单击此处编辑母版标题样式,,单击此处编辑母版文本样式,,第二级,,第三级,,第四级,,第五级,,*,,*,,,Unit Overview,,By studying this unit, you are expected to:,,• understand the description of a company’s profile;,,• know how to talk about a company’s current situation,,and future development;,,• know how to introduce a company;,,• know how to

2、write a memo.,Unit 1 Company Profile,,Unit 1 Company Profile,Task 1,Task,2,Unit 1 Company Profile,,,You may talk about:,,● What does the company produce or provide?,,● Where is the company headquartered?,,● Who are its main competitors?,Task 1,Work in groups. Here are five companies,’,logos in the f

3、irst column of Task 2. Choose one of them and tell what you know about it.,Unit 1 Company Profile,,,Nestlé is a Swiss-based multinational nutritional, snack food, and health-related consumer goods company. Headquartered in Vevey, Switzerland, it is the largest food company in the world measured by r

4、evenues. Its major competitors include Maxwell,,House, Kraft Foods, Unilever Food Solutions, etc.,Unit 1 Company Profile,,,Federal Express (FedEx) is an American global courier delivery services company headquartered in Memphis, Tennessee. It was founded in 1971 and after years of,,development, has

5、grown into the global umbrella brand for global mail, express, freight, forwarding and supply chain solutions. Its major competitors in the market are DHL, UPS, etc.,,Unit 1 Company Profile,,,Airbus is an aircraft manufacturing subsidiary of EADS, a European aerospace company based in France. The co

6、mpany produced the first commercially viable flyby-wire airliner, the Airbus A320, and the world’s largest airliner A380. Its principal competitor is Boeing.,,Unit 1 Company Profile,,,HSBC is a London-based multinational banking and financial services organization with competition comes not only fro

7、m domestic bank rivals like Barclays and Royal Bank of Scotland, but also from other global leaders in the same industry, such as Citigroup, Bank of America, JP Morgan Chase, etc.,,Unit 1 Company Profile,,,Siemens is a German multinational engineering and electronics conglomerate company headquarter

8、ed in Munich, Germany. It is the largest Europe-based electronics and electrical engineering company. Siemens’ principal activities are in the fields of industry, energy, transportation and health care. Its major competition comes from GE, Philips Electronics, etc.,,Unit 1 Company Profile,,,,Unit 1

9、Company Profile,Task,2,Match the information with the five companies.,,,,Unit 1 Company Profile,Starting Point,Activity,,1,Dealing with Language,Focusing On Grammar,Text,Understanding the Text,Activity,,2,,,Setting,Setting:,Through years of development, Walmart has become one of the most well-known

10、brands around the world. Anyone who has or hopes to establish a business relationship with it should learn some basic knowledge of Walmart.,,,Unit 1 Company Profile,Starting Point,Task 1,Work in pairs. Have you ever shopped in Walmart? If yes, tell your partner how,,you feel about it, like the goods

11、,’,prices, the service and the,,environment. If not, talk,,about the supermarket where you often go shopping.,Unit 1 Company Profile,,,Walmart and China,,When Sam Walton, the founder of Walmart opened his first store in 1962, he promised to provide customers with the lowest prices. In 1988, the comp

12、any built its first Supercenter for,one-stop,shopping, and by the end of the,decade,, Walmart was operating in 29 states. Then, in 1991, the company opened its first international store in Mexico. Since then, Walmart has continued to expand abroad. Forty years after its foundation, Walmart has becom

13、e one of the most,recognized,global,brands,.,Unit 1 Company Profile,,,,In 2010 and 2011, Walmart was placed on the top of the Fortune 500 list. Now, its 10,130 stores in 27 countries,,supplied,by a,network,of more than 100,000 sources in 60 countries, are,staffed,by some 2.2 million employees servin

14、g 200 million customers a week.,,,Unit 1 Company Profile,,,,Walmart entered the China market and opened its first Supercenter and Sam,’,s Club in Shenzhen in 1996. Currently, Walmart,operates,a number of store,formats,in China including Supercenters, Sam,’,s Clubs, and Neighborhood Markets. By March

15、 1, 2012, Walmart had 370 units in 140 cities, and had created over 106,500 job,opportunities,across China.,Unit 1 Company Profile,,,,Walmart,’,s sales in China have risen,substantially,over the past decade. As China,’,s,retail,market—the world,’,s fastest-growing market—,expands,, Walmart,’,s,execu

16、tives,are looking forward to more growth to come. Sticking to,local,sourcing, Walmart has established,partnerships,with nearly 20,000,suppliers,in China.,Unit 1 Company Profile,,,,Over 95% of the,merchandise,in its stores in China is,sourced,,locally,. China has become so,crucial,to Walmart,’,s supp

17、ly chain that in 2002, the retail,giant,moved its global,sourcing,,headquarters,from Hong Kong to Shenzhen. Over 20,000 Chinese suppliers,reportedly,provide Walmart with about 70% of the goods that it sells globally each year.,Unit 1 Company Profile,,,,Upholding,a,win-win,,philosophy,, Walmart China

18、 is committed to providing assistance to local,communities,for,sustainable,development. Growing together with the,burgeoning,Chinese economy, Walmart is on course to achieve even greater success in China.,Unit 1 Company Profile,,,,,Understanding the Text,Task,2,Answer the questions with the informat

19、ion you find in the text.,1. What was Sam Walton,’,s pricing strategy when he opened his first store?,,2. How many job opportunities had been created by Walmart in China by March 1, 2012?,,3. What is Walmart,’,s policy while establishing partnerships with suppliers in China?,,4. To what percentage i

20、s the merchandise in Walmart China sourced locally?,,5. What are Walmart,’,s store formats in China?,providing customers with the lowest prices,over 106,500,local sourcing,over 95%,Supercenters, Sam,’,s Clubs, and Neighborhood Markets,Unit 1 Company Profile,,,Understanding the Text,Task,3,Rearrange

21、the events according to the time order.,a. Walmart moved its global sourcing headquarters from,,Hong Kong to Shenzhen.,,b. Walmart entered China,’,s market.,,c. Walmart built its first Supercenter.,,d. Walmart opened its first international store in Mexico.,,e. Walmart took the first place on the Fo

22、rtune 500 list.,,f. Sam Walton opened his first store.,,,,,f,c,d,b,a,e,Unit 1 Company Profile,2002,1996,1988,1991,2010,,,2011,1962,,,1,Work in pairs. Make a conversation on Walmart,’,s company profile. One asks questions and the other answers them.,Unit 1 Company Profile,,,Dealing with Language,Task

23、,4,Complete the words that match the meanings on the right. The first letters are already given.,1. s_____ to find out where a product or basic material can be obtained,,2. e_______ a person given the responsibility to manage the affairs of an,,organization and the right to make important de

24、cisions,,3. b_____ a type of product made by a particular company, that has a,,particular name or design,,4. m_________ goods that are being sold,,5. r ____ the sale of goods in shops to customers for their own use,,6. h_________ the main building or offi ces used by a large comp

25、any or,,organization,,7. p_________ a relationship between two people, organizations or,,countries working together in one or more projects,,8. s____ to provide people with something that they need or want,ource,xecutive,rand,erchandise,etail,eadquarters,artnership,upply,Unit 1 Company

26、Profile,,,,,,,1. Our national ________ are no worse than those foreign ones!,,2. Our launch of the new cell phone was a success. We already have orders from seven __________ stores.,,3. Several __________ of the school have voiced their opinions on the new project.,,4. He is not sure whether it is r

27、ight to move the company,’,s ___________,___,to Thailand.,Dealing with Language,Task,5,Complete the sentences with the correct form of the words in Task 4.,brands,retail,executives,headquarters,Unit 1 Company Profile,,,,5. The unsold,____________,will be removed from the shelves in the supermarket b

28、y the end of,,this season.,,6. He has,_________,our restaurant with a variety of fruits and vegetables for five years.,,7. Our path to success is to keep a close,__________,with other factories.,,8. The company is trying to,_________,the material from manufacturers outside Japan.,Dealing with Langua

29、ge,Task,5,Complete the sentences with the correct form of the words in Task 4.,merchandise,supplied,partnership,source,Unit 1 Company Profile,,,1. To deal with the changing environment, _______________________ ___________________(,供应链的设计已得到很大的改进,). (supply chain),,2. This development area __________

30、___________________________ ___________(,致力于创造一个完美的投资环境,). (be committed to),,3. ________________________________________ (,这个新政策创造了一个双赢的机会,) for the local government and foreign investors. (win-win),,4. The new CEO said he would ___________________________(,坚持本土采购政策,). (stick to, local sourcing),,5

31、. ____________________________________________ (,不少公司建立了合作伙伴关系,) since the trade fair. (a number of, partnership),,Dealing with Language,Task 6,Translate the sentences. Key words and phrases are in brackets.,the supply chain design has,been greatly improved,,A number of companies have established pa

32、rtnerships,,This new policy has created a win-win opportunity,,stick to the local sourcing policy,,environment,,is committed to creating a perfect investment,,Unit 1 Company Profile,,,现在分词作状语和定语,,,现在分词由“动词原形,+ing,”构成，具有双重性。一方面，它具有动词的性质，可以用作状语，修饰句子中由谓语表示的主要动作。这个状语可以表示动作发生的时间、原因、结果、条件、方式，或表示主要动作发生时的伴随

33、情况，通常相当于一个状语从句或并列分句。如：,,,Walking along the sands towards his boat, Crusoe saw in the sand the mark of a man’s foot.,,They would be able to reply to our signals, using similar methods.,,另一方面，它具有形容词性质，可充当定语。它作为定语时经常后置，相当于一个定语从句。如：,,,The man speaking to us the other day has gone to Japan.,,Focusing on

34、Grammar,Unit 1 Company Profile,Tip,:,,使用现在分词作状语和定语时，它的逻辑主语应和主句的主语保持一致,。,,,Samples from the text:,,Now, its 10,130 stores in 27 countries... are staffed by some 2.2 million employees,serving,200 million customers a week.,,,Upholding,a win-win philosophy, Walmart China is committed to providing assist

35、ance to local communities for sustainable development.,,Focusing on Grammar,Unit 1 Company Profile,,,wear do know stand play move,Focusing on Grammar,Task 7,Complete the sentences by using the “v-ing” form of words in the box. Changes may be needed in some sentences.,1. ___________ he

36、r current address, I can’t send her the Christmas card this year.,,2. The police are seeking a man _______ a hooded top who robbed the store yesterday.,,3. ____________ all that work, Tim now goes to the boss’ office to make a brief report.,,4. Did you tell the children _______ there not to make any

37、 noise?,,5. As the light turned green, I stood for a moment, __________, and asked myself what I was,,going to do.,,6. The temple __________ on top of the hill was built in the Ming Dynasty.,Not knowing,,standing,,not moving,,playing,,Having done,,wearing,,Unit 1 Company Profile,,,1. _____ in the qu

38、eue for half an hour, Tom suddenly realized,,that he had left his wallet at home.,,A. To wait B. Have waited C. Having waited D. waiting,,2. Having been attacked by terrorists, _______.,,A. doctors came to their rescue,,B. the tall building collapsed,,C. an emergency measure was taken,,D.

39、 warnings were given to tourists,,Focusing on Grammar,Task 8,Choose the best answer to complete each of the sentences.,c,B,Unit 1 Company Profile,,,3. The manager, ______ it clear that he didn’t agree with us, left the meeting room.,,A. who has made B. having made C. made D. making,,4. Havi

40、ng found her car stolen, _______.,,A. a policeman was asked to help,,B. the area was searched thoroughly,,C. it was looked for everywhere,,D. she hurried to a policeman for help,,,,Focusing on Grammar,Task 8,Choose the best answer to complete each of the sentences.,B,D,Unit 1 Company Profile,,,5. Oi

41、l prices have risen by 32% since the start of the year, ______ a record of 100 dollars a barrel.,,A. have reached B. reaching C. to reach D. to be reaching,,6. ______ from other continents for millions of years, Australia has many plants and animals not found in any other country in the w

42、orld.,,A. Being separated B. Having separated,,C. Having been separated D. To be separated,,7. ______ his letter, I decided to write to my father again.,,A. Not having received B. Not receiving,,C. Having not received D. Receiving not,,Focusing on G

43、rammar,Task 8,Choose the best answer to complete each of the sentences.,B,c,A,Unit 1 Company Profile,,,过去分词作状语和定语,,,和现在分词类似，过去分词既可作状语，修饰主句的谓语动词，也可作后置定语，发挥形容词的功能。需要注意的是，无论是作为状语还是定语，过去分词的逻辑主语和它所修饰的名词、代词，都是该动词表达动作的受动者。如：,,,The disc, digitally recorded in the studio, sounded fantastic at the party that

44、night,.,（充当定语）,,,Born into a peasant family, he had only two years of schooling,.,（充当状语）,Focusing on Grammar,Unit 1 Company Profile,Sample from the text:,,Now, its 10,130 stores in 27 countries,,supplied,by a network of more than 100,000 sources in 60 countries, are staffed by some 2.2 million emplo

45、yees serving 200 million customers a week.,,,,1.,网上购买的商品价格一般比商店里的低。,(buy),,,Prices of goods bought online are usually lower than those of goods,bought,in stores.,,,2.,昨天会议上讨论的问题很难解决。,(discuss),,,The problem,discussed,yesterday at the meeting was very difficult to deal with.,,,,Focusing on Grammar,,T

46、ask 9,Translate the sentences by using the “v-ed” form of the words in brackets.,Unit 1 Company Profile,,,3.,大多数受邀参加聚会的艺术家都来自南非。,(invite),,,Most of the artists,invited,to the party are from South Africa.,,,4.,再给我几分钟时间，我就可以把它完成。,(give),,Given,a few more minutes, I can finish it.,,,5.,在夜里，高楼顶上的灯光看起来像天

47、上的星星。,(see),,Seen,in the dark night, lights on top of tall buildings look like stars in the sky.,,,,Focusing on Grammar,Task 9,Translate the sentences by using the “v-ed” form of the words in brackets.,,Unit 1 Company Profile,,,The following are logos of three famous supermarket brands. Do you know

48、them? Choose one of them and make a brief introduction to it.,,Unit 1 Company Profile,2,The things that all the three companies have in common:,,They are supermarket chains.,,They are hypermarkets (supermarket + department store).,,They are European companies.,,They are the world s largest and most

49、international retailers.,,They have a large presence in China.,,They expand globally through stores as well as online sales.,,,,Task 3,Task 4,Task 5,Text,Task 2,Activity,,3,Task 1,,,Unit 1 Company Profile,Setting,,Unit 1 Company Profile,Task 1,Work in groups and discuss the question: What will you v

50、alue the most if you are to find a local supplier for Walmart? List the things that you mention.,,Product feature,: providing feature products while fitting with Walmart’s current product lines.,,,Quality control system,: a highly professional quality control system to ensure the quality of the prod

51、ucts.,,,Capacity,: being able to meet the retailer’s large demand, capable of big orders.,,,Competitive price,: always low price.,,,A solid track record,: having other retail accounts that prove the quality of your products and your company.,,,Sincerity,: showing your determination to overcome obsta

52、cles. Whether it’s upgrading packaging or changing pricing, you have to show that you are willing to work with the retailer.,,,Other requirements,: having Universal Product Code (UPC) for products and workers’ compensation insurance (,工伤补偿保险,/,劳工保险,) for staff. Warlmart also values the social respon

53、sibility of its partners.,,,,Setting:,Peter Johansson, the Purchasing Manager of Walmart, is looking for some new ceramic tableware suppliers in China. He is now quite interested in a company named Joyye.,,,,Unit 1 Company Profile,Founded in 2001, Joyye Arts & Crafts Co., Ltd. has over ten years’ ex

54、perience in,manufacturing,and,exporting,,ceramic,,tableware,. With,stylish,designs and high quality, our products have been successfully exported to over 60 countries, with Europe and the United States as the two largest markets,accounting for,90% of the total sales volume.,,Unit 1 Company Profile,,

55、,Our Art Center is the key which ensures the stylish designs of our products. It places strong emphasis on producing new designs that are always on trend so that our,ceramics,,enhance,the most modern of homes and,grace,any table. The Art Center also,features,a,personalized,service: It can make an,ex

56、clusive,design for individual customers based on their special interests or requirements.,,Unit 1 Company Profile,,,High quality is ensured by our,Quality Control,Team.,Sample,,inspection,and,constant,,monitoring,are,conducted,by a group of experienced employees and all the materials that we use are

57、 of the highest quality. Our well-developed techniques ensure that all our products are,dishwasher,- and,microwave,-safe.,,Joyye,is dedicated to,enriching your life with the finest,craftsmanship,both for practical use and,artistic,,appreciation,. Enjoy Joyye and enjoy life!,,,Unit 1 Company Profile,

58、,,Assistant:,Mr. Johansson, do you have a minute? I’d like to talk to you about the Joyye company that you asked me to make a research on.,,Mr. Johansson:,Yes. What do you know of it?,,Assistant:,Well, Joyye was founded 1. _______, quite young.,,Mr. Johansson:,What about its marketing?,,Assistant:,I

59、t focuses on overseas market. 2. _________________ ______ are the two largest markets, which take 3.____ of its total sales volume.,,Task 2,After reviewing the website of Joyye, Mr. Johansson’s assistant is reporting to him the basic information of this company. Complete the conversation between Mr.

60、 Johansson and his assistant according to the text.,in 2001,Europe and the United,,States,90%,Unit 1 Company Profile,,,Mr. Johansson:,Er… how much do you know about its products?,,Assistant:,Its products feature 4.____________ and 5.___________, which is exactly what we care the most. Joyye has a(n)

61、 6._________ which is responsible for the products’ design. It also offers,,7. _________________ to make exclusive design for individual customers.,,Mr. Johansson:,How about the quality control?,,Assistant:,The 8.__________________ conducts sample inspection and constant monitoring to ensure the hig

62、h quality. And all the products are 9. ________________________ safe.,,Mr. Johansson:,Well, It seems we may try to contact them. Could you e-mail me the contact information of this company?,,Assistant:,Sure.,,stylish design,,high quality,,Art Center,,personalized service,,Quality Control Team,,dishw

63、asher- and microwave-,,Unit 1 Company Profile,,,manufacture export enhance grace conduct account for,,Task 3,Replace the underlined words with the correct form of the words and phrases in the box.,1. How much,is,the service tip,as part of,the bill for the dinner?,,2. The company is go

64、ing to publicize its corporate culture and,improve,the quality of its employees.,,3. The products of this company are,sold,to Europe in large quantity every year.,,4. Dishwashers,produced,by this factory are of high quality.,,5. During the summer vacation, they,made,a series of surveys on campus.,,

65、6. The stylish design,has made,the wine bottles and chocolate bars,more attractive,offered at the reception.,,does,account for,enhance,exported,manufactured,conducted,has graced,,,Unit 1 Company Profile,1. ________________ is to be conducted every half hour by our Quality Control Team.,,2. The repo

66、rt in May revealed that the fall in ____________ was due to a series of mistakes in the market plan.,,3. We are trying to know the interests of the VIP guests in order to provide them with ___________________.,,Task 4,Complete the sentences with the correct form of the phrases in the box.,stylish design well-developed technique sales volume,,personalized service sample inspection experienced employees,Sample inspection,sales volume,personalized services,,,,Unit 1 Company